Holloway Lodging

What Holloway Lodging does

Holloway Lodging Corporation is a privately held Canadian hospitality and residential real estate company headquartered at 168 Hobsons Lake Drive, Suite 300, Beechville, Nova Scotia. It operates as a wholly owned subsidiary of Clarke Inc. (TSX: CKI), a Canadian investment company whose portfolio is concentrated in hospitality and hotels. Holloway owns and operates more than 20 hotels totaling over 2,600 rooms across six provinces and two territories — British Columbia, Alberta, Yukon, Northwest Territories, Ontario, and New Brunswick — under franchise agreements with six of the largest international hotel brands: Wyndham (Super 8, Travelodge, Trademark), Hilton (DoubleTree), Marriott (Delta), IHG (Holiday Inn), Choice Hotels (Quality Inn, Radisson), and Best Western, alongside a small number of independent hotels.

The company's revenue model is built on two recurring streams: nightly hotel room rentals and ancillary hospitality services across the franchised and independent portfolio, and longer-duration residential rental income from a five-property residential portfolio that includes The Talisman in Ottawa, the Latitude Living furnished-apartment brand (London, Ontario and St. John's, Newfoundland), and Parkside Suites and Franklin Suites in Fort McMurray, Alberta. Distribution is handled almost entirely through the parent franchise brands' global reservation systems, loyalty programs, and websites, supplemented by a dedicated in-house sales channel ([email protected]) for group, team, and crew bookings.

Holloway positions itself as a financially centralized but operationally decentralized operator, granting property-level managers entrepreneurial autonomy while leveraging parent-company scale. Its customer base is broadly diversified — transient leisure and business travelers booking through brand channels, corporate and group bookers, and residential tenants — with no disclosed enterprise anchor customers. The company does not disclose revenue, headcount, or founding date on its public-facing materials, and it has no disclosed AI/ML capabilities, patents, or independent funding rounds, operating entirely as a privately financed subsidiary within Clarke Inc.'s investment portfolio.

Name

Holloway Lodging

Legal name

Holloway Lodging Corporation

Website

https://hlcorp.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Holloway Lodging Corporation is a privately held Canadian hospitality and residential real estate company, wholly owned by Clarke Inc. (TSX: CKI), operating more than 20 franchised hotels totaling over 2,600 rooms across six provinces and two territories, plus five residential rental properties in Ottawa, London, St. John's, and Fort McMurray.

Ownership category

akta.pro rank

Product category

Hospitality and Hotel Operations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Independent Budget & Limited-Service Hotels (THAGABAN)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Independent Motels (THAGAFAL), Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel operations
• Franchise hospitality
• Residential rentals
• Furnished apartments
• Hotel management

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Operations: Revenue from hotel room rentals and related hospitality services through owned and operated hotel properties under franchise brand agreements.
2. Residential Property Rentals: Revenue from rental income at residential properties including The Talisman (Ottawa), Latitude Living St. John's, Latitude Living London, Parkside Suites (Fort McMurray), and Franklin Suites (Fort McMurray).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Holloway Lodging Corporation owns and operates a portfolio of over 2,600 hotel rooms across Canada under internationally recognized franchise brands (Wyndham, Best Western, IHG, Hilton, Marriott, Choice Hotels) as well as independent hotels. In addition, the company develops and operates residential rental properties, including furnished apartments and suites under brands such as The Talisman, Latitude Living, Parkside Suites, and Franklin Suites in markets across Canada.

Product overview

Holloway Lodging Corporation operates a diversified hospitality and residential property portfolio. The company operates hotels under internationally recognized franchise brands (Wyndham brands including Super 8, Travelodge, and Trademark; IHG's Holiday Inn; Hilton's DoubleTree; Marriott's Delta; Choice Hotels' Quality Inn and Radisson) as well as independent hotels. In addition to hospitality, the company has expanded into residential property development, offering furnished apartments and suites under sub-brands including The Talisman in Ottawa, Latitude Living (St. John's and London locations), Parkside Suites, and Franklin Suites in Fort McMurray. The portfolio spans British Columbia, Alberta, Yukon, Northwest Territories, Ontario, and New Brunswick.

Differentiator

Problem solved

Functional benefit

Brands

• The Talisman: Apartment building at 1354 Carling Ave, Ottawa, Ontario - recently constructed residence in Carlington neighborhood.
• Latitude Living St. John's
• Latitude Living London
• Parkside Suites
• Franklin Suites

Products and services

• Wyndham Franchise Hotels (Super 8, Travelodge, Trademark by Wyndham) Multiple hotel properties operated under Wyndham franchise brands across British Columbia, Alberta, Yukon, and Northwest Territories, providing budget and midscale accommodations to leisure and business travelers.
• Best Western Hotels A 99-room hotel in Grande Prairie, Alberta operated under the Best Western brand, serving business and leisure travelers in northwestern Alberta.
• IHG Hotels (Holiday Inn) A 146-room hotel and conference center in Grande Prairie, Alberta operated under the Holiday Inn brand by IHG, providing accommodations and event facilities.
• Hilton Hotels (DoubleTree) A 323-room hotel in downtown London, Ontario operated under the DoubleTree by Hilton brand, providing upper-midscale accommodations with HHonors loyalty program access.
• Marriott Hotels (Delta) A 250-room hotel in Saint John, New Brunswick operated under the Delta brand by Marriott, providing upper-midscale accommodations with Marriott Bonvoy loyalty program access.
• Choice Hotels (Quality Inn, Radisson) Multiple hotel properties operated under Choice Hotels brands across Alberta, Yukon, and Northwest Territories, including Quality Inn and Radisson brands, serving business and leisure travelers.
• Independent Hotels (Merit Hotel and Suites, Nomad Hotel and Suites) Independent hotels operated outside of franchise brand agreements in Fort McMurray, Alberta, providing accommodations in a market with strong industrial demand.
• The Talisman A recently constructed apartment building in the Carlington neighborhood of Ottawa, Ontario, offering contemporary rental units designed for modern dwellers seeking urban living outside of downtown.
• Latitude Living St. John's An all-inclusive furnished living property near MUN, Marine Institute and Health Science Centre in St. John's, Newfoundland, designed for students and professionals with contemporary design and fully furnished apartments including 4-piece place setting and cookware.
• Latitude Living London Fully furnished apartment units located within the DoubleTree by Hilton in downtown London, Ontario, offering premium amenities including a private fitness centre and indoor pool with sweeping views of the city.
• Parkside Suites A rental property near MacDonald Island Park in Fort McMurray, Alberta, combining urban amenities with access to outdoor recreational opportunities for an active lifestyle.
• Franklin Suites A rental property in downtown Fort McMurray, Alberta offering fully furnished apartments catering to professionals and residents who value comfort and proximity to the business district.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorHolloway operates multiple hotels under Wyndham brands including Super 8 (Fort Nelson, Fort St. John, Grande Prairie, Drayton Valley, Whitecourt, Slave Lake, Yellowknife), Travelodge (Grande Prairie, Fort McMurray), and Sternwheeler Hotel and Conference Centre (Whitehorse) as Trademark by Wyndham.
• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorHolloway operates DoubleTree by Hilton London in Ontario (323 rooms), providing access to Hilton's HHonors loyalty program, central reservations, and global marketing.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorHolloway operates Delta Hotel Saint John in New Brunswick (250 rooms), providing access to Marriott Bonvoy program and global distribution systems.
• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ DistributorHolloway operates Holiday Inn and Suites Grande Prairie Conference Centre (146 rooms) under IHG brand, accessing IHG Rewards Club and global marketing.
• Choice Hotels InternationalcoreChannel Partner/ Reseller/ DistributorHolloway operates multiple Quality Inn properties (Grande Prairie, Whitecourt, Whitehorse, Yellowknife) and Radisson Hotel and Suites Fort McMurray under Choice Hotels brands.
• Best Western HotelscoreChannel Partner/ Reseller/ DistributorHolloway operates Best Western Grande Prairie Hotel and Suites (99 rooms) under Best Western brand affiliation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Wyndham Hotels & Resorts: Franchisor of Holloway's largest brand portfolio (Super 8, Travelodge, Trademark). Comparable due to deep commercial relationship; not a direct competitor but defines Holloway's distribution and demand pipeline.

Regional players

• Chatham Lodging Trust: US-based REIT focused on premium-branded, select-service hotels across the US. Comparable business model of franchised select-service ownership, though US-only and urban-focused.

Direct peers

• Coast Hotels (APA Hotel Canada): Canadian hotel chain operating franchised and managed properties primarily in Western Canada. Comparable primary market focus on Canadian secondary and tertiary markets.
• Northland Properties (Sandman Hotels): Privately held Canadian hospitality company that owns Sandman Hotel Group with properties across Canada. Comparable multi-brand Canadian hotel operator with both franchised and owned brands.
• SilverBirch Hotels & Resorts: Canadian hotel owner/operator with a portfolio of franchised and independent hotels across multiple provinces. Comparable to Holloway in multi-brand franchise strategy and Canadian regional focus.
• Remington Hospitality: Hotel management and ownership company operating franchised full-service and limited-service properties across Canada and the US. Comparable as a multi-brand franchise operator with similar property mix.
• Hospitality Investments (InnVest Hotels): Canadian hotel REIT/owner with a portfolio of franchised and independent hotels across Canada. Comparable multi-brand Canadian hotel real estate owner.
• Pomeroy Lodging Group: Canadian-owned hotel operator with a multi-brand portfolio across Western Canada, including franchised and independent properties. Highly comparable to Holloway in market focus, franchise strategy, and Canadian secondary-market concentration.
• Atlific Hotels: Canadian hotel ownership and management company operating franchised full-service and limited-service hotels across Canada. Comparable as a Canadian multi-brand franchisee with national footprint.
• Newcastle Hotels: Canadian hotel management and development company operating franchised properties across Western Canada. Comparable as a regional Canadian multi-brand franchise operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holloway-lodging-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holloway Lodging