Excelsior'31

What Excelsior'31 does

Excelsior'31 (SV Excelsior'31) is a non-profit amateur football association founded in 1931 and headquartered in Rijssen, Netherlands. The club operates a senior first team competing at the Derde Divisie/Hoofdklasse national amateur level, alongside an extensive development pyramid covering Mini's (youngest youth), Junioren (O10–O19), girls' and women's football, G-voetbal (football for disabled athletes), futsal, and veteran (35+/45+) teams. Its core product is participation in organized amateur football, supplemented by an integrated media channel (Excelsior'31 TV on YouTube) that produces match highlights, interviews, and weekly news programs.

The club's commercial model is built around its Businessclub, a sponsorship network of more than 125 Twente-region businesses structured across multi-tier packages (Platinum, Gold, Silver, Bronze, Copper, Board, Zaal) with minimum annual membership starting at €800 and additional revenue from shirt and kit sponsorship. Revenue is also generated through individual memberships: the Supportersvereniging (over 300 members at €7.50/year), the independently-founded Vriendenkring (Friends Circle, established 2007, at €50/year), and ancillary operations at the Sportpark de Koerbelt venue. A dedicated Businessclub App supports top-tier sponsor engagement with news, event registration, and networking functionality. The club employs no proprietary technology platform of consequence; its digital estate consists of a website, social media presences, the YouTube channel, and the sponsor app. There is no parent company, no external ownership, and no disclosed revenue — the association is member-governed and volunteer-driven.

Name

Excelsior'31

Legal name

SV Excelsior'31

Website

https://excelsior31.nl

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Excelsior'31 is a non-profit amateur football club in Rijssen, Netherlands, founded in 1931, serving a regional Twente community with teams across all ages and abilities, funded by a 125+ member Businessclub and individual supporters.

Ownership category

akta.pro rank

Product category

Amateur Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur football club
• Youth football development
• Business club sponsorships
• Community sports association
• Inclusive football programs

Headquarters

HQ city

Rijssen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Business Club Memberships and Sponsorships: The club generates revenue through its Businessclub, which consists of over 125 regional Twente businesses as sponsors at various tiers (Platinum, Gold, Silver, Bronze). Sponsors receive visibility, networking opportunities, and exclusive access to club events and facilities. The minimum business membership starts from €800 per year.
2. Member Contributions: Revenue from individual members including players, supporters, and fans. The Supportersvereniging charges €7.50 per year for membership. The Vriendenkring (Friends Circle) charges €50.00 per year or €25.00 twice yearly for donateurs.
3. Shirt and Kit Sponsorship: Additional revenue stream from shirt sponsorship and kit branding sold to business sponsors. The club offers Senior and Junior shirt sponsorship packages as well as accessory sponsorship (training suits, polo's, jackets).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SV Excelsior'31 is an amateur football association based in Rijssen, Netherlands, operating competitive football teams from youth (Mini's) through senior levels (Derde Divisie), including inclusive programs such as G-voetbal (disabled football), girls'/women's football, futsal, and veteran football. The club also runs a Businessclub network of 125+ regional sponsoring businesses, a YouTube media channel (Excelsior'31 TV), and a sponsor engagement app. Revenue is generated through membership fees, Businessclub sponsorship tiers, and individual supporter contributions.

Product overview

Excelsior'31 is a multi-team amateur football club based in Rijssen, Netherlands. The club operates as a unified organization offering competitive football across all age groups—from Mini's and youth (JO/O) to senior teams (senioren) and special categories including G-football and girls'/women's football. The club's product portfolio includes its core football operations, the Excelsior'31 TV video platform for match content, an exclusive Businessclub App for sponsor engagement, the Minicompetitie youth development program, and a structured Businessclub sponsorship network with multiple tiers. The club competes at the Hoofdklasse and Derde Divisie levels, with its first team managed by head coach Daniël Nijhof for the 2026/2027 season.

Differentiator

Problem solved

Functional benefit

Brands

• TOP Support: The club's sponsor program with multiple tiers: Platina (Platinum), Goud (Gold), Zilver (Silver), Brons (Bronze), Koper (Copper), Bord (Board), and Zaal (Hall/indoor).
• Businessclub Excelsior'31
• Vriendenkring
• Supportersvereniging Excelsior'31
• Excelsior'31 TV
• TOP (businessruimte)

Products and services

• Excelsior'31 Football Club (Team Memberships) Amateur football club offering competitive football participation for players of all ages—from Mini's and youth (O19 through O10) to senior teams—competing at the Hoofdklasse/Derde Divisie national amateur level. Includes G-voetbal (disabled football), girls'/women's football, futsal, and veteran (35+/45+) teams. For local residents of the Rijssen/Twente region.
• Businessclub (TOP Support Sponsorship Program) Business networking club with over 125 member companies from the Twente region supporting the club through tiered sponsorship packages (Platinum, Gold, Silver, Bronze, Copper, Board, Zaal). Sponsors receive visibility, networking opportunities, and access to club events and the TOP business facility. Minimum business membership starts from €800 per year.
• Excelsior'31 TV YouTube-based video platform featuring match summaries, interviews, weekly news journals (Weekjournaal), and behind-the-scenes content produced by the club's media team. For fans, supporters, and the broader community.
• Excelsior'31 Businessclub App Exclusive mobile application for Top Support sponsors providing access to latest news, event registration, member directory, and networking with other Businessclub members.
• Minicompetitie (Youth Mini Football Competition) Friday evening mini football competition for young players (Mini's), organized seasonally with divisions such as WK, EK1, EK2, and NK categories. For the youngest youth football participants in the Rijssen region.
• Supportersvereniging (Supporters Association) Supporters association with over 300 members paying €7.50 annually. Organizes family days, bus trips to away matches, party evenings, and other supporter activities. For local fans and club supporters.
• Vriendenkring (Friends Circle) Independent foundation of donors supporting the club with annual contributions of €50 per year or €25 twice yearly. Established in 2007. For individual donors wishing to financially support the club.
• Shirt and Kit Sponsorship Additional sponsorship revenue stream from shirt sponsorship and kit branding sold to business sponsors. Includes Senior and Junior shirt sponsorship packages as well as accessory sponsorship (training suits, polos, jackets). For businesses seeking brand visibility on club apparel.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bandwerk merkenbouwerscoreGTM or Marketing PartnerBandwerk merkenbouwers is an internet and advertising agency serving as a Gold sponsor and the company that built the club's website. They represent a GTM/marketing partnership providing digital marketing services and platform support for the club's online presence.
• OVI EnschedeminorGTM or Marketing PartnerOVI Enschede is a Bronze sponsor, specialized in LED sports field and terrain lighting. OVI-Group specializes in LED lighting for sports fields and industrial sites, offering energy savings up to 70%.
• VolkerWesselscoreGTM or Marketing PartnerPlatinum sponsor - VolkerWessels is a major construction and real estate group in the Netherlands, providing significant sponsorship support at the highest tier.
• Installatiebedrijf G. van Dam B.V.coreGTM or Marketing PartnerVan Dam Group is one of the larger and leading organizations in the Netherlands in the installation field, serving as a Platinum sponsor.
• PrevidercoreTechnology or IntegrationPlatinum sponsor - Previder is a provider of datacenter and cloud services, offering twin-datacenter concept for business continuity.
• Voskamp GroepcoreGTM or Marketing PartnerPlatinum sponsor - Voskamp Groep has been a concept in the construction world for years as a supplier of building materials with a wide range.
• Ter Steege GroepcoreGTM or Marketing PartnerTer Steege Samen Actief NIEUW b.v. is Platinum sponsor - Ter Steege Group has grown since its founding as a construction company in 1911 to a group of independent companies.
• Reggeborgh Foundation B.V.coreGTM or Marketing PartnerPlatinum sponsor - Reggeborgh Foundation B.V.
• AKOR Rijssen B.V.coreGTM or Marketing PartnerAKOR is a typical Rijssen enterprise that has expanded its wings to the rest of the region, serving as a Platinum sponsor.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HSC'21: Haaksbergen-based amateur football club also in the Twente region, competing in similar Dutch amateur divisions. Directly comparable as a regional community club with overlapping sponsor and supporter pools.
• IJsselmeervogels: Spakenburg-based amateur club operating at a similar high level of Dutch amateur football with a strong local sponsor and supporter ecosystem. Useful comparable for sponsorship monetization at this tier.
• DOVO: Veenendaal-based amateur football club operating at a similar competitive level in the Dutch amateur pyramid with comparable community-driven funding.
• SV Spakenburg: One of the most prominent Dutch amateur football clubs, competing at the top tier of amateur football with a strong regional business sponsorship model comparable to Excelsior'31's Businessclub.
• ASWH: Hendrik-Ido-Ambacht amateur football club competing at the top amateur tiers. Comparable as a regional Dutch amateur club with business sponsorship and youth academy structure.
• Quick Boys: Katwijk-based amateur club that competes in the Derde Divisie/Tweede Divisie tiers of Dutch amateur football. Comparable in structure as a community-rooted club with extensive youth and business club programs.
• Kozakken Boys: Werkendam-based amateur football club that has competed at the top amateur level in the Netherlands. Directly comparable as a community club with sponsor tiers and competitive senior football.
• Staphorst: Staphorst-based amateur club with a strong regional community identity and sponsor network. Comparable as a Dutch amateur football club of similar scale and community profile.
• Achilles'12: Groessen-based amateur football club competing at a comparable Dutch amateur tier, including recent fixtures against Excelsior'31. Operates a similar regional community-club model with sponsor tiers and youth development.
• GVVV: Veenendaal-based amateur football club playing at Derde Divisie level with a comparable regional sponsorship model. Direct peer in terms of league positioning and operational scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/excelsior31
• YouTubeyoutube.com/user/Excelsior31TV
• Facebookfacebook.com/excelsior31rijssen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excelsior'31