AfricroozE
AfricroozE GmbH designs and distributes solar-powered electric bicycles tailored to African conditions, serving Base of Pyramid consumers, boda-boda drivers, rural clinics, and delivery workers across 8 African countries via sales, lease-to-own, rental, and donation-funded distribution.
- Company typePrivate
- Founded2023
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What AfricroozE does
AfricroozE GmbH is a Hamburg-headquartered, EURIST e.V.-owned social enterprise that designs, distributes, and supports solar-powered electric bicycles purpose-built for African conditions. Its core product line comprises three models (Commuter, Allrounder, LongJohn Cargo) with reinforced frames, FatTires, 100 kg payload capacity, 30 km/h top speed, ~50 km range, GPS/SIM anti-theft, and motorcycle-inspired aesthetics, sold alongside specialised variants (Ambulance, Taxi, Water Transporter). Components outside the motor are intentionally repairable with locally available spare parts, and charging is enabled by a 7.47 kWp / 15.36 kWh solar-powered E-Mobility Hub in Jinja developed with Asantys Systems.
The company operates a hybrid distribution and revenue model: direct sales, lease-to-own and rental in Uganda, micro-financing partnerships, franchise expansion, and a donation-funded channel routed through EURIST e.V. for the poorest communities. Manufacturing is sourced from Indian supplier NNE (since July 2024) and, from September 2025, locally from Dutch partner Nijland BV; final assembly and service are handled at the FABIO Service Centre in Jinja, where AfricroozE Uganda Limited (founded July 2024, FABIO 10%) is the operating subsidiary. With over 500 bikes cumulatively deployed across 8 African countries (Uganda, Kenya, Tanzania, Zambia, Namibia, Togo, Benin, Burkina Faso), supported by KfW DEG grant financing and the Friedrich Ebert Foundation Engagement Award (2022), AfricroozE is positioned as an early-stage, DFI-backed e-mobility roll-out targeting Base of Pyramid consumers, SMB taxi and delivery operators, and institutional users such as rural clinics.
AfricroozE firmographics
Firmographics- Name
- AfricroozE
- Legal name
- AfricroozE GmbH
- Website
- https://africrooze.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AfricroozE GmbH designs and distributes solar-powered electric bicycles tailored to African conditions, serving Base of Pyramid consumers, boda-boda drivers, rural clinics, and delivery workers across 8 African countries via sales, lease-to-own, rental, and donation-funded distribution.
- Ownership category
- akta.pro rank
AfricroozE industry classification
Industry- Product category
- Electric Bicycles / Solar E-Mobility
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Recreational Goods Rental (532284)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), E-Bike Rentals (THADAGAE), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB), E-Bike Retail (CRAMAHAE)
Keywords
Where AfricroozE is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
AfricroozE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-Bike Sales: Direct sale of AfricroozE e-bikes to individual customers, businesses, and organizations. bikes are available for purchase through affordable payment plans (lease-to-own arrangements) and micro-financing solutions.
- E-Bike Rental: Bikes available for rental, allowing customers to access mobility without full purchase commitment.
- Solar Hub Charging Services: Solar-powered charging stations that provide battery charging services to e-bike users, generating recurring revenue from energy services.
- Donation-funded Distribution: Donations collected through EURIST enable provision of e-bikes to the poorest communities and individuals who cannot afford even micro-credit payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-funded bikes for poverty alleviation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
AfricroozE product offering
Product offeringCore offering
AfricroozE designs, manufactures, and distributes solar-powered electric bicycles purpose-built for African terrain, offering Commuter, Allrounder, and LongJohn Cargo models with use-case variants (ambulance, taxi, water transporter). The company sells, rents, and lease-to-owns e-bikes across 8 African countries through direct sales, NGO partnerships, and franchise models, supported by solar-powered E-Mobility Hubs for charging and a GPS anti-theft system, delivering up to 80% reduction in transport costs for users.
Product overview
AfricroozE is an e-bike company offering three core product models: the Commuter (lightweight daily commuter), Allrounder (longtail for cargo/passenger transport), and LongJohn Cargo (last-mile delivery). All bikes share key features including steel frames, solar charging capability, GPS tracking with anti-theft protection, 100kg payload capacity, and 30 km/h top speed with 50km range. The company also provides specialized variants for ambulance, taxi, and water transport use cases, supported by solar-powered E-Mobility Hubs for charging infrastructure. Products are available through purchase, lease-to-own, or rental programs, with local assembly and service operations in Uganda and partnerships for local production in Africa.
Differentiator
Problem solved
Functional benefit
Brands
- AfricroozE Commuter: Lightweight, user-friendly e-bike with robust design, ideal for daily commute. Features steel frame, low standover height for accessibility.
- AfricroozE Allrounder
- AfricroozE Cargo
- e-bike Ambulance
- e-bike Taxi
- e-bike Water Transporter
Products and services
- AfricroozE Commuter E-Bike
- AfricroozE Allrounder E-Bike
- AfricroozE LongJohn Cargo E-Bike
- AfricroozE E-Bike Ambulance
- AfricroozE E-Bike Taxi
- AfricroozE E-Bike Water Transporter
- Solar-Powered E-Mobility Hub
- Lease-to-Own and Rental Programs
Quantifiable outcome
- Up to 80% reduction in daily transport costs compared to petrol-powered alternatives
- +3 more outcomes
Companies that use AfricroozE
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
AfricroozE technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AfricroozE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Nijland BVcoreDutch partner beginning exclusive local production of AfricroozE bikes from September 2025. Will produce Long John cargo frames and innovative 3-wheelers designed for women in agribusiness. Local production supports economic development and reduces logistics costs.
- NNE (Navyug Namdhari Enterprises)coreIndian e-bike supplier that developed and manufactures the AfricroozE e-bike. Partnered in July 2024 to supply e-bikes to Uganda. The jointly developed AfricroozE e-bike features innovative technology, elegant design, and environmentally friendly performance.
- FABIO (Forum for Bicycle Development and Organization)coreLocal partner organization in Uganda responsible for e-bike distribution, recipient selection, training, and maintenance. Holds 10% share in AfricroozE Uganda Ltd as co-founder. Operates the FABIO Service Centre with solar hub in Jinja.
- EURIST (European Institute for Sustainable Transport)coreParent NGO and main shareholder of AfricroozE GmbH. Founded the company from the African e-bike project in April 2023. EURIST collects donations enabling e-bike provision to the poorest populations. Provides non-profit governance and social mission alignment.
- Asantys Systems GmbHmajorGerman solar solutions company that designed and delivered the solar system for the E-Mobility Hub in Jinja (7.47 kWp with 15.36 kWh battery storage). Provides reliable energy supply for e-bike charging and hub operations.
- BodawerkminorUgandan company cooperating on battery recycling and management for the e-bike fleet.
- EBIKESFORAFRICA / BENmajorLocal partner organization in Namibia responsible for e-bike deployment and operations in the country.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
AfricroozE competitors and assessment
Company assessmentDirect peers
- Ampersand: Rwanda-based e-mobility company building electric motorcycles and battery-swap infrastructure for East African taxi and delivery riders. Directly comparable in serving African Boda-Boda-style drivers with purpose-built electric two-wheelers and energy services.
- MAX (Metro Africa Xpress): Nigerian e-motorcycle and ride-hailing platform serving motorcycle taxi (okada) drivers. Comparable in targeting African motorcycle taxi riders with electric two-wheelers and financing solutions.
- Spiro: Pan-African electric motorcycle company with battery-swap stations across multiple African countries. Comparable as a multi-country African e-two-wheeler operator targeting similar taxi and delivery use cases and using a similar lease-to-own / battery-as-a-service model.
- Opibus: Kenyan company converting petrol motorcycles to electric and building local EV manufacturing capacity in East Africa. Comparable in electric mobility for African markets and local assembly/production approach.
Broad incumbents
- M-KOPA: Kenya-based pay-as-you-go solar and asset financing platform for off-grid customers. Comparable in serving East African BoP customers with asset financing for productive-use products and a similar micro-credit/lease-to-own model.
- Hero Electric: One of India's largest electric two-wheeler manufacturers, with global ambitions including Africa. Comparable as a large-scale e-two-wheeler producer and is the same partner family (HERO CYCLES) involved in early AfricroozE prototyping.
Regional players
- BasiGo: Kenyan electric bus and public transport company. Comparable as an African e-mobility player addressing sustainable transport, but focused on larger vehicles rather than two-wheelers.
Emerging players
- eBee Mobility: German e-bike subscription and rental platform for European and emerging markets. Comparable in the e-bike-as-service business model and focus on sustainable mobility, though primarily European-focused.
Others
- Nijland BV: Dutch bicycle manufacturer and partner producing AfricroozE cargo bikes locally from September 2025. Comparable as the OEM/local production partner and a European specialist in cargo and adapted bicycles.
- FABIO (Forum for Bicycle Development and Organization): Ugandan NGO partner and 10% co-founder of AfricroozE Uganda, operating the Jinja Service Centre and solar hub. Comparable as the on-the-ground operations partner handling assembly, training, and recipient selection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AfricroozE social profiles
Digital presenceAfricroozE financial estimates
Financial estimateRevenue estimate
Valuation estimate
AfricroozE leadership team
Management profileNumber of profiles
Profiles6 records
AfricroozE subsidiaries and ownership
Company hierarchySubsidiaries1 record
AfricroozE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AfricroozE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AfricroozE
What does AfricroozE do?
AfricroozE designs, manufactures, and distributes solar-powered electric bicycles purpose-built for African terrain, offering Commuter, Allrounder, and LongJohn Cargo models with use-case variants (ambulance, taxi, water transporter). The company sells, rents, and lease-to-owns e-bikes across 8 African countries through direct sales, NGO partnerships, and franchise models, supported by solar-powered E-Mobility Hubs for charging and a GPS anti-theft system, delivering up to 80% reduction in transport costs for users.
Is AfricroozE a public or private company?
AfricroozE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AfricroozE founded?
AfricroozE was founded in 2023. It employs 1 to 10 people.
Where is AfricroozE based?
AfricroozE is headquartered in Hamburg, Germany, in the Europe region.
How does AfricroozE make money?
Four revenue lines are on record. E-Bike Sales are the primary driver. The others are E-Bike Rental, solar Hub Charging Services and donation-funded Distribution.
Who are AfricroozE's main competitors?
Direct peers on record are Ampersand, MAX (Metro Africa Xpress), Spiro and Opibus. Broad incumbents are M-KOPA and Hero Electric. BasiGo is listed as a regional player. eBee Mobility is listed as an emerging player. Others are Nijland BV and FABIO (Forum for Bicycle Development and Organization).
Does AfricroozE have an API?
No public API is recorded for AfricroozE.
What industry is AfricroozE in?
AfricroozE's product category is Electric Bicycles / Solar E-Mobility. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.