Texas Association of Collegiate Registrars and Admissions Officers

What Texas Association of Collegiate Registrars and Admissions Officers does

TACRAO (Texas Association of Collegiate Registrars and Admissions Officers) is a nonprofit professional association founded in 1916 that serves registrars, directors of enrollment management, directors of admission, and associated staff at regionally accredited universities and community colleges in Texas. Operating as a voluntary, membership-governed body, TACRAO delivers professional development through an annual conference (Houston 2026, Nov 8-11; Allen 2027, Nov 7-10), summer meetings (College Station, July 20-22, 2026), webinars, and periodic newsletters, while also convening regional committees across Central, East, North, Southeast, South, and West Texas and coordinating College Day/Night Fairs for student recruitment.

The organization's product surface is built almost entirely on third-party platforms rather than proprietary technology: MemberClicks powers membership administration and the job board at tacrao.mcjobboard.net, StriveScan provides registration and barcode scanning for college fairs, and conferenceprogram.tacrao.org manages session proposals and the speaker schedule. There are no APIs, mobile apps, proprietary AI capabilities, or in-house technical products disclosed. Operating expenditures appear minimal based on a volunteer Executive Committee (drawn directly from member institutions including UT Health Science Center Houston, Texas A&M, UT Arlington, University of North Texas, Galveston College, Amarillo College, North Central Texas College, Texas Southern University, and Texas Tech) and a Lewisville, TX mailing address.

TACRAO's revenue model is a diversified but small four-stream structure: annual membership dues (subscription/recurring) from individuals and institutional members; conference registration with tiered pricing ranging from $225 (one-day) to $450 (late full conference) plus $50 per workshop; job board postings free to members and $50 to non-members and out-of-state institutions (subscription/recurring); and College Fair Subscriptions for accredited out-of-state, foreign, and military institutions (subscription/recurring). GTM is community-led, with no field sales force, distribution limited to Texas higher education, and a corporate-sponsorship add-on layer at the annual conference (exhibitor booths, Reception with Corporate Partners, Refreshment Breaks).

Name

Texas Association of Collegiate Registrars and Admissions Officers

Legal name

Texas Association of Collegiate Registrars and Admissions Officers

Website

https://tacrao.org

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

TACRAO is a Texas-based nonprofit professional association founded in 1916 that serves registrars and admissions staff at the state's universities and community colleges through annual conferences, summer meetings, webinars, newsletters, and College Day/Night Fairs.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership subscriptions for individual professionals and institutional members from Texas universities and community colleges.
2. Conference Registration: Registration fees for the annual conference and summer meetings, with tiered pricing for full conference, two-day, and one-day passes.
3. Job Board Postings: Free job postings for TACRAO members; $50 for non-members and out-of-state institutions. Posting options include 30, 60, or 90 day durations.
4. College Fair Subscription: Subscription service for accredited out-of-state institutions, foreign institutions, and military partners to participate in TACRAO College Fairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

TACRAO is a nonprofit professional association that supports registrars and admissions officers at Texas colleges, universities, and community colleges through membership services, professional development events, and shared operational programs. Its core deliverables include an annual conference, regional summer meetings, a centralized job board for higher education positions, a coordinated college fair program serving high school counselors, and ongoing member communications and training resources.

Product overview

TACRAO is a nonprofit professional association for registrars and admissions staff at Texas universities and community colleges. Its digital offerings include a membership website, a conference program management system, a college fair scheduling service integrated with StriveScan for registration and barcode scanning, a job board for member recruitment, and periodic newsletters.

Differentiator

Problem solved

Functional benefit

Products and services

• TACRAO Annual Conference

Named customers9 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• StriveScancoreTechnology or IntegrationTACRAO partnered with StriveScan to bring their registration platform and barcode scanning to TACRAO College Fairs. StriveScan enhances the experience for representatives and students by making information exchange more efficient and productive. Over 2,500 colleges have used StriveScan at thousands of fairs. The partnership includes all NACAC affiliates, 12 AACRAO affiliates, Colleges That Change Lives, Council of International Schools, and more.
• Texas Common Course Numbering System (TCCNS)coreOthersTCCNS is listed as an affiliated/partner organization on the TACRAO website quick links, indicating a collaborative relationship for transfer and course equivalency information in Texas higher education.
• The Westin Galleria and Westin Oaks HoustonminorOthersConference venue partnership for the 2026 Annual Conference. TACRAO has secured a block of rooms at a discounted group rate of $199 per night at both properties.
• Corporate Exhibitors and SponsorsminorGTM or Marketing PartnerCorporate partners sponsor the annual conference through exhibitor booths, the Reception with Corporate Partners, and Refreshment Breaks with Corporate Partners. Sponsorship opportunities are available through an exhibitor letter document.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rocky Mountain Association of Collegiate Registrars and Admissions Officers (RMACRAO): AACRAO regional affiliate covering the Rocky Mountain states. Operates as a state-cluster membership association analogous to TACRAO, with annual conference and professional development for registrars and admissions officers.
• Midwest Association of Collegiate Registrars and Admissions Officers (MACRAO): AACRAO regional affiliate serving the Midwest U.S. Closely comparable operating model: voluntary membership, annual conference, regional committee structure, and a focus on registrar/admissions professional development similar to TACRAO.
• Pacific Association of Collegiate Registrars and Admissions Officers (PACRAO): AACRAO regional affiliate covering western U.S. states. Mirrors TACRAO's structure — voluntary membership, annual conference, and registrar/admissions professional development — and competes for shared institutional members along the West Coast.
• Southern Association of Collegiate Registrars and Admissions Officers (SACRAO): A regional affiliate of AACRAO serving registrars and admissions officers across the U.S. South. Operates the same member-driven conference, workshop, and professional development model as TACRAO at a multi-state regional scope.

Others

• American Association for Collegiate Independent Study (AACIS): A specialty higher education professional association operating in an adjacent functional area. Comparable membership-association business model serving a niche within higher education, with similar revenue reliance on member dues and conferences.

Broad incumbents

• American Association of Collegiate Registrars and Admissions Officers (AACRAO): The national-level professional association for collegiate registrars and admissions officers. TACRAO is one of its affiliated state associations, making AACRAO the most direct broader-scope peer with overlapping membership and mission.
• National Association of Student Financial Aid Administrators (NASFAA): National membership association for financial aid administrators at higher education institutions. Comparable nonprofit association model serving a related higher education functional area, with similar conference, training, and advocacy revenue mix.
• National Association for College Admission Counseling (NACAC): National membership association for college admission counseling professionals, including counselors, admissions officers, and high school advisors. TACRAO's StriveScan partnership explicitly extends to NACAC, evidencing direct ecosystem overlap with TACRAO's college fair business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/txacrao
• Facebookfacebook.com/TACRAO
• Instagraminstagram.com/tacrao_tx1916

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Association of Collegiate Registrars and Admissions Officers