Supertech

What Supertech does

Supertech Software Solutions Pty Ltd is a privately held Australian software company founded in 1996 and headquartered in Sydney, NSW. The company develops and sells two desktop-based financial management products: StockMaster (also branded StockMarket Plus), a share portfolio management tool that tracks shares, options, warrants, managed funds and CFDs with 50+ professional reports and integrated share-price data; and POSH, a property investment analysis and management tool with before/after-tax cashflow analysis, depreciation scheduling, loan amortization, and a customizable property rating system. Both products store data locally on the user's computer or in a personal cloud drive and have been continuously maintained — current builds are StockMaster v29.0 (2025) and POSH v23.0 (2023).

The business operates on a self-serve, product-led growth model. Customers discover the software through the supertech.com.au website, download a free edition or activate a 10-day trial, and purchase subscriptions online; phone (1300 941 826) and email channels handle urgent or enterprise inquiries. Pricing is tiered and billed annually: StockMaster ranges from free to $880/year, POSH from $231 to $341/year, and an optional Premium Share Data Plan adds $396/year. The company also offers bespoke software development services and a legacy perpetual license for POSH v18. Customers are individual DIY share investors, SMSF trustees, active traders, property investors, and a tail of real estate professionals — the company claims 10,000+ users across Australia. No external funding, AI capabilities, or geographic expansion beyond Australia are disclosed.

Name

Supertech

Legal name

Supertech Software Solutions Pty Ltd

Website

https://supertech.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Supertech is a privately held Australian software company that develops StockMaster (share portfolio management) and POSH (property investment analysis), desktop applications sold via subscription to 10,000+ individual investors and SMB professionals across Australia.

Ownership category

akta.pro rank

Product category

Investment Portfolio Management Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

akta.pro secondary industries

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI), Model Portfolio & Portfolio Construction Engines (FSAGAEAD)

Keywords

• Share portfolio management
• Property investment analysis
• Investment tracking software
• Portfolio reporting tools
• Australian investment software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses (Subscription): Annual subscription model for StockMaster and POSH software with tiered pricing based on features and portfolio capacity. StockMaster offers Free, Beginner ($275), Investor ($550), and Professional ($880) tiers. POSH offers Investor ($231) and Professional ($341) tiers.
2. Share Price Data Plans: Premium share data plan integrated into StockMaster and POSH Plus for live, end of day, or historical data from ASX and other major exchanges
3. Software Development Services: Professional software development services ranging from simple standalone database applications to complex web-based ecommerce systems
4. Legacy Perpetual License (POSH v18): One-time perpetual license option for POSH v18 for customers who do not wish to pay for maintenance plans. No further support or upgrades provided for this version.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Supertech develops and sells Windows desktop-based investment portfolio management software for Australian investors. Its two flagship products are StockMaster (also branded StockMarket Plus), a share portfolio management tool tracking shares, options, warrants, managed funds, and CFDs with 50+ professional reports and automated brokerage calculation, and POSH, a property analysis and management tool covering before/after-tax cashflow, depreciation schedules, loan amortization, and customizable property rating. Both products store data in secured local or cloud-drive databases and are sold as annual subscriptions with optional integrated premium share data.

Product overview

Supertech offers two core desktop software products: StockMaster (also known as StockMarket Plus), an award-winning share portfolio management software developed since 1996 for managing shares, options, warrants, managed funds, and CFDs; and POSH, Australia's leading property analysis and management software for analyzing and managing investment property portfolios. Both products are available in multiple subscription tiers and can be enhanced with an optional Premium Share Data Plan providing integrated live and historical stock price data. The company also offers professional software development services.

Differentiator

Problem solved

Functional benefit

Brands

• StockMaster: Award winning share portfolio management software for tracking shares, options, warrants, managed funds, and contracts for difference investments.
• POSH

Products and services

• StockMaster (StockMarket Plus) Desktop share portfolio management software for individual investors to track shares, options, warrants, managed funds, and CFDs, with 50+ professional tax and performance reports, automated brokerage calculation, portfolio history tracking, dividend imputation credits, asset allocation, online charting, and secured local or cloud-drive database storage. Sold as StockMaster and also branded StockMarket Plus.
• POSH Desktop property analysis and management software for Australian property investors, owners, mortgage brokers, and real estate consultants, providing before/after-tax cashflow projection, yield and capital growth comparison, depreciation schedules, loan amortization, tenant and lease management, rent tracking, budget comparison, customizable property rating systems, multi-currency support, and over 10 professional calculators and reports.
• Premium Share Data Plan Annual subscription add-on product providing live, end-of-day, or historical share price data for the ASX and other major exchanges, fully integrated into StockMaster and POSH Plus to enable one-click portfolio updates.
• Software Development Services Professional software development services ranging from simple standalone database applications to complex web-based ecommerce systems, offered by Supertech to clients seeking custom development beyond its packaged StockMaster and POSH products.

Quantifiable outcome

• End-of-year trading results process reduced from 1 day to 30 minutes for typical investor
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• Yahoo Finance: Yahoo Finance offers free portfolio tracking alongside market data and news, comparable to Supertech's free StockMaster tier in functionality though not a paid SaaS.
• Google Finance: Google Finance provides free portfolio tracking integrated with market data, comparable as a low-friction tracking alternative to Supertech's free StockMaster tier.

Direct peers

• Sharesight: Sharesight is an Australia/NZ-headquartered share portfolio tracking and tax reporting SaaS serving DIY investors, SMSFs, and accountants — directly comparable to StockMaster in product, target customer, and Australian tax-reporting focus.
• SigFig: SigFig provides portfolio tracking, analysis, and rebalancing tools for retail investors, overlapping closely with StockMaster's portfolio management and asset allocation features.

Broad incumbents

• Morningstar: Morningstar offers portfolio management tools, research, and data for retail and professional investors. Overlaps with Supertech in portfolio analytics and stock data, but operates across a much broader investment research and wealth platform.
• Empower (Personal Capital): Empower Personal Dashboard is a free retail portfolio tracking and net-worth tool with analytics, comparable to StockMaster's tracking and reporting functionality, but bundled with wealth management services.
• Quicken (Intuit): Quicken is a long-standing desktop personal finance and investment tracking suite with portfolio reporting features. Comparable to Supertech in desktop-based investor tracking, but covers broader personal finance categories.

Emerging players

• Property Investment Tools (e.g., Investorport): Various Australian property investment analysis tools compete with POSH on before/after-tax cashflow, depreciation, and loan analysis for property investors, targeting the same real estate investor segment.
• Seeking Alpha Portfolio: Seeking Alpha's portfolio tool offers retail investors tracking plus research-driven stock analysis, with partial overlap in stock portfolio monitoring and reporting versus StockMaster.

Regional players

• MoneyBrilliant: MoneyBrilliant is an Australian personal finance and budgeting platform with portfolio tracking elements, comparable to Supertech's retail investor target within the same Australian geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supertech