What Metrix Research and Analytics does

Metrix Research and Analytics Private Limited is a Noida-based, privately held retail market intelligence company operating exclusively in India. Its core product, MARKET PULSE, is built on a Monthly Retail Measurement Service (RMS) that runs a scientifically calibrated panel of 7,000+ retail outlets across 125+ towns and 130 cities, capturing SKU-level sales data in consumer electricals, small home appliances, building electricals, and building materials. A supplementary Weekly Retail Measurement Service supports faster new-model analysis and time-sensitive competitive intelligence.

The company monetizes primarily through one-time licensed digital market research reports sold directly via its website, modular by category and geography (All India and detailed state-level editions), with report prices ranging from INR 150,000 to INR 750,000. It complements this syndicated offering with Metrix Consult, a paid advisory service priced at INR 1,00,000 plus GST per detailed engagement delivered within 24–48 hours by a panel of industry veterans with 100+ years of combined experience, and with Bazaar Ki Baat, a content platform publishing category insights and leader interviews. The horizontal go-to-market targets CXOs, marketing and sales teams, investors, and consultants across consumer durables, building products, and financial services.

Operationally, Metrix runs a small six-person leadership team (Founder Director & Mentor Ejaz Hoda alongside directors covering research, client service, operations, and analytics) from a co-working headquarters in Noida with 101–250 total employees. The company is self-funded with no disclosed external investors, has expanded its tracking beyond the original core into mattresses, innerwear, vehicle tyres, laminates, sanitaryware, and hardware, and sells almost exclusively through direct enterprise field sales and its own website.

Name

Metrix Research and Analytics

Legal name

Metrix Research & Analytics Private Limited

Website

https://metrixra.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Market Research Reports: Sale of digital market research reports and business intelligence products covering appliances, electricals, building materials, and related categories. Reports are sold in modular format with All India and detailed state-level editions available.
2. Customized Market Intelligence Studies: Bespoke market intelligence studies tailored to unique business questions, including additional geographies, channels, competitive analyses, and product segments.
3. Metrix Consult Advisory Services: Expert advisory platform backed by industry veterans with 100+ years of combined experience. Free first response, with detailed one-time advisory engagement at INR 1,00,000 plus GST.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Metrix Research and Analytics sells syndicated and customized retail market intelligence reports powered by its proprietary Monthly Retail Measurement Service (RMS), which tracks SKU-level sales through a calibrated panel of 7,000+ outlets across 130+ Indian cities in consumer electricals, building products, and small home appliances. The company also offers Metrix Consult, an expert advisory service delivered by industry veterans within 24–48 hours for INR 1,00,000 plus GST per detailed engagement.

Product overview

Metrix Research and Analytics is a retail market analytics company offering a platform-plus-reports architecture centered on its MARKET PULSE branded retail measurement services. The core offering consists of comprehensive market intelligence reports powered by an ongoing Monthly Retail Measurement Service (RMS) that tracks SKU-level retail sales data through a calibrated panel of outlets across India. The product portfolio spans multiple report modules covering LED & Lighting, Fans, Housewires, Low Voltage Switchgears, Wiring Devices, Small Home Appliances (Mixer Grinders, Wet Grinders, Rice Cookers, OTGs, Induction Cooktops), Kitchen Appliances (Pressure Cookers, Gas Stoves), Other Appliances (Room Heaters, Water Heaters, Air Coolers), and Paints & Putty. Supporting services include Metrix Consult (expert advisory) and Bazaar Ki Baat (insights and industry content platform). Reports are available in modular format with All India and detailed regional editions.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Pulse Comprehensive retail market intelligence reports powered by an ongoing Monthly Retail Measurement Service (RMS) that tracks SKU-level retail sales across India's consumer electricals, building products, and small home appliances markets, providing actionable insights on market size, growth, market share, distribution, pricing, product mix, and competitive performance.
• Metrix Consult Expert advisory platform backed by industry veterans with 100+ years of combined experience, offering practical guidance on business challenges within 24–48 hours. The first response is free, with detailed advisory engagements priced at INR 1,00,000 plus GST.
• LED & Lighting Reports Retail market intelligence reports covering LED Bulbs, LED Battens, LED Downlights, LED Spotlights, Strip Lights, and Rope Lights with sub-category splits, wattage-wise analysis, and competitive performance tracking across All India, Zone, and State levels.
• Fans Reports Market intelligence reports covering Ceiling, Wall, Table, Pedestal, and Exhaust Fans with YoY growth, 5-year CAGR, BLDC contribution trends, top models, and market share analysis by sub-category.
• Housewires Reports Retail market analysis reports for 90-metre coil roll housewires covering material/insulation type splits (FR, FRLS, ZHFR, PVC), conductor class analysis, wire cross-section analysis, top SKUs, and market share by insulation type and conductor class.
• Low Voltage Switchgears Reports Market intelligence reports covering Single Pole, Double Pole, 3-Pole, and 4-Pole MCBs with pole-wise product mix, breaking capacity analysis (6 kA, 7.5 kA, 10 kA), price band trends, and market share by pole configuration.
• Wiring Devices Reports Market reports covering Fan Regulators, Switches, Sockets, and Module Plates with sub-category splits, ampere-wise analysis, price band contribution trends, and market share analysis across major brands.
• Mixer Grinders Reports Market intelligence reports covering Mixer Grinders (JMG), Juicer Mixer Grinders, and Food Processors with sub-category splits, wattage-wise analysis, jar count analysis, and market share by capacity segment.
• Wet Grinders Reports Market analysis reports for wet grinders covering arm vs armless product mix, wattage-wise and capacity-wise analysis, combined cuts by wattage, capacity, and arm type, with focus on South India's regional contribution.
• Rice Cookers Reports Market intelligence reports for rice cookers covering Basic, Multi-Function, and Digital/Smart variants with wattage, capacity, and price band analysis, plus market share by major brands.
• OTG Reports Retail performance reports for Oven Toaster Grillers covering capacity-wise product mix, top models by segment, market share by major brands, and competitive analysis across 7,000+ outlets in 125 towns.
• Induction Cooktops Reports Market intelligence reports covering Induction and Infrared cooktops by technology type, wattage, and price band with market share analysis by major brands and technology type.
• Pressure Cookers Reports Market analysis reports covering Outer Lid and Inner Lid pressure cookers by material (Aluminium, Hard Anodised, Stainless Steel, Tri-Ply) and capacity with market share by lid type and material.
• Gas Stoves Reports Market intelligence reports covering 2-burner, 3-burner, and 4-burner gas stoves by top material (Glass Top vs Stainless Steel) with top models and market share by burner count and top type.
• Room Heaters Reports Seasonal market analysis reports covering Carbon, Oil-Filled Radiators (OFR), and Halogen heaters with type-wise product mix, wattage analysis, top models, and market share by heater type.
• Water Heaters Reports Market intelligence reports covering Tankless, Storage, and Instant water heaters with sub-category splits, capacity-wise product mix (up to 8L to above 25L), tier-wise classification, and market share analysis.
• Air Coolers Reports Market analysis reports covering Desert, Personal, Tower, and Window coolers with product mix by wattage, tank size, air throw, top models, and market share by sub-category and brand.
• Customized Market Intelligence Studies Bespoke market intelligence studies tailored to unique business questions, including additional geographies, channels, competitive analyses, and product segments, delivered as professional services engagements with variable timelines based on scope.

Quantifiable outcome

• Comprehensive market intelligence across categories, brands and channels to track performance and identify opportunities
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Numerator: Operates a consumer panel and receipt-based retail intelligence platform with SKU-level purchase data, structurally similar to Metrix's panel model. Comparable in syndicated retail insights sold to CPG and durables brands, though Numerator's primary footprint is North America.
• Hansa Research: India-focused market research firm offering consumer insights, advertising research, and category tracking including retail measurement. Highly comparable to Metrix in India-only scope and B2B syndicated/advisory research delivery to brand owners and agencies.
• Velocity MR: India-based market research firm offering syndicated and custom studies in consumer, retail, and B2B categories. Highly comparable to Metrix in scope, geography, and delivery model for Indian brand and enterprise buyers.
• Market Xcel Data Matrix: India-based market research company delivering syndicated reports and custom studies across consumer durables, retail, and industrial categories. Closely mirrors Metrix's model of modular syndicated reports on Indian consumer electricals and adjacent retail verticals.
• Kadence International: India-headquartered market research firm delivering consumer insights, category tracking, and bespoke research across South Asia. Direct comparison to Metrix in India-focused B2B market research serving brand, strategy, and investor clients.

Broad incumbents

• Circana (formerly IRI + NPD): Major global retail measurement and consumer analytics firm with strong coverage in consumer durables and technology. Comparable to Metrix in delivering SKU-level retail insights to brand manufacturers, but operates at significantly greater scale and with integrated point-of-sale data partnerships.
• NielsenIQ: Global leader in retail measurement and consumer intelligence; operates one of the largest retail panel services in India (now incorporating former GfK Consumer Panels). Directly comparable in syndicated retail measurement, but serves a much broader international and cross-category footprint than Metrix.
• Kantar (Worldpanel Division): Operates Kantar Worldpanel, the leading household panel-based retail measurement service globally with a substantial India presence. Directly comparable in panel-based FMCG and durables market measurement, though it spans more categories and geographies than Metrix.
• Ipsos India: Global market research and consumer insights firm with deep India operations covering consumer durables, retail, and public opinion research. Overlaps with Metrix on enterprise market research delivery to brand and strategy buyers, though Ipsos offers the full MR suite rather than retail-measurement specialization.

Regional players

• Roy Morgan Research: Australia-headquartered consumer and retail research firm operating a large proprietary panel for category and brand tracking. Structurally analogous to Metrix in panel-based syndicated retail measurement, though primarily serving Australian and select Asia-Pacific markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metrix-research-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrix Research and Analytics