The QMP Group

What The QMP Group does

The QMP Group, Inc. is a founder-led, Portland, Oregon-based management consulting firm founded circa 1993 by Jerry Vieira that provides marketing strategy, sales process, and organizational effectiveness services to privately held, small-to-midsized B2B companies. The firm operates with a lean core team of 1-2 employees supplemented by a network of specialty consultants (finance, IT, operations, supply chain, manufacturing) and generates revenue through professional services engagements, multi-year contracts, training workshops, and methodology licensing. Its core intellectual property is the proprietary QMP methodology, which spans the Marketing & Sales Engine model (four integrated gears: Market Strategy, New Business Development, Sales Process, and Performance Excellence/Culture), an 8-dimension self-assessment tool, the QSP sales process, and supporting frameworks such as Target Market Ecosystem Analysis, Navigational Selling, and the Law of Imbalanced Value.

The firm's products and services are organized around three pillars: consulting engagements (strategy workouts, transformations, market viability testing, channel strategy, pricing strategy, executive coaching, and 'Executive for Hire' interim CMO/CRO roles), workshops and training delivered through The QMP Institute (including QMP Champion Certification), and a content library comprising three published books by Jerry Vieira (Navigational Market Strategy, Navigational Selling, The Consultancy Navigator) plus an active blog and YouTube channel. Target segments span manufacturing, software/SaaS/IT, high technology, medical equipment, wholesale distribution, healthcare products, renewable energy, professional services, and dedicated tiers for startups and small/mid-size businesses. The go-to-market motion is entirely sales-led through thought leadership, with public speaking at CEO venues, founder-driven content, and CEO-to-CEO and advisor-to-CEO referrals producing the bulk of new client engagements. Pricing is custom quote-based and not publicly disclosed, with multi-year contracts and available licensing arrangements for the QMP methodology, training programs, and tool kit.

Name

The QMP Group

Legal name

The QMP Group, Inc.

Website

https://theqmpgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The QMP Group is a Portland, Oregon-based management consulting firm that provides marketing strategy, sales process optimization, and organizational effectiveness services to privately held small-to-midsized B2B companies, delivered through proprietary QMP methodology, workshops, and founder-led engagements.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Management consulting services
• Sales consulting
• Marketing strategy
• Organizational effectiveness
• B2B consulting

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Management Consulting Services: QMP generates revenue through professional consulting engagements focused on marketing strategy, sales process optimization, organizational transformation, and executive advisory services for B2B companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The QMP Group delivers strategy, sales, and organizational effectiveness consulting to privately held, small-to-midsized B2B firms. Its core offerings include marketing and sales consulting engagements, the proprietary QMP Marketing & Sales Engine framework, sales process optimization (QSP), executive coaching, and workshops/training delivered through The QMP Institute. The firm also publishes books and runs the Consultancy Navigator training program for emerging consultants.

Product overview

The QMP Group is a Strategy, Sales & Organizational Effectiveness consultancy providing marketing and sales consulting services to privately held, small-to-midsized B2B firms. The core offering includes consulting engagements, workshops, and training programs built around the proprietary QMP (Quality Marketing Process) methodology and Marketing & Sales Engine framework. Services include marketing and sales transformations, strategic assessments, executive coaching, market strategy development, and sales process optimization. The company also offers published books (Navigational Market Strategy, Navigational Selling, The Consultancy Navigator), the Consultancy Navigator training program for emerging consultants, and operates The QMP Institute for workshops and certification. The QMP methodology is embodied in the Marketing & Sales Engine model, which encompasses Foundational Marketing, Market Strategy, Business Development, Sales Disciplines, and Performance Excellence Culture components.

Differentiator

Problem solved

Functional benefit

Brands

• The QMP Institute: Training and certification programs for marketing and sales professionals, including workshops on market strategy, sales skills, and performance excellence.
• QMP Institute

Products and services

• Marketing & Sales Consulting Services Core consulting engagement encompassing marketing and sales strategy development, organizational transformations, sales process optimization, market viability testing, target market strategy formulation, pricing strategy, channel-to-market strategy, strategic branding, sales improvements, executive for hire, lean marketing and sales, and culture transformations. Designed for owners and C-level executives of privately held, small-to-midsized B2B firms seeking growth and improved business valuation.
• The QMP Institute: Workshops & Training Workshop and training catalog delivered through The QMP Institute covering market strategy formulation, market adoption of innovation, new business development, sales skills and process (QSP), performance excellence, B2B pricing, and a QMP certification program for marketing and sales professionals. Targeted at B2B marketing and sales practitioners, executives, and non-marketing professionals who need commercial skills.
• Consultancy Navigator Program Training and coaching program teaching eight basic principles of consulting practice with coaching from a Certified Management Consultant (CMC). Includes a workbook, tool kit, and accompanying e-book for new and emerging consultants building a consulting practice.
• Marketing & Sales Effectiveness Self-Assessment An 8-dimension, 50-question self-assessment tool that audits marketing and sales organizational capabilities and effectiveness and renders results as a spider graph visualization. Used by B2B executives to identify gaps before engaging QMP consulting services or as a standalone diagnostic.
• Navigational Selling (Book) Book by Jerry Vieira, CMC, focusing on a buyer-centric sales methodology and decision navigation processes for B2B sales professionals. Available on Amazon in Kindle and softcover formats.
• The Consultancy Navigator (E-book) E-book by Jerry Vieira providing guidance for beginning management consultants on building a consulting practice. Companion to the Consultancy Navigator Program.

Quantifiable outcome

• 145% acquisition price premium for medical equipment client
• +8 more outcomes

Named customers10 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Force Management: B2B sales and revenue management consultancy that provides proprietary sales methodologies and training to mid-market and enterprise clients. Closely comparable to QMP in offering proprietary sales frameworks, workshops, and customer-success-driven differentiation.
• Sandler Training: Global sales training and consulting franchise built on the proprietary Sandler Selling System. Highly comparable to QMP in monetizing a sales methodology through training, certification, and consulting services for B2B organizations.
• Winning by Design: B2B sales consulting and training firm that uses a proprietary framework (the SLX system) to help SaaS and B2B companies improve sales productivity. Comparable to QMP in selling methodology, workshops, and certification to B2B clients.
• ValueSelling Associates: B2B sales training and consulting firm built around the ValueSelling Framework, providing methodology training, certification, and consulting. Directly comparable to QMP's QSP and Marketing & Sales Engine methodology-driven delivery model.
• RAIN Group: Sales training and consulting firm offering proprietary sales methodologies, including the RAIN Selling system, targeting B2B sales organizations. Comparable to QMP in delivering sales process frameworks and training programs for B2B clients.
• Miller Heiman Group: B2B sales performance firm built around the Strategic Selling and Conceptual Selling methodologies, providing training, certification, and consulting. Closely comparable to QMP in proprietary sales methodology and B2B training focus.
• The Brooks Group: B2B sales training and consulting firm offering the IMPACT Selling System, serving industrial, manufacturing, and B2B clients. Comparable to QMP in targeting B2B SMBs with proprietary sales training and consulting offerings.
• Richardson Sales Performance: Global sales training and consulting firm with a proprietary sales methodology, working with B2B clients on sales process, negotiation, and sales leadership. Comparable to QMP in monetizing a sales methodology through training, consulting, and content.

Broad incumbents

• Bain & Company: Global strategy consulting firm serving large enterprises on strategy, operations, and organizational effectiveness. Operates in the same broad management consulting space as QMP but serves a much larger client set with a more generalist portfolio.
• McKinsey & Company: Largest global management consulting firm offering strategy, marketing, and organizational consulting. Operates in the same broad consulting category as QMP but addresses enterprise and large-cap clients with a far broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC277oAhvZp8DS_qLjY2Dv5A
• LinkedInlinkedin.com/company/the-qmp-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The QMP Group