What Utdanning.no does

Utdanning.no is Norway's national online portal for educational and vocational information, established in 2003 and operated by the Directorate for Higher Education and Skills (HK-dir), an agency subordinate to the Norwegian Ministry of Education (Kunnskapsdepartementet). The portal serves students, job seekers, career changers, and educators across Norway by providing free centralized access to information on educational programs, vocational training pathways, and occupations, functioning as a public infrastructure asset rather than a commercial product. Services are provided at no cost to end users and funded through public sector budget allocations.

The platform is built on the Drupal content management system and is structurally integrated with multiple Norwegian public-sector data systems, including Feide (the educational identity federation), ID-Porten (the national electronic identification infrastructure), Vigo (the county-based career guidance data system), and Samordna opptak (the centralized higher-education admissions service). The product surface comprises a series of specialized tools addressing distinct stages of the education-to-employment decision journey: Fagskolevelgeren (vocational school selector), Karakterkalkulatoren (grade calculator), Jobbkompasset (career compass), and Realkompetansevurdering (real competence assessment, featured on the homepage in October 2025).

The organization operates as a public-sector product unit rather than a revenue-generating enterprise. Staffing is reported in the 11-50 employee range, with leadership consisting of a Produktleder (Ellen Marite Fagerli) and a Produkteier og ansvarlig redaktør (Mona Mathisen). In 2025, the portal migrated its web analytics from Google Analytics to Plausible Analytics, reflecting a privacy-conscious posture consistent with Norwegian and European public-sector data practices. Headquartered in Tromsø, Utdanning.no functions as a national-scale public infrastructure asset with no clearly identified commercial peer competitors.

Name

Utdanning.no

Legal name

Direktoratet for høyere utdanning og kompetanse (HK-dir)

Website

https://utdanning.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Utdanning.no is Norway's national online portal for educational and vocational information, operated by HK-dir under the Ministry of Education and headquartered in Tromsø. Founded in 2003, it provides free, publicly funded career and education tools to students, job seekers, and educators nationwide.

Ownership category

akta.pro rank

Product category

Education and Career Guidance

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL)

akta.pro secondary industries

Career & Technical Education (CTE) & Trade Skills Media (EDAGALAG), Universal Design for Learning (UDL) & Inclusive Classroom Support Platforms (EDAFAKAI)

Keywords

• Education guidance
• Career counseling
• Vocational training
• Higher education
• Norwegian education portal

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Public Funding: Utdanning.no is a free government service operated by the Directorate for Higher Education and Skills (HK-dir), funded by the Norwegian Ministry of Education and Research.

Distribution channels1 record

Marketing channels5 records

Core offering

Utdanning.no is Norway's national online education and career guidance portal, operated by the Directorate for Higher Education and Skills (HK-dir). It provides free, publicly accessible information on Norwegian educational pathways, occupations, vocational training, higher education, and continuing education, supported by interactive guidance tools such as grade calculators, career compasses, apprenticeship finders, and salary comparison tools.

Product overview

Utdanning.no is a comprehensive national education and career guidance portal operated by the Directorate for Higher Education and Competence (HK-dir) under the Norwegian Ministry of Education. The platform functions as a unified portal offering interactive guidance tools, searchable databases, and informational resources about Norwegian education and career pathways. The core platform (utdanning.no) provides search functionality for educational programs and occupations, complemented by specialized tools including Fagskolevelgeren for vocational college selection, Karakterkalkulatoren for grade calculations, Jobbkompasset and Utdanningskompasset for career exploration, Interessevelgeren for interest-based discovery, and Sammenlign for salary/employment comparisons. Additional tools like Jobbkartet for geographic job mapping, Veien til fagbrev for vocational certificate pathways, Realkompetansevurdering for prior learning assessment, and Finn lærebedrift for apprenticeship placement support comprehensive guidance needs. The Min side personal dashboard enables users to save favorites and access personalized features. Integration with external systems including Feide (authentication), ID-Porten (identity), Vigo (apprenticeship data), and Samordna opptak (higher education admissions) ensures seamless connectivity to Norway's educational infrastructure. The connected Karriereveiledning.no service provides personalized career guidance when users need direct support.

Differentiator

Problem solved

Functional benefit

Brands

• Min side: Personal user portal for saving favorites and accessing tools like Karakterkalkulatoren
• Karriereveiledning.no
• Jobbkompasset
• Fagskolevelgeren
• Veien til fagbrev
• Sammenlign
• Utdanningskompasset

Products and services

• Utdanning.no (Main Platform) Norwegian national education and career guidance portal providing comprehensive information about educational pathways, occupations, and career planning. Offers search functionality for educational programs and jobs, plus various interactive guidance tools. Free public service for students, parents, adults, and career counselors.
• Fagskolevelgeren Interactive tool helping users explore vocational college (fagskole) offerings and identify which programs they can apply to, based on their background and interests.
• Karakterkalkulatoren Grade calculator allowing users to calculate their grade point average and see what higher education programs they can qualify for.
• Jobbkompasset Career compass tool helping users explore occupations based on their interests. Users select an area of interest and receive suggestions for matching jobs.
• Utdanningskompasset Education compass providing inspiration for educational choices by matching user interests to available study programs.
• Interessevelgeren Interest selector tool allowing users to discover education and occupation options based on their personal interests, skills, and knowledge, with filtering by education level.
• Studievelgeren Study selector helping users check which higher education programs they qualify for based on their grades and qualifications.
• Sammenlign Comparison tool allowing users to compare salaries, unemployment rates, and other metrics between different occupations and education paths.
• Jobbkartet Interactive map showing where jobs are located in Norway and how the labor market is developing, helping users understand geographic employment opportunities.
• Finn lærebedrift Tool for finding approved apprenticeship companies (lærebedrifter) and available apprenticeship positions across Norway, integrated with Vigo data.
• Veien til fagbrev Interactive guide showing pathways to obtaining vocational certificates (fagbrev/svennebrev), helping users understand different routes to professional qualifications including options for adults.
• Veien til studiekompetanse Guide showing options for obtaining general university admission qualification, helping users understand pathways to higher education eligibility.
• Veien til utveksling Interactive game-based guide helping users understand pathways to study abroad and exchange programs.
• Realkompetansevurdering Assessment tool and guidance service for recognition of prior learning, helping adults get their non-formal education and work experience evaluated for formal qualifications.
• Utdanningssystemet Visual overview of the Norwegian education system, helping users navigate and understand the structure of educational pathways from primary to higher education.
• Min side Personal user dashboard allowing registered users to save favorite occupations and education programs, store results from Karakterkalkulatoren, and access personalized features. Supports login via Feide, ID-Porten, or local account.
• Yrkesfaghåndboka Handbook for vocational education students and those considering vocational paths, providing detailed information about vocational programs and careers.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core.

• Karriereveiledning.nocoreGTM or Marketing PartnerUtdanning.no partners with Karriereveiledning.no to provide free and anonymous career guidance via chat, email, and telephone. Users are referred to Karriereveiledning.no for professional career counseling services.
• FeidecoreTechnology or IntegrationNational education authentication system used for login to Min side (My Page) features. Feide provides secure authentication for students, teachers, and career counselors using institutional credentials.
• ID-PortencoreTechnology or IntegrationNorwegian digital identity solution used as alternative login method for Min side features when users don't have Feide access.
• VigocoreTechnology or IntegrationVigo is the national information system for vocational training and apprenticeship tracking. Utdanning.no displays data about learning companies and apprenticeship contracts from Vigo.
• Samordna opptakcoreTechnology or IntegrationCentral admissions portal for Norwegian higher education. Utdanning.no provides information about pathways to higher education and links to Samordna opptak for applications.

Recent moves5 records

Expansion highlights4 records

Others

• CEDEFOP: European Centre for the Development of Vocational Training. Relevant as an EU-level vocational-education policy and data counterpart feeding into the same CTE/career-pathway content category Utdanning.no covers nationally.
• EURES: European job-mobility portal providing labor-market information and cross-border job matching — adjacent to Utdanning.no's Jobbkartet and Sammenlign tools at a European rather than Norwegian scale.

Broad incumbents

• Prospects: UK's official graduate careers and postgraduate-study service. Comparable as an authoritative, government-aligned career-guidance destination for higher-education audiences.
• Nav: Norway's national labor and welfare agency portal, which overlaps with Utdanning.no on labor-market information, career transitions, and adult re-skilling — but covers a much wider mandate (benefits, unemployment, employers).
• UCAS: UK's centralized higher-education admissions service. Comparable as a national, government-aligned portal for prospective students — though narrower in scope (admissions only) and broader in scale.

Direct peers

• Karriereveiledning.no: Norwegian national career-guidance service that Utdanning.no directly partners with and redirects users to. Operates the personalized counseling layer (chat, email, phone) that complements Utdanning.no's information portal.
• Vigo: Norway's national apprenticeship and vocational-training information system. Utdanning.no surfaces Vigo data for apprenticeship contracts and training companies, making it a directly coupled vocational-guidance peer.
• Samordna opptak: The centralized Norwegian higher-education admissions system deeply integrated with Utdanning.no. Both serve the same student population at the same decision points (program discovery and application).

Regional players

• Studieinfo.fi: Finland's national study-information service covering Finnish higher-education programs and admissions. Closest Nordic analogue to Utdanning.no's information-portal model, but serves a different national system.
• Studievalg.dk: Denmark's national education and career guidance portal operated by the Ministry of Higher Education and Science. Functionally analogous to Utdanning.no but geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/utdanningno
• Facebookfacebook.com/utdanning.no
• Instagraminstagram.com/utdanning.no
• Xx.com/utdanningno
• LinkedInlinkedin.com/company/utdanning-no

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utdanning.no