O+K Research
O+K Research is an independent Russian market and social research agency founded in 1999, providing quantitative and qualitative research services — including proprietary methodologies OK Simulator, OK Hybrid, U&A 2.0, and Creative WOK — to enterprise clients across FMCG, pharma, finance, IT, retail, and media sectors.
- Company typePrivate
- Founded1999
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What O+K Research does
O+K Research is an independent market and social research agency headquartered in Moscow, Russia, founded in 1999 by Oleg Dembo and Kirill Burdey. The firm provides quantitative and qualitative research services to enterprise clients across industries including FMCG, pharmaceuticals, finance, IT/telecom, retail, media, and cosmetics. Disclosed clients include Nestle, Heineken, PepsiCo, Philip Morris, BAT, Abbott, Novartis, Sanofi, Alfa-bank, Tinkoff, Yandex, MTS, Ozon, Magnit, and Disney. The company employs approximately 58 staff across quantitative research, qualitative research, fieldwork, data processing, and support functions, with operations split between its Moscow headquarters (22/1 Sadovaya-Karetnaya Street, with 3 focus rooms and capacity for 10 clients) and a St. Petersburg regional office (5 Torzhkovskaya Street, with 3 focus rooms and capacity for 7 clients).
The firm's core technology is a mixed-method research platform combining CATI, online surveys, focus groups, in-depth interviews, ethnographic studies, and Choice-Based Conjoint analysis. O+K Research has commercialized four proprietary methodologies as branded products: OK Simulator (CBC-based conjoint analysis with a client-accessible simulator tool), OK Hybrid (quantitative research paired with qualitative express research), U&A 2.0 (a 2-4 module strategic and segmentation framework), and Creative WOK (a rapid creative concept development process). Both offices are equipped with one-way mirrors, simultaneous translation, and online streaming capabilities delivered through FocusVision or a proprietary solution.
O+K Research operates as a private, founder-owned B2B professional services firm with no disclosed external investment, M&A activity, or public market presence. Revenue is generated through custom project-based pricing on multi-year contracts, with fees determined by research complexity, sample size, number of modules, and methodology. The company relies primarily on direct client relationships, industry reputation, and ESOMAR professional network membership (since 2000) for client acquisition, with no active consumer-facing marketing channels. Geographic scope is concentrated in Russia with CIS-region exposure, and no global footprint claim is made.
O+K Research firmographics
Firmographics- Name
- O+K Research
- Legal name
- O+K Research
- Website
- https://okresearch.ru
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- O+K Research is an independent Russian market and social research agency founded in 1999, providing quantitative and qualitative research services — including proprietary methodologies OK Simulator, OK Hybrid, U&A 2.0, and Creative WOK — to enterprise clients across FMCG, pharma, finance, IT, retail, and media sectors.
- Ownership category
- akta.pro rank
O+K Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where O+K Research is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
O+K Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Market Research Services: Custom market research projects for enterprise clients across multiple industries including FMCG, pharmaceuticals, finance, IT/telecom, retail, and media. Services include U&A studies, concept tests, product tests, pricing research, tracking studies, and usability research.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
O+K Research product offering
Product offeringCore offering
O+K Research is an independent market and social research agency that designs and executes custom research projects for enterprise clients using mixed quantitative and qualitative methodologies. Its core services span U&A studies, concept and product tests, pricing research, packaging design testing, tracking studies, usability research, and pharmaceutical patient journey studies, delivered alongside four proprietary methodologies (OK Simulator, OK Hybrid, U&A 2.0, Creative WOK) from its own focus room facilities in Moscow and St. Petersburg.
Product overview
O+K Research operates as an independent research agency with more than 20 years of market experience. The company offers a portfolio of proprietary research products: OK Simulator (Choice-Based Conjoint analysis with client-accessible simulator), OK Hybrid (quantitative-qualitative combined methodology), U&A 2.0 (multi-module strategic segmentation approach), and Creative WOK (creative concept development research). These products are delivered alongside traditional research services including FMCG studies, retail tracking, usability research, and cinema testing through dedicated focus rooms in Moscow and St. Petersburg.
Differentiator
Problem solved
Functional benefit
Brands
- OK Simulator: Set of techniques and approaches based on Choice-Based Conjoint (CBC) analysis for product optimization and price testing. Provides clients with a simulator to independently calculate market scenarios.
- OK Hybrid
- U&A 2.0
- Creative WOK
Products and services
- OK Simulator Proprietary methodology based on Choice-Based Conjoint (CBC) analysis designed for product attribute optimization and price testing. Clients receive a simulator tool enabling independent calculation of market scenarios. Targeted at enterprise clients needing pricing and product feature optimization.
- OK Hybrid Proprietary research methodology combining quantitative research with subsequent qualitative express research on part of the sample. Conducts hall-test with in-depth interviews or online survey with online forum, enriching quantitative data with qualitative analysis. Marketed as more cost-efficient than standard two-stage research.
- U&A 2.0 Proprietary comprehensive approach to strategic and segmentation research consisting of 2-4 modules: socio-demographic profiling, category context analysis, consumer behavior studies, and detailed segment descriptions. Designed to deliver exhaustive information about a market and category for enterprise clients.
- Creative WOK Proprietary rapid and efficient alternative to standard creative concept development. Program involves multiple target audiences (consumers, experts, sellers, manufacturer representatives) and applies desk research, in-depth interviews, focus groups, and workshops to generate in-depth consumer insights for creative concepts.
- FMCG Research Services Custom market research services for FMCG clients, including U&A studies, concept tests, product tests, packaging design tests, price tests, and insight generation for positioning and communication platforms. Targets enterprise FMCG manufacturers.
- Retail Research Services Custom retail market research services including tracking studies, purchasing behavior research, category management support, private label perception studies, and price perception studies across retail networks. Targets enterprise retail and HoReCa chains.
- Pharmaceutical Research Services
Companies that use O+K Research
Customer profileNamed customers25 records
Segments7 records
Ideal customer profiles6 records
O+K Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
O+K Research partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
O+K Research competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
O+K Research social profiles
Digital presenceO+K Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
O+K Research leadership team
Management profileNumber of profiles
Profiles3 records
O+K Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O+K Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O+K Research
What does O+K Research do?
O+K Research is an independent market and social research agency that designs and executes custom research projects for enterprise clients using mixed quantitative and qualitative methodologies. Its core services span U&A studies, concept and product tests, pricing research, packaging design testing, tracking studies, usability research, and pharmaceutical patient journey studies, delivered alongside four proprietary methodologies (OK Simulator, OK Hybrid, U&A 2.0, Creative WOK) from its own focus room facilities in Moscow and St. Petersburg.
Is O+K Research a public or private company?
O+K Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was O+K Research founded?
O+K Research was founded in 1999. It employs 51 to 100 people.
Where is O+K Research based?
O+K Research is headquartered in Moscow, Russia, in the Europe region.
How does O+K Research make money?
One revenue line is on record: market Research Services.
Does O+K Research have an API?
No public API is recorded for O+K Research.
What industry is O+K Research in?
O+K Research's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 54191 and its SIC code is 8700.