SETI

What SETI does

SETI (S.E.T.I. Jordan Ltd) is a privately held industrial equipment distributor and service provider headquartered in Amman, Jordan, founded in 1966. The company holds exclusive distributorship rights for Cummins Inc. power generation equipment and engines in Jordan, and is the official agent for LiuGong Heavy Machinery, distributing 16 product lines spanning wheel loaders, excavators, bulldozers, motor graders, and mining dump trucks. The portfolio extends to Cummins Fleetguard filtration, Cummins Onan generators, and warranty service for Magni Telehandlers and Necron UPS systems.

The business model combines capital equipment sales with an after-sales service and parts platform. Hardware revenue is generated through the sale of Cummins gensets (10 kW to 2.5 MW) and LiuGong construction machinery. Recurring and service revenue comes from installation and commissioning, 24/7 emergency repairs, engine rebuilds and overhauls, fuel pump and injector calibration (operated from the only such Cummins-equipped dust-free facility in Jordan), service contracts, and the supply of genuine Cummins parts plus ReCon remanufactured components, with over 90% parts availability maintained in Amman and Aqaba warehouses. SETI is also the sole authorized Cummins warranty administrator in Jordan.

Customers are concentrated in Jordan across government and quasi-government buyers (military, public security, civil defense, ministries, royal palaces), large industrial enterprises (Jordan Phosphate Mines, Arab Potash Company, Jordan Petroleum Refinery), port operators (Aqaba ports and container terminals), banks, telecom operators, healthcare and education institutions, real estate developers, and international NGOs including UNOPS, UNHCR, USAID, and ICRC. Go-to-market is direct enterprise field sales through the Amman headquarters, Zarqa office, Abu Alanda service center, and Aqaba parts warehouse. No public pricing exists; all transactions are quote-based, with no digital channel or software product surface.

Name

SETI

Legal name

S.E.T.I. Jordan Ltd

Website

https://setijo.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

SETI (S.E.T.I. Jordan Ltd), founded 1966 in Amman, is Jordan's sole distributor for Cummins power generation and LiuGong heavy machinery, serving government, mining, ports, telecom, banking, healthcare, and NGOs with equipment sales, 24/7 service, OEM parts, and authorized warranty administration.

Ownership category

akta.pro rank

Product category

Power Generation Equipment Distribution

NAICS

Pump and Compressor Manufacturing (33391), Industrial Machinery Manufacturing (33324)

SIC

Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment (3560)

akta.pro industry

PRIMARYMPADAFAF

Set Operations & Facilities Support (Power, Generators, Site Services)

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

Keywords

• Power generation equipment
• Diesel engines distribution
• Heavy machinery sales
• Industrial filtration products
• After-sales parts service

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Power Generation Equipment Sales: Sale of Cummins diesel, lean burn gas & spark ignited generator sets ranging from 10 kW to 2.5 MW, including standby and prime power systems for residential, commercial, industrial, and mission-critical applications.
2. Heavy Machinery Sales: Distribution of LiuGong construction equipment including wheel loaders, excavators, bulldozers, motor graders, and other heavy machinery across 16 product lines.
3. Genuine Spare Parts: Sale of genuine Cummins spare parts and LiuGong machinery parts. Over 90% of parts available at inventory in Amman & Aqaba warehouses. Includes ReCon remanufactured parts with full worldwide warranty.
4. After-Sales Service & Maintenance: 24/7 workshop services including installation & commissioning, warranty services, service contracts, emergency repairs, engine rebuilds/overhauls, fuel system calibration, and alternator repairs. SETI is the only authorized Cummins warranty administrator in Jordan.
5. Cummins Filtration Products: Sale of Fleetguard industrial filters (air, fuel, hydraulic, lube) and coolant products for diesel and gas-powered equipment across multiple market segments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

SETI (S.E.T.I. Jordan Ltd) is the sole authorized distributor in Jordan for Cummins Inc. power products and LiuGong Heavy Machinery. The company supplies Cummins power generation equipment, Cummins diesel engines, Fleetguard filtration products, and LiuGong heavy machinery, supported by after-sales services that include original spare parts supply and warranty administration.

Product overview

SETI (S.E.T.I. Jordan Ltd) operates as a sole distributor and service provider rather than a software product company. The company distributes Cummins Inc. power generation systems and engines, and LiuGong Heavy Machinery construction equipment. The product portfolio centers on Cummins Power Systems (diesel/gas generator sets from 10 kW to 2.5 MW, PowerCommand controls, transfer switches, alternators), Cummins Engine Business (diesel/natural gas engines from ISF2.8 to QSK95), Cummins Filtration/Fleetguard industrial filters, Cummins Onan generators, LiuGong's 16 construction equipment product lines, and Necron UPS systems. These products are supported by SETI's service offerings including a service center (warranty administration, emergency repairs, engine rebuilds, fuel calibration) and spare parts supply with over 90% inventory availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Cummins Power Generation Systems Cummins-branded diesel and gas power generation equipment supplied to government, industrial, and commercial customers in Jordan for standby and prime power applications.
• Cummins Diesel Engines Cummins diesel engines distributed for industrial, marine, and equipment applications within Jordan under sole-distributor status.
• Fleetguard Filtration Products Fleetguard-branded industrial filtration products (filters and filtration systems) supplied as part of the Cummins product portfolio in Jordan.
• LiuGong Heavy Machinery LiuGong construction and earthmoving heavy machinery distributed to contractors and infrastructure operators in Jordan under sole-distributor rights.
• Original Spare Parts Supply Supply of original Cummins, Fleetguard, and LiuGong spare parts from SETI's parts warehouse to protect warranty coverage and equipment reliability.
• After-Sales Service and Warranty Administration Authorized after-sales service, maintenance support, and warranty administration for the Cummins and LiuGong product lines installed in Jordan.

Quantifiable outcome

• 90%+ spare parts availability on most Cummins engine models from Amman & Aqaba inventory
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cummins Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 1966S.E.T.I. Jordan Ltd has been the official and sole distributor for Cummins Inc. in Jordan since 1966. As the exclusive Cummins distributor, SETI provides the complete Cummins portfolio including power generators (10 kW-2.5 MW), diesel and gas engines, fuel systems, filtration products (Fleetguard), and power generation control systems. SETI is also the only authorized Cummins warranty administrator in Jordan.
• LiuGong Heavy Machinery Co.coreChannel Partner/ Reseller/ DistributorS.E.T.I. serves as the official agent for LiuGong Heavy Machinery in Jordan. LiuGong ranks as the 20th largest construction equipment manufacturer globally with 24 manufacturing facilities worldwide, employing over 12,000 people including 1,000+ engineers. The partnership includes 16 product lines covering construction, mining, and material handling equipment. SETI's trained team provides comprehensive after-sales services including maintenance and genuine spare parts for all LiuGong machines.
• Magni TelehandlersminorChannel Partner/ Reseller/ DistributorSETI provides warranty services for Magni Telehandlers through its trained and qualified technicians as part of its expanded after-sales service offerings.
• Necron UPSminorChannel Partner/ Reseller/ DistributorSETI provides warranty services for Necron UPS products through its trained and qualified technicians as part of its expanded after-sales service offerings.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Caterpillar Inc. Global leader in construction equipment, diesel/gas engines, and power-generation systems. Competes directly with Cummins/LiuGong through its own dealer network across MENA, putting it in head-to-head competition with S.E.T.I. for large genset and heavy-machinery deals.
• Atlas Copco: Global industrial group with a strong power-and-flow division covering compressors, generators, and service. Overlaps with S.E.T.I.'s power-generation and engine-driven equipment portfolio at the customer level, though Atlas Copco is a manufacturer-OEM rather than a regional distributor.
• Zamil Industrial Investment Co. Saudi industrial conglomerate with operations in power, HVAC, and heavy-equipment services. Adjacent incumbent serving similar mission-critical customers (utilities, oil & gas, government) across MENA with broader industrial scope than S.E.T.I.
• FG Wilson (Caterpillar Electric Power): Caterpillar-owned genset brand offering 8–2,500 kVA systems. Directly competitive with Cummins' generator sets that S.E.T.I. distributes, often via competing regional dealers in the Middle East.
• Doosan Heavy Industries & Construction: Korean manufacturer of power-generation systems, engines, and construction equipment. Competes with Cummins and LiuGong offerings S.E.T.I. distributes, particularly in large gensets and heavy machinery for utilities and infrastructure.

Direct peers

• Kanoo Machinery (Yusuf Bin Ahmed Kanoo): Bahrain-headquartered MENA industrial equipment distributor representing global heavy-machinery and power brands. Closely comparable business model to S.E.T.I.: multi-brand sole distribution, after-sales service, spare-parts logistics, and government/enterprise customer base across the Gulf and wider Middle East.
• AES Arabia: Saudi Arabia-based power-generation and electrical equipment solutions provider. Highly comparable to S.E.T.I. as a regional power-systems distributor serving government, oil & gas, and industrial customers with turnkey generation equipment and after-sales service.
• Al-Mutlaq Group: Saudi industrial conglomerate with a heavy-equipment and machinery distribution arm. Comparable to S.E.T.I. as a regional OEM distributor supplying construction, mining, and industrial customers with branded equipment plus parts and service support.
• Himoinsa (Yanmar Energy): Spanish/global manufacturer of power-generation systems (now part of Yanmar). Directly competes with Cummins gensets S.E.T.I. distributes in Jordan and the wider region, especially in commercial, industrial, and rental applications.

Regional players

• Husain Ali Zaben & Co. Kuwaiti industrial and heavy-equipment solutions provider serving government, oil & gas, and construction sectors. Similar in scope to S.E.T.I. as a regional OEM distributor of engines, generators, and heavy machinery, but operating primarily in Kuwait rather than Jordan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seti-jordan-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SETI