Traci Maloney Real Estate

What Traci Maloney Real Estate does

Traci Maloney Real Estate, Inc. is an independent, owner-operated residential real estate brokerage headquartered in Jackson, Mississippi. The firm was incorporated in 2006 and licensed by the Mississippi Real Estate Commission in 2009, when founder Traci Maloney — a lifelong Jackson resident with a broker license since 2000 and 20+ years of residential real estate experience — launched the independent brokerage after a 12-year stint at Nix-Tann. The company serves individual home buyers and sellers across the Jackson Metro area, specifically Madison, Rankin, and Hinds counties, with a small team consisting of Broker/Owner Traci Maloney and Agent Leslie Stephenson.

The business operates on a traditional residential real estate commission model, earning transaction-based fees on successful purchase and sale closings. There is no franchise affiliation, no marketplace channel, and no institutional or enterprise customer base — all clients are individual SMB consumers. Lead generation is referral- and word-of-mouth driven, supported by a website featuring client testimonials rather than formal digital marketing campaigns. The underlying technology stack is minimal: standard Jackson MLS / FlexMLS listing integration and a WordPress-based marketing site, with no proprietary platform, API surface, or AI capabilities.

The firm has no disclosed institutional ownership, no funding history, no subsidiaries, and no M&A activity. All evidence points to a stable, lifestyle-scale brokerage dependent on the individual production capacity of its broker/owner and a single additional agent, with geographic reach limited to the central Mississippi residential market.

Name

Traci Maloney Real Estate

Legal name

Traci Maloney Real Estate, Inc.

Website

https://tracimaloney.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Traci Maloney Real Estate is an independent, owner-operated residential real estate brokerage in Jackson, Mississippi, serving individual home buyers and sellers across Madison, Rankin, and Hinds counties via traditional commission-based agent services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Buyer representation
• Seller representation

Headquarters

HQ city

Mississippi State

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Residential Real Estate Commission: Traditional real estate commission model for residential property transactions. Earns commissions on successful purchase and sale transactions for clients buying or selling homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Traci Maloney Real Estate is an independent residential real estate brokerage that represents individual home buyers and sellers in the Jackson, Mississippi metro area (Madison, Rankin, and Hinds counties). Services include listing homes for sale, buyer-side representation, market guidance, and transaction support, with revenue earned through traditional real estate commissions on completed transactions.

Product overview

Traci Maloney Real Estate, Inc. is a single-location residential real estate brokerage based in Jackson, Mississippi. The company offers residential real estate buying and selling services through its broker and agents. The brokerage was incorporated in 2006 and licensed in 2009, specializing in the Jackson Metro area with a focus on Madison, Rankin, and Hinds counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Buyer and seller representation for residential real estate transactions in the Jackson Metro area (Madison, Rankin, and Hinds counties, Mississippi). Includes listing homes for sale, assisting buyers in property search and acquisition, market guidance, and transaction support.

Quantifiable outcome

• Houses sold within 10 days of listing
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• RE/MAX: Global residential real estate franchise with significant Jackson-area agent rosters. Competes directly for residential transactions in the same geography under an independent-contractor model.
• Keller Williams Realty: One of the largest U.S. residential real estate franchisors with a strong agent-centric model and Mississippi presence. Overlaps on residential brokerage services and recruiting pool in the Jackson Metro.
• Century 21 Real Estate: Major residential brokerage franchise with multiple Jackson-area affiliates. Directly competes for the same residential buyer/seller segment with broader marketing reach and brand recognition.
• Berkshire Hathaway HomeServices: National residential real estate franchise network with affiliated brokerages in Mississippi. Competes for the same residential segment with a premium brand and broader geographic footprint.
• Coldwell Banker Real Estate: Largest legacy residential brokerage franchise in the U.S. with established Jackson, MS presence. Competes for the same buyers and sellers in Madison/Rankin/Hinds counties but operates through a national franchise model with substantially more agents and brand resources.

Emerging players

• Redfin: Technology-enabled residential brokerage offering reduced-commission models and a national platform. Represents a structural competitive threat to traditional full-commission independent brokerages through its scale and lower fee structure.
• eXp Realty: Cloud-based residential brokerage with a low-overhead, agent-attraction model that has expanded aggressively into secondary markets including Mississippi. Represents a competitive threat to small independent shops due to its technology platform and revenue-sharing economics.
• Compass: Tech-forward residential brokerage that has invested heavily in agent tools, marketing technology, and platform consolidation. Increasingly competing for top-producing agents in regional markets, posing a talent-recruitment threat to small firms like Traci Maloney Real Estate.

Direct peers

• Nix-Tann & Associates: Long-established Jackson, Mississippi residential brokerage where founder Traci Maloney worked for 12 years before launching her own firm. Directly comparable independent local residential brokerage operating in the same Jackson Metro market.

Regional players

• Overby, Inc. Realtors: Independently owned Mississippi-based residential real estate firm with a similar owner-operated brokerage model. Comparable in scale and service orientation, serving adjacent Mississippi markets.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traci Maloney Real Estate