Weepuls
Weepuls is a U.S. promotional products company that designs and sells hand-crafted fuzzy plush giveaways (Weepul®) with imprinted advertising messages to B2B customers for trade shows, corporate events, and brand marketing campaigns.
- Company typePrivate
- Founded1971
- HeadquartersLeslie, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Weepuls does
Weepuls (operating as Weepuline, LLC) is a U.S.-based promotional products company that designs, manufactures, and sells hand-crafted fuzzy plush giveaways branded with customer advertising messages. Its core product, the Weepul®, is a 1¼-inch fuzzy pompom featuring rolling eyes, diecut pressure-sensitive feet, antennas, and an attached imprinted ribbon. The company offers over 100 stock designs plus custom designs starting at 2,500 pieces, using 4-color printing and providing free virtual samples supported by an in-house creative team.
The company sells exclusively to B2B customers — primarily enterprises using promotional giveaways at trade shows, conventions, rallies, parades, and corporate "desk drops." Its go-to-market is direct sales via phone (517-589-0008), email ([email protected]), and a website contact form, supported by downloadable PDF catalogs and a Facebook page. Pricing is quote-based and not publicly disclosed.
The company traces its lineage to BIPO, Inc., founded in 1969 by Bill and Polly Blundell. Their son Tom Blundell joined in 1971 after U.S. Army service and has been sole owner since purchasing the firm in 1976. Headquartered at 2776 Eden Rd, Leslie, Michigan, Weepuls operates as a privately held, founder-controlled LLC with no external investors, no disclosed headcount, no funding rounds, and no revenue disclosure.
Weepuls firmographics
Firmographics- Name
- Weepuls
- Legal name
- Weepuline, LLC
- Website
- https://weepuls.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Short description
- Weepuls is a U.S. promotional products company that designs and sells hand-crafted fuzzy plush giveaways (Weepul®) with imprinted advertising messages to B2B customers for trade shows, corporate events, and brand marketing campaigns.
- Ownership category
- akta.pro rank
Weepuls industry classification
Industry- Product category
- Promotional Products
- SIC
- Dolls & Stuffed Toys (3942)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
Keywords
Where Weepuls is headquartered
LocationHeadquarters
- HQ city
- Leslie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Weepuls business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Promotional Plush Products: Sale of custom and stock fuzzy plush toys (Weepuls) with imprinted advertising messages for trade shows, corporate events, and promotional giveaways. Custom orders start at 2,500 pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom Weepul designs starting at 2,500 pieces |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Weepuls product offering
Product offeringCore offering
Weepuls manufactures and sells hand-crafted, 1¼-inch fuzzy pompom plush promotional items (the original Weepul®) with rolling eyes, diecut pressure-sensitive feet, antennas, and attached imprinted ribbons that carry a buyer's advertising message. The company serves B2B buyers with 100+ stock designs and custom imprinted designs from a 2,500-piece minimum, supported by 4-color printing capability, free virtual samples, and in-house creative design assistance for trade shows, corporate events, parades, and desk-drop campaigns.
Product overview
Weepuls is a promotional products company offering personalized fuzzy plush toys with advertising messages. The core product is the original Weepul® — a small (1¼") fuzzy pompom with rolling eyes, diecut pressure-sensitive feet, antennas and an attached imprinted ribbon. Founded in 1971, the company provides over 100 stock designs and custom design options starting at 2500 pieces, with 4-color printing capability and free virtual samples. The creative team assists with custom designs. The company operates under Weepuline, LLC, with BIPO, Inc. (founded 1969 by Bill and Polly Blundell) as the parent entity.
Differentiator
Problem solved
Functional benefit
Brands
- Weepul: Original fuzzy pompom promotional item with rolling eyes, die-cut pressure-sensitive feet, antennas, and imprinted ribbon
Products and services
- Weepul® Original Fuzzy Pompom Promotional Plush The original small (1¼") fuzzy pompom plush with rolling eyes, diecut pressure-sensitive feet, antennas, and an attached imprinted advertising ribbon. Hand-crafted and sold to businesses as a collectible trade-show, event, and desk-drop giveaway.
- Custom Imprinted Weepul Designs Bespoke versions of the Weepul pompom plush imprinted with buyer-specific artwork and messaging via 4-color printing, available from a 2,500-piece minimum order with free virtual samples for design approval.
- Stock Weepul Designs (100+ Designs) Ready-made selection of 100+ pre-designed Weepul plush character variants that buyers can select for promotional campaigns without needing custom artwork.
Companies that use Weepuls
Customer profileSegments1 record
Ideal customer profiles1 record
Weepuls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Weepuls partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights2 records
Weepuls competitors and assessment
Company assessmentDirect peers
- Quality Logo Products: Online-first promotional products distributor offering custom-imprinted merchandise including plush toys and stuffed animals for B2B marketing campaigns. Comparable custom-printing capability and target buyer (corporate marketing).
- Discount Mugs: Custom-printed promotional products company with broad catalog of personalized items including plush giveaways. Targets the same trade show and corporate-event buyers as Weepuls with custom printing at low MOQs.
- Crestline Promotional Products: Promotional products distributor with broad customizable merchandise catalog including stuffed animals and plush toys for trade show and event giveaways. Directly comparable GTM (B2B, custom printing, MOQ-based orders).
- HALO Branded Solutions: Large direct competitor in promotional merchandise, offering customized branded products across virtually every category including plush giveaways. Operates with both online and direct sales channels serving corporate marketing buyers.
- 4imprint: One of the largest North American promotional products distributors selling customized branded merchandise (including plush and stuffed items) to B2B customers. Directly comparable to Weepuls in serving trade show and corporate giveaway buyers with custom-printed promotional goods.
Broad incumbents
- GUND (Spin Master): Iconic plush toy manufacturer known for high-quality stuffed animals, now owned by Spin Master. Comparable in plush product category and quality positioning, but serves primarily retail rather than the promotional/B2B channel Weepuls targets.
- Cintas Corporation: Large uniform and branded services provider that has expanded into promotional products and corporate apparel. Operates broadly across B2B branded merchandise but does not specialize in plush promotional giveaways.
- Aurora World: Established manufacturer of plush stuffed toys at scale, supplying both retail and promotional channels. Comparable in plush manufacturing expertise and product format, but operates at much larger scale and broader customer base.
- BIC Graphic: Major supplier of custom-imprinted promotional products across many categories. Comparable in B2B custom promotional merchandising and imprinting capabilities, though much broader portfolio than Weepuls' plush focus.
Others
- Build-A-Bear Workshop: Branded plush experience company that has explored corporate/B2B promotional partnerships. Comparable in plush product expertise and collectible positioning, though primarily a retail experience business rather than promotional manufacturer.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Weepuls social profiles
Digital presenceWeepuls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weepuls leadership team
Management profileNumber of profiles
Profiles1 record
Weepuls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weepuls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weepuls
What does Weepuls do?
Weepuls manufactures and sells hand-crafted, 1¼-inch fuzzy pompom plush promotional items (the original Weepul®) with rolling eyes, diecut pressure-sensitive feet, antennas, and attached imprinted ribbons that carry a buyer's advertising message. The company serves B2B buyers with 100+ stock designs and custom imprinted designs from a 2,500-piece minimum, supported by 4-color printing capability, free virtual samples, and in-house creative design assistance for trade shows, corporate events, parades, and desk-drop campaigns.
Is Weepuls a public or private company?
Weepuls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Weepuls founded?
Weepuls was founded in 1971.
Where is Weepuls based?
Weepuls is headquartered in Leslie, United States, in the North America region.
How does Weepuls make money?
One revenue line is on record: promotional Plush Products.
Who are Weepuls's main competitors?
Direct peers on record are Quality Logo Products, Discount Mugs, Crestline Promotional Products, HALO Branded Solutions and 4imprint. Broad incumbents are GUND (Spin Master), Cintas Corporation, Aurora World and BIC Graphic. Build-A-Bear Workshop is listed as an others.
Does Weepuls have an API?
No public API is recorded for Weepuls.
What industry is Weepuls in?
Weepuls's product category is Promotional Products. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser). Its SIC code is 3942.