Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad)

Premium Stainless Steel Cookware Manufacturingni-hsin.com

Ni Hsin Group Berhad is a Malaysian-listed OEM/ODM manufacturer of premium multi-ply stainless steel cookware, clad metals, convex mirrors, and water filtration systems, serving global brands, retailers, and MLM companies across 35+ countries from a 20,000 sq.m. Seri Kembangan factory.

Company typePublic
Founded1957
HeadquartersSelangor, Malaysia
Headcount251–500
GTM typeB2B
OfferingHardware or Manufacturing

What Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) does

Ni Hsin Group Berhad (formerly Ni Hsin Resources Berhad) is a Malaysian-headquartered, Bursa Malaysia-listed manufacturer of premium multi-ply stainless steel cookware, established originally in Taiwan in 1957. Its 20,000 sq.m. Seri Kembangan factory, operated by ~250 employees, produces pressure cookers, woks, pots, sauce pans, frypans and rice cooker bowls on an OEM/ODM basis for global brands, up-market retailers, and direct marketing/MLM companies across 35+ countries. Core technical differentiation comes from in-house roll bonding of multi-ply clad metals (Buffalo Clad, 2- to 9-ply), Shear Forming technology (25% weight reduction, 30% thermal conductivity gain), patented water seal groove and unibody designs, and certifications including ISO 9001, SG (CH-IH), and TÜV.

Revenue is generated primarily through B2B OEM/ODM manufacturing fees and hardware sales across four product lines: premium multi-ply cookware, multi-ply clad metals (sold externally as Ever-Grow), stainless steel convex mirrors (Ever-Grow brand), and stainless steel household water filtration systems using Doulton ceramic and Unitika carbon cartridges. Pricing is quote-based with multi-year contract cadence; no public pricing exists. The company extends its reach through wholly-owned regional marketing subsidiaries in Italy (Steel Crafts Europa, 2010) and Hong Kong (Ni Hsin Marketing HK, 2019), and pursues consumer-facing brand extensions via the PENTOLI cookware line (acquired 2016) and F Concept Dining restaurant in Kuala Lumpur. Diversification attempts include Inoco Resources (oil and gas, 2014), though this appears secondary to the cookware/clad metal core.

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) firmographics

Firmographics

Name: Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad)
Legal name: Ni Hsin Group Berhad
Website: https://ni-hsin.com
Company type: Public
Founded year: 1957
Operating status: Operating
Headcount range: 251–500 employees
Short description: Ni Hsin Group Berhad is a Malaysian-listed OEM/ODM manufacturer of premium multi-ply stainless steel cookware, clad metals, convex mirrors, and water filtration systems, serving global brands, retailers, and MLM companies across 35+ countries from a 20,000 sq.m. Seri Kembangan factory.
Ownership category
akta.pro rank

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) industry classification

Industry

Product category: Premium Stainless Steel Cookware Manufacturing
NAICS: Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215), Primary Metal Manufacturing (331)
SIC: Miscellaneous Primary Metal Products (3390), Metalworkg Machinery & Equipment (3540)
akta.pro primary industry: Specialty & Alloy Steel (Stainless, Tool Steel, Electrical Steel, High-Strength/HSLA) (IMAKABAJ)
akta.pro secondary industry: Hot Rolling & Primary Mills (Plate, Hot-Rolled Coil/Sheet, Strip) (IMAKABAE)

Keywords

Premium stainless steel cookware
Multi-ply clad metals
OEM cookware manufacturing
Stainless steel convex mirrors
Household water filtration systems

Where Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) is headquartered

Location

Headquarters

HQ city: Selangor
HQ country: Malaysia
HQ region: Asia

Offices3 records

Markets served

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

OEM/ODM Cookware Manufacturing: Design and manufacture of premium multi-ply stainless steel cookware (pressure cookers, woks, pots, sauce pans) for global brands on OEM or ODM basis. Serves household and commercial use markets. Revenue is generated through manufacturing fees and product sales to business partners.
Buffalo Clad (Clad Metal) Sales: Manufacturing and sale of proprietary multi-ply stainless steel clad metals (Buffalo Clad) used in cookware sets. Also supplies clad metals to other stainless steel cookware and electrical/electronics manufacturers.
Stainless Steel Convex Mirrors: Design and manufacture of stainless steel convex mirrors (Ever-Grow brand) for traffic safety applications. Revenue from product sales to commercial and government buyers.
Water Filter Systems: Stainless steel household water filtration systems sold to consumers. Includes filter cartridge replacement revenue (Doulton ceramic, Energy Ceramic Ball, Japanese carbon filter).

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	B2B OEM/ODM pricing based on customer requirements

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) product offering

Product offering

Core offering

Ni Hsin Group is a leading Asian manufacturer of premium multi-ply stainless steel cookware (pressure cookers, woks, pots, sauce pans, frypans, rice cooker bowls) produced on an OEM/ODM basis for global brands, up-market retailers and direct-marketing companies. It also manufactures its own Buffalo Clad multi-ply stainless steel clad metals (2-ply to 9-ply), Ever-Grow stainless steel convex mirrors for traffic safety, and one-piece stainless steel household water filtration systems.

Product overview

Ni Hsin Group Berhad is a leading manufacturer of Premium Stainless Steel Multi-ply Cookware in Asia, offering a comprehensive portfolio of products and manufacturing services. The core product lineup centers on Premium Multi-ply Stainless Steel Cookware including Pressure Cookers (household 3L-8L, commercial 10L-30L), Frypans, and specialized series (Function Series with patented water seal and Shear Forming technology, Free Series for modern lifestyles, and Elegant Series with cast handles). The company manufactures Buffalo Clad/Ever-Grow Multi-ply Clad Metals in 2-ply to 9-ply configurations using roll bonding technology, which are used internally and sold to other manufacturers. Complementary products include Ever-Grow Stainless Steel Convex Mirrors for traffic safety, one-piece Stainless Steel Water Filters with Doulton ceramic filtration technology, and Enco Rice Bowls for induction rice cookers. The company provides Non-Stick Coating Services (using Dupont, Whitford, Daikin coatings) and ODM/OEM Manufacturing Services for global brands and private labels. Additionally, Ni Hsin operates F Concept Dining restaurant and holds the PENTOLI cookware brand. All products utilize multi-ply clad stainless steel materials sourced from Japan, the United States, Europe and Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

PENTOLI: Cookware brand developed by Ni Hsin Group to enhance shareholders' value.
Ever-Grow
Elegant Series
Free Series
Function Series
Enco Rice Bowl
F Concept Dining
Buffalo Clad

Quantifiable outcome

Shear Forming technology reduces cookware weight by 25% while enhancing thermal conductivity by more than 30%
+3 more outcomes

Companies that use Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad)

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature8 records

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

Ni Hsin Marketing (HK) LimitedcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Subsidiary incorporated in Hong Kong in 2019 (Company No. 2805941) for Asia-Pacific marketing operations.
MyAngkasa Ni Hsin Sdn Bhd (MNHSB)coreStrategic or Co-development Partner · 1 January 2016Acquired 70% of issued and paid-up share capital in 2016 to build and expand cookware businesses and develop new brand 'PENTOLI' for cookware products.
Inoco Resources Sdn BhdminorStrategic or Co-development Partner · 1 January 2014Subsidiary incorporated in 2014 (Company No. 1117556-H) to venture into oil and gas exploration and production. Diversification initiative.
Steel Crafts Europa S.R.L.coreChannel Partner/ Reseller/ Distributor · 1 January 2010Subsidiary incorporated in Italy in 2010 (Company No. BS-513499) to market products in the European Union. Primary distribution partner for EU markets.
Ever-Grow Advanced Materials Sdn BhdcoreStrategic or Co-development Partner · 1 January 2001Subsidiary established in 2001 (Company No. 545564-A) to provide quality multi-ply clad metals to Ni Hsin and other stainless steel cookware and electrical/electronics manufacturers overseas. Integrated manufacturing partner for clad metal production.
Doulton (Royal Doulton)coreTechnology or IntegrationCeramic filter supplier. Established for nearly two hundred years, Doulton is a trusted brand used by many international organisations. Provides fired natural diatoms ceramic filter elements with 0.50 microns or less filtration effectiveness up to 99.999%.
DaikincoreTechnology or IntegrationCoating supplier for rice bowl products and non-stick coating. Works closely with Ni Hsin to maintain quality coating standards.
DupontcoreTechnology or IntegrationNon-stick coating supplier. Provides coating materials for stainless steel cookware products. Ni Hsin works closely with Dupont to maintain quality standards.
WhitfordcoreTechnology or IntegrationNon-stick coating supplier alongside Dupont and Daikin for stainless steel cookware coating applications.
UnitikacoreTechnology or IntegrationJapanese supplier of Fibre Active Carbon Filter. Cartridge is imported from Japan and inspected by Japan Ministry of Health and Welfare. Light-weighted with dense cotton, effective for removal of toxic organic chemicals and chlorine.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) competitors and assessment

Company assessment

Broad incumbents

Groupe SEB (Tefal): Global cookware and small appliance conglomerate owning Tefal, All-Clad, Rowenta, and others. SEB is a broader incumbent whose stainless steel cookware lines and Asian OEM relationships compete with and overlap Ni Hsin's premium positioning.
Zwilling J.A. Henckels: German premium kitchenware brand offering stainless steel cookware alongside knives and small appliances. Comparable to Ni Hsin in premium stainless cookware but operates as a broader kitchenware brand.

Emerging players

Scanpan: Danish premium cookware brand with proprietary non-stick and stainless steel technology. Comparable as a premium cookware player using proprietary manufacturing technologies, though smaller scale than Ni Hsin's OEM operations.

Regional players

Pensonic Holdings Berhad: Bursa Malaysia-listed Malaysian small domestic appliance and cookware company. Pensonic is comparable as a Malaysian home/kitchen brand operating alongside Ni Hsin in the local and regional ASEAN kitchenware market.
Vinod Cookware: Indian stainless steel cookware manufacturer specializing in triply (multi-ply) cookware. Comparable to Ni Hsin in multi-ply stainless steel cookware technology but primarily serves the Indian/South Asian regional market.

Direct peers

All-Clad Metalcrafters: Premium US-based multi-ply stainless steel cookware brand (now owned by Groupe SEB). All-Clad is the most direct peer to Ni Hsin in terms of multi-ply clad stainless steel construction, premium positioning, and induction-capable cookware technology.
Fissler: Premium German cookware manufacturer with multi-ply stainless steel construction and proprietary technologies (e.g., CookStar base). Fissler is comparable to Ni Hsin in premium positioning and multi-ply clad technology focus.
Meyer Corporation: Major Asian-sourced cookware OEM/ODM (Circulon, Anolon, Farberware, Ruffoni). Meyer is the closest analog to Ni Hsin's OEM/ODM business model and global distribution scale, supplying both branded and private-label cookware worldwide.
Demeyere: Belgian premium stainless steel cookware manufacturer specializing in multi-ply clad technology (7-Ply, InductoBase). Comparable to Ni Hsin's premium multi-ply positioning and induction-compatible technology focus.
Tramontina: Major Brazilian cookware manufacturer with extensive stainless steel lines and global OEM/ODM capabilities. Tramontina competes with Ni Hsin in multi-ply stainless cookware for both retail and private-label channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) compliance and trust

Trust signal

Compliance4 records

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) leadership team

Management profile

Number of profiles

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad)

What does Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) do?

Is Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) a public or private company?

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) is a public company. It is classified as public and is currently operating.

When was Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) founded?

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) was founded in 1957. It employs 251 to 500 people.

Where is Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) based?

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) is headquartered in Selangor, Malaysia, in the Asia region.

How does Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) make money?

Four revenue lines are on record. OEM/ODM Cookware Manufacturing is the primary driver. The others are buffalo Clad (Clad Metal) Sales, stainless Steel Convex Mirrors and water Filter Systems.

Who are Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad)'s main competitors?

Broad incumbents on record are Groupe SEB (Tefal) and Zwilling J.A. Henckels. Scanpan is listed as an emerging player. Regional players are Pensonic Holdings Berhad and Vinod Cookware. Direct peers are All-Clad Metalcrafters, Fissler, Meyer Corporation, Demeyere and Tramontina.

Does Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) have an API?

No public API is recorded for Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad).

What industry is Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad) in?

Ni Hsin Group Berhad (Formerly Ni Hsin Resources Berhad)'s product category is Premium Stainless Steel Cookware Manufacturing. Its primary akta.pro industry code is IMAKABAJ, Specialty & Alloy Steel (Stainless, Tool Steel, Electrical Steel, High-Strength/HSLA), with a secondary code of IMAKABAE, Hot Rolling & Primary Mills (Plate, Hot-Rolled Coil/Sheet, Strip). Its NAICS code is 332215 and its SIC code is 3390.