Pivot North Consulting Group
Pivot North Consulting Group is a privately held CPG consulting and brokerage firm that operates the proprietary Menu to Market® system, converting restaurant brand menu items into retail-ready products and managing R&D, packaging, brokerage, and DSD distribution for SMB restaurant clients and national grocery retailers.
- Company typePrivate
- Founded2019
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pivot North Consulting Group does
Pivot North Consulting Group (legal entity PCHI, operating under DBAs Pivot North Consulting, PNC, and PNC Specialty Foods) is a privately held, founder-owned CPG consulting and brokerage firm headquartered in Scottsdale, Arizona, with a phone footprint in Washington state. Founded in 2019 by CEO Gail Kurpgeweit, the company operates a team of 11-50 employees and is built around a proprietary, trademarked end-to-end system called Menu to Market®. The system converts proven restaurant menu items into retail-ready CPG products, bundling product R&D, FDA-compliant packaging design, co-manufacturer sourcing, national brokerage, pooled DSD distribution, in-store merchandising, and digital/influencer sell-through support into a single managed service. PNC Specialty Foods functions as the brokerage and distribution arm under common ownership.
The company serves two primary customer bases: (1) restaurant brand owners seeking national retail expansion without building internal CPG infrastructure, and (2) grocery, club, and specialty retailers seeking differentiated, velocity-proven products. A secondary offering extends the proprietary DSD network to established brands needing supplemental seasonal or cut-in distribution capacity. Notable client outcomes include Fanci Freez Soft Serve Milkshakes ranking #1 in the novelty frozen ice cream category for 80+ consecutive weeks, and Tacotarian, Huckleberry's, Mothership Coffee, Shachi, Moonswiner's BBQ, and Mega Meatless Falafel scaling from regional restaurant concepts to national retail footprints.
Revenue is generated through managed-service fees spanning product development, brokerage commissions, distribution network participation, and retail execution services. Pricing is not publicly disclosed; prospective clients are routed to a book-a-call sales motion for custom quotes. The company's go-to-market combines direct sales outreach, content marketing (blog, on-demand webinar), and trade-press earned media. In October 2025, PNC acquired a majority stake in Ice Cream Factory, a Lebanon, Missouri-based co-manufacturer, adding vertical integration to the Menu to Market stack. No external institutional funding has been disclosed.
Pivot North Consulting Group firmographics
Firmographics- Name
- Pivot North Consulting Group
- Legal name
- PCHI dba Pivot North Consulting
- Website
- https://pivotnorthconsulting.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pivot North Consulting Group is a privately held CPG consulting and brokerage firm that operates the proprietary Menu to Market® system, converting restaurant brand menu items into retail-ready products and managing R&D, packaging, brokerage, and DSD distribution for SMB restaurant clients and national grocery retailers.
- Ownership category
- akta.pro rank
Pivot North Consulting Group industry classification
Industry- Product category
- CPG Consulting and Food Brokerage Services
- NAICS
- Other Management Consulting Services (541618), Marketing Consulting Services (541613), Food and Beverage Retailers (445)
- SIC
- Services-Management Consulting Services (8742), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)
Keywords
Where Pivot North Consulting Group is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Markets served
Pivot North Consulting Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- CPG Brokerage and Distribution Services: PNC acts as the brokerage and distribution arm (PNC Specialty Foods) for restaurant brand CPG products, managing the full retail channel from placement to sell-through. Revenue is derived from managed service fees for product development, brokerage commissions, and distribution network participation — covering product development, packaging, manufacturing coordination, marketing, and retail execution under one program.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Pivot North Consulting Group product offering
Product offeringCore offering
Pivot North Consulting Group runs a vertically integrated managed-service program that converts proven restaurant brand menu items into retail-ready CPG products. Its flagship offering, the Menu to Market system, manages the full lifecycle from product development and FDA-compliant packaging through co-manufacturer sourcing, brokerage, DSD pooled distribution, in-store merchandising, and sell-through support for grocery, club, and specialty retail channels.
Product overview
Pivot North Consulting Group operates as a vertically integrated CPG consulting and brokerage firm offering the Menu to Market® system—a proprietary end-to-end solution that transforms restaurant brands into retail products. The core offering combines product development, manufacturing coordination, packaging design, brokerage services, and distribution through PNC Specialty Foods. Services include R&D and concept validation, FDA-compliant labeling and co-manufacturer sourcing, national brokerage and retail placement, DSD pooled distribution network, and sell-through support including merchandising, demos, and digital marketing. The company represents restaurant brand clients including Fanci Freez (soft serve milkshakes), Tacotarian, Huckleberry's, Moonswiner's BBQ, and Mega Meatless Falafel, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Menu to Market System Proprietary end-to-end managed service for transforming restaurant brands into retail-ready CPG products sold in grocery, club, and specialty retail; covers product development, FDA-compliant labeling, packaging design, co-manufacturer sourcing, national brokerage, distribution, and retail sales support; designed for restaurant brand owners seeking to scale without additional headcount or new locations.
- DSD Pooled Distribution Network Proprietary pooled Direct Store Delivery distribution network enabling new and emerging food brands to access retail shelves without independent distribution infrastructure, and providing established brands with supplemental distribution capacity for seasonal, cut-in, or promotional retail deals.
- Retail Sell-Through Support Comprehensive retail execution services including dedicated in-store merchandisers, in-store demo events, shelf-talkers, external and in-app promotions, social media influencer campaigns, and geo-targeted digital advertising around retail locations.
Quantifiable outcome
- #1 in novelty frozen ice cream category for 80+ consecutive weeks
- +4 more outcomes
Companies that use Pivot North Consulting Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Pivot North Consulting Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pivot North Consulting Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ice Cream FactorycorePNC Brands Group (affiliated entity of Pivot North Consulting / PNC Specialty Foods) acquired a majority/controlling stake in Ice Cream Factory, a family-owned ice cream manufacturer based in Lebanon, Missouri. The acquisition secures long-term production stability for PNC's flagship Fanci Freez product and includes plans to modernize the facility and expand production capacity at the Lebanon, Missouri plant. This vertical integration strengthens PNC's supply chain and manufacturing capabilities for its frozen novelties portfolio.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Pivot North Consulting Group competitors and assessment
Company assessmentDirect peers
- KeHE Distributors: Large-scale specialty food and beverage distributor serving grocery, natural, and chain retail channels with national DSD and warehouse distribution. Comparable to PNC's PNC Specialty Foods brokerage and pooled DSD network, though at much greater scale and infrastructure depth.
- Acosta Group: One of the largest sales and marketing agencies serving CPG brands, providing retail brokerage, DSD distribution, and integrated retail services. Directly comparable to PNC's brokerage and retail execution model, though at significantly greater scale and with broader customer base.
- Category Partners: Retail category management and consumer insights firm serving CPG suppliers and retailers with syndicated data, category strategy, and shopper marketing services. Comparable as a CPG-focused advisory firm supporting suppliers' retail performance.
- Sterling-Rice Group: Brand strategy and innovation consultancy focused exclusively on food, beverage, and CPG clients, providing brand positioning, product development, and go-to-market strategy. Closely comparable to PNC's CPG strategy and product development services.
- Advantage Solutions: Sales and marketing agency providing headquarter sales, retail merchandising, and marketing services to CPG manufacturers across grocery, club, and specialty channels. Comparable model of selling and executing CPG products into retail, with similar broker/agency role though broader category focus.
- BrandHive: CPG branding and marketing agency specializing in natural and specialty food brands, providing brand strategy, packaging design, and go-to-market support. Directly comparable as a CPG specialist serving emerging and natural food brands with retail launch support.
- Velocity Made Good (VMG): Consumer-focused agency providing brand strategy, creative, and integrated marketing for CPG and restaurant brands. Comparable as a specialist CPG/restaurant brand consultancy serving similar client verticals.
Broad incumbents
- UNFI: Largest North American wholesale distributor of natural, organic, and conventional food products, providing nationwide distribution, brokerage, and category management services. Operates broadly across food distribution rather than specializing in restaurant-to-retail conversion.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Pivot North Consulting Group social profiles
Digital presencePivot North Consulting Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pivot North Consulting Group leadership team
Management profileNumber of profiles
Profiles1 record
Pivot North Consulting Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pivot North Consulting Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pivot North Consulting Group
What does Pivot North Consulting Group do?
Pivot North Consulting Group runs a vertically integrated managed-service program that converts proven restaurant brand menu items into retail-ready CPG products. Its flagship offering, the Menu to Market system, manages the full lifecycle from product development and FDA-compliant packaging through co-manufacturer sourcing, brokerage, DSD pooled distribution, in-store merchandising, and sell-through support for grocery, club, and specialty retail channels.
Is Pivot North Consulting Group a public or private company?
Pivot North Consulting Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pivot North Consulting Group founded?
Pivot North Consulting Group was founded in 2019. It employs 11 to 50 people.
Where is Pivot North Consulting Group based?
Pivot North Consulting Group is headquartered in Scottsdale, United States, in the North America region.
How does Pivot North Consulting Group make money?
One revenue line is on record: CPG Brokerage and Distribution Services.
Who are Pivot North Consulting Group's main competitors?
Direct peers on record are KeHE Distributors, Acosta Group, Category Partners, Sterling-Rice Group, Advantage Solutions, BrandHive and Velocity Made Good (VMG). UNFI is listed as a broad incumbent.
Does Pivot North Consulting Group have an API?
No public API is recorded for Pivot North Consulting Group.
What industry is Pivot North Consulting Group in?
Pivot North Consulting Group's product category is CPG Consulting and Food Brokerage Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of CRADABAL, Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites). Its NAICS code is 541618 and its SIC code is 8742.