WealthOne Advisory
WealthOne Advisory is an independent, privately held financial advisory and wealth management firm in Albany, NY, serving individuals, families, and business owners across roughly 45 U.S. states through LPL Financial's platform, with credentialed advisors offering investments, planning, insurance, and business services.
- Company typePrivate
- Founded2003
- HeadquartersAlbany, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WealthOne Advisory does
WealthOne Advisory is a privately held, independent financial advisory and wealth management firm headquartered at 6 Tower Place, Albany, NY. Originally founded in 2003 as Capital Financial Planning and rebranded to WealthOne Advisory in July 2021, the firm serves individuals, couples, multi-generational families, and business owners/executives across approximately 45 U.S. states and jurisdictions. Each financial professional within the firm operates their own practice under the WealthOne brand, providing a personalized team-based client experience without proprietary product quotas or minimums.
The firm's offering is organized around five core product areas: Investments, Wealth Management, Financial Planning, Insurance, and Business Services (a modular suite covering Compensation and Retention, Wealth Management Services for Businesses, Retirement Planning, Succession Planning, and Strategic Consulting). WealthOne does not operate any proprietary technology platform; securities, custody, and advisory infrastructure are delivered through LPL Financial (Nasdaq: LPLA), a registered investment advisor and member of FINRA/SIPC that supports more than 32,000 advisors and approximately $2.3 trillion in brokerage and advisory assets. The team of eight named professionals holds CFP, CFA, CMFC, CPFA, and MBA credentials and pairs this with a content-driven marketing approach (blog, webinars, resource center, weekly market commentary).
WealthOne monetizes primarily through recurring AUM-based investment advisory fees, with clients paying a quarterly percentage of assets under management as outlined in individual advisory agreements; insurance commissions and project-based planning fees provide secondary streams. Pricing is not publicly disclosed and varies by advisor based on client complexity. The firm has no external private equity, venture capital, or institutional investment ownership indicated in available materials.
WealthOne Advisory firmographics
Firmographics- Name
- WealthOne Advisory
- Legal name
- WealthOne Advisory
- Website
- https://wealthoneadvisory.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WealthOne Advisory is an independent, privately held financial advisory and wealth management firm in Albany, NY, serving individuals, families, and business owners across roughly 45 U.S. states through LPL Financial's platform, with credentialed advisors offering investments, planning, insurance, and business services.
- Ownership category
- akta.pro rank
WealthOne Advisory industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
Keywords
Where WealthOne Advisory is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WealthOne Advisory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Investment Advisory Fees: Investment advisory relationships are offered on a fee basis, where clients pay a quarterly fee based on the assets under management. The fee is a percentage outlined in the advisory agreement. If the account value increases, the advisor earns more; if it declines, the advisor earns less.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
WealthOne Advisory product offering
Product offeringCore offering
WealthOne Advisory is an independent financial advisory firm that provides personalized investment advisory, wealth management, financial planning, and insurance services to individuals, families, business owners, and executives. The firm operates under the LPL Financial broker-dealer and registered investment advisor platform, delivering fiduciary advice on a fee-based, assets-under-management model.
Product overview
WealthOne Advisory is a wealth management firm that offers a unified suite of financial services organized around five core product areas: Investments (access to full range of investment products via LPL Financial), Wealth Management (advisory portfolio services), Financial Planning (customized plans), Insurance (risk management), and Business Services (a modular group of specialized sub-products including Compensation and Retention, Wealth Management Services for businesses, Retirement Planning, Succession Planning, and Strategic Consulting). The firm operates through LPL Financial as its broker/dealer and serves individuals, families, and business owners from its Albany, NY location.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Advisory Ongoing investment management and portfolio advisory for individuals, families, business owners, and executives, delivered on a fiduciary basis through LPL Financial's RIA platform.
- Wealth Management Holistic wealth management service combining investment, retirement, tax, and estate considerations for affluent individuals and households.
- Financial Planning Comprehensive financial planning covering retirement, education, tax, and estate planning objectives for individuals and families.
- Insurance Services Insurance product advisory and placement for life, disability, and related coverage needs, served to individuals and business owners.
- Business Services Financial advisory services targeted at business owners and executives, integrating personal balance-sheet planning with business planning needs.
Companies that use WealthOne Advisory
Customer profileSegments2 records
Ideal customer profiles2 records
WealthOne Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WealthOne Advisory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LPL FinancialcoreWealthOne Advisory offers securities and advisory services through LPL Financial, a registered investment advisor and member of FINRA/SIPC. LPL Financial (Nasdaq: LPLA) is described as among the fastest growing wealth management firms in the U.S., supporting more than 32,000 financial advisors and servicing approximately $2.3 trillion in brokerage and advisory assets. LPL does not manufacture products, allowing WealthOne advisors to offer unbiased recommendations.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
WealthOne Advisory competitors and assessment
Company assessmentBroad incumbents
- Creative Planning: Creative Planning is one of the largest independent RIAs in the U.S., offering comprehensive wealth management, estate planning, business services, and tax services to HNW individuals and business owners — directly overlapping WealthOne's service suite but with substantially more AUM and geographic reach.
- Focus Financial Partners: Focus is a partnership of independent RIAs and wealth management firms that share ownership, capital, and operational infrastructure. It represents the roll-up trajectory that smaller independent advisors like WealthOne might pursue — or compete against — to achieve scale.
- Cetera Financial Group: Cetera is a large independent broker-dealer and RIA platform supporting thousands of independent advisors with custody, technology, and product access — directly comparable to WealthOne's LPL relationship but operating at significantly greater scale across multiple affiliated brands.
- Northwestern Mutual: Northwestern Mutual is a major provider of comprehensive financial planning, investment advisory, and insurance solutions to individuals, families, and business owners. Its full-service wealth + insurance model closely mirrors WealthOne's product suite, though at vastly greater scale and with captive distribution.
- Edelman Financial Engines: Edelman Financial Engines is a large national RIA combining financial planning, investment management, and workplace advice for individuals and business owners. It targets a similar comprehensive-advice client base as WealthOne but operates nationally with significantly greater scale and corporate backing.
- Mariner Wealth Advisors: Mariner is a national RIA providing comprehensive wealth advisory, financial planning, estate, tax, and business-owner services to HNW clients. It competes directly with WealthOne's full-service model for the same HNW/CEO segment but operates at far greater scale with $100B+ AUM.
Others
- LPL Financial (parent platform peers): LPL Financial is WealthOne's core broker-dealer and RIA platform partner, supporting 32,000+ advisors and ~$2.3T in assets. The thousands of LPL-affiliated independent RIAs constitute the closest peer cohort — practices of similar size, business model, and client mix competing within the same ecosystem.
Direct peers
- Commonwealth Financial Network: Commonwealth is a privately held independent broker-dealer/RIA supporting independent financial advisors with practice management, technology, and open-architecture product access. Its advisor-centric model closely mirrors WealthOne's structure of independent practitioners operating under a shared brand.
- Carson Group: Carson Group is a large independent wealth management platform supporting thousands of financial advisors with business coaching, technology, and back-office services. Like WealthOne, it serves independent advisors seeking open-architecture solutions, though at materially greater scale and through a more structured corporate-support model.
- Cambridge Investment Research: Cambridge is a large independent broker-dealer supporting thousands of independent financial advisors with an open-architecture platform and advisor-centric culture. It serves a similar client mix of individuals, families, and business owners with comprehensive wealth management and retirement services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WealthOne Advisory social profiles
Digital presenceWealthOne Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
WealthOne Advisory leadership team
Management profileNumber of profiles
WealthOne Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WealthOne Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WealthOne Advisory
What does WealthOne Advisory do?
WealthOne Advisory is an independent financial advisory firm that provides personalized investment advisory, wealth management, financial planning, and insurance services to individuals, families, business owners, and executives. The firm operates under the LPL Financial broker-dealer and registered investment advisor platform, delivering fiduciary advice on a fee-based, assets-under-management model.
Is WealthOne Advisory a public or private company?
WealthOne Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WealthOne Advisory founded?
WealthOne Advisory was founded in 2003. It employs 11 to 50 people.
Where is WealthOne Advisory based?
WealthOne Advisory is headquartered in Albany, United States, in the North America region.
How does WealthOne Advisory make money?
One revenue line is on record: investment Advisory Fees.
Who are WealthOne Advisory's main competitors?
Broad incumbents on record are Creative Planning, Focus Financial Partners, Cetera Financial Group, Northwestern Mutual, Edelman Financial Engines and Mariner Wealth Advisors. LPL Financial (parent platform peers) is listed as an others. Direct peers are Commonwealth Financial Network, Carson Group and Cambridge Investment Research.
Does WealthOne Advisory have an API?
No public API is recorded for WealthOne Advisory.
What industry is WealthOne Advisory in?
WealthOne Advisory's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers. Its NAICS code is 523940 and its SIC code is 6282.