Ima Electronics Development Consultants

What Ima Electronics Development Consultants does

Ima Electronics Development Consultants, operating commercially as Mega (مگا), is a Tehran-based cloud e-commerce infrastructure provider founded in 2002–2003 and serving the Iranian market for over two decades. The company's core offering is a managed infrastructure-as-a-service stack for online sales — the Mega Internet Sales Platform and the Navak Electronic Retail Platform — delivered to enterprise clients without requiring upfront capital investment, and capable of handling extreme traffic (212,000 concurrent users/second, 14,000+ vehicle sales/hour). Mega's flagship consumer-facing product is the Iranecar (ایرانی‌کار) automotive marketplace, complemented by sub-products covering used-car sales, automotive services, car information, a customer loyalty club, leasing, electronic warranty tracking, and virtual dealer network management.

Mega's business model combines managed-services contracts, transaction fees on processed sales, recurring subscriptions (leasing system), and professional services (rank-1 IT consulting and project supervision). It serves three primary customer segments: automotive manufacturers (Saipa, Iran Khodro, Bahman, Mamut, Aria Diesel, Arian Pars Motor, Saba Battery), industrial/manufacturing companies using Navak for direct-to-consumer commerce, and government agencies including the Ministry of Industry (Integrated Vehicle Allocation System) and Ministry of Roads (national ETC Sepandar project). Pricing is quote-based and not publicly disclosed. Major shareholder Magfa (Center for ICT Development) provides technical and managerial capacity, and Mega holds the highest (Rank-1) IT consulting certification from Iran's Management and Planning Organization.

Name

Ima Electronics Development Consultants

Legal name

مشاورین گسترش الکترونیک ایما (مگا)

Website

https://megagroup.ir

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Ima Electronics Development Consultants (Mega) is a Tehran-based cloud e-commerce infrastructure provider, founded 2002, that delivers managed online-sales platforms — primarily the Iranecar automotive marketplace and the Navak industrial retail platform — to Iran's major automakers, industrial manufacturers, and government agencies.

Ownership category

akta.pro rank

Product category

Automotive E-commerce Platforms

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Automotive e-commerce platforms
• Vehicle sales software
• Dealer management systems
• Cloud-based sales infrastructure
• Electronic toll collection

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. E-Commerce Platform as a Service (SaaS): Mega provides complete e-commerce infrastructure (software, hardware, cloud hosting, support) as a managed service to enterprise clients. Clients pay for access to the platform and associated services without upfront capital investment in IT infrastructure. Revenue is generated through service contracts with automotive manufacturers, industrial producers, and government agencies.
2. Transaction Processing Fees: The platform processes online sales transactions (car purchases, retail purchases) and handles payment processing through integrated bank portals. Revenue is generated from transaction volumes processed across client online stores.
3. Leasing Management Platform: Specialized leasing management system for automotive companies, supporting installment sales, inquiry processing, and vehicle showroom displays. Revenue generated through licensing the platform to leasing and automotive companies.
4. Consulting and Supervision Services: Rank-1 IT consulting and supervision services for government and private sector projects, including feasibility studies, RFP preparation, project management, quality standards, software audits, and field inspections. Revenue from consulting engagements with government ministries and large organizations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ima Electronics Development Consultants (operating as Mega) designs, builds, and operates cloud-based e-commerce and sales-infrastructure platforms for automotive manufacturers and industrial companies. Its offering spans online vehicle sales portals (IranEcar, Navak), dealer management, electronic toll collection (Sepandar), vehicle allocation systems, leasing systems, digital warranty systems, and consulting and supervision services for large enterprise clients such as Saipa, Iran Khodro, Bahman Group, and Isaco.

Product overview

Mega (مشاورین گسترش الکترونیک ایما / Ima Electronics Development Consultants) operates as a cloud-based e-commerce infrastructure provider with over 20 years of experience in electronic commerce. The company's portfolio consists of two core platforms — the Mega Internet Sales Platform (سامانه‌های فروش اینترنتی مگا) and the Navak Electronic Retail Platform (پیشخوان الکترونیکی ناوک) — supplemented by specialized sub-products and modules. The Mega Internet Sales Platform is the company's flagship offering, centered on the IranianCar (ایرانی‌کار) product, which encompasses a new car market, used car market, automotive services, car information database, and customer club, all supported by sub-modules for sales control, dashboard management, dealer management, banking/security protocols, call center support, and cloud infrastructure. The Navak platform serves manufacturing and industrial units with modules for single retail, retail, wholesale, virtual agency networks, and electronic warranty/product tracking. The company additionally operates a Leasing System (سامانه لیزینگ) for automotive financing, a Consulting and Supervision division with IT ranking-1 certification, and specialized projects including the nationwide Electronic Toll Collection system (Sepandar/سپندار) and the Integrated Vehicle Allocation System (سامانه یکپارچه تخصیص خودرو).

Differentiator

Problem solved

Functional benefit

Brands

• ایرانی‌کار (IranEcar): Knowledge-based product of Mega - online marketplace for new and used vehicle sales, automotive services, and car industry information.
• ناوک (Navak)

Products and services

• Mega Internet Sales Platform Cloud-based e-commerce and sales infrastructure platform that lets automotive manufacturers run online vehicle sales, integrate with dealers, and process payments. It is used by manufacturers such as Saipa, Iran Khodro, and Bahman Group.
• IranEcar (IranianCar) Online Vehicle Sales Platform Online vehicle sales portal that lets consumers reserve and purchase vehicles from participating manufacturers (Saipa, Iran Khodro, Bahman). It is sold to manufacturers as a turnkey sales channel with payment processing and dealer integration.
• Navak Electronic Retail Platform Cloud-based electronic retail platform that supports online product sales, customer registration, and post-sale services for enterprise clients in the automotive and industrial sectors.
• Leasing System Software system that automates vehicle and equipment leasing workflows, including contract management, payment scheduling, and integration with banks and PSPs.
• Electronic Toll Collection (Sepandar) Electronic toll collection and vehicle identification system used by government and infrastructure operators to automate tolling, tracking, and related services.
• Integrated Vehicle Allocation System System that manages the allocation and distribution of vehicles from manufacturers to dealers and customers, integrating sales, logistics, and invoicing workflows.
• Consulting and Supervision Services Professional IT consulting, systems integration, and project supervision services for enterprises, including systems design, implementation oversight, and post-launch support.

Quantifiable outcome

• 5.5 million+ vehicles sold totaling 250,000 billion Tomans over two decades through Mega's platforms
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ministry of Industry, Mine and Trade (وزارت صنعت، معدن و تجارت)coreImplementation/ SI/ Consulting Partner · 1 January 1401Mega designed and deployed the Integrated Car Allocation System (Satane Yekparde) in less than 10 days in Ordibehesht 1401 under the supervision of the Ministry of Industry. The system forced all major automakers (Iran Khodro, Saipa, Kerman Motor, Modiran, Bahman, and Arian Pars) to allocate vehicles exclusively through this platform to ensure transparency.
• Aria Diesel (آریا دیزل)minorStrategic or Co-development Partner · 1 January 1401Aria Diesel partnered with Mega in 1401 (2022/23) to launch its online sales platform for Renault Trucks, C&C Trucks, and Kama trucks. The system handles end-to-end sales from order registration to vehicle delivery.
• Construction and Development of Transportation Infrastructures Company (شرکت ساخت و توسعه زیربناهای حمل و نقل کشور)coreImplementation/ SI/ Consulting Partner · 1 January 1396Mega was contracted as the consulting and supervision partner for Iran's national electronic toll collection project (Sepandar) covering 3,203 km of highways. Mega prepared the RFP, provided oversight throughout implementation, and continues monitoring the system. The project deployed 400+ gantries and ~2,000 ALPR cameras across Iran's highway network.
• All Iranian PSPs (Payment Service Providers)coreTechnology or Integration · 1 January 1396Mega's platform is integrated with all payment service providers (PSP) operating in Iran, enabling secure electronic payment processing for all transactions. This integration is fundamental to Mega's e-commerce infrastructure.
• Mamut Group / Danya-ye Mamut (گروه خودروسازی ماموت / دنیای ماموت)coreStrategic or Co-development Partner · 1 January 1395Danya-ye Mamut commercial vehicle sales platform launched in 1395 (2016/17), covering Scania trucks, Pilsan trailers, Titan Diesel, and Mayan commercial vehicles. The partnership enables Mega to serve Iran's heavy commercial vehicle sector through a comprehensive online sales and dealer management system.
• Saba Battery (صبا باتری)minorStrategic or Co-development Partner · 1 January 1395Saba Battery partnered with Mega from 1395 to deploy an integrated e-commerce platform for battery products with digital warranty cards. The system covers single retail (B2C), wholesale, and retail tiers, with nationwide delivery and installation through authorized dealers.
• Iran Khodro Group (گروه ایران‌خودرو)coreStrategic or Co-development Partner · 1 January 1388Iran Khodro Group, Iran's largest automotive group, partnered with Mega from 1389 (2010/11) for its online sales system. Mega provides the complete online platform enabling customers to register orders and make payments entirely online, with all sales processes managed through the system.
• Bahman Group (گروه بهمن)coreStrategic or Co-development Partner · 1 January 1388Bahman Group partnered with Mega from late 1388 (2009/10) for online sales of its passenger, diesel, and motorcycle products. The partnership includes Bahman Diesel (trucks and buses), Iran Dochar (motorcycles/bicycles), and Siba Motor (FAW trucks). The platform was redesigned and relaunched in late 1396.
• Saipa Group (گروه خودروسازی سایپا)coreStrategic or Co-development Partner · 1 January 1387Saipa Group, Iran's largest automotive manufacturer by volume, partnered with Mega to launch its online sales portal in 1387 (2008/09). Mega provides the complete e-commerce infrastructure including website, sales processing, dealer management, and payment systems. The platform also expanded to cover Zamyad and Pars Khodro products from 1388 onward. This is one of Mega's flagship and longest-running partnerships.
• Magfa — Center for ICT Development (مرکز گسترش فناوری اطلاعات)coreStrategic or Co-development PartnerMagfa is a major shareholder of Mega and a leading Iranian ICT organization. It holds rank-1 IT consulting certification and rank-2 software development ranking from the Supreme Council of Informatics. Magfa's technical, technological, and managerial capabilities strengthen Mega's project execution capacity.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kavak: Latin America's largest online used-car platform with end-to-end vehicle sales, financing, and dealer-network operations. Comparable to Mega's Iranecar platform on the consumer-facing automotive marketplace side, including online vehicle allocation, dealer integration, and warranty/title services.
• Shopify: Global e-commerce infrastructure / SaaS platform serving merchants of all sizes with storefronts, payments, and dealer/channel integrations. Closely comparable to Mega's core business of providing managed e-commerce infrastructure (software + hardware + support) to enterprise manufacturers, with the principal difference being Shopify's global consumer-merchant focus vs. Mega's automotive-OEM concentration.
• BigCommerce: Enterprise-focused e-commerce SaaS platform offering headless commerce, multi-channel selling, and B2B functionality. Directly comparable to Mega in providing the e-commerce platform layer for large manufacturers and brands, including automotive-adjacent merchants.
• Adobe Commerce (Magento): Open-source/enterprise e-commerce platform (formerly Magento) widely used by manufacturers and retailers for custom storefronts, B2B portals, and integrations. Comparable to Mega on the enterprise customization, dealership/B2B portal, and payment integration layer.

Regional players

• CarDekho: India's largest automotive digital marketplace with new/used car listings, dealer software, financing, and OEM partnerships. Comparable to Mega on the automotive OEM-channel and dealer-software integration model, but operating across the Indian market rather than Iran.
• Carro: Southeast Asia's leading automotive e-commerce platform spanning new/used cars, financing, and dealer enablement. Comparable to Mega in end-to-end automotive digital commerce and dealer-network infrastructure, but operating across Singapore, Indonesia, Thailand, and other ASEAN markets instead of Iran.
• Cars.com: North American automotive marketplace and dealer-software provider combining consumer listings with OEM/dealer software solutions. Comparable to Mega on dealer-network integration and consumer-facing automotive marketplace infrastructure, but US-centric and consumer-led rather than OEM-mandate-led.
• Digikala: Iran's largest general-merchandise e-commerce marketplace with logistics, payments, and seller enablement. Comparable to Mega's Navak platform on consumer-facing Iranian e-commerce infrastructure, marketplace models, and PSP integration, but operating in general retail rather than automotive specialization.

Broad incumbents

• Cox Automotive: Global automotive-services conglomerate (Manheim, Autotrader, Dealertrack, Kelley Blue Book) providing dealer technology, marketplace, and remarketing infrastructure. Comparable to Mega on the automotive-vertical digital infrastructure and dealer-network management, but operating primarily in the US/UK at much larger scale.
• Salesforce Commerce Cloud: Enterprise-grade commerce platform within Salesforce's broader CRM/marketing cloud portfolio. Comparable to Mega in delivering large-scale enterprise e-commerce infrastructure and integrations, though Salesforce serves many verticals while Mega focuses on automotive and government.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/megagroupcompany

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ima Electronics Development Consultants