Krupp Farms

What Krupp Farms does

Krupp Farms is a fourth-generation, family-owned agricultural operation headquartered on a single site at 8025 Krupp Avenue NE in Comstock Park, Michigan, founded in 1916 when Charles Krupp purchased the original 80 acres. The farm cultivates strawberries across 20+ acres, plus raspberries, peaches, and sweet corn, and has expanded its leased acreage over time to roughly 160 total acres. It operates as a direct-to-consumer destination with no wholesale distribution, no e-commerce shipping, and no institutional investors, relying on multi-generational family management (currently Nancy Krupp and nephew Derek Huffman).

The business generates revenue from four streams: U-pick and pre-picked produce sales at the farm (e.g., $2.75/lb U-pick strawberries, $42.50 per 8-quart tray pre-picked; raspberries at $3.25/pint U-pick or $4.75–$5.25 pre-picked), an on-site food service operation called The Milk House that sells Cedar Crest Dairy ice cream and light food, paid school and group field trips at $12/child (minimum 20 children), and ancillary agritourism attractions including a free petting zoo and playground that drive cross-traffic. Pricing is unit-based and pay-as-you-go across all streams, with payment accepted in cash, check, credit card (4% fee), and EBT.

The underlying operating model is intentionally low-tech: traditional Michigan agriculture with manual U-pick logistics, on-site signage directing visitors between the U-pick fields and the Berry Barn, and phone- or email-based reservations for high-demand pre-picked items. Marketing is organic, driven by the farm's centennial farm heritage, a content website, community word-of-mouth, and institutional relationships with West Michigan schools and daycares. There are no proprietary software platforms, mobile apps, loyalty systems, or AI capabilities; the farm's competitive position rests on location, land, brand longevity, and an integrated in-person experience rather than technology differentiation.

Name

Krupp Farms

Legal name

Krupp Farms

Website

https://kruppfarms.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Krupp Farms is a fourth-generation, family-owned farm in Comstock Park, Michigan that grows strawberries, raspberries, peaches, and sweet corn and sells them direct-to-consumer via on-site U-pick experiences, pre-picked pickup at its Berry Barn, and seasonal school field trips. Revenue is complemented by free-admission agritourism amenities including a petting zoo, playground, and The Milk House ice cream shop.

Ownership category

akta.pro rank

Product category

Fresh Produce Farming

NAICS

Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• U-pick berry farm
• Fresh strawberry production
• Agritourism experiences
• Farm-direct produce
• Seasonal fruit farming

Headquarters

HQ city

Comstock Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Others

Revenue model

1. Fresh Produce Sales: Direct sales of strawberries, raspberries, peaches, and sweet corn through U-pick field experiences and pre-picked Berry Barn pickup. Customers pay per pound or container for fresh Michigan-grown produce. Strawberries sold at $2.75/lb (U-pick) or $5.00-$42.50 for pre-picked containers. Raspberries at $3.25/pint (U-pick) or $4.75-$5.25/pint pre-picked.
2. The Milk House Ice Cream Shop: On-farm ice cream shop serving Cedar Crest Dairy premium ice cream along with hot dogs, pulled pork sandwiches, chips, cheese, and beverages. Revenue from food and beverage sales at the Berry Barn location.
3. Field Trip Programs: Organized farm visits for school groups, daycares, day camps, church groups, and adult care centers. Priced at $12 per child with a minimum of 20 children. Includes wagon ride, strawberry picking, ice cream treat, petting zoo, and playground access.
4. Agritourism Activities: Free admission farm destination offering petting zoo, playground, and seasonal activities. While entry is free, these attractions drive traffic to produce sales and the Milk House ice cream shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Krupp Farms is a fourth-generation family farm that grows and sells strawberries, raspberries, peaches, and sweet corn directly to consumers through U-pick field experiences and pre-picked retail sales at its on-farm Berry Barn. The farm also operates The Milk House ice cream shop, a free petting zoo, a playground, and educational field trip programs for schools, daycares, and community groups.

Product overview

Krupp Farms is a fourth-generation family farm and U-pick berry operation offering a portfolio of products centered around fresh produce (strawberries, raspberries, peaches, sweet corn) alongside on-farm amenities. The core offering consists of U-pick and pre-picked berries available at the Berry Barn, supplemented by The Milk House ice cream shop serving Cedar Crest Dairy products. Additional attractions include a free petting zoo, playground, and structured field trips for school groups. Visitors can also order pre-picked produce by phone for pickup at the Berry Barn.

Differentiator

Problem solved

Functional benefit

Products and services

• Strawberries U-pick and pre-picked strawberries grown across 20-plus acres of Michigan farmland. U-pick priced at $2.75/lb; pre-picked options include 1 lb ($5.00), 4 lb ($18.50), and 8 qt trays ($42.50). Available to walk-in customers during strawberry season.
• Raspberries U-pick and pre-picked red and black raspberries available at the Berry Barn. U-pick pints at $3.25; pre-picked red raspberries at $4.75/pint or $52.00/flat of 12 pints; black raspberries at $5.25/pint or $59.00/flat. Approximately four acres of raspberry production.
• Peaches
• Sweet Corn
• The Milk House
• Field Trips

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cedar Crest DairycoreOthersCedar Crest Dairy, based in Hudsonville, Michigan, supplies premium ice cream to The Milk House on-farm ice cream shop at Krupp Farms. The Milk House serves Cedar Crest soft serve, ice cream sundaes, and strawberry shortcake. This is a key supplier relationship that provides the farm's signature ice cream offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lewis Adventure Farm & Zoo: A Michigan farm offering pick-your-own produce plus petting zoo, playground, and seasonal events; comparable to Krupp Farms because both run multi-attraction agritourism destinations anchored by U-pick operations serving families and school groups.
• Friske Orchards Farm Market: A northern Michigan family orchard and farm market selling U-pick fruit and on-site baked goods; comparable to Krupp Farms because both operate multi-generational family farms with U-pick fruit and direct retail sales.
• Spicer Orchards: A Michigan U-pick orchard and farm market with cider mill, bakery, and family activities; comparable to Krupp Farms because both combine U-pick produce with on-site food service and family agritourism attractions in Michigan.
• Robinette's Apple Haus & Winery: A West Michigan farm destination offering U-pick apples, bakery, wine tasting, and seasonal family activities; comparable to Krupp Farms because both combine fresh fruit production with broader on-farm attractions and agritourism experiences for families.
• Phillips Orchards & Cider Mill: A Michigan family orchard offering U-pick fruit, cider mill, and farm market products; comparable to Krupp Farms because both operate multi-generational family farms selling fresh fruit direct-to-consumer with on-site retail.
• Bowerman Blueberries Farms: A West Michigan U-pick blueberry farm with on-site farm store and bakery; comparable to Krupp Farms because both operate direct-to-consumer berry U-pick experiences in the same Michigan region targeting families and local produce customers.
• Moelker Orchards & Farm Market: A West Michigan family orchard with U-pick apples, farm market, and bakery; comparable to Krupp Farms because both serve West Michigan families through U-pick experiences combined with on-farm retail food offerings.

Others

• Cedar Crest Dairy: The Hudsonville, Michigan-based dairy that supplies premium ice cream to The Milk House on-farm shop; comparable as a supplier partner embedded in Krupp Farms' agritourism stack and key to its ice cream revenue stream.

Regional players

• Stony Creek Orchard: A Michigan U-pick orchard with cider mill, bakery, and seasonal fall activities; comparable to Krupp Farms as a regional peer operating a U-pick and agritourism business in Michigan but with a different fruit focus and seasonal emphasis.

Broad incumbents

• Eckert's Country Store and Farms: A large multi-location Midwestern farm and garden center offering U-pick produce, country store, restaurant, and seasonal events; comparable to Krupp Farms as a broader incumbent that demonstrates the scale-up path for a family agritourism business anchored by U-pick operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kruppfarms
• Facebookfacebook.com/kruppfarms
• LinkedInlinkedin.com/company/krupp-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krupp Farms