Digital Television Russia

Name

Digital Television Russia

Legal name

Акционерное общество «Цифровое Телевидение»

Website

https://digitalrussia.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Thematic Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Cable & Other Pay Television Services (4841)

akta.pro primary industry

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)

akta.pro secondary industries

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ), Home Entertainment Distribution (Digital: TVOD/EST) (MPADAJAE), Business, Politics & Current Affairs Documentaries (MPADADAJ), Graphics, Branding & Character Generation (CG) (MPAHAKAF)

Keywords

• Thematic television channels
• Animation production
• Pay-TV distribution
• Broadcast content licensing
• Multiscreen media

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Content or Production

Revenue model

1. TV Channel Distribution & Pay-TV Carriage Fees: Revenue from distributing 20+ thematic TV channels to pay-TV operators across Russia via Signal Media platform, which promotes channels into provider packages. Channels generate carriage and subscription share revenue.
2. Advertising & Sponsorship Sales: Revenue from selling advertising and sponsorship across the channel portfolio. 0+ Media handles advertising and sponsorship sales on children's channels. National Advertising Alliance handles direct advertising.
3. Animation Content Licensing & Distribution: Revenue from international content licensing (Signal Media for export), theatrical distribution via MVK (1.4+ billion rubles in project revenue, 9.2 million viewers), and branded merchandise licensing (6,000 products).
4. Media-for-Equity Investment Model: The company exchanges advertising inventory for equity stakes in partner companies, generating returns through both ad delivery and equity appreciation as investees grow.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Digital Television Russia manages a portfolio of 21 thematic television channels across entertainment, educational, children's, and documentary genres, producing animation content through its Parovoz Studio (26 projects, 13,665 episodes). The company distributes content across five screens (TVs, monitors, smartphones, tablets, and cinema) via satellite (STV), terrestrial, OTT, mobile, YouTube, and theatrical platforms, reaching 80 million monthly viewers across Russia, CIS, and 150 international markets.

Product overview

Digital Television Russia (Цифровое Телевидение) is a multiscreen media company and the largest media holding on the Russian Pay TV market. The company operates as a platform portfolio spanning 21 thematic TV channels (including entertainment, educational, children's, drama, documentary, and cinema channels), a branded OTT platform, mobile apps and games, YouTube channels, VR experiences, theatrical distribution, toy stores, festivals, and a production studio. The holding includes industry leaders such as Parovoz animation studio, Signal Media (channel promotion), STV (satellite/terrestrial delivery), Pike Media Lab (broadcast technology), 0+ Media (advertising), and MVK (film distribution). The company claims 29.7% of thematic TV viewing share in Russia with 13.7 million monthly reach, and produces over 26 animated series totaling 13,665 episodes and 1,817 minutes of animation, distributed in 28 languages across 150 countries.

Differentiator

Problem solved

Functional benefit

Brands

• MOOLT (МУЛЬТ): Russian cartoons channel for little ones.
• MOOLT&MUSIC (Мультимузыка)
• ANI
• MY PLANET (Моя Планета)
• DOCTOR (Доктор)
• Living Planet (Живая Планета)
• T24
• ISTORIYA (История)
• NAUKA (Наука)
• Mosfilm. Golden Collection (Мосфильм. Золотая коллекция)
• Patriot (Патриот)
• RUSSKIY ROMAN (Русский роман)
• THE REAL HORROR TELEVISION (Настоящее Страшное Телевидение)
• RUSSKIY BESTSELLER (Русский бестселлер)
• RUSSKIY DETEKTIV (Русский Детектив)
• FAN
• KOMEDIYA (Комедия)
• SARAFAN
• CINÉMA (СИНЕМА)
• MAMA (Мама)
• КиноМульт

Quantifiable outcome

• 80 million monthly viewers across 20 channels
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ZEREN EntertainmentcoreChannel Partner/ Reseller/ DistributorStrategic partnership between DTR and ZEREN Entertainment for theatrical distribution. The animated feature film 'Leo i Tig. Doroga na Baykal' (Leo and Tig. The Road to Baikal) will be released in wide theatrical distribution in Kazakhstan and Uzbekistan through ZEREN Entertainment.
• Russian Geographical SocietyminorStrategic or Co-development PartnerThe My Planet TV channel and the Russian Geographical Society co-host documentary project screenings and special events, including presentations at the Arctic and Antarctic Museum in Saint Petersburg.
• Amur Tiger CenterminorStrategic or Co-development PartnerThe production of 'Leo & Tig' animated series is supported by the Amur Tiger Center, which focuses on conservation of the Amur tiger and leopard species in the Russian Far East.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TNT Music / TV-3 / 2x2: Gazprom-Media family of genre/thematic channels targeting entertainment, music, fantasy, and animation audiences. Direct competitor in the same thematic channel category as DTR's "FAN", "KOMEDIYA", "MUL'TIMUZYKA" etc.
• National Media Group (NMG): Russian media holding controlling Channel One (Russia's largest federal channel), REN TV, and several thematic channels. Comparable due to overlapping thematic channel portfolio, state-affiliated ownership, and combined broadcast/advertising revenue streams.
• Karusel (Cartoon Network/CYFRAL): Children's TV channel jointly run by VGTRK and CTC Media, targeting kids 0-12. Direct competitor to DTR's MUL'T, ANI, and KinoMul't children's channels for pay-TV carriage and advertising spend.
• Gazprom-Media Holding: Russia's largest media holding operating TNT, NTV, and a portfolio of thematic channels alongside film production (NTV-Kino, Comedy Club). Direct competitor in Russian thematic TV and animation/content production, with similar pay-TV carriage and advertising revenue model.
• CTC Media: One of Russia's largest independent media holdings operating entertainment and thematic TV channels (CTC, Domashny, Che, CTC Love). Direct competitor in the Russian pay-TV thematic channel market, offering overlapping entertainment and family audiences.

Regional players

• Melnitsa Animation Studio: Saint Petersburg-based Russian animation studio producing feature films and series (Luntik, Barkers, Masha and the Bear). Direct comparator in Russian animation production pipeline, targeting similar theatrical and licensing windows.

Others

• All Media (All-Russian State Library): Channel One Russia and adjacent assets as the dominant federal broadcaster. Adjacent competitor controlling premium content rights and audience share that competes with DTR's channels for advertising budgets and viewer attention.

Broad incumbents

• VGTRK: All-Russian State Television and Radio Broadcasting Company, parent of DTR and operator of major Russian federal channels (Russia-1, Russia-24, Russia-K). Comparable as the dominant state-owned broadcaster and strategic shareholder of DTR, providing distribution and content synergies.

Emerging players

• WildBrain: Canadian children's entertainment and animation company owning IP such as Peanuts, Teletubbies, Strawberry Shortcake with global distribution. Comparable to DTR's Parovoz Studio as a vertically integrated kids animation producer/distributor targeting international licensing.
• Wizart Animation: Russian animation studio producing internationally distributed properties (Sheep and Wolves, The Snow Queen franchise). Comparable to Parovoz Studio as a Russian animation producer competing for theatrical and international licensing revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DTRussia
• LinkedInlinkedin.com/company/digitaltvrussia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Television Russia