Stark Home

What Stark Home does

STARK Home GmbH & Co. KG is a family-owned home furnishings and interior design retailer founded in 1970 in Hamburg, Germany, originally operating as Teppich Stark. The company sells floor coverings (parquet, design flooring, laminate, linoleum, carpet), sleep comfort products (beds, mattresses, bedding), window treatments (sun protection, curtains, awnings, insect protection), and furniture and accessories, drawing on a curated portfolio of more than 70 premium brands including Vispring, Tempur, Jensen, Eichholtz, Blomus, COREtec, and Haro. It differentiates through an integrated service model: free on-site measurement, in-house craftsman installation, a custom sewing atelier, delivery and assembly, and M.A.-qualified interior architects providing 3D visualization and project coordination.

The business operates primarily through its physical showroom in Hamburg Poppenbüttel, supplemented by a dedicated commercial object department serving property management, hospitality, healthcare, and office clients, and a recently launched e-commerce shop (shop.stark-home.de). Revenue is generated through one-time product sales plus professional installation and interior design services, with customer financing available (3.99% APR, 24-month term, €250 minimum). The company employs 11-50 people, is privately held by the Stark family (managing directors Volker Stark and Holger Stark), and serves the Hamburg metropolitan area, claiming 100,000+ completed projects over 50+ years and a 4.9-star Google rating.

Name

Stark Home

Legal name

STARK Home GmbH & Co. KG

Website

https://stark-home.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

STARK Home is a family-owned Hamburg-based home furnishings and interior design retailer, founded 1970, selling flooring, sleep comfort, window treatments, and designer furniture alongside in-house craftsman installation, interior architecture, and a dedicated commercial object department serving the Hamburg metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Sales - Flooring: Sale of floor coverings including parquet, design flooring, laminate, linoleum, carpet, and natural fiber floors. Products sold include branded items from manufacturers like COREtec, Haro, Ter Hürne, Amtico, and others.
2. Product Sales - Window Treatments: Sale of window treatments including pleated shades, blinds, curtains, shutters, awnings, and insect protection. Includes custom measurements and installation.
3. Product Sales - Bedding & Furniture: Sale of beds, mattresses, bedding accessories, furniture, lighting, and home accessories. Includes premium brands like Vispring, Tempur, Jensen, and design furniture from Eichholtz, Cattelan Italia.
4. Installation and Craftsmanship Services: Professional installation services for all products including floor laying, window treatment mounting, furniture assembly, interior design consultation. Services include preparation work, laying, assembly, and disposal of old materials.
5. Commercial Object Services: Dedicated services for commercial customers including property management companies, hotels, restaurants, medical practices with fixed pricing, project management, and construction coordination for business clients.
6. Interior Design Consultation: Professional interior architecture services creating individual room concepts including floor plans, 3D visualizations, mood boards, and complete project implementation. Led by qualified interior architects.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

STARK Home is a family-owned home furnishings retailer and craftsman service provider in Hamburg, founded in 1970. It sells flooring (parquet, design flooring, laminate, linoleum, carpet), window treatments (plissees, blinds, curtains, awnings, insect protection), sleep comfort products (beds, mattresses, bedding), and furniture & accessories from a curated portfolio of premium brands. The company bundles professional installation, custom sewing, delivery, and interior design services with product purchases for both residential and commercial customers.

Product overview

STARK Home is a family-owned home furnishings and interior design company operating since 1970 in Hamburg, Germany. The company offers a comprehensive portfolio organized into four core product divisions: (1) Bodenbeläge (Floor Coverings) - including parquet, design flooring/Vinyl, laminate, linoleum, carpet, and accessories; (2) Schlafkomfort (Sleep Comfort) - featuring beds, mattresses (spring, cold foam, memory foam, gel), toppers, and bedding, with premium brands like Tempur and Vispring; (3) Rund ums Fenster (Window Solutions) - comprising sun protection (plissees, blinds, roller shades, shutters), curtains/drapes, awnings, and insect protection, all made-to-measure with installation; and (4) Möbel & Accessoires (Furniture & Accessories) - including custom furniture, lighting, rugs, textiles, decoration, design plants, and bathroom products, featuring international designer brands like Eichholtz, Blomus, and Cattelan Italia. Beyond retail, STARK Home provides integrated services including professional craftsmanship (flooring installation, interior decoration, sewing atelier, delivery/assembly), and Interior Design (space planning with M.A. architects offering hand-drawn floor plans, 3D visualizations, and project coordination). The company also serves commercial clients with specialized B2B services including dedicated account management, construction supervision, and flexible scheduling. STARK Home operates a showroom in Hamburg Poppenbüttel and recently launched an online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Bodenbeläge (Floor Coverings) Complete range of flooring solutions for residential and commercial customers, including parquet (Landhausdiele, Fischgrät-Parkett, Tafelparkett, Schlossdiele, Schiffsboden), hard floor coverings (Designboden, Laminat, Linoleum, Natur-Designboden), carpet flooring (Nadelfilz, Velours, Schlingen, Natur), and accessories, with professional installation included.
• Schlafkomfort (Sleep Comfort) Complete sleep comfort range including Boxspringbetten, Holzbetten, Polsterbetten, and Komfortbetten, plus mattresses (Federkern, Kaltschaum, Viscoschaum, Gelschaum), toppers, pillows, blankets, and bed linen, with a free sleep consultation service.
• Rund ums Fenster (Window Solutions) Complete made-to-measure window treatment solutions including sun protection (Plissees, Jalousien, Rollos, Lamellenvorhang, Flächenvorhang, Shutters), custom curtains and drapes, awnings (Gelenkarm-Markisen, freestanding, conservatory, vertical, commercial), and insect protection for windows, doors, and light shafts, with professional installation.
• Möbel & Accessoires (Furniture & Accessories) Furniture and home accessories including custom-built wardrobes and cabinets, lighting, candles, rugs, textiles, decoration, design plants, and bathroom & wellness products, featuring international designer brands such as Eichholtz, Blomus, and Cattelan Italia.
• Tempur Products NASA-developed high-tech sleep products including Tempur mattresses, pillows, blankets, toppers, and box spring beds with pressure-relieving memory foam technology, available with expert consultation.
• Vispring Luxury Beds Luxury beds made in Great Britain featuring handcrafted quality, royal sleep comfort, and mattresses containing hand-combed fillings, sold through dedicated brand world consultation.
• COREtec Design Floors Ultra-robust design floors in unlimited designs including wood-look, stone-look, and herringbone patterns, with water resistance, click-system installation, and suitability for moisture areas.
• Eichholtz Designer Furniture International design classics and luxurious furniture brand that embellishes the most beautiful rooms worldwide, sold through STARK Home's exclusive World of Eichholtz brand area.
• Handwerk (Craftsmanship Services) Professional craftsmanship services including flooring installation, interior decoration, delivery and assembly, sewing services, and interior design, performed by STARK Home's own trained in-house craftsmen.
• Interior Design Service Professional interior design service creating individualized room concepts including hand-drawn floor plans, 3D visualizations, mood boards, and complete project implementation, led by M.A.-qualified interior architects.
• Nähservice (Sewing Atelier) Custom sewing service for curtains, drapes, and living textiles including cushion covers and blankets, sewn by professional tailors in STARK Home's own atelier.
• Lieferservice (Delivery Service) Reliable delivery service in the Hamburg metropolitan area including product delivery, on-site assembly, and proper disposal of packaging and old products.
• Service für Firmenkunden (Business Customer Service) Specialized B2B services for commercial clients including property management, offices, medical practices, kindergartens, gastronomy/hotels, and complete interior design concepts, with dedicated account management, construction supervision, and 7-day service availability.

Quantifiable outcome

• 100,000+ successful projects completed in over 50 years
• +2 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TeppichBodenEinrichtungStark
• LinkedInlinkedin.com/company/teppich-stark

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stark Home