Georgia Campaign for Adolescent Power & Potential

What Georgia Campaign for Adolescent Power & Potential does

Georgia Campaign for Adolescent Power & Potential (GCAPP) is a private non-profit organization founded in 1995 and headquartered in Atlanta, Georgia. It is the only statewide organization in Georgia dedicated to adolescent health, operating five primary program areas: Youth Empowerment, Parent Engagement, Comprehensive Sex Education, Teen Pregnancy Prevention, and Physical Activity & Nutrition. The organization delivers programs through direct partnerships with schools, community organizations, and healthcare providers; a training and technical assistance practice for youth-serving professionals; and constituent networks including the Youth Advisory Council (ages 14-24) and the Changemakers Network of professional volunteers. Notable programmatic products include the Parent Toolkit, the Rising Leaders Luncheon (annual youth leadership recognition event), Resilient Clayton (a county-level trauma-responsive coalition with Children's Health Services), Youth Action Teams in 25 priority counties, and the Free HIV Self-Testing Program in partnership with the CDC Foundation.

GCAPP's business model is donations-based. The organization is funded through individual contributions, foundation grants, and corporate sponsorships structured across tiered levels (Presenting, Visionary, Trailblazer, Champion, Dreamer, Advocate, Partner). Major corporate sponsors include Cox Enterprises (presenting sponsor of the Rising Leaders Luncheon 2026), Georgia-Pacific, UnitedHealthcare, and Kaiser Permanente. The strategic direction is anchored by the Healthy Life 2028 five-year plan (2021-2028), and the organization convenes the Adolescent Health Alliance of Georgia as a cross-sector stakeholder body. Programs and services are provided free of charge to beneficiaries.

During the Impact 2025 strategic period (2021-2025), GCAPP reached 637,841 adolescents with programs and services, established 133 new partnerships, prioritized engagement in 80 counties, and contributed to a 13% reduction in Georgia's teen birth rate. Annual revenue grew from $3.7 million in 2020 to approximately $5 million in 2025. The organization operates with a lean staff of 11-50 employees and is governed by a board of directors. The organization maintains standard digital channels (website, social media, Constant Contact e-newsletter, YouTube video content, and a mobile app branded TMI GA) and distributes a resource library and training catalog to support both programmatic delivery and donor engagement.

Name

Georgia Campaign for Adolescent Power & Potential

Legal name

Georgia Campaign for Adolescent Power & Potential

Website

https://gcapp.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Georgia Campaign for Adolescent Power & Potential (GCAPP) is a private non-profit founded in 1995 and headquartered in Atlanta that delivers adolescent health, sex education, teen pregnancy prevention, and youth empowerment programs across Georgia through school and community partnerships, supported by donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Adolescent Health Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Social Assistance (624), Family Planning Centers (62141), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

akta.pro secondary industries

Maternal, Newborn & Child Health (MNCH) Programs (BPADAIAC), Specialized Student Support (Foster/Homeless/Migrant/McKinney-Vento) (EDAJAIAJ), Adolescent & Pediatric Gynecology (HLAKAJAI)

Keywords

• Adolescent health programs
• Teen pregnancy prevention
• Youth empowerment services
• Comprehensive sex education
• Community health outreach

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Contributions: GCAPP operates as a non-profit organization relying on donations from individuals, corporations, and foundations to fund adolescent health programs, training, and community outreach.
2. Sponsorship Revenue: Corporate sponsors support events like the Rising Leaders Luncheon and annual programming. Sponsorship tiers include Presenting, Visionary, Trailblazer, Champion, Dreamer, Advocate, and Partner levels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GCAPP is a Georgia-based nonprofit that delivers statewide adolescent health programs and services centered on teen pregnancy prevention, comprehensive sex education, youth empowerment, HPV awareness, and parent engagement. It also operates training and technical assistance for youth-serving professionals, coalitions such as the Adolescent Health Alliance of Georgia and Resilient Clayton, volunteer networks, and a free HIV self-testing program, reaching more than 60,000 young people annually across 80 priority counties.

Product overview

GCAPP operates as a statewide adolescent health organization offering a portfolio of programs and services organized around five focus areas: Youth Empowerment, Parent Engagement, Comprehensive Sex Education, Teen Pregnancy Prevention, and Physical Activity & Nutrition. The organization functions through a hub-and-spoke model centered on the Healthy Life 2028 strategic plan, which coordinates programs including the Youth Advisory Council, Changemakers Network, and Resilient Clayton coalition. Key resources include the Parent Toolkit for family engagement and the Rising Leaders Luncheon for youth recognition. The organization also provides health services such as free HIV self-testing and maintains advocacy initiatives through the Adolescent Health Alliance of Georgia. The portfolio reaches over 60,000 young people annually through direct programs and partnerships with schools, community organizations, and public/private entities across Georgia's 159 counties.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Life 2028: Strategic initiative advancing adolescent health across Georgia
• Rising Leaders Luncheon
• Changemakers Network
• Resilient Clayton
• Adolescent Health Alliance of Georgia
• Youth Advocacy

Quantifiable outcome

• 637,841 adolescents reached with programs and services (2021-2025)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core, major and supporting.

• Cox EnterprisesflagshipStrategic or Co-development Partner · 5 June 2026Venue host and presenting sponsor for Rising Leaders Luncheon held June 5, 2026 at 6205 Peachtree Dunwoody Rd NE, Atlanta, GA 30328
• CDC FoundationcoreStrategic or Co-development PartnerGCAPP was selected by the CDC Foundation as one of numerous organizations to increase availability and accessibility of HIV self-testing. This national project expands public health strategies to address stigma, increase testing acceptance, and increase the number of people who know their HIV status.
• CHS (Children's Health Services)coreStrategic or Co-development PartnerGCAPP leads Resilient Clayton coalition with CHS, working alongside schools, families, faith leaders, the judicial system, and grassroots organizations to build awareness, share resources, and build trauma-responsive communities in Clayton County.
• Cox EnterprisesflagshipGTM or Marketing PartnerPresenting sponsor of the Rising Leaders Luncheon 2026. Hosted the event at Cox Enterprises facility, demonstrating significant corporate partnership supporting youth leadership development.
• Georgia-PacificmajorGTM or Marketing PartnerVisionary sponsor of the Rising Leaders Luncheon 2026, supporting youth leadership programs.
• UnitedHealthcaremajorGTM or Marketing PartnerChampion sponsor of the Rising Leaders Luncheon 2026, supporting adolescent health initiatives.
• Kaiser PermanentemajorGTM or Marketing PartnerChampion sponsor of the Rising Leaders Luncheon 2026.
• Gray Television / WSB TVsupportingGTM or Marketing PartnerMedia partners covering Rising Leaders Luncheon and other GCAPP events.
• SIECUScoreStrategic or Co-development PartnerPartnership for Sex Ed for All Month Webinar focusing on Georgia's Sex Education Policies and Parent Voice advocacy.
• Georgia Family ConnectionsupportingStrategic or Co-development PartnerPartner organization providing resources through the Adolescent Health Alliance of Georgia.
• Georgia Voices for ChildrensupportingStrategic or Co-development PartnerPartner organization providing resources through the Adolescent Health Alliance of Georgia.
• VOXATLsupportingStrategic or Co-development PartnerPartner providing mental health content and youth voices resources through the Alliance.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Georgia Family Connection Partnership: Statewide Georgia nonprofit coordinating collaborative efforts to improve child and family well-being. Existing GCAPP partner within the Adolescent Health Alliance of Georgia and directly comparable state-level child and family services organization.
• Power to Decide: National organization focused on preventing unplanned pregnancy with programs, research, and advocacy targeting adolescents and young adults. Directly comparable to GCAPP's teen pregnancy prevention mission and similar evidence-based program model.
• SIECUS: National organization advancing comprehensive sex education and sexual and reproductive health policy. SIECUS is an existing GCAPP partner (Sex Ed for All Month Webinar) and directly comparable as a sex education advocacy organization working on adolescent health policy.
• Advocates for Youth: National organization promoting adolescent sexual and reproductive health through education, advocacy, and youth leadership development. Closely aligned with GCAPP's youth empowerment and sexual health focus.
• Healthy Teen Network: National organization supporting professionals to advance adolescent sexual and reproductive health. Comparable as a peer capacity-building organization focused on the same youth-serving professional segment GCAPP serves through training and technical assistance.
• VoxTeen: VOXATL platform amplifying youth voices on issues including mental health. Existing GCAPP partner contributing content through the Adolescent Health Alliance of Georgia and comparable in serving adolescent mental health and youth empowerment.
• Cardea: National organization providing training, consulting, and education services on sexual and reproductive health. Comparable to GCAPP's training and technical assistance arm serving youth-serving professionals and community organizations.

Regional players

• Children's Healthcare of Atlanta: Major pediatric healthcare system in Georgia serving adolescents through clinical and community programs. Existing GCAPP partner (CHS/Resilient Clayton coalition) and comparable in serving adolescent health priorities in the same geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/the_gcapp
• YouTubeyoutube.com/user/TheGCAPP
• Facebookfacebook.com/gcapp
• LinkedInlinkedin.com/company/gcapp
• Instagraminstagram.com/the_gcapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Campaign for Adolescent Power & Potential