What nākd does

nākd produces cold-pressed fruit and nut snack bars positioned as natural, plant-based alternatives in the European healthy-snacking category. The brand is owned and operated as a subsidiary of Lotus Bakeries, a Belgian baked-goods and snack group, with a target customer base of health-conscious consumers seeking convenient snack options made without added sugar, artificial additives, or preservatives; the full product range is suitable for vegetarians and vegans and is free from gluten, wheat, and dairy. nākd's headquarters are in Saint Albans, United Kingdom, and its selling proposition centers on ingredient simplicity rather than pricing or premium positioning.

The product portfolio comprises three lines: Fruit & Nut Bars (the core offering pressed from fruit and nuts without heat), Protein Bars (a high-protein variant built on the same natural-ingredient framework), and Fruit & Fibre Bars (combining fruit, nuts, seeds, and grains). All lines share a 100%-natural, no-added-sugar formulation philosophy. The underlying production technology is cold pressing rather than baking, which the company states preserves vitamins, minerals, and antioxidants that would otherwise be degraded by heat; no patents, proprietary formulations, or technical differentiators beyond this process claim are disclosed.

Revenue is generated through one-time sales of finished snack bars distributed primarily via brick-and-mortar retail channels across seven European markets (UK, Ireland, Belgium, Switzerland, France, Netherlands, and Spain) and direct-to-consumer through localized e-commerce websites in each of those geographies. Pricing is not publicly disclosed. The marketing stack is light: organic social (Instagram), content marketing via the brand website and FAQ pages, and an embedded link to Lotus Bakeries' corporate and sustainability pages. nākd operates without disclosed funding rounds, headcount, or standalone financial reporting, with operational, financial, and distribution support provided by its Lotus Bakeries parent.

Name

nākd

Legal name

nākd

Website

https://eatnakd.com

Company type

Private

Operating status

Operating

Short description

nākd is a UK-based snack brand producing cold-pressed fruit and nut bars under Lotus Bakeries. It serves health-conscious consumers across seven European countries with natural, plant-based, allergen-free bars sold via retail stores and localized e-commerce sites.

Ownership category

akta.pro rank

Product category

Natural Plant-Based Snack Bars

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

akta.pro secondary industries

Health/Protein Snack Bars Manufacturing (AFAKAIAN), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Natural snack bars
• Plant-based snacks
• Fruit and nut bars
• Cold-pressed bars
• Vegan snack bars

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Snack Bar Sales: nākd generates revenue through the sale of natural fruit and nut bars, protein bars, and fruit & fibre bars. Products are sold through retail stores across Europe and directly to consumers via their e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

nākd manufactures and sells plant-based snack bars made from fruits, nuts, seeds, and grains using a cold-pressed raw production process that avoids heat to preserve vitamins, minerals, and antioxidants. The product range includes Fruit & Nut Bars, Protein Bars, and Fruit & Fibre Bars, all formulated with 100% natural ingredients, no added sugar, no artificial additives or preservatives, and suitable for vegetarians and vegans, while being gluten-, wheat-, and dairy-free.

Product overview

nākd offers a portfolio of three distinct natural snack bar product lines: Fruit & Nut Bars (the core offering made from just fruit and nuts, cold pressed and raw), Protein Bars (high-protein variants within the natural ingredients framework), and Fruit & Fibre Bars (fibre-enriched bars featuring fruit, nuts, seeds, and grains). All products share a common formulation philosophy: 100% natural ingredients, no added sugar, no artificial additives or preservatives, and suitability for vegetarians and vegans with gluten-, wheat-, and dairy-free profiles. The bars are produced using a cold-pressed process that avoids baking or cooking to preserve nutritional content.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit & Nut Bars Natural snack bars made from 100% fruit and nuts, cold-pressed without heat to preserve vitamins, minerals, and antioxidants. No added sugar, syrups, or artificial ingredients; suitable for vegetarians and vegans, and gluten-, wheat-, and dairy-free.
• Protein Bars Protein-enriched natural snack bars made with 100% natural ingredients, offering a higher-protein option within the nākd product range for health-conscious consumers.
• Fruit & Fibre Bars Natural snack bars packed with fruit, nuts, seeds, and grains; no added sugar, high in fibre, and made with 100% natural ingredients as part of the nākd product family.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Lotus BakeriescoreOthersnākd is linked to Lotus Bakeries through corporate ownership. Lotus Bakeries is referenced as the corporate parent company on nākd's website, with quick links to Lotus Bakeries' main corporate site and sustainability page.

Recent moves5 records

Expansion highlights4 records

Direct peers

• KIND Snacks: KIND is a leading natural snack bar brand with a whole-ingredient, low-sugar positioning that mirrors nākd's value proposition. KIND's broader portfolio (bars, clusters, snacks) makes it a direct competitor across the same retail aisles.
• Trek: Trek (owned by Mondelēz) makes natural energy and protein bars from fruits, nuts, and oats in the UK and Europe. Its wholefood, on-the-go positioning is highly comparable to nākd's protein and fruit & fibre lines.
• Clif Bar: Clif Bar is an established energy and nutrition bar brand in the natural-snack category with a similar plant-based, wholesome-ingredient ethos. It competes with nākd for the active, health-conscious snacking occasion.
• Eat Natural: Eat Natural is a UK-based brand selling fruit, nut, and seed bars with no artificial additives, directly competing with nākd on UK grocery shelves. The two brands overlap heavily on ingredient philosophy, format, and target consumer.
• Larabar: Larabar produces fruit-and-nut bars with no added sugar and minimal ingredients, the closest direct analogue to nākd's core fruit & nut range. Both compete in the same shelf segment in natural food stores and mainstream grocery.
• RXBAR: RXBAR makes protein and snack bars with a minimalist, clean-ingredient positioning similar to nākd. Both brands emphasize no-added-sugar, whole-food formulations and compete for the same health-conscious consumer in natural snack bars.

Emerging players

• Bobo's: Bobo's makes oat-based baked bars with a clean-ingredient, whole-food story. While not yet a major European player, its positioning overlaps with nākd's natural-snack value proposition and signals emerging competition in the space.

Broad incumbents

• Nature Valley: Nature Valley (General Mills) is a broad-incumbent granola and protein bar brand with deep retail penetration across Europe. It competes with nākd on natural-snack bar shelf space, though with a larger, more mainstream positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/nakdbars
• Xx.com/nakd
• Facebookfacebook.com/eatnakd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nākd