propoints

What propoints does

propoints is a cloud-based, multi-brand loyalty program for automotive workshops, operated by AHEAD Automotive GmbH from Hamburg, Germany (registered in Berlin, HRB 252329). Workshops register free of charge and connect with participating parts wholesalers; purchases of products from eight sponsoring manufacturers — Elring, Hella, MANN-FILTER, Nissens, Niterra, Holt Lloyd, Clarios, and ZF, spanning 14 product brands covering over 80% of parts typically required in workshops — automatically convert to 25 points per 100 EUR of turnover. Wholesalers transmit monthly sales data that drives automatic point crediting, eliminating the need for manual scanning or receipt submission by the workshop.

The platform's product surface includes the core propoints loyalty program, the Reward Shop where accumulated points are redeemed for workshop accessories, tools, and training, and propoints macs, a financing/leasing add-on that lets workshops invest in equipment with refinancing tied to incremental parts purchases. Underlying technology is a web-based platform running on HubSpot CRM with reward fulfillment handled by Keiretsu Germany GmbH and transactional email by Microsoft Ireland. The program is active in ten European countries — Germany, Slovakia, Switzerland, Austria, Czechia, Poland, Romania, Hungary, Portugal, and Spain — and is jointly governed under GDPR by AHEAD Automotive GmbH together with ZF, HELLA, Niterra, Clarios, and MANN+HUMMEL as joint data controllers.

The business model is sponsorship-funded rather than subscription- or transaction-fee based on workshops: revenue comes from the participating manufacturer brands, who jointly fund the program as an incentive to retain and grow workshop loyalty for their parts. Workshops participate free of charge and on a non-binding basis. The company has no disclosed venture capital or private equity funding, no mobile app, no public API, and operates with a small team (11–50 employees) under CEO Jan Zawadzki.

Name

propoints

Legal name

AHEAD Automotive GmbH

Website

https://www.propoints.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

propoints is a loyalty program for workshops, offering points for purchasing partner-brand parts, redeemable for rewards.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Loyalty Program Revenue: Revenue is generated from the joint loyalty program sponsored by 8 automotive parts manufacturers. Workshops earn points (25 per 100 EUR turnover) on purchases of partner brand products. The program creates value for manufacturers through increased sales and brand loyalty from workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

propoints is a free, multi-brand loyalty program for automotive workshops that automatically credits 25 points per 100 EUR of turnover on purchases of spare parts from 8 partner manufacturers (covering 14 product brands). Workshops register for free, connect with participating wholesalers, and have points auto-credited based on monthly sales data transmission. Accumulated points are redeemable through an online Reward Shop for lifestyle products, workshop accessories, and training courses.

Product overview

propoints is a loyalty program platform for automotive workshops operated by AHEAD Automotive GmbH. The core offering is a free, non-binding loyalty program where workshops earn 25 points per 100€ of turnover when purchasing spare parts from 14 partner brands (Elring, Hella, MANN-FILTER, Nissens, Niterra, Holt Lloyd, Clarios, ZF, and their sub-brands including Holts, Prestone, NGK, NTK, VARTA, LEMFÖRDER, SACHS, TRW, AVA, Highway). Points are automatically credited when workshops purchase from connected wholesalers and can be redeemed for rewards through the Reward Shop. The program also includes propoints macs for workshop equipment financing.

Differentiator

Problem solved

Functional benefit

Products and services

• propoints Loyalty Program A free, non-binding loyalty program platform for automotive workshops that automatically credits 25 points per 100 EUR of turnover on purchases of spare parts from 14 partner brands across 8 manufacturers. Points are redeemable for rewards through the Reward Shop.
• Reward Shop Online rewards redemption platform where workshops exchange accumulated points for high-quality products, workshop accessories, and exclusive offers delivered directly to the workshop.
• propoints macs Workshop equipment financing program that enables complete refinancing through increased sales, allowing workshops to invest in state-of-the-art equipment through leasing.

Quantifiable outcome

• 25 points per 100 EUR turnover on all partner brand purchases
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• ElringcoreStrategic or Co-development PartnerElring is a strong brand for spare parts offering original quality, reliable function, and first-class service. Products include cylinder head gaskets, complete gasket sets, radial shaft seals, valve stem seals, and sealing compounds. Elring also offers innovative solutions for electric drives.
• HellacoreStrategic or Co-development PartnerHELLA is a friend of the independent workshop with more than 40,000 products including vehicle-specific parts, universal parts, and accessories. Offers professional diagnostic tools, technical services, and comprehensive lighting, electronics, and brake systems.
• MANN-FILTERcoreStrategic or Co-development PartnerMANN-FILTER is the premium filter brand of the independent aftermarket, offering innovative answers to new challenges in filtration for over 70 years. Products are trusted worldwide for car, lorry, or off-highway applications in original equipment quality.
• NissenscoreStrategic or Co-development PartnerNissens Automotive is a globally recognized manufacturer delivering premium-quality thermal and engine efficiency components. Part of Standard Motor Products (SMP), offering thermal management and efficiency systems. Brands include Nissens (Premium), AVA (tailored solutions for aging car parks), and HIGHWAY (truck and off-road).
• NiterracoreStrategic or Co-development PartnerNiterra is one of the world's leading suppliers of ignition and sensor technology. Product portfolio includes NGK Ignition Parts (spark plugs, glow plugs, ignition cables and coils) and NTK Vehicle Electronics (lambda sensors, exhaust gas temperature sensors, MAF sensors, etc.).
• Holt LloydcoreStrategic or Co-development PartnerHolt Lloyd International Ltd. is a global leader in premium automotive care and maintenance products. Known for innovative solutions helping motorists, workshops, and dealers maintain and enhance vehicle performance and appearance.
• Clarios (VARTA)coreStrategic or Co-development PartnerVARTA is the premium brand of Clarios in Europe and the world's largest battery manufacturer. Clarios develops and manufactures low-voltage solutions for all powertrains and is a leading provider in lead-acid battery recycling, with around 18,000 employees in more than 100 countries.
• ZF (LEMFOERDER, SACHS, TRW)coreStrategic or Co-development PartnerZF has stood for excellence for over 100 years, producing spare parts in OEM quality at 120 locations in 40 countries worldwide. ZF Aftermarket offers outstanding service with four leading brands: ZF, LEMFOERDER, SACHS, and TRW for chassis, braking, and steering components.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Groupauto: International automotive parts buying and distribution network with member workshops across Europe. Comparable to propoints in serving the independent aftermarket through multi-brand partnerships and shared services for workshops.
• Nexus Automotive International: Global automotive aftermarket distribution network with multiple partner brands and workshop programs. Comparable to propoints as a multi-brand alliance serving independent workshops in Europe.
• Alliance Automotive Group: European distributor of automotive parts with a network of workshops and partner brands. Comparable to propoints in scope of multi-brand support and workshop relationship management.
• TEMOT International: Global automotive aftermarket partnership network distributing parts and services to workshops. Conceptually similar to propoints in bringing multiple premium brands under a unified program for independent workshops.
• AD Parts: European automotive parts distribution network supplying independent workshops with multiple premium brands. Comparable to propoints in the multi-brand aftermarket distribution model.
• Shopmonkey: Cloud-based workshop management software serving independent auto repair shops. Comparable to propoints as a category-creating software platform supporting the daily operations of independent automotive workshops.
• Tekmetric: Workshop management platform for independent auto repair shops with parts ordering and supplier integrations. Comparable to propoints in providing digital infrastructure to the independent aftermarket workshop segment.
• Garage Hive: Workshop management software for independent garages, popular in the UK/EU. Comparable to propoints as a digital platform serving independent automotive workshops, with parts-supplier integration.
• AutoLeap: Cloud-based shop management software for independent auto repair shops. Comparable to propoints in providing digital workflow and parts-ordering tools to independent workshops.

Broad incumbents

• RepairPal: Network connecting consumers with certified auto repair shops, with manufacturer and parts supplier partnerships. Comparable to propoints in acting as an intermediary network aligning independent workshops with parts brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/proPoints4workshops
• LinkedInlinkedin.com/company/propoints

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about propoints