Saled

What Saled does

Saled Nederland B.V. is a privately held Dutch LED lighting supplier headquartered in Bunschoten-Spakenburg, founded in 2010 and operating with 11–50 employees. The company sells two complementary offerings: (1) complete new LED luminaires (panels, downlighters, high bays, linear fixtures, railspots, street and emergency lighting, and the proprietary INDO fixture series) and (2) certified retrofit lamps and plate solutions (T5/T6 and T8 LED tubes, PS-C/PS-S/PS-L/PS-T, LS-S) that enable one-for-one replacement of conventional light sources inside existing fixtures, avoiding capital destruction and delivering 50%+ energy savings with 1.2–4 year paybacks. Saled's underlying technology rests on Philips-licensed LED components, EMC-certified flicker-free drivers, custom LED-plate engineering for legacy luminaire families such as ARC80 and SOX, and the INDO Direct Drive platform jointly developed with INDO Lighting that eliminates external drivers for horticulture applications.

The business operates a B2B direct-sales model with segment-specialized account managers (Public Lighting/OVL, Utility, Horticulture) supplemented by an inside-sales team and a BOVAG channel partnership for the automotive sector. Revenue is generated through three streams: hardware unit sales (€14–€290 per lamp across tubes and retrofits, quote-based pricing for larger projects), professional installation by in-house electricians, and ongoing maintenance under a minimum three-year warranty, augmented by the QLAAS lighting-as-a-service offering for Dutch schools. Customer segments include 180+ Dutch municipalities, educational institutions, healthcare providers (Koninklijke Kentalis), commercial enterprises (IKEA, Albert Heijn, Schiphol, Mercure Hotels, Basic-Fit), industrial manufacturers (Heijmans, Voestalpine, SLTN), automotive dealers, homeowner associations (80+ VvEs), and greenhouse/vertical-farming operators. The company is differentiated by its full certifications stack (ISO 9001, ISO 14001, VCA**, CO2 Performance Ladder Level 3, Safety Culture Ladder Level 3, SNA) and its 99.9% recyclable product portfolio.

Name

Saled

Legal name

Saled Nederland B.V.

Website

https://saled.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Saled Nederland B.V. is a Dutch B2B LED lighting supplier specializing in one-for-one retrofit lamps and complete LED fixtures, serving 500+ organizations including 180+ Dutch municipalities, Schiphol, IKEA, Heijmans, Voestalpine, and greenhouse operators via direct field sales, in-house installation, and maintenance.

Ownership category

akta.pro rank

Product category

Commercial LED Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

LED Retrofit & Lighting Upgrade Installation (HSAOAFAH)

akta.pro secondary industries

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Line-Voltage/120V Outdoor Lighting Installation (HSAIAHAC), Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD), Dimmer, Switch & Lighting Control Installation (HSAOAFAJ)

Keywords

• LED retrofit lighting
• Commercial LED fixtures
• Street lighting solutions
• Horticulture grow lights
• Lighting installation services

Headquarters

HQ city

Bunschoten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. LED Lighting Product Sales: Sale of LED luminaires, tubes, downlighters, panels, and retrofit solutions. Products include T8 LED tubes, T5/T6 LED tubes, LED panel lights, LED downlighters, LED high bays, LED street lighting, LED gallery lighting, and LED grow lights for horticulture.
2. Installation Services: Professional installation services provided by experienced Saled electricians, including on-site conversion of facilities to LED lighting.
3. Maintenance and Service: Ongoing maintenance and service for LED lighting installations, including warranty support and on-site repairs. Minimum three-year warranty provided with all installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Saled supplies professional LED lighting products and specializes in one-for-one retrofitting of conventional light sources inside existing fixtures, avoiding full fixture replacement. The portfolio covers LED tubes, panels, downlighters, high bays, street lighting, gallery/porch lighting, emergency lighting, and horticulture grow lights, complemented by in-house installation, maintenance, and a lighting-as-a-service model for schools.

Product overview

Saled is a supplier of professional LED lighting and sustainability partner, offering a comprehensive portfolio of LED lighting products and retrofit solutions. The offering is organized around two core approaches: (1) complete new LED fixtures (LED Panel Lights, LED Downlighters, LED High Bays, LED Linear Lighting, LED Railspots, LED Plafonnières, and the INDO LED fixture series) for situations where new luminaires are needed, and (2) retrofit LED lamps and plate solutions (T5/T6 LED Tube, T8 LED Tubes Gold/Silver Line, LED PS-T, LED PS-S, LED PS-L, LED PS-C, LED LS-S) that replace conventional light sources one-for-one in existing fixtures, avoiding capital destruction. Specialized product lines include horticulture grow lights (Element+, Horti Link, Verti Link) developed with INDO Lighting, smart gallery/porch lighting with motion sensors, LED street lighting with INDO Plate Solutions and INDO AIR 2, LED boarding for sports fields, and emergency/escape route lighting. The company also offers the Quality Light As A Service (QLAAS) financing model for schools. Products are 99.9% recyclable and save at least 50% energy compared to conventional lighting.

Differentiator

Problem solved

Functional benefit

Products and services

• T8 LED Tubes LED tube replacing T8 fluorescent tubes with G13 fitting, available in Silver Line (entry-level) and Gold Line (premium, higher lumen output, longer lifespan, longer warranty). VDE certified retrofit lamp for existing T8 fixtures.
• T5/T6 LED Tube LED tube replacing conventional T5 and T6 fluorescent tubes. Gold Line variant suitable for heights up to 15 meters including high-bay installations.
• LED PS-T Retrofit LED retrofit lamp replacing conventional PL-T and Dulux T/E lamps, with GX24, E27, or B22 lamp bases. Operates on 230V with the (E)VSA switched off for additional energy savings; emergency LED unit variant available.
• LED PS-S Retrofit LED retrofit lamp replacing conventional PL-S or Dulux-S lamps with G23 two-pin base. Used in ceiling fixtures, gallery lamps, and wall luminaires. Available with internal driver.
• LED PS-L Retrofit LED retrofit lamp replacing conventional PL-L lamps for street lighting and public space applications. One-for-one replacement in existing fixtures in 13W, 18W, and 26W variants replacing 24W, 36W, and 55W conventional lamps respectively. The most popular retrofit, serving over 180 municipalities.
• LED PS-C Retrofit LED retrofit lamp replacing conventional PL-C lamps with same light experience and over 50% energy savings. PS-C with GX24 base also fits G24 fitting.
• LED LS-S Retrofit LED retrofit lamp replacing SOX (sodium) lamps used in street lighting. Solves the orange light issue of SOX lamps and provides high color rendering index (RA value) while reusing existing SOX fixtures.
• LED Panel Lights LED panel luminaires for indoor ceiling installation. Used in offices, schools, and healthcare facilities. Available in various sizes for system ceilings and pendent mounting.
• LED Downlighters Recessed LED downlight luminaires for indoor general and accent lighting. Used in offices, retail, and commercial buildings.
• LED High Bays High-bay LED luminaires for industrial and warehouse applications with high ceilings, designed to replace conventional high-bay fixtures.
• LED Linear Lighting LED linear luminaires for continuous-row mounting in offices and industrial halls. Two-sided light output for uniform illumination.
• LED Railspots LED track-mounted spotlights for retail and commercial applications. Adjustable beam direction for accent lighting on products and displays.
• LED Plafonnières LED ceiling-mounted luminaires for general indoor lighting, available with motion sensors for energy savings.
• LED Gallery and Porch Lighting LED luminaires for gallery corridors and apartment building porches. Available with motion sensors and dimming systems (Dinand and Stanley types). Smart variants dim to 30% after 5 minutes of no motion.
• LED Street Lighting LED luminaires for public street lighting. Replaces conventional street lamps including ARC80 fixtures using INDO Plate Solutions retrofit.
• LED Floodlights (Breedstralers) LED floodlight luminaires for outdoor area and building facade illumination.
• LED Emergency and Escape Route Lighting LED emergency and escape route luminaires ensuring safety lighting during power outages, with integrated emergency LED units available for other fixture types.
• LED Horticulture Horti Link LED grow light luminaire for (glass) horticulture and greenhouse applications, developed with INDO Lighting. Uses INDO Direct Drive technology without external driver, with spectrum tailored to specific crop requirements to maximize crop development and yield.
• LED Horticulture Element+ LED grow light luminaire for horticulture based on the INDO Element system. Uses blue LED spectrum and Direct Drive technology for longer lifespan, lower weight, and no maintenance.
• LED Horticulture Verti Link LED grow light luminaire for vertical farming with stacked cultivation layers, developed jointly with INDO Lighting. Based on INDO Element system knowledge, with 5-year warranty, part of the complete horticulture collection.
• INDO AIR 2 Terrain Luminaire Terrain/parking luminaire developed jointly with INDO Lighting for public spaces and terrain lighting. Available in 23W and 46W variants, used in parking lots, masts, and building facades.
• Quality Light As A Service (QLAAS) Lighting-as-a-service concept developed in collaboration with De Onderwijs Inkoop Groep (OIG) for Dutch schools. Enables schools to obtain sustainable LED lighting with financing arrangements, supporting the 'Fresh Schools' label certification.
• Professional LED Installation Services Professional installation services provided by experienced Saled electricians, including on-site conversion of facilities to LED lighting. Offered alongside product sales.
• LED Lighting Maintenance and Service Ongoing maintenance and service for LED lighting installations, including warranty support and on-site repairs, with a minimum three-year warranty provided with all installations.

Quantifiable outcome

• Energy savings of 50-79% compared to conventional lighting
• +5 more outcomes

Named customers22 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• INDO LightingcoreStrategic or Co-development Partner · 1 January 2020Strategic partnership for horticulture LED lighting. Co-developed Element+ (2020), Horti Link, and Verti Link luminaires using INDO Direct Drive technology. INDO provides in-house electronics development ensuring products work in harmony without external driver restrictions. Partnership enables Saled to offer specialized grow lights for vertical farming and greenhouse horticulture.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LEDVANCE: Global LED lighting company (formerly Osram's general lighting business) offering a broad range of LED lamps, luminaires, and smart lighting solutions. Competes directly with Saled in the LED tube and retrofit category.
• Havells: Indian global consumer and commercial electrical manufacturer with a significant LED lighting portfolio. Comparable in offering a broad LED lamp/fixture range for commercial and residential markets.
• Signify: The former Philips Lighting division and the world's largest lighting company, headquartered in the Netherlands. Directly competes with Saled across the Dutch commercial, municipal, and horticultural (GreenPower) LED markets, but operates a far broader global portfolio.
• Acuity Brands: Large North American lighting and building solutions provider with extensive commercial, industrial, and outdoor LED portfolios. Comparable in lighting category but primarily serves a different geographic market.

Direct peers

• Fagerhult Group: Swedish lighting group operating premium European brands (Fagerhult, iGuzzini, Thorn) across indoor commercial, outdoor, and infrastructure lighting. Directly comparable to Saled in commercial/institutional LED project work.
• Zumtobel Group: Austrian professional lighting manufacturer serving commercial, industrial, and outdoor applications across Europe. Highly comparable to Saled's commercial/institutional LED fixture portfolio and retrofit value proposition.
• TRILUX: German professional lighting manufacturer focused on commercial, office, education, and industrial LED solutions. Closely comparable in customer segments, project-based B2B sales motion, and energy-efficiency focus.
• Glamox: Norwegian lighting manufacturer specializing in professional indoor, outdoor, and marine LED solutions. Comparable to Saled in serving commercial buildings, education, healthcare, and industrial customers across Europe.
• Schréder: Belgian-headquartered global specialist in outdoor and street lighting LED solutions. Highly comparable to Saled's municipal street-lighting retrofit business, including INDO Plate Solutions for existing luminaires like ARC80.

Emerging players

• Heliospectra: Swedish specialist in horticulture LED lighting with adjustable spectrum technology for greenhouses and vertical farms. Directly comparable to Saled's INDO-based horticulture product line (Element+/Horti Link/Verti Link).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/salednederland
• Facebookfacebook.com/SaledNederland
• LinkedInlinkedin.com/company/saled-led-verlichting
• Instagraminstagram.com/salednederland

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saled