Marketing and Advertising

What Marketing and Advertising does

Marketing and Advertising (M&A Pvt Ltd) is a privately held, full-service marketing and advertising agency headquartered in Karachi, Pakistan, at 31-32 Ali Bhai Center, PECHS Block 2. The firm serves businesses and nonprofits in Pakistan with an integrated offering spanning digital media (website design and development, performance marketing, e-commerce optimization, and reporting) and traditional media (television, radio, print, outdoor advertising, and event sponsorship). M&A positions itself as an end-to-end agency combining creative storytelling with data-driven strategies, claiming measurable campaign outcomes including documented client lifts in online orders and dine-in traffic, and multi-million-impression digital awareness campaigns on Meta platforms during Ramadan. The firm is structured as a Pakistan private limited company, operates with a small team of 1-10 employees, and engages clients through a consultative, project- and retainer-based professional services model via direct phone (021-37446528), email ([email protected]), and website contact channels.

Name

Marketing and Advertising

Legal name

Marketing and Advertising (Pvt) Ltd

Website

https://marketingandadvertising.com.pk

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Marketing and Advertising (M&A Pvt Ltd) is a Karachi-based, full-service marketing and advertising agency offering digital and traditional media services — including web design, performance marketing, TV, radio, print, outdoor, and event sponsorship — to Pakistani businesses and nonprofits on project and retainer engagements.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Advertising agency services
• Digital media marketing
• Traditional media buying
• Brand campaign creation
• Performance marketing

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: Project-based and retainer-based service fees for comprehensive marketing and advertising solutions including digital media, traditional media, content development, TV advertisements, and strategic counseling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Marketing and Advertising (M&A Pvt Ltd) is a full-service marketing and advertising agency delivering end-to-end solutions across digital and traditional media. Core services span TV, radio, print, outdoor advertising, event sponsorship, website design and development, performance marketing, e-commerce optimization, content development, and campaign reporting for businesses in Pakistan.

Product overview

M&A Pvt Ltd is a full-service marketing and advertising agency offering both digital and traditional media services. The digital media offerings include Website Design & Development, Performance Marketing / E-Commerce Optimization, and Reporting. The traditional media portfolio encompasses Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising, and Event Sponsorship. The agency combines creative storytelling with data-driven strategies to help businesses connect with target audiences and achieve measurable results.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Media Services End-to-end digital marketing offering covering website design and development, performance marketing, e-commerce optimization, social media, SEO, and content creation for businesses seeking data-driven digital growth.
• Television Advertising Creation and production of high-impact TV advertisements managed from concept to production, ensuring brand stories resonate with target audiences across broadcast channels.
• Radio Advertising Radio advertising strategies featuring creative, attention-grabbing spots that drive awareness and encourage action across local or national audiences.
• Print Advertising Design and placement of visually striking print advertisements in newspapers, magazines, and brochures for physical brand connection with audiences.
• Outdoor Advertising Large-scale brand visibility through billboards, transit ads, and outdoor banners in high-traffic urban areas and targeted local spots.
• Event Sponsorship Identification and sponsorship of community events, trade shows, and industry conferences, with activations that drive engagement and build brand associations.
• Website Design & Development Design and development of visually stunning, fully responsive websites with intuitive navigation and optimized performance intended to convert visitors into customers.
• Performance Marketing / E-Commerce Optimization Targeted, ROI-focused campaigns including pay-per-click advertising, affiliate marketing, and conversion optimization supported by real-time analytics and continuous optimization.

Quantifiable outcome

• Hot n Spicy campaign: 3.5% increase in online orders, 5% increase in dine-in customers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• BBDO Pakistan: Omnicom-affiliated creative agency operating in Pakistan with similar full-service offerings. Directly comparable on service mix, audience, and competitive positioning for Pakistani brands.
• McCann Pakistan: IPG-affiliated full-service advertising agency in Pakistan offering creative, media, and digital services to the same horizontal mix of Pakistani brands. Directly competitive for the same enterprise and mid-market accounts.
• Adcom Leo Burnett: Long-established Pakistani agency affiliated with the Leo Burnett global network, providing advertising, digital, and brand activation. Directly comparable on geography, service menu, and client profile.
• Grey Pakistan: Local office of Grey Global Group providing advertising, digital, and brand activation services to Pakistani clients. Directly comparable on offering and target customers across enterprise and consumer accounts.
• MullenLowe Pakistan: Local affiliate of the MullenLowe Global network, offering creative, brand, and digital services to Pakistani clients. Directly comparable on agency model and service breadth.
• Publicis Pakistan: Local affiliate of the Publicis network providing creative, digital, and media services to Pakistani advertisers. Directly comparable on full-service positioning and enterprise client overlap.
• Wunderman Thompson Pakistan (formerly JWT): WPP-owned creative and digital agency with Pakistan presence, offering advertising, commerce, and digital experience services. Directly comparable for clients seeking an integrated digital-and-traditional agency partner.
• Ogilvy Pakistan: Operating company of the global Ogilvy network in Pakistan, offering full-service advertising, digital, and brand strategy. Directly comparable as a Karachi-based full-service agency serving the same Pakistani enterprise and brand clients.
• FCB (Foote, Cone & Belding) Pakistan: Interpublic Group-affiliated creative agency with a Pakistan office delivering advertising and brand-building services. Directly comparable on offering structure and target clientele.

Broad incumbents

• GroupM Pakistan: WPP-owned media investment group operating in Pakistan, focused on media planning and buying at scale with broader portfolio reach than a single brand. Not a direct creative competitor but competes for the same client marketing budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/m-a-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing and Advertising