Lacer Fire

What Lacer Fire does

Lacer Fire (legal name: Lacer Fire Comércio de Equipamentos de Combate a Incêndios LTDA) is a privately held Brazilian manufacturer of fire-fighting equipment, headquartered in Barueri, São Paulo. Founded around 2019, the company designs and produces INMETRO-certified fire hoses (Types 1, 2, and 3 in 1½" and 2½" diameters) and hydraulic equipment for fire-safety applications. Its core technical differentiator is a vertically integrated manufacturing operation that includes an own foundry (Fundição Própria), weaving looms, and precision machining, enabling full control over the production process — a setup the company explicitly contrasts with the segment norm of outsourcing. The company is led by CEO Erivaldo Nunes de Lima and holds ABNT ISO 9001:2015 quality management certification (awarded 2024) alongside multiple INMETRO Portaria 547:2022 product certifications.

Lacer Fire sells primarily to B2B enterprise customers across Brazilian territory and Latin America, addressing fire-safety and prevention requirements across industries and facilities. The go-to-market is sales-led, anchored by a dedicated sales center (Central de Vendas), WhatsApp-based direct contact, and a company website with an online catalog. Distribution is direct rather than through third-party resellers. Marketing is light-touch, relying on organic social media presence (Facebook, LinkedIn, Instagram) and a static product catalog. Pricing is not publicly disclosed; transactions are negotiated through direct customer contact. The company has 11-50 employees and reports no disclosed funding rounds, no parent company, and no institutional investors — appearing to be founder-owned and self-financed. Recent strategic activity is centered on certification accumulation and 2024 partnerships with RR Fernandes Tubos e Conexões and Extimpel to bundle fire-safety offerings.

Name

Lacer Fire

Legal name

Lacer Fire Comércio de Equipamentos de Combate a Incêndios LTDA

Website

https://lacerfire.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Lacer Fire is a Barueri, Brazil-based manufacturer of INMETRO-certified fire hoses (Types 1-3) and hydraulic fire-fighting equipment, serving B2B customers across Brazil and Latin America through vertically integrated domestic production with its own foundry.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment Manufacturing

NAICS

Plastics Pipe and Pipe Fitting Manufacturing (326122), Other Metal Valve and Pipe Fitting Manufacturing (332919)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Fire Protection Piping & Sprinkler System Components (IMADALAJ)

akta.pro secondary industry

Pipe Fittings, Couplings & Connectors (IMADALAD)

Keywords

• Fire fighting equipment
• Fire hoses
• Hydraulic equipment
• Fire safety products
• Industrial manufacturing

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fire Fighting Hoses: Manufacturing and sale of INMETRO certified fire fighting hoses (Type 1, 2, and 3) in various sizes (1½" and 2½"). These are the core products of the company.
2. Hydraulic Equipment: Production and sale of hydraulic equipment for fire fighting applications, manufactured in-house through vertically integrated domestic production.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lacer Fire manufactures and sells certified fire fighting hoses and hydraulic equipment for fire safety applications. Its core product lines are INMETRO certified fire hoses (Type 1, Type 2, and Type 3 in 1½" and 2½" diameters under Portaria 547:2022) and supporting hydraulic equipment, both produced domestically through a vertically integrated process that includes the company's own foundry, weaving, and machining operations.

Product overview

Lacer Fire is a manufacturer of fire fighting equipment specializing in certified fire hoses and hydraulic equipment. The company operates with verticalized national manufacturing, maintaining its own foundry and machining operations. Their product portfolio centers on fire hoses (Types 1, 2, and 3 in multiple sizes) and hydraulic equipment, all produced domestically with internal quality and engineering teams. Products are certified by INMETRO under Portaria 547:2022, with ISO 9001:2015 quality management systems in place.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Hoses (Mangueiras contra Incêndios)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• RR Fernandes Tubos e ConexõescoreStrategic or Co-development Partner · 1 May 2024RR Fernandes Tubos e Conexões has established a strategic partnership with Lacer Fire for joint excellence and safety. The partnership was announced in May 2024 with CEO Ramon Fernandes expressing enthusiasm about strengthening their joint pursuit of excellence and safety.
• ExtimpelcoreStrategic or Co-development Partner · 1 May 2024Extimpel maintains a partnership with Lacer Fire, combining forces to offer unbeatable solutions in safety and excellence. Director Bruno expressed pride in the partnership.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Regional players

• Tigre (Tigre S/A): Brazilian leader in plastic pipes and fittings; the closest Brazilian peer in piping-related manufacturing, with adjacent fire safety applications.

Broad incumbents

• Kuriyama (Kuri Tec): Industrial hose manufacturer with dedicated fire hose and couplings product lines, serving municipalities and industrial fire safety customers.
• Angus Fire: Global manufacturer of fire hoses and firefighting equipment with broad international reach; a benchmark incumbent for Lacer Fire's core product category.
• Kidde (UTC/Kidde Brasil): Global fire safety products manufacturer with a Brazilian presence, offering wider fire protection portfolio that competes for the same institutional buyers.
• Niedner: Canadian manufacturer of fire fighting hoses with strong North American presence; comparable specialty hose product portfolio.
• Continental (Industrial Hose): Global industrial hose manufacturer with a fire protection product line; a much larger diversified incumbent operating in many of the same end markets.
• Tasker Tips (Celtex): Italian fire hose manufacturer with global distribution, directly comparable in fire hose product line but at significantly larger scale.

Direct peers

• Dutoplast: Brazilian hose and tubing manufacturer serving industrial and fire safety applications, directly comparable to Lacer Fire's hose product line.
• Playpus: Brazilian fire fighting equipment maker with hoses and hydraulic components, competing in the same domestic niche as Lacer Fire.
• Akron (Akron Brasil): Brazilian manufacturer of fire fighting equipment and hoses, directly overlapping Lacer Fire's product lines and customer base in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lacerfire
• LinkedInlinkedin.com/company/lacerfire
• Instagraminstagram.com/lacerfire

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lacer Fire