What Digital Bookkeeper Association does

Digital Bookkeeper Association (DBA) is a private, membership-based professional organization serving bookkeeping professionals in the United States and Canada. The DBA, operated by KJR Group, LLC and headquartered in Houston, Texas, offers a recurring subscription membership ($9/month or $99/year) that bundles a private community network, bi-monthly live Office Hours sessions, the Bookkeeper Lab educational library, a public Bookkeeper Directory listing, a private Membership Roster for networking, a digital membership badge, and partner discounts. Layered on top of base membership is the Certified Digital Bookkeeper (CDB) professional credential, which requires passing a proctored exam covering 11 knowledge sections, at least one year of multi-client experience, adherence to a Code of Ethics, and payment of separate exam fees.

The underlying technology is a self-serve online membership platform (dba.bookkeepers.app) integrated with a public-facing directory searchable by industry, certification, and geography. The business runs on two revenue streams: subscription membership fees (the dominant stream, billed monthly or annually) and CDB certification exam fees. The go-to-market combines community-led referrals with a direct-to-consumer self-serve join flow; the directory functions as a two-sided acquisition channel where business-owner searches create demand-pull for bookkeeping professionals to join. DBA serves two primary customer segments: entrepreneurial bookkeepers seeking community, training, and credentialing, and business owners searching the directory for vetted, industry-specialized bookkeepers. The organization claims 2,000+ members, has no disclosed funding, and is bootstrapped through membership and certification revenue.

Name

Digital Bookkeeper Association

Legal name

Digital Bookkeeper Association, LLC

Website

https://dba.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Digital Bookkeeper Association is a private, subscription-based professional membership organization for bookkeeping professionals in the US and Canada, offering community, training, a public directory, and the Certified Digital Bookkeeper (CDB) credential. It serves SMB bookkeepers and the business owners seeking vetted, industry-specialized bookkeepers.

Ownership category

akta.pro rank

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly and annual membership fees providing access to community, education, certification pathway, directory listing, and member benefits/discounts. Monthly at $9/month, annual at $99/year (save $9).
2. CDB Certification Fees: Exam fees for Certified Digital Bookkeeper designation (not included in membership). Members have option to pursue CDB designation by passing proctored cumulative final exam.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Digital Bookkeeper Association sells an exclusive professional membership for individual bookkeepers at $9/month or $99/year, granting access to a private community, bi-monthly live Office Hours, the Bookkeeper Lab educational content, a public directory listing to attract clients, and partner discounts. It also sells a Certified Digital Bookkeeper (CDB) certification — a separate paid proctored exam covering 11 knowledge sections — and operates a free public Bookkeeper Directory where business owners can search and connect with vetted DBA-member bookkeepers in the USA and Canada.

Product overview

The Digital Bookkeeper Association operates as an exclusive membership-based professional organization serving bookkeeping professionals, not a traditional SaaS product company. The core offerings include: DBA Membership (access to community, bi-monthly Office Hours, Bookkeeper Lab educational content, and member discounts at $9/month or $99/year); the DBA Bookkeeper Directory (a public directory connecting business owners with qualified bookkeeping professionals); and the Certified Digital Bookkeeper (CDB) designation (a rigorous professional certification program requiring passing a proctored exam, one year of experience, and adherence to ethics standards). Additional member benefits include the private Membership Roster for networking and a digital Membership Badge for credentialing. The organization advocates for the bookkeeping profession and promotes the 21st Century Bookkeeper model emphasizing technology adoption and specialization.

Differentiator

Problem solved

Functional benefit

Products and services

• DBA Membership Paid recurring membership for individual bookkeeping professionals priced at $9/month or $99/year, granting access to a private members-only community, bi-monthly live Office Hours, the Bookkeeper Lab educational portal, a public Bookkeeper Directory profile, the Membership Roster for networking, a digital membership badge with printable certificate, and partner discounts (including E&O insurance).
• Certified Digital Bookkeeper (CDB) Certification Separate paid certification program for bookkeepers who hold or pursue DBA Membership, conferring the Certified Digital Bookkeeper designation upon passing a proctored cumulative exam covering 11 knowledge sections (including principles, technology, ethics, and internal controls) and meeting experience, ethics, insurance, and reference standards.
• DBA Bookkeeper Directory Public online directory where business owners can search for and find vetted DBA-member bookkeepers filtered by industry, certification status, and geography across USA and Canada. Listed as a standalone product page on the DBA website and operated as both a member benefit and a top-of-funnel marketing channel.

Quantifiable outcome

• 2,000+ members in the DBA community
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Unnamed E&O Insurance PartnersminorOthersPartners offering errors and omissions insurance at discounted rates for DBA members. Members are described as 'particularly thrilled about' these E&O insurance discounts. The specific partner names are not publicly disclosed on the website.
• Unnamed Product/Service PartnersminorOthersExpanding list of partners offering top-notch products and services at discounted rates. Specific partner companies are not named on the public website. Members access these benefits as part of membership perks.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bookkeeper360: Bookkeeper360 is a US-based outsourced bookkeeping and accounting firm combining human bookkeepers with cloud software (Xero, QuickBooks). Adjacent to DBA on the SMB-bookkeeper marketplace side and a potential channel partner or competitor for member referrals.
• Pilot.com: Pilot is a tech-enabled bookkeeping, tax, and CFO services firm for SMBs and startups. Comparable to DBA via the directory-side of its marketplace (SMBs finding bookkeepers), and represents the 'tech-disrupting-bookkeeping' trajectory that DBA's positioning must defend against.
• Bookminders: Bookminders is a US outsourced bookkeeping firm employing bookkeepers to serve SMB clients. Adjacent to DBA in that its target customers (SMBs needing bookkeeping) overlap with DBA's directory users, and its employee bookkeepers could plausibly be DBA members.

Direct peers

• Profit First Professionals: Profit First Professionals is a referral directory and community of bookkeepers and accountants trained in the Profit First methodology. It is a directly comparable specialist community plus directory play targeting the same SMB bookkeeper persona.
• Bookkeeper Launch / Bookkeeper Business Academy: Bookkeeper Launch is a training and community platform that teaches aspiring bookkeepers to start and grow practices. Comparable to DBA on the 'helping bookkeepers build a better business' thesis, with overlapping audience and community-led GTM motion.
• National Association of Certified Public Bookkeepers (NACPB): NACPB offers the 'CPB' (Certified Public Bookkeeper) credential and operates a member community with continuing education and marketing resources. Comparable to DBA on credentialing, member benefits, and SMB-facing positioning.
• American Institute of Professional Bookkeepers (AIPB): AIPB is a long-established professional association and certification body for bookkeepers, offering the 'CB' (Certified Bookkeeper) designation. It is the most direct competitor to DBA's CDB certification and member community, serving the same SMB-focused bookkeeper persona.

Broad incumbents

• Xero Partner Program / Xero Advisors: Xero runs a global partner program with certification tiers and a directory of bookkeepers for SMB clients. Like Intuit, it bundles community, certification, and lead-generation with cloud accounting software, applying competitive pressure on independent associations like DBA.
• Sage Accountants Network / Sage Partner Program: Sage runs a partner program with certification, marketing resources, and a public directory of accountants and bookkeepers serving Sage customers. A broad incumbent competitor in the same community-plus-directory category as DBA.
• Intuit QuickBooks ProAdvisor Program: Intuit's ProAdvisor program is a free, software-vendor-sponsored community and certification tier for bookkeepers using QuickBooks. It dwarfs DBA in scale, is free for members, and is tightly integrated with the dominant SMB accounting software in the US — the primary incumbent DBA competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/digitalbookkeeperassociation
• LinkedInlinkedin.com/company/digital-bookkeeper-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Bookkeeper Association