Onyu

What Onyu does

ONYU Clothing s.r.o. is a privately held Czech limited liability company (s.r.o.) that designs and sells children's clothing and accessories made from two natural fibres: extra-fine merino wool (18.5 microns) and bamboo viscose. The company is registered in Prague (IČO 23182423) and was founded by Luke Harte and Stuart Beattie. Its core product line consists of bamboo viscose children's socks in classic and cuffed cuts, alongside merino wool bodysuits, leggings, and all-season garments designed with "growing cuts" (rostoucí střihy) intended to extend garment lifespan across multiple growth stages. The products are certified to GOTS, OEKO-TEX STANDARD 100, and MULESING-FREE standards, positioning ONYU on natural materials, skin safety, and ethical sourcing.

The company's business model is a brand-led, channel-dependent retail model. ONYU operates a multilingual presentation website (onyu.com) in five languages (EN, CZ, SK, DE, PL) that does not process transactions; all purchasing is routed through an exclusive distribution partnership with BERGAM, which runs country-specific e-shops (bergam.cz, bergam.sk, bergam.pl, bergam.de) and handles order processing, payment, and international delivery. Pricing is not disclosed publicly. The company is in a transition phase: new Terms & Conditions effective July 2026 enable ONYU Clothing s.r.o. to conduct direct sales via its own e-commerce operations in the future, and an English-language BERGAM shop is under development. Marketing is content-led — material, sizing, and care guides plus a GDPR-compliant newsletter — with no paid advertising and a privacy-first website (no tracking or profiling cookies). The addressable customer is parents and caregivers of children from newborn through early childhood (approximately 0-8 years) across Central Europe.

Name

Onyu

Legal name

ONYU Clothing s.r.o.

Website

https://onyu.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ONYU Clothing s.r.o. is a Czech children's apparel brand designing merino wool and bamboo viscose garments with growth-extending cuts for parents of children aged 0-8, sold exclusively via BERGAM's e-shops across Czech Republic, Slovakia, Poland, and Germany.

Ownership category

akta.pro rank

Product category

Children's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Underwear & Socks (Children) (CRAAAHAI)

akta.pro secondary industries

Baby Apparel (0–24 months) (CRAAAHAA), Toddler Apparel (2T–5T) (CRAAAHAB)

Keywords

• Children's clothing
• Merino wool apparel
• Bamboo viscose socks
• Natural fiber kidswear
• Organic baby clothing

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Children's clothing and accessories sales: ONYU generates revenue through the sale of children's clothing and accessories (currently socks and likely broader collection items) made from merino wool and bamboo. Products are sold exclusively through the BERGAM retail network. Terms & Conditions indicate ONYU Clothing s.r.o. may also conduct direct sales in the future, governed by separate terms.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ONYU designs and sells children's clothing and socks made from two natural fibres: extra-fine merino wool (18.5 microns) and bamboo viscose. The current product line centres on bamboo viscose children's socks (classic cut and turned-over cuff variants) and merino wool garments featuring growth-optimised cuts that extend lifespan beyond a single season. Products are sold exclusively through the BERGAM retail network across the Czech Republic, Slovakia, Poland, and Germany; onyu.com is a brand presentation site only and does not process purchases.

Product overview

ONYU is a children's clothing brand offering a focused portfolio built around two natural fibres: merino wool and bamboo viscose. The primary product line currently visible is bamboo viscose children's socks in classic and cuffed cuts, available in four natural colours. The merino wool line includes bodysuits, leggings, and all-season garments designed with 'growing cuts' that extend wear time as children grow. All products are sold exclusively through BERGAM retail shops across the Czech Republic, Slovakia, Poland, and Germany; ONYU operates only a multilingual presentation website (onyu.com) without direct e-commerce capability.

Differentiator

Problem solved

Functional benefit

Products and services

• ONYU Bamboo Viscose Socks (Classic)

Quantifiable outcome

• Merino maintains insulation even when damp — unlike cotton, which loses thermal properties when wet
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BERGAMcoreChannel Partner/ Reseller/ DistributorBERGAM is the exclusive distribution partner for ONYU products, operating dedicated country-specific e-shops for the Czech Republic (bergam.cz), Slovakia (bergam.sk), Poland (bergam.pl), and Germany (bergam.de). ONYU's own website redirects all purchasing to BERGAM, which handles order processing, payment, and international delivery. An English-language BERGAM shop is under development. ONYU is described as an independent brand, with BERGAM acting as the commercial channel.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mori: UK-based premium baby and children's sleepwear/apparel brand built around bamboo-derived fabrics and merino. Closely comparable to ONYU on target customer (parents of young children), material philosophy (natural, skin-safe fibres) and premium positioning.
• Woolino: Merino-wool-focused baby and toddler sleepwear brand with a similar thermoregulation, sensitive-skin and durability narrative. Directly comparable on fibre choice (merino), use case (young children, sleep/active wear) and premium price positioning.
• Frugi: UK-based organic children's clothing brand with GOTS-certified cotton apparel and accessories for babies and children. Comparable to ONYU on organic certification, children's apparel category, ethical sourcing narrative and family-focused brand positioning.
• Kyte Baby: US-based children's clothing brand built primarily on bamboo fabric with a focus on softness, sustainability and sensitive skin. Highly comparable to ONYU on bamboo-led material positioning, target age range (newborn to toddler) and DTC-led premium children's apparel model.

Emerging players

• L'ovedbaby: Organic cotton baby and children's clothing brand. Comparable to ONYU on organic certification, sensitive-skin positioning and young-child target market, though differentiated by cotton-led rather than merino/bamboo-led material mix.
• Under the Nile: Organic cotton baby clothing and accessories brand. Comparable to ONYU on organic/natural-fibre credentials, baby-focused target customer and values-driven brand positioning, though narrower in material range and predominantly US distribution.
• Colored Organics: US-based organic cotton baby and children's clothing brand. Comparable to ONYU on organic certification and natural-fibre positioning, with partial overlap in target customer and age range, but uses cotton rather than merino/bamboo.

Broad incumbents

• Lindex: Scandinavian mass-market apparel retailer with a significant children's clothing assortment. Comparable to ONYU as a children's apparel distribution channel and competitor in the Northern European market, but operates at far broader scale across multiple categories.
• Hanna Andersson: Established premium children's clothing brand with a focus on soft, durable, natural-fibre garments. Comparable to ONYU on premium natural-fibre children's apparel category, but operates at significantly larger scale and broader product range.

Others

• BERGAM: Central European multi-country e-shop operator and ONYU's exclusive distribution partner. Relevant as the channel through which ONYU reaches end customers, and an indirect comparable for the multi-country CEE children's apparel retail format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onyultd
• Facebookfacebook.com/Onyu.ltd
• LinkedInlinkedin.com/company/5014975

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onyu