See In Colors
See In Colors is a woman-owned visual communication firm founded in 2011 in Greenbelt, Maryland, providing live graphic recording, animation video, meeting facilitation, and design thinking workshops to Fortune 500, government, education, and nonprofit clients.
- Company typePrivate
- Founded2012
- HeadquartersGreenbelt, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What See In Colors does
See In Colors is a privately held visual communication services firm founded in 2011 by Lisa Nelson and headquartered in Greenbelt, Maryland, in the Washington, DC metro area. The company delivers live graphic recording and visual facilitation to enterprise, government, education, and nonprofit clients, with named engagements at Dell, Ogilvy & Mather, Fannie Mae, AARP, AFL-CIO, George Washington University, PwC, the State of Maryland (Montgomery County), and TEDxHerndon. Its core service is real-time graphic recording — hand-drawn visual summaries produced on large-format sheets (approximately 4 ft by 8 ft), iPad, or sketchbook — that capture conversations during meetings, conferences, and strategic planning sessions, delivered either on-site or virtually via video and teleconferencing platforms. The company is woman-owned, SBA WOSB certified, and MDOT MBE/DBE/SBE certified, with the certifications functioning as a route into government contracting.
The service portfolio extends beyond live scribing into animation video production (2D animation, motion graphics, and whiteboard styles, including script audit, character design, storyboarding, voiceover, and closed captioning), studio work (pre-event custom charts, templates, visual agendas, roadmaps, and picture quotes), meeting design and facilitation, design thinking workshops, and tech hosting for virtual and hybrid events. Underlying technology is fundamentally artisanal — hand-drawn visuals and traditional animation production — rather than a software platform. The delivery team consists of founder Lisa Nelson plus an extended coast-to-coast network of associates (California to Washington, DC) with more than 20 years of combined experience; the firm is a 10K Small Business program alumni.
Revenue is generated on a professional services basis: live graphic recording is billed at a day rate plus travel expenses (additive beyond 50 miles from Washington, DC), while animation, studio work, facilitation, and workshop projects are priced per scope via free quote. Go-to-market is sales-led and founder-led, with client acquisition driven by direct website inquiry, email, phone, content marketing (blog, newsletter, free tip sheet, social media, YouTube), referrals, and certifications that enable government contracting. In March 2023, the company received a Project Restore grant from the Governor of Maryland to support expansion into a new office in Old Greenbelt at The Granite Building.
See In Colors firmographics
Firmographics- Name
- See In Colors
- Legal name
- See In Colors
- Website
- https://seeincolors.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- See In Colors is a woman-owned visual communication firm founded in 2011 in Greenbelt, Maryland, providing live graphic recording, animation video, meeting facilitation, and design thinking workshops to Fortune 500, government, education, and nonprofit clients.
- Ownership category
- akta.pro rank
See In Colors industry classification
Industry- Product category
- Visual Communication Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
- akta.pro secondary industry
- Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)
Keywords
Where See In Colors is headquartered
LocationHeadquarters
- HQ city
- Greenbelt
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
See In Colors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Live Graphic Recording Services: On-site graphic recording at client events. Billed on a day rate basis plus travel expenses for events more than 50 miles outside the Washington, DC area. Charts become the property of the client after the event, with digital JPG files delivered.
- Animation / Sketch Video Production: Custom animation video production including 2D animation, motion graphics, and whiteboard styles. Fees are based on project requirements and scope. Services include script audit, character design, storyboard, voiceover, closed captioning, and animation.
- Studio Work (Custom Templates): Pre-produced custom charts, templates, visual agendas, and roadmaps for events. Billed as part of project requirements.
- Meeting Design & Facilitation: Meeting and retreat facilitation services using visual thinking techniques. Includes design, consultation, and facilitation.
- Tech Hosting: Virtual event tech hosting services for online and hybrid events.
- Design Thinking Workshop: Workshop facilitation using design thinking methodology with visual thinking components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Live Graphic Recording — Day Rate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
See In Colors product offering
Product offeringCore offering
See In Colors converts spoken content from meetings, conferences, and events into real-time hand-drawn visual summaries and illustrations. The company also produces animation videos, sketch videos, and design thinking workshops, and provides meeting facilitation and tech hosting services. Deliverables are produced in-person at client events, virtually via video conferencing, or in studio for post-event animation work, and are used by Fortune 500 firms, government agencies, nonprofits, and educational institutions.
Product overview
See In Colors is a visual communication service company that operates as a single unified offering rather than a platform-plus-modules architecture. The core service portfolio centers on graphic recording as the primary offering, supplemented by animation video production, design thinking workshops, meeting design and facilitation, and tech hosting services. The company also offers add-on services including studio work (custom charts and templates) and sketch videos for visual storytelling. Lisa Nelson serves as the Creative Director and Founder/CEO, leading a team that helps organizations 'see the big picture' through strategic planning, training facilitation, and meeting support for both public and private sector clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphic Recording Real-time hand-drawn visual documentation of meetings, conferences, and events, where a graphic recorder converts spoken content into illustrations live. Used by Fortune 500 companies, government agencies, nonprofits, and educational institutions to improve audience engagement and information retention.
- Animation Video Studio-produced animated videos that combine hand-drawn illustration with motion to communicate messages, explain concepts, or summarize events. Used by organizations for marketing, internal communications, training, and post-event content.
- Sketch Videos Pre-drawn or animated sketch videos that illustrate ideas or messages in a hand-drawn style. Used by organizations for explainer content, social media, and communications.
- Design Thinking Workshops Facilitated design thinking workshops that use visual thinking and illustration to help teams ideate, collaborate, and solve problems. Used by organizations running innovation sessions, strategic planning, and team-building events.
- Meeting Facilitation Professional facilitation of meetings and events, structured around visual thinking and audience engagement. Used by organizations that need an external facilitator to guide discussions and capture outcomes.
- Tech Hosting Technical hosting of virtual events and meetings, including platform setup and on-call technical support. Used by organizations running remote or hybrid events that need a dedicated host.
- Studio Work Studio-based production of visual content, including illustrations and animations, for clients who need pre-recorded deliverables rather than live event coverage. Used by organizations that need finished visual assets for distribution after events.
Quantifiable outcome
- 80% of the population are visual learners — See In Colors targets this majority to improve meeting outcomes.
- +2 more outcomes
Companies that use See In Colors
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
See In Colors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
See In Colors partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
See In Colors competitors and assessment
Company assessmentDirect peers
- ImageThink: Long-standing New York-based graphic recording and visual facilitation firm serving Fortune 500 conferences and strategy sessions. Directly comparable service portfolio (live scribing, animation, facilitation) and enterprise client base to See In Colors.
- Fuseboxx Studios: Graphic recording and sketch video studio providing live scribing and animation services to corporate clients. Closely comparable offering and customer profile to See In Colors.
- Bigger Picture Solutions: Graphic recording and visual facilitation firm serving corporate, association, and government events. Directly comparable live scribing and meeting visualization services with similar day-rate professional services model.
- Sketch Group: Visual scribing and graphic facilitation agency offering live graphic recording at conferences and corporate meetings. Overlapping customer base and service mix, with comparable focus on enterprise events.
- Ink Factory: Graphic recording and visual storytelling studio serving conferences, summits, and strategy retreats. Provides analogous live visual facilitation services to enterprise and association clients.
- Virtually Speaking: Digital and virtual graphic recording firm specializing in remote and hybrid meeting scribing. Comparable in its emphasis on virtual graphic recording — a key growth area for See In Colors post-2020.
Broad incumbents
- The Grove Consultants International: Pioneers of graphical facilitation and visual thinking whose methodology underpins the entire graphic recording industry. Larger, established consultancy offering training, facilitation, and visual tools; broader scope than See In Colors but overlapping service DNA.
- Murally: Established digital visual collaboration platform used for remote workshops, brainstorming, and meeting design. Adjacent rather than directly competing, but represents the technology-enabled alternative to live graphic recording services.
Regional players
- Think in Colour (UK): UK-based graphic recording studio offering live scribing and visual facilitation. Comparable methodology and service offering but primarily serves European clients rather than the US DC-metro market.
Emerging players
- Lingel Learning: Visual learning and graphic facilitation provider focused on training, education, and corporate learning engagements. Overlaps with See In Colors' education segment and design thinking workshop offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
See In Colors social profiles
Digital presenceSee In Colors financial estimates
Financial estimateRevenue estimate
Valuation estimate
See In Colors leadership team
Management profileNumber of profiles
Profiles1 record
See In Colors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
See In Colors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about See In Colors
What does See In Colors do?
See In Colors converts spoken content from meetings, conferences, and events into real-time hand-drawn visual summaries and illustrations. The company also produces animation videos, sketch videos, and design thinking workshops, and provides meeting facilitation and tech hosting services. Deliverables are produced in-person at client events, virtually via video conferencing, or in studio for post-event animation work, and are used by Fortune 500 firms, government agencies, nonprofits, and educational institutions.
Is See In Colors a public or private company?
See In Colors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was See In Colors founded?
See In Colors was founded in 2012. It employs 1 to 10 people.
Where is See In Colors based?
See In Colors is headquartered in Greenbelt, United States, in the North America region.
How does See In Colors make money?
Six revenue lines are on record. Live Graphic Recording Services are the primary driver. The others are animation / Sketch Video Production, studio Work (Custom Templates), meeting Design & Facilitation, tech Hosting and design Thinking Workshop.
Who are See In Colors's main competitors?
Direct peers on record are ImageThink, Fuseboxx Studios, Bigger Picture Solutions, Sketch Group, Ink Factory and Virtually Speaking. Broad incumbents are The Grove Consultants International and Murally. Think in Colour (UK) is listed as a regional player. Lingel Learning is listed as an emerging player.
Does See In Colors have an API?
No public API is recorded for See In Colors.
What industry is See In Colors in?
See In Colors's product category is Visual Communication Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of MPADAEAF, Event & Experiential Brand Coverage (Recaps, Sizzle Reels). Its NAICS code is 541430 and its SIC code is 7330.