Roma Agencia Creativa

What Roma Agencia Creativa does

Roma Agencia Creativa is a privately held creative advertising agency headquartered in Guayaquil, Ecuador, operating under an integrated service model branded as "RESULTIVIDAD." The firm delivers brand development and refresh, professional photography, 3D packaging modeling, website design, corporate communications, and multi-channel advertising campaigns spanning BTL, ATL, Medios, and Digital. It serves a mix of Ecuadorian SMBs and larger enterprises across sectors including retail (Maru Tienda de Regalos, Domo Market, Dacosta), food and chocolate (Ankoa Chocolate, Lua Cacao), industrial plastics (Plaslit, Plastiutil, Rotoplas, La Dura), cosmetics (Cosmetikana), and others.

The agency's notable differentiation is a Green Marketing practice that pairs brand strategy with social and environmental initiatives, anchored by case work such as the Plastlit Isla Puná beach cleanup. Operationally, Roma runs as a unified team rather than along departmental silos, positioning its integrated creativity as the core product. The business model is quote-based project engagement with no disclosed retainers or subscription pricing; distribution is via direct sales in the Guayaquil/Guayas region supplemented by organic social presence on Facebook, LinkedIn, and Instagram.

Data is thin on financial mechanics: no revenue, funding, headcount time-series, or leadership details are disclosed. No AI/ML capabilities, patents, certifications, partnerships, or M&A activity are documented. The company appears independently owned with no parent, institutional investors, or private equity backing identified.

Name

Roma Agencia Creativa

Legal name

Roma Agencia Creativa

Website

https://agenciaroma.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Roma Agencia Creativa is a Guayaquil, Ecuador-based creative advertising agency offering brand development, photography, 3D packaging, green marketing, and multi-channel campaigns to Ecuadorian SMBs and enterprises.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Creative advertising services
• Brand identity design
• Green marketing strategy
• Packaging design
• Corporate communications

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels2 records

Marketing channels1 record

Core offering

Roma Agencia Creativa is a creative advertising agency that provides integrated brand development and marketing services, including brand identity creation and refresh, product photography, 3D packaging modeling, website development, corporate communications, and multi-channel advertising campaigns. The agency specializes in Green Marketing for purpose-driven brands, converting social and environmental weaknesses into competitive advantages through purpose-driven campaigns. Services are delivered through project-based engagements combining BTL, ATL, Media, and Digital disciplines under the firm's RESULTIVIDAD methodology.

Product overview

Roma Agencia Creativa is a creative agency based in Guayaquil, Ecuador that operates as a unified service offering rather than a platform-plus-modules architecture. The agency provides an integrated suite of creative services including photography/shooting, branding and brand refresh, 3D packaging modeling, green marketing strategy, corporate communications, website development, and advertising campaigns. The agency emphasizes its RESULTIVIDAD philosophy—a holistic approach combining BTL, ATL, Medios, and Digital channels to deliver comprehensive creative solutions for clients seeking brand development, refresh, or new market positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Brand Refresh Brand identity development and refresh services including corporate identity design, logos, and visual systems for businesses seeking new positioning or updated brand assets.
• Product Photography (Shooting) Professional product photography sessions for brand portfolios and marketing materials across product categories.
• 3D Packaging Modeling Three-dimensional modeling services for product packaging and visual presentations for brands and product launches.
• Green Marketing Purpose-driven marketing strategy that identifies brand weaknesses in social and environmental aspects and generates communication ideas and product innovations to create positive socio-environmental impact and competitive advantage.
• Corporate Communications Corporate communication and visual materials development for business clients, supporting brand consistency and corporate positioning.
• Website Design and Development Design and development of brand websites and digital platforms supporting client digital presence and online brand representation.
• Advertising Campaigns Creation and execution of advertising campaigns across multiple channels including BTL (Below-the-Line), ATL (Above-the-Line), and Digital Media, integrated under the RESULTIVIDAD methodology.

Quantifiable outcome

• Positive socio-environmental impact demonstrated through Plastlit case study - Isla Puná beach cleanup initiative

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• BBDO Ecuador: Global creative network operating in Ecuador. Competes with Roma for corporate and brand advertising briefs, with comparable capabilities across ATL, BTL, and digital channels but with much greater scale and resources.
• J. Walter Thompson (Wunderman Thompson) Ecuador: Global advertising and digital agency with operations in Ecuador. Comparable to Roma as an integrated creative and communications agency, with broader digital transformation and customer engagement capabilities.
• DDB Ecuador: Global creative network present in Ecuador. Comparable to Roma in providing creative advertising and brand work, with deeper international resources and larger client platforms.
• Publicis Ecuador: Global advertising and communications network with operations in Ecuador. Overlaps with Roma on integrated brand and corporate communications engagements, while offering broader capabilities and media-buying scale.
• Wieden+Kennedy: Independent global creative agency with regional work in Latin America. Comparable to Roma in creative-led brand-building, though operating at a much larger scale and with global brand clients.
• McCann Ecuador: Global advertising agency with Ecuador presence. Comparable to Roma in offering creative campaign development and brand strategy, but with international reach and capabilities that a 11–50 person local agency cannot match.
• Leo Burnett Ecuador: Global creative network with presence in Ecuador. Comparable to Roma on integrated advertising campaigns and brand-building services, but with international reach and enterprise client portfolio.
• Ogilvy Ecuador: Global advertising network with operations in Ecuador. Comparable to Roma as a provider of integrated brand, advertising, and corporate communications services, though at significantly larger scale and with international clients.

Regional players

• MullenLowe Delta: A multinational creative network with a strong presence in Ecuador and Latin America. Directly comparable to Roma as a full-service creative agency offering integrated advertising, branding, and digital services to enterprise and SMB clients in the same geography.
• GarcíaSahagún: Established Ecuadorian creative/branding agency. Direct peer to Roma in the local creative-agency market, serving similarly sized brand and corporate clients in Ecuador.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61575994097088
• LinkedInlinkedin.com/company/roma-agencia-creativa
• Instagraminstagram.com/agenciaroma.ec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roma Agencia Creativa