Five Star Management

What Five Star Management does

Five Star Management, LLC is a privately held coaching and practice management firm headquartered in Seattle, Washington, founded in 2010 by chiropractors Dr. Noel Lloyd and Dr. George Birnbach. The company serves solo and small-group chiropractic practice owners across the United States, with a focused offering built around the proprietary Win-Win Associate Model — a structured system for hiring, training, compensating, and retaining associate chiropractors profitably within the practice. Its technology layer consists of a coaching and training platform that delivers the 10-module Clinic Directors Empowerment Program (CDEP), an online video training library, weekly mastermind sessions, the New Patient Academy for marketing assistants hosted on Teachable, and the AI Visibility System, which provides guidance on AI-powered practice marketing. Supporting assets include The Successful Chiro podcast, a free book (The Chiropractor's Guide), and a Skool-based member community.

The firm's business model is primarily membership-based, charging $1,200 per month for a 36-month commitment totaling $43,200 per member, with an early-exit option after 12 months at $19,200 total. Secondary revenue is generated through ticketed live events ($97-$197 per ticket) held in US cities such as Rosemont IL and Dallas TX. Free content — including the book, blog, podcast, and downloadable guides — functions as a top-of-funnel lead generation layer, converting prospects into free consultations and ultimately into paid memberships. Five Star claims 3,000+ successful clients, 100+ profit-generating associates developed through its program, and member-reported collections exceeding $50M in the trailing 12 months, though these figures refer to member outcomes rather than company revenue. The firm operates with a lean staff of 1-10 employees, is founder-owned, and has no disclosed external funding.

Name

Five Star Management

Legal name

Five Star Management, LLC

Website

https://myfivestar.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Five Star Management is a Seattle-based coaching firm serving US chiropractic practice owners with the Win-Win Associate Model, a structured membership program that combines 1-on-1 coaching, a 10-module curriculum, mastermind sessions, and live events at $1,200 per month.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership/Subscription Revenue: The primary revenue stream is a monthly coaching membership at $1,200 per month. Members receive 36 consecutive monthly payments totaling $43,200 over the contract term. An early exit option is available after 12 months with an additional $4,800 payment, totaling $19,200 for early discontinuation. Membership includes comprehensive coaching, mentorship, online curriculum access, live/virtual events, weekly mastermind sessions, and 1-on-1 coaching calls.
2. Event Ticket Sales: Revenue generated from live training events. Event tickets are sold at various price points: $97 per ticket for Streamline Scale Succeed events, $197 per ticket for Win Win Associates & New Patient Generation events. Events span 2 full days with continental breakfast included and staff training available.
3. Free Book Distribution (Lead Generation): The company offers a free book ('The Chiropractor's Guide' by Dr. Noel Lloyd) as a lead generation tool to attract prospective chiropractic practice owners. The book is described as '100% free to chiropractors for a limited time' and serves to demonstrate expertise while capturing leads for the sales funnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Five Star Management delivers paid coaching memberships and live training events that teach chiropractic practice owners how to recruit, train, launch, and retain high-performing associate chiropractors. The flagship is a monthly subscription membership that bundles 1-on-1 coaching, the 10-module Clinic Directors Empowerment Program (CDEP), weekly mastermind sessions, an online video library, and access to paid live events, supported by free books, guides, and a podcast for lead generation.

Product overview

Five Star Management is a coaching and professional development company for chiropractic practice owners offering a membership-based platform built around the Win-Win Associate Model. The core offering is the Five Star Coaching Program (membership), which combines 1-on-1 personalized coaching, the 10-module Clinic Directors Empowerment Program (CDEP) curriculum, weekly mastermind sessions, live and virtual events, and an online video training library. Supporting products include free resources (The Chiropractor's Guide book, 5-Day Associate Profit Plan, Associate-Led Growth Engine, AI Visibility System), the New Patient Academy for marketing team training, The Successful Chiro Podcast, and scheduled live events (Streamline Scale Succeed, Win Win Associates & New Patient Generation, Practice Explosion). The company was founded by Dr. Noel Lloyd and is led by Dr. George Birnbach.

Differentiator

Problem solved

Functional benefit

Brands

• The Successful Chiro: A podcast hosted by Dr. Noel Lloyd and Dr. George Birnbach, providing chiropractic practice growth strategies and coaching insights.

Quantifiable outcome

• 40-100% collection increase within first year of membership
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/myfivestar
• Facebookfacebook.com/FiveStarManagement5
• LinkedInlinkedin.com/company/five-star-management-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Star Management