Wine Riot
Wine Riot hosts events to taste and learn about hundreds of wines globally, blending education with entertainment.
- Company typePrivate
- Founded2006
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wine Riot does
Wine Riot offers a wine-tasting experience, allowing participants to sample and learn about wines from around the world. The events are designed to be both educational and entertaining, featuring opportunities to engage with local sommeliers and participate in interactive challenges.
Wine Riot firmographics
Firmographics- Name
- Wine Riot
- Legal name
- Second Glass Inc.
- Website
- https://wineriot.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wine Riot hosts events to taste and learn about hundreds of wines globally, blending education with entertainment.
- Ownership category
- akta.pro rank
Wine Riot industry classification
Industry- Product category
- Wine Tasting Events
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Food, Wine & Beverage Festivals/Expos (MPAGAFAE)
- akta.pro secondary industries
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)
Keywords
Where Wine Riot is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Wine Riot business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Others
Revenue model
- General Admission Tickets: Entry tickets to Wine Riot events featuring access to exhibitors, bubbly bar, scavenger hunt, and educational tastings
- VIP Upgrades: Premium experience including private lounge, enhanced culinary experience with curated wine pairings, and dedicated sommelier access
- Event Sponsorship: Brand and sponsor activations at events, including exhibitor booth space and promotional opportunities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General Admission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wine Riot product offering
Product offeringCore offering
Wine Riot produces and operates a touring multi-city wine tasting festival series across major U.S. cities. The events combine 40+ wine exhibitors, educational tasting sessions, interactive games, and specialty bars (e.g., Bubbly Bar), with optional VIP upgrades offering private lounges and dedicated sommelier access. Tickets are sold directly to consumers online, and the events also generate revenue through wine brand sponsorships and exhibitor activations.
Product overview
Wine Riot is a single-product wine tasting event company operating multi-city wine festivals across U.S. cities including New York City, Minneapolis, Los Angeles, Chicago, and Boston. The core Wine Riot event combines wine tastings from 40+ exhibitors with educational components (Wine 101, Meet the Grapes, Regions), entertainment features (The Somm Sit Down Series, Scavenger Hunt, Glass Decorating), and specialty bars (The Bubbly Bar). A VIP upgrade tier offers an enhanced experience with a private lounge and dedicated Sommelier access. The company positions itself as introducing wine to Millennial audiences through an interactive, gamified festival format.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Riot Event (General Admission)
- VIP Experience Upgrade
- Event Sponsorship and Exhibitor Activations
Quantifiable outcome
- 9 consecutive years of touring events
- +2 more outcomes
Companies that use Wine Riot
Customer profileSegments3 records
Ideal customer profiles2 records
Wine Riot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wine Riot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Agency21 ConsultingcoreAgency21 Consulting serves as the primary contact for sponsorship (Evan Jones) and media inquiries (Myah Holmquist) for Wine Riot. The firm handles business development and partnership outreach for the event series.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Wine Riot competitors and assessment
Company assessmentDirect peers
- New York Wine & Food Festival: Operates a multi-day wine and food tasting festival in New York City, directly comparable to Wine Riot's NYC event in format, attendee demographic, and exhibitor-driven sponsorship model.
- Los Angeles Food & Wine Festival: Large-scale wine and food tasting event held in Los Angeles featuring dozens of wineries, celebrity chefs, and consumer tastings, directly competing for attendees and sponsors in Wine Riot's LA market.
- Eat Drink SF: San Francisco-based premium food and wine tasting festival featuring dozens of exhibitors, educational programming, and VIP tiers, structurally similar to Wine Riot's event format and pricing model.
- Vegas Uncork'd: Multi-day wine and food festival in Las Vegas hosted in partnership with celebrity chefs and sommeliers, offering VIP experiences and exhibitor activations comparable to Wine Riot's premium tiers.
- South Beach Wine & Food Festival: Large Florida wine and food festival featuring hundreds of exhibitors, sommelier-led tastings, and VIP experiences, targeting a similar consumer discovery and entertainment audience.
- Food & Wine Classic in Aspen: Flagship Food & Wine Magazine-owned culinary and wine festival featuring celebrity chef demonstrations, tastings, and expert-led seminars; sets the premium benchmark that Wine Riot competes against in the U.S. festival category.
- Pebble Beach Food & Wine: Premium multi-day food and wine festival featuring renowned winemakers, sommeliers, and chef-driven tastings, comparable to Wine Riot's VIP and sommelier-led programming at a higher price point.
Emerging players
- BottleRock Napa Valley: California wine-country music and wine festival that combines wine tasting with broader entertainment; overlaps Wine Riot's experiential wine-discovery value proposition while expanding into music and lifestyle categories.
Broad incumbents
- Wine Enthusiast Wine Experience: Wine Enthusiast's consumer tasting and education event series leverages the media brand to host city-based tastings, directly competing with Wine Riot's sommelier-led educational positioning.
- Vinexpo America: Large international wine trade exhibition with a U.S. edition, providing a broader and more B2B-focused platform for wineries to showcase products, overlapping Wine Riot's exhibitor and sponsor appeal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wine Riot social profiles
Digital presenceWine Riot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine Riot leadership team
Management profileNumber of profiles
Profiles1 record
Wine Riot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine Riot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine Riot
What does Wine Riot do?
Wine Riot produces and operates a touring multi-city wine tasting festival series across major U.S. cities. The events combine 40+ wine exhibitors, educational tasting sessions, interactive games, and specialty bars (e.g., Bubbly Bar), with optional VIP upgrades offering private lounges and dedicated sommelier access. Tickets are sold directly to consumers online, and the events also generate revenue through wine brand sponsorships and exhibitor activations.
Is Wine Riot a public or private company?
Wine Riot is a private company. It is classified as unknown and is currently operating.
When was Wine Riot founded?
Wine Riot was founded in 2006. It employs 11 to 50 people.
Where is Wine Riot based?
Wine Riot is headquartered in Boston, United States, in the North America region.
How does Wine Riot make money?
Three revenue lines are on record. General Admission Tickets are the primary driver. The others are VIP Upgrades and event Sponsorship.
Who are Wine Riot's main competitors?
Direct peers on record are New York Wine & Food Festival, Los Angeles Food & Wine Festival, Eat Drink SF, Vegas Uncork'd, South Beach Wine & Food Festival, Food & Wine Classic in Aspen and Pebble Beach Food & Wine. BottleRock Napa Valley is listed as an emerging player. Broad incumbents are Wine Enthusiast Wine Experience and Vinexpo America.
Does Wine Riot have an API?
No public API is recorded for Wine Riot.
What industry is Wine Riot in?
Wine Riot's product category is Wine Tasting Events. Its primary akta.pro industry code is MPAGAFAE, Food, Wine & Beverage Festivals/Expos, with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 7224 and its SIC code is 7900.