Mariana Dias Acessórios

What Mariana Dias Acessórios does

Mariana Dias Acessórios is a Brazilian direct-to-consumer fashion accessories brand operating exclusively through its owned e-commerce storefront at marianadias.com.br. The company sells mid-priced fashion jewelry across six core categories — Anéis (rings), Brincos (earrings), Colares (necklaces), Cintos (belts), Pulseiras (bracelets), and Broches (brooches) — with sub-lines such as maxi/mini earrings, chokers, adjustable rings, and fake piercings, plus themed collections including Lançamentos (New Arrivals), Essenciais (Essentials), Orgânicos (Organic), Pérolas (Pearls), and Mix And Match. Products feature gold and silver plating, crystal and resin-pearl applications, hypoallergenic and nickel-free materials, and a mix-and-match concept, with pricing spanning approximately R$78.20 to R$595.70.

The technical stack is intentionally lean: a self-service storefront built on the Nuvemshop (Nuvemshop Next) e-commerce platform, with no proprietary technology, no mobile app, and no APIs. Marketing and customer engagement run through an Instagram account (@marianadiasmd), email communications, and WhatsApp for service. Distribution is purely online with nationwide Brazil shipping, free shipping on orders above R$396, a 5% Pix payment discount, and up to 6x interest-free credit card installments.

Commercially, the company is a privately held, founder-owned Brazilian entity (CNPJ 11.826.454/0001-32) headquartered in Tubarão, Santa Catarina, with 11–50 employees and no disclosed institutional funding, partnerships, or M&A activity. Revenue is generated entirely through one-time retail transactions at fixed prices to a long-tail of fashion-conscious women consumers, with no subscription, wholesale, or B2B channel in evidence. Leadership is centered on Founder & CEO Maycon Mota in a bootstrapped, single-brand operating model.

Name

Mariana Dias Acessórios

Legal name

Mariana Dias

Website

https://marianadias.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mariana Dias Acessórios is a Brazilian direct-to-consumer fashion accessories e-commerce brand selling mid-priced jewelry and belts to fashion-conscious women across Brazil via its Nuvemshop-powered website, supported by Instagram marketing and WhatsApp service.

Ownership category

akta.pro rank

Product category

Fashion Accessories

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Fashion jewelry
• Fashion accessories
• Earrings necklaces
• Bracelets rings
• Brazilian jewelry

Headquarters

HQ city

Tubarão

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail fashion accessories sales: One-time retail sales of fashion jewelry and accessories including necklaces, earrings, rings, bracelets, belts, and brooches. Products are sold at fixed retail prices with occasional discounts for Pix payment. No subscription or recurring revenue model is apparent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mariana Dias Acessórios is a Brazilian direct-to-consumer fashion accessories e-commerce brand that designs, curates, and sells its own jewelry and accessory lines—including rings, earrings, necklaces, bracelets, belts, and brooches—through its own online store at marianadias.com.br. Products are manufactured with gold and silver plating, crystal and resin pearl applications, and are sold at accessible price points to consumers throughout Brazil.

Product overview

Mariana Dias Acessórios is a Brazilian fashion accessories brand operating as an e-commerce store built on the Nuvemshop platform. The company offers a diverse portfolio of jewelry and accessories organized into six main product categories: Rings (Anéis), Earrings (Brincos), Necklaces (Colares), Belts (Cintos), Bracelets (Pulseiras), and Brooches (Broches). Each category contains sub-categories such as fixed and adjustable rings, various earring styles including mini, maxi, and fake piercings, multiple necklace lengths from standard to choker styles, and bracelets in different sizes. Products are primarily fashion jewelry featuring gold and silver plating, crystal applications (particularly black diamond crystals), resin pearls, and various chain styles including Venetian and Cartier chains. The brand organizes collections around themes including New Arrivals (Lançamentos), Essentials (Essenciais), Organic (Orgânicos), Pearls (Pérolas), and Mix And Match, offering items at price points ranging from approximately R$78 to R$596 with free shipping on orders over R$396 and installment payment options up to 6 times without interest.

Differentiator

Problem solved

Functional benefit

Products and services

• Anéis (Rings) Fashion rings including fixed rings (Anel Fixo) and adjustable rings (Anel Ajustável), offered in various styles and finishes with gold and silver plating options. Sold directly to individual consumers.
• Brincos (Earrings) Diverse earring collection including standard earrings (Brinco), hoop earrings (Argola), maxi earrings (Maxi Brinco), mini earrings (Mini Brinco), and fake piercings (Piercing Fake). Features lightweight designs and strategic placement for optimal ear appearance. Sold to individual consumers.
• Colares (Necklaces) Necklace range including standard necklaces (Colar), maxi necklaces (Maxi Colar), long necklaces (Colar Longo), and chokers (Choker). Often features crystal applications and mixed metal finishes. Sold to individual consumers.
• Cintos (Belts) Fashion belts designed for style and versatility, offered to individual consumers as part of the brand's accessory portfolio.
• Pulseiras (Bracelets) Bracelet collection including bangles (Bracelete), maxi bracelets (Maxi Pulseira), and standard bracelets (Pulseira), featuring chain and crystal designs. Sold to individual consumers.
• Broches (Brooches) Decorative brooches with unique designs such as the Lorien brooch featuring heart shape and hammered texture finish. Sold to individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vivara: Brazil's largest jewelry retailer (publicly listed on B3), operating a chain of physical stores plus a robust e-commerce site. Directly comparable as a Brazilian jewelry retailer targeting women, though it skews toward fine jewelry and is far larger in scale than Mariana Dias.
• Pandora: Global jewelry brand with strong physical retail and growing e-commerce presence in Brazil. Comparable on the mix-and-match concept (Pandora's charms and bracelets) and on the accessible price-point positioning that mirrors Mariana Dias's value proposition.
• Swarovski: Global crystal jewelry and accessories brand with brand stores and e-commerce in Brazil. Comparable on crystal-application fashion jewelry aimed at style-conscious women, though operating at a premium brand-price tier.
• H.Stern: Iconic Brazilian jewelry brand with physical stores and online presence; offers a more premium positioning than Mariana Dias but operates in the same jewelry category and serves overlapping female consumer segments in Brazil.

Emerging players

• Elo7: Brazilian marketplace focused on handmade and artisan products, including jewelry. Comparable as a channel for designer/artisan jewelry in Brazil and a venue where Mariana Dias's target customer also shops for fashion accessories.
• SHEIN: Global fast-fashion marketplace that includes a large fashion-jewelry category at very low price points. Competes for the same Brazilian fashion-conscious consumer's wallet, with a much larger assortment and built-in traffic.
• Pandora-like Brazilian indie jewelry DTC brands: Various small Brazilian designer/artisan jewelry e-commerce brands operating on Nuvemshop or Shopify, targeting the same fashion-conscious female consumer with the same mix-and-match value proposition. The most direct peer set for Mariana Dias.

Others

• Shopee Brazil: Major Brazilian e-commerce marketplace where many independent jewelry sellers compete. Less a direct peer than a channel where Mariana Dias's competitors acquire customers — relevant context for share-of-wallet dynamics in the same category.

Direct peers

• Rommanel: Brazilian jewelry brand with a strong direct-sales model and fashionable gold-plated pieces targeting middle-class women. Highly comparable in customer segment, price point, and product category — a benchmark for Mariana Dias's designer/artisan fashion jewelry positioning.
• Monte Carlo Joias: Brazilian fashion jewelry retailer with nationwide e-commerce and physical stores focused on gold-plated and silver pieces at accessible price points. One of the closest direct comparables to Mariana Dias in terms of assortment, pricing, and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/marianadiasmd
• Facebookfacebook.com/marianadiasmd
• LinkedInlinkedin.com/company/mariana-dias

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariana Dias Acessórios