RSV Club
Link-in-bio platform serving 70M+ individual creators, influencers, musicians, and small businesses globally. Operates a freemium SaaS model with paid tiers, transaction fees, and affiliate commerce via a single customizable URL and marketplace of integrations.
- Company typePrivate
- Founded2016
- HeadquartersMelbourne, Australia
- Headcount—
- GTM typeB2C
- OfferingSoftware
What RSV Club does
Based on the aggregated source material, the subject entity operates a link-in-bio platform built around a single customizable URL that aggregates a creator's social profiles, content, commerce links, and lead-capture forms. The platform is freemium, with a free tier and paid Starter/Pro/Premium plans unlocking features such as custom QR codes, video profile images, advanced analytics, AI design tools, and removal of platform branding. The product suite has expanded well beyond its core link-in-bio origin to include an AI-powered Insights Chat, an AI Design Editor with Canva integration, a Social Planner for multi-platform scheduling, Linktree Shops (affiliate commerce), Courses, Digital Products, Sponsored Links, Bookings, Contact Forms, Audience Management, and a beta Linktree Digital Card for Apple/Google Wallet. The firmographic header describes the entity as 'RSV Club,' a Melbourne, Australia-headquartered membership platform utilizing blockchain technology and NFTs; however, the substantive operational data (70M+ users, freemium SaaS economics, marketplace integrations, EU DSA compliance disclosures, US subsidiary Linktree Inc.) describes a link-in-bio platform consistent with Linktree's known operations. This inconsistency between the firmographic identity and the operational data is noted as a data-quality limitation.
Underlying technology combines a SaaS link-in-bio core with QR code generation, link shortener, real-time analytics, and a marketplace of third-party integrations spanning music (Spotify, Apple Music, Tidal), events (Bandsintown, Seated), payments (Stripe, PayPal, Square), email marketing (Mailchimp, Klaviyo, Kit), design (Canva), video (Coverr), and bookings (Calendly). AI modalities span text (caption/hashtag generators, Insights Chat), image (AI-generated profile images, Canva-powered design), and video (looping profile videos up to 50 MB). The company holds no disclosed patents, is GDPR/CCPA/DSA compliant, and publishes biannual transparency reports.
The business model is multi-stream: recurring subscription revenue across paid tiers, percentage-based transaction fees on sales processed through Linktree profiles, affiliate commissions from Linktree Shops (with the platform taking a percentage of creator-driven affiliate sales), and marketplace commissions from featured third-party apps. Go-to-market is product-led growth via direct self-serve sign-up at linktr.ee, mobile app stores, and organic discovery through users' own social-media bios. Customer segments center on individual creators, influencers, musicians and artists (primary), with secondary segments in small business owners, professionals/job seekers, and beauty/wellness entrepreneurs. Distribution is primarily global self-serve, supplemented by a dedicated Linktree for Enterprise channel. The company has offices in Collingwood, Melbourne (Australian headquarters) and San Francisco (US subsidiary).
RSV Club firmographics
Firmographics- Name
- RSV Club
- Legal name
- Linktree Pty Ltd
- Website
- https://linktr.ee
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Link-in-bio platform serving 70M+ individual creators, influencers, musicians, and small businesses globally. Operates a freemium SaaS model with paid tiers, transaction fees, and affiliate commerce via a single customizable URL and marketplace of integrations.
- Ownership category
- akta.pro rank
RSV Club industry classification
Industry- Product category
- NFT Membership Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Community Hosting & Membership Platforms (MPACAJAF)
- akta.pro secondary industries
- Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Guest Management (Invitations, RSVPs, Seating, Check-in) (HSACAAAJ)
Keywords
Where RSV Club is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
RSV Club business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Linktree generates revenue through tiered subscription plans including free, Starter, Pro, and Premium tiers. Paid plans offer advanced features like custom QR codes, analytics, video profile images, AI tools, and removal of Linktree branding.
- Transaction Fees: Percentage-based transaction fees applied to sales made through Linktree profiles including commissionable transactions and product sales. Fees vary based on chosen plan and are deducted before funds are credited to users.
- Affiliate Commission - Linktree Shops: Users earn affiliate commissions when their followers purchase products promoted through Linktree Shops. Linktree takes a percentage of these affiliate sales as platform revenue.
- Marketplace Apps: Revenue from featured apps and integrations within the Linktree Marketplace, including tools like Bandsintown for event listings, Calendly for bookings, and other third-party integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic link in bio functionality |
| Subscription | Monthly | Pro and Premium plans with advanced features |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
RSV Club product offering
Product offeringCore offering
RSV Club operates a distinctive membership platform designed for visionaries, leveraging blockchain technology and non-fungible tokens (NFTs) to deliver exclusive access, status, and benefits to its members. The platform uses distributed-ledger credentials and NFTs as the underlying mechanism to represent and gate membership rights for an invited or curated community.
Product overview
Linktree is a link-in-bio platform that provides a single customizable URL for creators to share all their content, social media profiles, and commerce links. The core Linktree platform (link in bio) serves as the central product, supplemented by analytics tools (Analytics & Smart Insights), monetization features (Shops, Courses, Digital Products, Sponsored Links, Rewards, Bookings), social media management (Social Planner, Contact Forms, Audience Management), design tools (Design Editor with AI and Canva integration), and utility features (Link Shortener, QR Code Generator). Additional offerings include the Linktree Marketplace for third-party apps and templates, and specialized features like the Digital Card for wallet integration and Linktree Merch. The platform operates on a freemium model with Starter, Pro, and Premium paid tiers unlocking advanced features.
Differentiator
Problem solved
Functional benefit
Products and services
- RSV Club Membership Blockchain- and NFT-based membership offering that grants visionaries exclusive access, status, and community benefits through tokenized credentials.
Quantifiable outcome
- 350K+ RSVPs generated for The All-American Rejects through viral house tour promotion
- +3 more outcomes
Companies that use RSV Club
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
RSV Club technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature12 records
RSV Club partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SpotifycoreMusic streaming integration allowing artists to display links to their Spotify profiles and playlists directly on their Linktree, enabling fans to stream music on their preferred platform.
- Apple MusiccoreIntegration with Apple Music for music artist profiles, allowing seamless streaming access for audiences who prefer Apple's platform.
- BandsintowncoreTour and events integration allowing musicians to display upcoming shows from their Bandsintown artist profile directly on their Linktree, with ticketing integration for easy purchase.
- CalendlycoreBooking integration allowing service-based professionals to add Calendly scheduling links to their Linktree for appointment booking.
- CanvacoreCanva integration allowing users to design custom backgrounds and profile images directly in Linktree using Canva's design tools. Also includes Canva Background Editor feature.
- StripecorePayment processing integration for digital products, courses, and transaction processing through Linktree's monetization features.
- PayPalcorePayment processing option alongside Stripe for transactions made through Linktree profiles.
- InstagramcorePrimary social platform integration with dedicated Instagram Linktree features including Auto Reply for automated DMs and comment responses to grow audience.
- TikTokcorePrimary social platform integration allowing users to connect their TikTok profile and content to their Linktree hub.
- YouTubecoreSocial platform integration for YouTube content creators with Music Link and Video Link features for showcasing YouTube videos.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
RSV Club competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RSV Club social profiles
Digital presenceRSV Club compliance and trust
Trust signalCompliance3 records
RSV Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSV Club leadership team
Management profileNumber of profiles
RSV Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSV Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSV Club
What does RSV Club do?
RSV Club operates a distinctive membership platform designed for visionaries, leveraging blockchain technology and non-fungible tokens (NFTs) to deliver exclusive access, status, and benefits to its members. The platform uses distributed-ledger credentials and NFTs as the underlying mechanism to represent and gate membership rights for an invited or curated community.
Is RSV Club a public or private company?
RSV Club is a private company. It is classified as unknown and is currently operating.
When was RSV Club founded?
RSV Club was founded in 2016.
Where is RSV Club based?
RSV Club is headquartered in Melbourne, Australia, in the Oceania region.
How does RSV Club make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are transaction Fees, affiliate Commission - Linktree Shops and marketplace Apps.
Does RSV Club have an API?
No public API is recorded for RSV Club.
What industry is RSV Club in?
RSV Club's product category is NFT Membership Platform. Its primary akta.pro industry code is MPACAJAF, Community Hosting & Membership Platforms, with a secondary code of THAHAOAI, Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging). Its NAICS code is 518 and its SIC code is 7370.