VB&A
- Company typePrivate
- Founded2010
- HeadquartersIndore, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
VB&A firmographics
Firmographics- Name
- VB&A
- Legal name
- VB&A
- Website
- https://vbanda.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
VB&A industry classification
Industry- Product category
- Branding and Advertising Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where VB&A is headquartered
LocationHeadquarters
- HQ city
- Indore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
VB&A business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services - Branding and Communication: VB&A generates revenue through project-based professional service engagements. As a full-service branding agency, they charge fees for brand building exercises, web presence development, online business growth services, advertising campaigns, event branding, print and digital communication, and packaging design. The revenue model is primarily one-time project fees with potential for ongoing retainer relationships with long-standing clients.
Go-to-market motion1 record
Distribution channels1 record
VB&A product offering
Product offeringCore offering
VB&A is a full-service branding agency that delivers brand building exercises, web presence development, online business growth services, logo design, packaging design, advertising campaigns, event branding, print and digital communication, and in-house film production for enterprise and mid-market clients across multiple verticals. Services are sold as project-based engagements with potential ongoing retainer relationships.
Product overview
VB&A is a full-service branding agency providing comprehensive creative and communication solutions. The agency offers a unified portfolio of services that includes brand building exercises, web presence development, online business growth strategies, logo design, packaging design, print advertising, event branding, in-house film production, and showroom branding. The agency's core offerings span multiple industry verticals including commercial vehicles (Volvo Eicher), industrial manufacturing (Shakti Pumps, Stellar Furniture, XcelBond), retail electronics (Lotus Electronics), transportation infrastructure (IBUS BRTS), hospitality, real estate, and fashion/lifestyle brands (Zest, Amor). VB&A positions itself as a strategic partner focused on delivering creativity that works, ensuring all deliverables align with clients' business objectives across national and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Logo Design Services Custom logo design services across diverse industry sectors including restaurants, hotels, transport systems, fashion, wellness, NGOs, and lifestyle brands. Targeted at enterprises and brands seeking distinct visual identity.
- Packaging Design Services Packaging design expertise spanning snack foods, cosmetics, cement, and adhesives using various mediums including cartons, plastic pouches/jars, and BOPP bags. Targeted at FMCG and industrial product manufacturers.
- Hospitality Industry Branding Extensive branding solutions for the hospitality sector including hotel and outlet branding, MICE event promotion, food festival campaigns, and restaurant branding for clients such as Hotel Sayaji, Effotel Business Hotel, Barbeque Nation, and Nandankanan Hotels.
- Real Estate Branding and Communication Services Comprehensive communication services for real estate clients including films, print materials, newsletters, and events for major developers such as Omaxe Group (India's 2nd largest), Aarone Group, and Maloo-01 (MP's first green commercial building).
- Brand Building and Advertising Services Full-service branding agency offering including brand building exercises, advertising campaigns, web presence development, online business growth, print advertising, event branding, and in-house film production for enterprise and mid-market clients across multiple verticals.
Quantifiable outcome
- Shakti Pumps achieved presence in over 60 countries following VB&A-managed international branding campaign with Amitabh Bachchan as brand ambassador.
- +3 more outcomes
Companies that use VB&A
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles6 records
VB&A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VB&A partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights4 records
VB&A competitors and assessment
Company assessmentBroad incumbents
- VMLY&R India: Global creative agency with India presence offering brand strategy, advertising, and customer experience design; comparable as a broader full-service peer serving enterprise clients.
- Dentsu India: India operations of the global Dentsu network providing advertising, branding, and integrated marketing services at scale, comparable as a wide-portfolio incumbent in the same branding and communications category.
- DDB Mudra: One of India's largest full-service advertising and branding agency networks offering creative, media, digital, and brand strategy services, representing the scaled incumbent peer against which VB&A's specialized model competes.
- Leo Burnett India: India operations of Leo Burnett offering full-service advertising, brand building, and creative services; comparable as an incumbent creative agency competing for the same enterprise brand budgets.
- Ogilvy India: India operations of the global Ogilvy network providing advertising, branding, PR, and consulting services; comparable as a full-service competitor serving many of the same enterprise verticals VB&A addresses.
- McCann Worldgroup India: India arm of the global McCann network providing advertising, branding, and integrated communications, comparable as a broader incumbent serving enterprise clients across verticals.
Direct peers
- Landor & Fitch: Global branding and design consultancy focused on brand identity, architecture, and experience design; comparable to VB&A's core brand building, logo, and packaging design offerings.
- Elephant Design: Pune-based independent design and branding consultancy offering brand identity, packaging, and communication design, closely comparable to VB&A's creative/branding service portfolio and Indian tier-2 origin.
- Taproot India: India-based independent creative and advertising agency offering brand strategy, advertising, and design services to enterprise clients across categories, directly comparable to VB&A's full-service branding model.
- Interbrand: Global brand consultancy specializing in brand strategy, identity, and valuation, directly comparable to VB&A's brand-building and identity design offerings at a global scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
VB&A social profiles
Digital presenceVB&A financial estimates
Financial estimateRevenue estimate
Valuation estimate
VB&A leadership team
Management profileNumber of profiles
VB&A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VB&A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VB&A
What does VB&A do?
VB&A is a full-service branding agency that delivers brand building exercises, web presence development, online business growth services, logo design, packaging design, advertising campaigns, event branding, print and digital communication, and in-house film production for enterprise and mid-market clients across multiple verticals. Services are sold as project-based engagements with potential ongoing retainer relationships.
Is VB&A a public or private company?
VB&A is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VB&A founded?
VB&A was founded in 2010. It employs 11 to 50 people.
Where is VB&A based?
VB&A is headquartered in Indore, India, in the Asia region.
How does VB&A make money?
One revenue line is on record: professional Services - Branding and Communication.
Who are VB&A's main competitors?
Broad incumbents on record are VMLY&R India, Dentsu India, DDB Mudra, Leo Burnett India, Ogilvy India and McCann Worldgroup India. Direct peers are Landor & Fitch, Elephant Design, Taproot India and Interbrand.
Does VB&A have an API?
No public API is recorded for VB&A.
What industry is VB&A in?
VB&A's product category is Branding and Advertising Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.