Lingen Keramiek

What Lingen Keramiek does

Lingen Keramiek B.V. is a Dutch regional retailer and wholesaler of ceramic wall and floor tiles, PVC flooring, laminate, cast floors, and wooden floors, headquartered in Capelle aan den IJssel and founded in 1992. The company operates two physical showrooms — one in Leiden (Flevoweg 43) and one in Capelle aan den IJssel (Rivium Westlaan 22) — featuring complete style studios with Loft, Lodge, Atelier, and Villa atmospheres. The assortment spans over 2,000 wall and floor tiles, plus PVC, laminate, custom interior cabinets, leather wall covering, and acoustic wall panels. The company holds exclusive regional dealer status for premium brands including Piet Boon by Douglas & Jones, Motto by Mosa, Porcelanosa, and Beste Koop Tegels, alongside installation-material partners Eurocol, Omnicol, Schonox, and Schluter Systems.

The business operates through two channels: a consumer channel targeting residential homeowners for newbuild and renovation projects, supported by appointment-based sales consultations (approximately two appointments per day of 1.5–2 hours) and an online Tegelviewer browsing tool; and a B2B professional channel for contractors and installers with account-based purchasing, dedicated contact persons, Franco delivery to job sites, volume-based purchase bonuses above a €5,000 annual turnover threshold, and a 2% early-payment discount for settlement within 8 days. The LingenAll-Inclusive service bundles demolition, underfloor heating installation, screed pouring, and floor laying into a single contracted scope. Pricing is quote-based and not publicly disclosed. Customer validation includes 249 reviews with an 8.6/10 rating on the Klanten Vertellen platform and a named referral network of 25 Dutch construction companies.

The company is privately held with 11–50 employees, including two listed Directors (Elsemarie Lingen, Ron Vellekoop), sales advisors, project coordinators, and a work preparation specialist. Marketing relies on showroom experience, an educational blog, location-specific SEO pages covering 40+ towns, and contractor referral networks rather than paid digital channels. No proprietary technology is developed; competitive positioning rests on curated premium brand assortment, showroom-based consultation, and integrated installation services.

Name

Lingen Keramiek

Website

https://lingenkeramiek.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Lingen Keramiek B.V. is a Dutch regional retailer and wholesaler founded in 1992, supplying ceramic tiles, PVC flooring, and complete floor renovation services to residential homeowners and construction professionals through showrooms in Leiden and Capelle aan den IJssel.

Ownership category

akta.pro rank

Product category

Tile and Flooring Retail

NAICS

Flooring Contractors (238330), Tile and Terrazzo Contractors (23834)

akta.pro primary industry

Tile & Stone Flooring Installation (HSAPAGAE)

akta.pro secondary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

Keywords

• Ceramic tile retail
• PVC flooring sales
• Bathroom renovation
• Floor installation service
• Wall and floor tiles

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Flooring Products: Sale of ceramic wall and floor tiles, PVC flooring, laminate, engineered wood, cast floors, and related accessories including grout, profiles, thresholds, and skirting boards. Products are sold directly through showrooms to end consumers and through B2B accounts to professional contractors.
2. Installation Services: Complete installation services including floor demolition, underfloor heating installation (on shrink nets or by milling grooves), screed pouring, tile/ flooring installation, and finishing with skirting boards. The LingenAll-Inclusive package offers full-service floor renovation from demolition to completion.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Lingen Keramiek is a Dutch retailer and wholesaler of ceramic wall and floor tiles, PVC flooring, laminate, wooden floors, and cast floors, complemented by tile accessories (skirting boards, grout, corner profiles, thresholds). The company also supplies and installs floor heating systems, custom interior cabinets, leather wall covering, and acoustic wall panels. It operates two showrooms in Leiden and Capelle aan den IJssel and offers end-to-end renovation services through its LingenAll-Inclusive package covering demolition, underfloor heating, screed pouring, and floor installation.

Product overview

Lingen Keramiek is a Dutch tile and flooring retailer offering a comprehensive portfolio centered on ceramic wall and floor tiles, PVC flooring, laminate, cast floors, and wooden floors. The core product lines include bathroom tiles (badkamertegels), floor tiles (vloertegels), and PVC flooring, complemented by accessories such as skirting boards (plinten), grout (voegen), corner profiles (hoekprofielen), and shower thresholds (dorpels). The company also offers floor heating (vloerverwarming) installation and complete floor renovation through its LingenAll-Inclusive service. Additional offerings include custom interior cabinets (interieurkasten op maat), leather wall covering (leren wandbekleding), and acoustic wall panels. They carry branded tile collections including Motto by Mosa, Piet Boon by Douglas & Jones, Beste Koop Tegels, and Porcelanosa. Installation and screed services are provided alongside an online Tegelviewer tool for product browsing. Showrooms in Leiden and Capelle aan den IJssel feature style studios for customer inspiration.

Differentiator

Problem solved

Functional benefit

Products and services

• Badkamertegels (Bathroom Tiles)

Named customers26 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mosa (Motto by Mosa)coreChannel Partner/ Reseller/ DistributorExclusive dealer for Motto by Mosa design tiles, offering ceramic wall and floor tiles with Dutch Design aesthetics. Motto by Mosa features six bathroom atmosphere themes (Expressive, Serene, Noble, Natural, Cosy, Royal) and floor tiles Form (concrete effect) and Grain (sand-inspired with dirt-hiding properties).
• Piet Boon by Douglas & JonescoreChannel Partner/ Reseller/ DistributorDedicated dealer of Piet Boon by Douglas & Jones tile collection, featuring eleven distinctive series including BLEND (ultra-thin 6mm XXL format), CEMENT, COAST, COMPACT, CONCRETE, FUSE, GIANT, GLAZE, SAND, SIGNATURE, and TEXTURE. The collection combines Studio Piet Boon's characteristic restrained color palette with durable materials.
• PorcelanosacoreChannel Partner/ Reseller/ DistributorDealer of Porcelanosa tiles known for high quality, innovative designs, and timeless elegance. Assortment includes classic marble-look tiles, warm wood-look options, sleek modern concrete looks, and bold colorful patterns.
• Beste Koop TegelsminorChannel Partner/ Reseller/ DistributorExclusive dealer in Leiden and near Rotterdam for the Beste Koop (Best Value) tile collection, featuring fixed price groups and high-quality tiles at competitive prices. Collection is applicable to every room in the house.
• EurocolminorChannel Partner/ Reseller/ DistributorTile adhesive supplier included in Franco deliveries to professional job sites, alongside other installation materials.
• OmnicolminorChannel Partner/ Reseller/ DistributorTile adhesive supplier included in Franco deliveries to professional job sites, alongside other installation materials.
• SchonoxminorChannel Partner/ Reseller/ DistributorTile adhesive supplier included in Franco deliveries to professional job sites, alongside other installation materials.
• SchluterminorChannel Partner/ Reseller/ DistributorCorner profiles (Schluter Systems) available from stock and included in Franco deliveries to professional accounts.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GAMMA: Major Dutch DIY chain under Intergamma selling tiles, flooring, and installation materials to consumers and small contractors. Comparable to Lingen Keramiek as a Dutch channel for tiles and flooring, though GAMMA is a generalist DIY format rather than a tile/installation specialist.
• Karwei: Dutch DIY chain under Intergamma focused on smaller-format home improvement stores with tile and flooring departments. Comparable to Lingen Keramiek as a Dutch consumer channel for tiles and flooring, though Karwei emphasizes broader DIY categories rather than specialist tile consultation.
• Leroy Merlin: French-headquartered home-improvement chain with a Dutch store network selling tiles, flooring, and bathroom products. Comparable to Lingen Keramiek as a Dutch retail channel for tiles and flooring, though Leroy Merlin competes primarily on assortment scale and price rather than specialist tile advisory.
• Praxis: Dutch DIY chain under Intergamma offering tiles, flooring, and renovation supplies. Comparable to Lingen as a Dutch retail outlet for tiles and flooring, with broader home-improvement scope and lower-touch customer service than a tile-specialist showroom.
• Hornbach: Dutch arm of the European DIY/home-improvement chain Hornbach, offering tiles, flooring, and installation-adjacent products across large-format stores. Comparable to Lingen Keramiek because both sell tiles and flooring to Dutch homeowners and contractors, though Hornbach operates a much broader assortment at lower price points.

Others

• BAM: Large Dutch construction group delivering residential, commercial, and infrastructure projects across the Netherlands. Comparable as a major Dutch construction ecosystem participant whose building pipeline influences tile/flooring procurement and B2B referrals.
• Wienerberger: Austrian-Dutch building materials manufacturer (bricks, roof tiles, clay products) supplying the Dutch construction market. Comparable as an adjacent building-materials supplier whose customer base overlaps with Lingen's contractor and renovation segments.
• Mosa: Dutch ceramic tile manufacturer and supplier of the Motto by Mosa collection carried by Lingen Keramiek. Comparable as an upstream supplier/partner whose products anchor Lingen's assortment and showroom differentiation.
• Porcelanosa: Spanish premium tile manufacturer distributed in the Netherlands through dealers including Lingen Keramiek. Comparable as a brand partner whose premium positioning Lingen leverages in its showroom assortment.
• VolkerWessels: Large Dutch construction and infrastructure company active in residential and commercial building. Comparable as a major Dutch contractor ecosystem participant whose project pipelines influence demand for tile and flooring suppliers such as Lingen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LingenKeramiek
• Facebookfacebook.com/LingenKeramiek
• LinkedInlinkedin.com/company/lingen-keramiek-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lingen Keramiek