Maduro Shipping
Maduro Shipping (S.E.L. Maduro & Sons) is a 1837-founded, family-owned maritime services company providing shipping agency, cargo handling, logistics, cruise agency, and freight forwarding across the Dutch Caribbean islands of Curaçao, Aruba, and Bonaire.
- Company typePrivate
- Founded1837
- HeadquartersWillemstad, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maduro Shipping does
Maduro Shipping (legally S.E.L. Maduro & Sons) is a privately held, family-owned maritime services company founded in 1837 in Willemstad, Curaçao, and operating as part of Maduro Holding. The company provides integrated shipping agency, cargo handling, logistics, cruise agency, container services, demurrage/detention management, and freight forwarding across the Dutch Caribbean islands of Curaçao, Aruba, and Bonaire. Core operational metrics include serving 1,000+ vessels and 500+ cruise calls annually, with 500,000+ TEU annual transshipment capacity at Port of Curaçao, ~100,000 TEU container terminal capacity, and 95% on-time container terminal performance.
The company operates a horizontal segmentation across shipping lines, cruise operators, importers/exporters, freight forwarders, and oil & gas clients. Its three wholly-owned operating subsidiaries — Seawings N.V. (freight forwarding), Maduro Transport Services, and Curaçao Port Services — execute distinct service lines. Technology infrastructure consists of an integrated maritime operations platform with port management, vessel tracking, and logistics coordination systems, plus physical assets including modern gantry cranes at Willemstad Container Terminal and a $62M Barcadera Multi-Cargo Terminal in Aruba.
Revenue is generated through service fees (ship agency, logistics, cruise operations) and transaction-based fees (container handling, demurrage/detention, freight forwarding). Pricing is disclosed for demurrage across shipping lines (Hamburg SUD, CSAV, ZIM) at $50-$125/day per container after free-time expiration. GTM is enterprise field sales targeting major shipping lines and cruise operators, supported by direct account management across three island offices, industry events, and strategic partnerships including Kuehne+Nagel affiliation and TNT Express for global express delivery.
Maduro Shipping firmographics
Firmographics- Name
- Maduro Shipping
- Legal name
- S.E.L. Maduro & Sons
- Website
- https://madurosons.com
- Company type
- Private
- Founded year
- 1837
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maduro Shipping (S.E.L. Maduro & Sons) is a 1837-founded, family-owned maritime services company providing shipping agency, cargo handling, logistics, cruise agency, and freight forwarding across the Dutch Caribbean islands of Curaçao, Aruba, and Bonaire.
- Ownership category
- akta.pro rank
Maduro Shipping industry classification
Industry- Product category
- Maritime Logistics and Port Services
- NAICS
- Marine Cargo Handling (488320), Support Activities for Water Transportation (4883), Deep Sea Passenger Transportation (483112)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Water Transportation (4400)
- akta.pro primary industry
- Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE)
- akta.pro secondary industry
- Provisioning & Passenger Supplies (Cruise-Focused) (THAEAFAK)
Keywords
Where Maduro Shipping is headquartered
LocationHeadquarters
- HQ city
- Willemstad
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Maduro Shipping business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Shipping Agency Services: Ship agency fees for port clearance, crew handling, vessel support, and husbandry services for 1000+ vessels annually
- Cargo Handling & Terminal Operations: Container terminal operations, stevedoring, cargo handling, and storage services at Curaçao (~100,000 TEU capacity) and Aruba facilities
- Freight Forwarding (Seawings N.V.): Sea and air freight forwarding services with weekly consolidation to Rotterdam, Miami, and Panama-Far East routes
- Logistics Services: Warehousing (including bonded warehouse), distribution, transportation, and supply chain management services
- Cruise Agency Services: Port operations, passenger services, and cruise ship support for 500+ cruise calls annually
- Demurrage & Detention: Container storage charges after free time expires, applied by shipping lines represented by S.E.L. Maduro & Sons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hamburg SUD - 10 days free time for dry containers, 4 days for reefer |
| Unit Pricing | Pay-as-you-go | CSAV - 7 days free time for dry containers, 3 days for reefer |
| Unit Pricing | Pay-as-you-go | ZIM - 10 days free time for dry containers, 5 days for reefer |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Maduro Shipping product offering
Product offeringCore offering
Maduro Shipping (S.E.L. Maduro & Sons) operates as an integrated shipping, logistics and marine services provider across the Dutch Caribbean islands of Aruba, Bonaire, and Curaçao. Core offerings include full-service ship agency for 1,000+ vessels annually, container terminal operations and cargo handling, integrated logistics with warehousing and freight forwarding, and cruise ship agency for 500+ cruise calls per year. Operations are delivered through owned port facilities and three island offices under the Maduro Holding corporate group.
Product overview
Maduro Shipping (S.E.L. Maduro & Sons) operates as an integrated shipping, logistics and marine services provider across the Dutch Caribbean islands of Aruba, Bonaire, and Curaçao. The portfolio consists of core service lines — Shipping Agency, Cargo Agency, Logistics, and Cruise Agency — supported by sub-services including Container Services, Demurrage & Detention, Sea & Airfreight Forwarding (via the in-house brand Seawings N.V.), and Bunker Services. The company manages three strategic port locations: Port of Curaçao (headquarters, major transshipment hub with 500K+ TEU capacity), Port of Aruba (modern $62M Barcadera multi-cargo terminal), and Port of Bonaire (natural deep-water harbor). Founded in 1837, the company has served the maritime industry for over 180 years.
Differentiator
Problem solved
Functional benefit
Brands
- Seawings N.V. In-house freight forwarding division providing sea freight, air freight, door-to-door logistics, and customs brokerage services. Official Kuehne + Nagel affiliate for Dutch Caribbean.
- Maduro Transport Services
Products and services
- Shipping Agency Full-service ship agency providing vessel clearance and documentation, crew changes and transportation, port logistics coordination, ship supplies and provisions, and vessel maintenance arrangements for 1,000+ vessels annually across Aruba, Bonaire, and Curaçao.
- Cargo Agency Container terminal operations and cargo handling at modern facilities across Curaçao, Aruba, and Bonaire, including stevedoring, break bulk handling, heavy lift, Ro-Ro, and project cargo services.
- Logistics Integrated supply chain solutions including warehousing (including bonded warehouse), air and sea freight, land transportation, ship spares logistics, clearing and forwarding, and crew and passenger services.
- Cruise Agency Complete cruise ship support services including port operations, berth booking, passenger services, shore excursion arrangements, customs and immigration processing, and ship provisions for 500+ cruise calls annually.
- Container Services Comprehensive container handling and management services for all container types including 20ft and 40ft dry, high cube, reefer, open top, and flat rack containers, covering loading, unloading, storage, transportation, and tracking.
- Demurrage & Detention Demurrage and detention management for containers with published free time allowances and daily rate charges for Hamburg SUD, CSAV, and ZIM shipping lines, covering dry, reefer, and special equipment.
- Sea & Airfreight Forwarding (Seawings N.V.) In-house freight forwarding through Seawings N.V., offering door-to-door logistics, air and sea freight, inland freight, heavy haul, and weekly consolidation to Rotterdam, Miami, and Panama-Far East routes.
- Bunker Services Bunker fuel supply and coordination at Curaçao's Mega Pier (vessels up to 200,000 GT), Otrobanda (7 berths, 24/7), Emmastad (vessels up to 100,000 dwt), and Bullen Bay (no dimension restrictions), offering all fuel grades with high pumping rates.
Quantifiable outcome
- 1000+ vessels served annually
- +4 more outcomes
Companies that use Maduro Shipping
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Maduro Shipping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maduro Shipping partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Seawings N.V.coreIn-house freight forwarding division of S.E.L. Maduro & Sons, dedicated to keeping cargo moving and supply chain efficient. Manages complete spectrum of logistics services including door-to-door, inland freight, packing facilities, air and sea freight, and in-house customs brokers.
- Kuehne+NagelcoreOfficial affiliate for the Dutch Caribbean, providing global logistics expertise and worldwide network coverage for sea freight, air freight, and contract logistics.
- TNT ExpresssupportingGlobal express delivery services partner with extensive worldwide network coverage for time-sensitive shipments.
- InselAir CargosupportingRegional air cargo partner with dedicated cargo management solutions for Caribbean airline operations.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Maduro Shipping competitors and assessment
Company assessmentDirect peers
- Sealand (Maersk Caribbean): Sealand, now part of Maersk, operates a Caribbean-focused container shipping and logistics service with intra-Caribbean and US-Caribbean routes. Comparable to Maduro as a key shipping principal operating in the same Dutch Caribbean waters and using port infrastructure similar to Maduro's terminals.
- Crowley Maritime Corporation: Crowley Maritime is a US-based integrated marine solutions provider with significant Caribbean shipping, logistics, and port services operations. Directly comparable to Maduro Shipping as a regional full-service maritime agency and terminal operator with a similar mix of ship agency, cargo handling, and freight forwarding.
- Tropical Shipping: Tropical Shipping operates a dedicated Caribbean container shipping service connecting Florida, the Bahamas, and Caribbean islands. Comparable to Maduro Shipping as a Caribbean-focused container shipping and logistics operator, though Tropical Shipping is a carrier whereas Maduro is primarily an agent/terminal operator.
Broad incumbents
- Damco (Maersk Logistics): Damco, now integrated into Maersk, was a global freight forwarder with Caribbean reach. Comparable to Maduro's Seawings N.V. forwarding division as a much larger competitor offering ocean and air freight forwarding across the Caribbean and globally.
- PSA International: PSA International is one of the world's largest terminal operators with global port concessions. Comparable to Maduro Shipping's Curaçao Container Terminal and Barcadera Terminal operations as a global incumbent in container terminal management, although PSA operates at vastly larger scale.
- Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders and Maduro's global affiliate partner. Comparable as a global ocean and air freight forwarding competitor and partner, providing consolidated logistics services that overlap with Maduro's Seawings N.V. offering at much greater scale.
- CMA CGM: CMA CGM is one of the world's largest container shipping lines serving the Caribbean region. Comparable to Maduro as a global shipping line principal whose vessels Maduro would handle as a port agent, and whose NVOCC/forwarding arm competes for ocean import forwarding in the region.
- Hamburg Süd (Maersk): Hamburg Süd, now part of Maersk, was a major South America/Caribbean container shipping line. Comparable to Maduro as a named shipping principal and a benchmark for how global carrier consolidation affects Maduro's agency revenue base.
- ZIM Integrated Shipping Services: ZIM is a global container shipping line with significant Caribbean presence. Comparable to Maduro as a named principal customer using Maduro's ship agency, terminal, and demurrage/detention services, and as a competitor for Caribbean container shipping volume.
- Royal Caribbean Group: Royal Caribbean Group is the world's second-largest cruise operator with extensive Caribbean itineraries. Comparable to Maduro's cruise agency business as a key customer using Maduro's port and passenger services, and as a benchmark for the cruise segment of Maduro's revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maduro Shipping social profiles
Digital presenceMaduro Shipping financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maduro Shipping leadership team
Management profileNumber of profiles
Maduro Shipping subsidiaries and ownership
Company hierarchySubsidiaries3 records
Maduro Shipping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maduro Shipping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maduro Shipping
What does Maduro Shipping do?
Maduro Shipping (S.E.L. Maduro & Sons) operates as an integrated shipping, logistics and marine services provider across the Dutch Caribbean islands of Aruba, Bonaire, and Curaçao. Core offerings include full-service ship agency for 1,000+ vessels annually, container terminal operations and cargo handling, integrated logistics with warehousing and freight forwarding, and cruise ship agency for 500+ cruise calls per year. Operations are delivered through owned port facilities and three island offices under the Maduro Holding corporate group.
Is Maduro Shipping a public or private company?
Maduro Shipping is a private company. It is classified as family owned and is currently operating.
When was Maduro Shipping founded?
Maduro Shipping was founded in 1837. It employs 11 to 50 people.
Where is Maduro Shipping based?
Maduro Shipping is headquartered in Willemstad, Netherlands, in the Europe region.
How does Maduro Shipping make money?
Six revenue lines are on record. Shipping Agency Services are the primary driver. The others are cargo Handling & Terminal Operations, freight Forwarding (Seawings N.V.), logistics Services, cruise Agency Services and demurrage & Detention.
Who are Maduro Shipping's main competitors?
Direct peers on record are Sealand (Maersk Caribbean), Crowley Maritime Corporation and Tropical Shipping. Broad incumbents are Damco (Maersk Logistics), PSA International, Kuehne+Nagel, CMA CGM, Hamburg Süd (Maersk), ZIM Integrated Shipping Services and Royal Caribbean Group.
Does Maduro Shipping have an API?
No public API is recorded for Maduro Shipping.
What industry is Maduro Shipping in?
Maduro Shipping's product category is Maritime Logistics and Port Services. Its primary akta.pro industry code is TLACABAE, Ocean Import Forwarding (Destination Handling/DO/ISF), with a secondary code of THAEAFAK, Provisioning & Passenger Supplies (Cruise-Focused). Its NAICS code is 488320 and its SIC code is 4731.