Rottiers Sales Associates
Rottiers Sales Associates is a Sacramento-based manufacturers' representative agency, founded in 1979, that sells HVAC, plumbing, and hearth products from ~10 manufacturer partners to wholesale distributors across California, Nevada, Arizona, and New Mexico on a commission basis.
- Company typePrivate
- Founded1979
- HeadquartersSacramento, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rottiers Sales Associates does
Rottiers Sales Associates is a manufacturers' representative agency founded in 1979 and headquartered in Sacramento, California. The firm represents approximately ten manufacturer partners across complementary categories in the HVAC, plumbing, and hearth industries — including Duravent, Empire Heating Systems, Modine, Mann+Hummel, Montigo, Multi Aqua, Pro1IAQ, and others — selling on a commission basis to wholesale distributors in four western U.S. states: California, Nevada, Arizona, and New Mexico.
The company operates through a field-sales model with two territory managers handling disjoint geographies: Scott Remillong covers Northern California, and Stacy Shank covers Southern California, Nevada, Arizona, and New Mexico. An office manager handles inside sales support, order processing, and customer communications. The represented product lines span electric fireplaces, venting solutions, wall heaters, stove paint, HVAC tapes, linesets, copper fittings, air filtration, unit heaters, duct furnaces, makeup air, chilled water AC systems, and indoor air quality solutions.
Rottiers Sales Associates generates revenue through commissions on sales its territory managers generate to wholesale distributors on behalf of manufacturer partners. The firm is privately held with no disclosed external funding or institutional ownership; it was founded by Don Rottiers, transferred in 1999 to associates Tenny Stevens and Jack Dillon, and is now owned and operated by longtime associates Remillong and Shank following Stevens and Dillon's retirement. The business model is purely relationship-driven with no proprietary technology platform, software product, or AI components.
Rottiers Sales Associates firmographics
Firmographics- Name
- Rottiers Sales Associates
- Legal name
- Rottiers Sales Associates
- Website
- https://rottiers-sales.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rottiers Sales Associates is a Sacramento-based manufacturers' representative agency, founded in 1979, that sells HVAC, plumbing, and hearth products from ~10 manufacturer partners to wholesale distributors across California, Nevada, Arizona, and New Mexico on a commission basis.
- Ownership category
- akta.pro rank
Rottiers Sales Associates industry classification
Industry- Product category
- HVAC and Hearth Manufacturers Representation
- NAICS
- Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Rottiers Sales Associates is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rottiers Sales Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Manufacturer Representative Commissions: Rottiers Sales Associates generates revenue as a manufacturers' representative agency. They represent HVAC, Plumbing, and Hearth manufacturers and earn commissions on sales to wholesale distributors in their territories. The company operates on a commission-based model representing multiple manufacturer partners across California, Nevada, Arizona, and New Mexico.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Rottiers Sales Associates product offering
Product offeringCore offering
Rottiers Sales Associates is a manufacturers' representative agency that sells HVAC, plumbing, and hearth product lines on behalf of multiple manufacturer partners to wholesale distributors across California, Nevada, Arizona, and New Mexico. The firm operates as an intermediary sales force for manufacturers, providing field sales coverage through dedicated territory managers and inside sales support to wholesale distribution customers.
Product overview
Rottiers Sales Associates is a premier manufacturers' representative agency for HVAC, Plumbing, and Hearth products, covering California, Nevada, Arizona, and New Mexico. The company represents a portfolio of complementary product lines including: Electric Fireplaces and Venting Solutions (Duravent), Direct Vent/Vented/Vent-free Wall Heaters & Fireplaces (Empire Heating Systems), High Temp Stove Paint & Accessories (Forrest Technical Coatings), Tapes (Ideal Tape), Linesets & Copper Fittings, HVAC Air Filtration (Mann+Hummel), Unit Heaters/Duct Furnaces/Makeup Air (Modine), Linear & Gas Insert Fireplaces (Montigo), Chilled Water AC Systems (Multi Aqua), Indoor Air Quality Solutions (Pro 1 IAQ), and Remote Controls & Valve Kits for Fireplaces (SkyTech). The company acts as an intermediary between manufacturer partners and wholesalers, providing sales representation and market coverage across the southwestern United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Fireplaces (Duravent) Electric fireplace products from Duravent, represented to wholesale distributors in the western U.S. as part of the hearth product portfolio.
- Venting Solutions (Duravent) Ventilation and venting solutions for HVAC systems, distributed through the Duravent partnership across California, Nevada, Arizona, and New Mexico.
- Direct Vent, Vented & Vent-free Wall Heaters & Fireplaces (Empire Heating Systems) Wall heaters and fireplaces available in direct vent, vented, and vent-free configurations for residential and commercial heating applications.
- High Temp Stove Paint & Accessories (Forrest Technical Coatings) High-temperature stove paint and accessory products for HVAC and heating equipment maintenance.
- Tapes (Ideal Tape) Industrial tape products for HVAC installation and sealing applications, represented to wholesalers in western U.S. territories.
- Linesets & Copper Fittings (Mann+Hummel) Refrigerant linesets and copper fittings for HVAC system installation, represented through the Mann+Hummel partnership.
- HVAC Air Filtration (Mann+Hummel) Air filtration products for HVAC systems to improve indoor air quality, distributed through Mann+Hummel's Air Filtration division.
- Unit Heaters, Duct Furnaces, Makeup Air (Modine) Commercial and industrial heating equipment including unit heaters, duct furnaces, and makeup air units for HVAC applications.
- Linear & Gas Insert Fireplaces (Montigo) Linear and gas insert fireplace products for residential and commercial hearth applications.
- Chilled Water AC Systems (Multi Aqua) Chilled water air conditioning systems for commercial cooling applications.
- Indoor Air Quality Solutions (Pro1IAQ) Indoor air quality monitoring and improvement solutions for HVAC systems, including remote controls and valve kits for fireplaces.
- Remote Controls & Valve Kits for Fireplaces (SkyTech) Remote control systems and valve kits for fireplace operation and automation, represented through Pro1IAQ partnership.
Companies that use Rottiers Sales Associates
Customer profileSegments1 record
Ideal customer profiles1 record
Rottiers Sales Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rottiers Sales Associates partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- DuraventcoreDuravent is a manufacturer partner of Rottiers Sales Associates. The company represents Duravent's electric fireplaces and venting solutions product lines in California, Nevada, Arizona, and New Mexico.
- Empire Heating SystemscoreEmpire Heating Systems is a manufacturer partner specializing in direct vent, vented, and vent-free wall heaters and fireplaces. Rottiers Sales Associates represents this product line in their western U.S. territories.
- Forrest Technical CoatingscoreForrest Technical Coatings manufactures high-temperature stove paint and accessories. Rottiers Sales Associates represents this product line in their covered territories.
- Ideal TapecoreIdeal Tape is a manufacturer of tapes for the HVAC industry. Rottiers Sales Associates represents this product line in their western territories.
- Mann+HummelcoreMann+Hummel (through their Air Filtration division) manufactures HVAC air filtration products, linesets, and copper fittings. Rottiers Sales Associates represents these product lines in their territories.
- ModinecoreModine manufactures unit heaters, duct furnaces, and makeup air products for commercial and residential HVAC applications. Rottiers Sales Associates represents Modine in California, Nevada, Arizona, and New Mexico.
- MontigocoreMontigo specializes in linear and gas insert fireplaces. Rottiers Sales Associates represents Montigo's product lines in their covered western U.S. territories.
- Multi AquacoreMulti Aqua manufactures chilled water AC systems. Rottiers Sales Associates represents this product line in their territories.
- Pro1IAQcorePro1IAQ provides indoor air quality solutions including remote controls and valve kits for fireplaces. Rottiers Sales Associates represents this manufacturer in their covered territories.
Scale indicators1 record
Recent moves4 records
Rottiers Sales Associates competitors and assessment
Company assessmentBroad incumbents
- Johnstone Supply: Johnstone Supply is a large U.S. cooperative distributor serving HVAC and refrigeration contractors. It sits in the same HVAC wholesale channel that Rottiers' manufacturer partners sell into, making it a relevant downstream channel reference.
- Ferguson Enterprises: Ferguson is the largest U.S. wholesale distributor of HVAC, plumbing, and related products. While Rottiers acts as a sales agent upstream of distributors, Ferguson represents the scaled, downstream channel counterpart whose customers Rottiers' manufacturer partners ultimately reach.
- Watsco: Watsco is a leading U.S. distributor of HVAC equipment, parts, and supplies. Like Ferguson, it is the downstream counterparty to the manufacturer-rep channel that Rottiers operates within, providing a benchmark for distribution scale and channel economics.
Others
- Duravent: Duravent is a leading manufacturer of venting solutions and electric fireplaces and a Core channel partner of Rottiers. Included as a representative manufacturer-partner relationship to illustrate the supply-side counterpart to Rottiers' rep function.
- Modine Manufacturing: Modine is one of Rottiers' core manufacturer partners, producing unit heaters, duct furnaces, and makeup-air equipment. It is included as an ecosystem/partner relationship rather than a competitor, since Rottiers serves as its commissioned sales agent in the western U.S.
- Montigo: Montigo is a manufacturer of linear and gas-insert fireplaces and a Core partner represented by Rottiers in the western U.S. Included as an additional manufacturer-partner relationship showing the breadth of Rottiers' principal portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Rottiers Sales Associates social profiles
Digital presenceRottiers Sales Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rottiers Sales Associates leadership team
Management profileNumber of profiles
Profiles2 records
Rottiers Sales Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rottiers Sales Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rottiers Sales Associates
What does Rottiers Sales Associates do?
Rottiers Sales Associates is a manufacturers' representative agency that sells HVAC, plumbing, and hearth product lines on behalf of multiple manufacturer partners to wholesale distributors across California, Nevada, Arizona, and New Mexico. The firm operates as an intermediary sales force for manufacturers, providing field sales coverage through dedicated territory managers and inside sales support to wholesale distribution customers.
Is Rottiers Sales Associates a public or private company?
Rottiers Sales Associates is a private company. It is classified as management employee owned and is currently operating.
When was Rottiers Sales Associates founded?
Rottiers Sales Associates was founded in 1979. It employs 1 to 10 people.
Where is Rottiers Sales Associates based?
Rottiers Sales Associates is headquartered in Sacramento, United States, in the North America region.
How does Rottiers Sales Associates make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Rottiers Sales Associates's main competitors?
Broad incumbents on record are Johnstone Supply, Ferguson Enterprises and Watsco. Others are Duravent, Modine Manufacturing and Montigo.
Does Rottiers Sales Associates have an API?
No public API is recorded for Rottiers Sales Associates.
What industry is Rottiers Sales Associates in?
Rottiers Sales Associates's product category is HVAC and Hearth Manufacturers Representation. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 423710 and its SIC code is 5070.