RBI Retail Innovation

What RBI Retail Innovation does

RBI Retail Innovation is a Ukraine-based product development company that operates as a wholly-owned subsidiary of Raiffeisen Bank International (RBI), Austria's second-largest bank. The company was established in 2021 with RBI selecting Ukraine as a center of digital banking competence, and it currently employs 101-250 staff across offices in Kyiv and Rivne. Its sole commercial product is the "Digital Bank" mobile application, which targets consumers in the Polish market and integrates over 20 banking features spanning lending, tax reporting, and accounting. The platform's primary differentiator is a credit decision turnaround time of under 15 minutes from app download, with the app averaging approximately 3,000 weekly downloads in Poland.

The underlying technology is described as a modern software architecture, and the product is distributed exclusively through mobile app stores on a self-serve basis. The company's go-to-market is product-led growth: it acquires individual consumers organically through marketplace listings rather than through direct sales or partnerships, and serves the SMB/consumer segment exclusively. Revenue mechanics are not publicly disclosed; the input labels the model as subscription/recurring, though the product's core function (consumer lending) more plausibly generates interest spread and fee income. Pricing tiers, transaction volumes, and revenue figures are all undisclosed.

Strategically, RBI Retail Innovation functions as RBI's captive digital innovation lab, with the parent bank providing €220 billion of asset backing, regulatory licensing across 12 Central and Eastern European markets, and a 17-million-customer distribution footprint that is not yet leveraged by the subsidiary. The entity is currently a single-market, single-product operation whose strategic optionality (rollout to other RBI markets, expansion of product surface) is gated by parent-level capital allocation decisions rather than external fundraising.

Name

RBI Retail Innovation

Legal name

Товариство з обмеженою відповідальністю «РБІ РІТЕЙЛ ІННОВЕЙШН»

Website

https://rbi-ri.com.ua

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

RBI Retail Innovation is a wholly-owned subsidiary of Raiffeisen Bank International that builds and operates the Digital Bank mobile application for consumers in Poland, offering loans, tax reporting, and accounting features with sub-15-minute credit decisions through a product-led, app-store distribution model.

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Sales Financing (52222), Depository Credit Intermediation (5221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Digital Retail Banking (Online & Mobile) (FSABAAAF)

akta.pro secondary industries

Retail-focused Neobanks (Mass Market) (FSABAFAA), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

Keywords

• Digital banking platform
• Mobile banking application
• Consumer lending software
• Retail fintech products
• Automated credit decisioning

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Banking Products: The company generates revenue through digital banking products including loans. The product enables fast credit decisions and banking services delivered through a mobile application.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RBI Retail Innovation develops and operates the Digital Bank mobile application, a consumer retail banking product currently deployed in the Polish market. The app combines lending (with credit decisions delivered in under 15 minutes), tax reporting, accounting and over 20 additional banking features in a single mobile interface, and is distributed via app stores as a self-serve consumer product under the Raiffeisen Bank International group.

Product overview

RBI Retail Innovation is a product development company and part of Raiffeisen Bank International. The company operates as a single unified product offering — their Digital Bank platform — which provides digital banking services to the Polish market. The product combines multiple banking functionalities including tax reporting, accounting, and lending (credits/loans) into one application, with the ability to receive credit decisions in under 15 minutes after app installation. The platform generates approximately 3,000 downloads per week and offers more than 20 features that simplify complex banking operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Bank A mobile-first consumer digital banking application combining consumer lending (with credit decisions in under 15 minutes), tax reporting, accounting and over 20 additional banking features in a single interface. Targeted at individual retail consumers in the Polish market and distributed via app stores for self-serve onboarding.

Quantifiable outcome

• Credit decisions in less than 15 minutes after app download
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mambu: Mambu provides a cloud banking platform that enables digital lending and deposit products for banks and fintechs. It is comparable to RBI Retail Innovation because both focus on enabling modern retail banking and consumer lending experiences through composable software.
• 10x Banking: 10x Banking supplies cloud-native core banking technology to challenger and incumbent banks. It is comparable to RBI Retail Innovation as a provider of modern banking technology underpinning digital retail offerings.
• Backbase: Backbase provides an engagement banking platform that powers digital retail banking for banks worldwide. Like RBI Retail Innovation, it builds the digital front-end and product layer for retail banking experiences, making it a direct functional comparable as a banking product/tech specialist.
• Thought Machine: Thought Machine offers cloud-native core banking technology used by major banks to launch digital retail banking products. It is comparable to RBI Retail Innovation as a technology-led builder of next-generation retail banking infrastructure.

Broad incumbents

• Temenos: Temenos is an established global provider of banking software covering core, digital, and wealth. It is comparable to RBI Retail Innovation as a broader incumbent in the banking technology stack, though it serves many banking functions rather than focusing on a single digital retail product.

Emerging players

• N26: N26 is a European digital bank operating mobile-first retail banking across multiple EU markets. It is comparable to RBI Retail Innovation as a competing mobile-first digital banking proposition serving European consumers.
• Revolut: Revolut is a leading global neobank offering mobile-first banking, lending, and multi-currency services. It is comparable to RBI Retail Innovation as a competitor offering consumer digital banking and credit products, including significant presence in Poland.

Regional players

• PKO Bank Polski: PKO BP is Poland's largest bank by assets and a leading retail banking franchise with a mobile app. It is a comparable regional competitor given its dominant position in Polish retail banking that the Digital Bank app is challenging.
• mBank: mBank is one of Poland's leading digital-first banks with strong mobile banking adoption. It is a key regional competitor to the Digital Bank product in the Polish retail banking market.
• Alior Bank: Alior Bank is a Polish retail bank with an early focus on digital and mobile banking. It is comparable to RBI Retail Innovation as a regional competitor offering digital-first retail banking in the Polish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RBI-Retail-Innovation-100075678053654
• LinkedInlinkedin.com/company/rbi-retail-innovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBI Retail Innovation