Green Growth Asia Foundation

What Green Growth Asia Foundation does

Green Growth Asia Foundation (GGAF) is a Malaysian non-profit foundation established in 2016, headquartered in Melaka with a branch office in Kuala Lumpur. The foundation operates as the national implementing partner for four international programmes under the Foundation for Environmental Education (FEE): Eco-Schools Malaysia, EcoCampus Malaysia, Young Reporters for the Environment (YRE) Malaysia, and Green Key (covering Malaysia and Indonesia). GGAF's core technology and IP consists of certified programme methodologies — most notably the EcoCampus Seven-Step Methodology and certified trainer frameworks for climate change educators — delivered through direct engagement with schools, higher education institutions, government agencies, and corporate partners across Malaysia and the broader ASEAN region.

The foundation's business model is a multi-stream non-profit structure: individual donations (tax-exempt under Malaysian Income Tax 1967 Section 44(6)), corporate ESG sponsorships (programme adoption by companies such as Public Bank, Yayasan Sime Darby, BASF PETRONAS, Lynas, FGV, and Solarpack), individual and peer-to-peer fundraising, and modest event-related revenue (e.g., RM2 registration for the Eco-Schools Virtual Run). GGAF pursues a community-led, partnership-driven go-to-market, working directly with educational institutions (targeting 1,000 schools and 50 HEIs by 2030), government ministries (Ministry of Education, NRECC, MGTC, state education departments), multilateral bodies (ADB, UNESCO, UNEP, ICLEI), and industry partners. Revenue is not publicly disclosed.

Programme expansion has broadened from environmental education into adjacent areas including greenhouse gas (GHG) accounting under the Low Carbon Schools programme, marine conservation through the Back to Nature sea turtle initiative, and tourism certification through Green Key. GGAF's strategic direction is codified in the GGAF Strategic Action Plan 2030, which targets specific quantitative outcomes across schools, HEIs, youth participation, educator training, and city-level climate profiling for 14 cities, while also participating in regional cooperation frameworks such as IMT-GT and BIMP-EAGA. The organization operates with a small team of 1-10 employees supported by executive leadership, programme coordinators, and advocates.

Name

Green Growth Asia Foundation

Legal name

Green Growth Asia Foundation

Website

https://greengrowthasia.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Growth Asia Foundation is a Malaysian non-profit that operates as national implementing partner for FEE's Eco-Schools, EcoCampus, YRE, and Green Key programmes, delivering climate education, campus sustainability, and tourism certification to schools, HEIs, youth, and corporate ESG partners across Malaysia and Indonesia.

Ownership category

akta.pro rank

Product category

Environmental Education and Sustainability Training

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Civic and Social Organizations (8134)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)

Keywords

• Environmental education programs
• Climate change awareness
• Sustainability training
• Youth empowerment initiatives
• Green school certification

Headquarters

HQ city

Taman Delima

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual monetary donations (RM 50 and above) are tax-exempt under Sub-Section 44 (6) of Income Tax 1967. Donations support GGAF initiatives in greening education, green talent, and green living.
2. Corporate Sponsorship: Corporate sponsors support specific programs including Eco-Schools Malaysia, EcoCampus Malaysia, YRE Malaysia, Climate Change Education, Low Carbon Schools, and Back to Nature. Sponsors fulfill ESG agendas through school adoption, employee engagement, and environmental projects.
3. Fundraising: Individuals and organizations can start their own fundraisers to support GGAF's youth climate action initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Green Growth Asia Foundation is a non-profit foundation that delivers environmental education, climate change awareness, and youth empowerment programs in Malaysia. Its core offerings include the Eco-Schools Malaysia and EcoCampus Malaysia programs, Young Reporters for the Environment (YRE) Malaysia, the Green Key certification, and the Green Growth Academy, all targeted at schools, universities, corporations, and community participants.

Product overview

Green Growth Asia Foundation operates as a non-profit organization focused on climate education and youth empowerment rather than a traditional software product company. The organization's offerings consist of environmental education and certification programmes, including Eco-Schools Malaysia, EcoCampus Malaysia, YRE Malaysia (Young Reporters for the Environment), Green Key certification, Green Growth Academy, Climate Change Education, Low Carbon Schools, Back to Nature marine conservation, and Eco-Schools Virtual Run. These programmes work together through a unified approach under the GGAF Strategic Action Plan 2030, with the Greening Education Partnership serving as the overarching framework that connects these initiatives to achieve climate readiness through education across schools, higher education institutions, communities, and the hospitality sector.

Differentiator

Problem solved

Functional benefit

Brands

• Eco-Schools Malaysia: National sustainable schools programme implementing environmental education in schools across Malaysia
• EcoCampus Malaysia
• YRE Malaysia
• Green Key
• Green Growth Academy

Products and services

• Eco-Schools Malaysia A structured environmental education and eco-certification program for primary and secondary schools in Malaysia, designed to embed sustainability practices and student-led environmental action within the school ecosystem.
• EcoCampus Malaysia A sustainability and eco-certification program for Malaysian universities and higher education institutions, supporting campus-wide environmental management and student engagement.
• Young Reporters for the Environment (YRE) Malaysia An international youth environmental journalism program that trains young people in Malaysia to investigate and report on environmental issues, producing articles and media as part of their environmental learning journey.
• Green Key An international eco-certification program for hospitality and tourism establishments, delivered in Malaysia through the foundation to recognize sustainable operations in the sector.
• Green Growth Academy A training and capacity-building program that delivers climate change and sustainability learning to participants, supporting the foundation's broader education and youth empowerment mission.

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• ICLEI - Local Governments for SustainabilitycoreStrategic or Co-development PartnerInternational organization focused on sustainable urban development. GGAF works with ICLEI on climate initiatives and city-level sustainability programmes.
• IMT-GT (Indonesia-Malaysia-Thailand Growth Triangle)coreStrategic or Co-development PartnerRegional cooperation framework for sustainable development. GGAF participates in IMT-GT initiatives including Green Cities Action Plan and University Network.
• BIMP-EAGAcoreStrategic or Co-development PartnerSub-regional economic cooperation. GGAF implements Low Carbon Schools project in BIMP-EAGA region covering Sabah, Sarawak, and Labuan.
• WWF-MalaysiacoreStrategic or Co-development PartnerEnvironmental conservation organization. Partnership on Eco-Schools Malaysia programme, sea turtle conservation, and Back to Nature initiatives.
• FEE (Foundation for Environmental Education)coreStrategic or Co-development PartnerInternational organization providing Eco-Schools, EcoCampus, YRE, and Green Key programmes. GGAF is national operator for multiple FEE programmes.
• UNESCOcoreStrategic or Co-development PartnerUN agency for education. GGAF aligns with UNESCO Greening Education Partnership and Transforming Education Summit initiatives.
• UNEP (United Nations Environment Programme)coreStrategic or Co-development PartnerUN agency for environmental issues. Partnership on environmental education and climate action programmes.
• Universiti Putra Malaysia (UPM)coreStrategic or Co-development PartnerAcademic partner with faculty members serving on GGAF Strategic Solutions Panel.
• Universiti Malaya (UM)coreStrategic or Co-development PartnerAcademic partner in research and education initiatives.
• Nottingham University MalaysiacoreStrategic or Co-development PartnerAcademic partner with faculty serving on GGAF Council and Advisory Committee.
• Malaysian Nature Society (MNS)coreStrategic or Co-development PartnerEnvironmental NGO partner in conservation and education initiatives.
• MGTC (Malaysia Green Technology Corporation)coreStrategic or Co-development PartnerGovernment agency supporting eco-schools programme and ESG initiatives.
• Ministry of Education MalaysiacoreStrategic or Co-development PartnerGovernment ministry recognizing Eco-Schools Malaysia and collaborating on MyGEP 2030 roadmap.
• Ministry of Natural Resources, Environment and Climate Change (NRECC)coreStrategic or Co-development PartnerGovernment ministry partnering on MyGEP 2030 and climate change education initiatives.
• State Education Departments (JPN)coreStrategic or Co-development PartnerState-level government education departments collaborating on Eco-Schools implementation in Pahang, Melaka, Kedah, Perak, and other states.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Foundation for Environmental Education (FEE): International non-profit owner of the Eco-Schools, EcoCampus, YRE, and Green Key programmes that GGAF operates in Malaysia and Indonesia; comparable as the parent framework-setter whose programmes GGAF delivers at national level.
• ASEAN Foundation: ASEAN-level institution running regional youth, education, and sustainability programmes; comparable as a larger, region-wide counterpart delivering environmental and civic education across ASEAN member states.

Direct peers

• Yayasan Sime Darby: Malaysian corporate foundation funding environmental and community programmes; comparable as a sustainability-focused philanthropic grantmaker, and an existing GGAF corporate sponsor.
• WWF-Malaysia: Large Malaysian environmental NGO focused on conservation and education; directly comparable as a peer environmental education organization in Malaysia, and an actual GGAF programme partner on Eco-Schools Malaysia and Back to Nature.
• ICLEI - Local Governments for Sustainability: Global network of local governments focused on sustainable cities; comparable as an organisation advancing climate education and city-level sustainability programmes, and an existing GGAF partner.
• Reef Check Malaysia: Malaysian marine conservation NGO with citizen-science and education programmes; comparable as a Malaysian non-profit delivering environmental education and field-based conservation outcomes.
• Malaysian Nature Society (MNS): Long-established Malaysian environmental NGO with broad conservation and environmental education mandate; comparable as a national environmental advocacy and education organization, and an existing GGAF partner.

Regional players

• Climate Action Network Southeast Asia (CANSEA): Regional coalition coordinating climate advocacy and education across Southeast Asia; comparable as a regional non-profit advancing climate awareness and youth engagement, with overlapping but broader remit than GGAF.
• Singapore Environment Council: Singaporean non-profit running environmental education, eco-labelling (Green Label), and sustainability programmes; comparable in mission and programme mix, serving a neighbouring ASEAN market rather than Malaysia directly.

Emerging players

• Zero Waste Malaysia: Malaysian community-led environmental awareness and education organisation; comparable as a domestic non-profit running youth-targeted sustainability programmes that overlap with GGAF's awareness-building remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greengrowthasia
• YouTubeyoutube.com/@greengrowthasiafoundation
• Facebookfacebook.com/greengrowthasiafoundation
• LinkedInlinkedin.com/company/green-growth-asia-foundation
• Instagraminstagram.com/greengrowthasiafoundation
• TikToktiktok.com/@greengrowthasia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Growth Asia Foundation