Madison Sports Group

Name

Madison Sports Group

Website

https://madisonsportsgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison Sports Group is a private Canadian sports event management firm, founded in 2013 by Michael Gollner, that organizes cycling events. Its current operational status is unclear, as the corporate website is parked on GoDaddy Auctions.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Professional Tour & Circuit Operators (MPAKADAA)

Keywords

• Sports event management
• Cycling event organization
• Sports management services
• Cycling race management
• Event management

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Madison Sports Group manages and organizes sports events, specifically for cycling. The company provides event planning, coordination, and operational management services focused on cycling competitions and related cycling-related sports events.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling Sports Event Management End-to-end management and organization of cycling sports events, including planning, coordination, and operational execution for clients such as cycling teams, organizations, and event sponsors.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Life Time (Life Time Fitness): Life Time operates a portfolio of mass participation cycling and endurance events including the Leadville Trail 100 and Dirty Kanza. It is a large, vertically integrated incumbent whose event division competes head-on with a niche cycling organizer like Madison Sports Group for sponsors, participants, and municipalities.
• Tour de France / Amaury Sport Organisation (ASO): ASO operates the Tour de France and a portfolio of professional cycling stage races (Critérium du Dauphiné, Paris-Nice, Vuelta). It is the dominant organizer in the cycling event category at the professional/spectator end of the spectrum and defines the competitive ceiling for cycling event IP.
• Competitor Group (Rock 'n' Roll Marathon Series): Competitor Group's Rock 'n' Roll Marathon Series is a mass participation race operator with branded city-based events and significant sponsor relationships. Comparable as a mass participation endurance event organizer with similar unit economics and sales motion to cycling-focused peers.
• IRONMAN (World Triathlon Corporation): IRONMAN owns and operates the world's largest mass participation endurance event portfolio, including cycling-branded events such as the IRONMAN 70.3 bike legs and dedicated cycling Gran Fondo properties. It is comparable as a multi-discipline mass participation organizer with established sponsor relationships and an international event calendar.

Others

• USA Cycling: USA Cycling is the U.S. national governing body for cycling and organizer/sanctioner of multiple national championships and elite events. It is comparable as an adjacent ecosystem participant that interacts with event organizers via sanctioning, insurance, and licensing, rather than as a direct commercial competitor.

Direct peers

• Haute Route: Haute Route is a multi-day mass participation cycling event series operating in iconic road-racing venues globally. As a pure-play cycling event operator, it is the most directly comparable peer to Madison Sports Group's stated focus on cycling event management.
• Tough Mudder: Tough Mudder is a mass participation obstacle and endurance event company with a comparable registration-, sponsorship-, and on-site vendor-driven business model. While the obstacle-sport format differs, its operating model of city-based recurring events is highly relevant to Madison Sports Group's event business.
• Spartan Race: Spartan Race operates a global mass participation obstacle race series with a calendar and sponsorship-driven revenue model directly analogous to a multi-event cycling operator. Comparable in operating cadence, participant target, and tiered event portfolio.
• Gran Fondo National Series: Gran Fondo National Series operates a network of gran fondo road cycling events across North America. It is a direct peer in the mass participation cycling event organizer category with a similar target participant and sponsor profile.
• L'Étape by Tour de France: L'Étape is a series of amateur road cycling events staged in iconic Tour de France locations. It is a direct cycling event organizer peer with similar target audience (gran fondo amateurs) and a comparable registration/sponsorship-based business model.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Sports Group