Naghi Motors BMW Showroom Saudi Arabia

What Naghi Motors BMW Showroom Saudi Arabia does

Mohamed Yousuf Naghi Motors Co. (محمد يوسف ناغي للسيارات) is the authorized BMW importer and retailer for the entire Kingdom of Saudi Arabia, founded in 1990 and headquartered in Jeddah with 501–1,000 employees. The company operates 9 showrooms and service centers across Riyadh (4), Jeddah (4), and Al Khobar (1), offering the full BMW passenger vehicle lineup (1–8 Series sedans, X-Series SUVs, M performance models, and the i-Series electric vehicles), BMW Motorrad motorcycles, BMW Individual bespoke customization, and BMW Premium Selection certified pre-owned vehicles. Supporting services include BMW Service Inclusive (pre-paid maintenance), Extended Warranty, Proactive Care (predictive service scheduling), genuine parts and accessories, BMW Financial Services partnerships, and BMW Charging infrastructure for EV owners.

The company's revenue model combines one-time vehicle sales (new and CPO), recurring maintenance and warranty contracts, parts and accessories, and financing facilitation through licensed partner institutions. Customer segments are primarily individual consumers purchasing through 9 physical showrooms or the bmw-saudiarabia.com e-commerce platform, supplemented by a corporate fleet sales division and a growing EV-focused customer base. Distribution is omnichannel—combining physical retail, online quoting and purchase, home delivery, test drive programs, and event-driven marketing (BMW M Festival, Ramadan campaigns, Summer offers, Motorrad events).

The underlying technology is not proprietary to the dealer: vehicles and digital services are inherited from BMW Group, including iDrive 8, BMW Connected Drive, My BMW App, BMW Digital Key, Remote Software Upgrade, and the BMW Intelligent Personal Assistant. The dealer's own technology footprint is limited to online purchase flows, recall lookup, and service booking. The competitive position is therefore grounded in exclusive BMW importer rights, a 30+ year operating history, and nationwide showroom/service coverage rather than in technology differentiation.

Name

Naghi Motors BMW Showroom Saudi Arabia

Legal name

Mohamed Yousuf Naghi Motors Co. (محمد يوسف ناغي للسيارات)

Website

https://bmw-saudiarabia.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mohamed Yousuf Naghi Motors Co. is the authorized BMW importer and retailer for Saudi Arabia, operating 9 showrooms across Riyadh, Jeddah, and Al Khobar. It sells new and certified pre-owned BMW vehicles, Motorrad motorcycles, and after-sales services to individual and corporate customers across the Kingdom.

Ownership category

akta.pro rank

Product category

Luxury Automotive Retail

NAICS

New Car Dealers (441110), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

akta.pro secondary industries

Automotive Parts & Accessories Online Retailers (CRAFADAK), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Automotive dealership services
• Luxury vehicle sales
• Vehicle maintenance services
• Corporate fleet sales
• Certified pre-owned vehicles

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new BMW vehicles including sedans, SUVs, and electric models through authorized showrooms in Saudi Arabia
2. Certified Pre-Owned Vehicle Sales: Sales of BMW Premium Selection certified pre-owned vehicles with warranty coverage
3. After-Sales Service and Maintenance: Vehicle servicing, maintenance, repairs, and parts replacement through authorized service centers
4. Genuine Parts and Accessories: Sales of OEM BMW parts and accessories for vehicle maintenance and customization
5. Extended Warranty Programs: Extended warranty packages providing coverage beyond standard manufacturer warranty
6. Financing Services: Vehicle financing and installment plans in partnership with licensed financial institutions

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mohamed Yousuf Naghi Motors operates as the official BMW importer and authorized retailer in Saudi Arabia, selling new BMW passenger vehicles, BMW i electric models, BMW M performance vehicles, and BMW Motorrad motorcycles through 9 showrooms. The dealership provides certified pre-owned BMW vehicles through its Premium Selection program and offers comprehensive after-sales services including maintenance, repairs, genuine parts and accessories, extended warranties, and vehicle financing in partnership with licensed financial institutions.

Product overview

Naghi Motors BMW Showroom Saudi Arabia is an authorized BMW dealership offering a comprehensive portfolio of BMW products and services. The core offering consists of BMW passenger vehicles across all series (1 through 8), the full-electric i-Series lineup, M Performance high-performance models, and BMW Motorrad motorcycles. These are supported by a suite of digital and financial services including BMW Connected Drive (cloud connectivity with Apple CarPlay, Android Auto, and BMW Intelligent Personal Assistant), My BMW App (mobile vehicle management), BMW Financial Services (financing and leasing), and BMW Buy Online (e-commerce purchase capability). After-sales offerings include BMW Service Inclusive (pre-paid maintenance), BMW Extended Warranty (extended coverage), BMW Premium Selection (certified pre-owned vehicles), BMW Proactive Care (predictive maintenance), and BMW Charging (EV charging solutions). BMW Individual provides bespoke customization, while Corporate Sales serves fleet buyers. The BMW Theatre Screen offers rear-seat entertainment with Amazon Fire TV. The portfolio spans vehicles, motorcycles, digital services, financial products, and after-sales care programs.

Differentiator

Problem solved

Functional benefit

Brands

• BMW Premium Selection: Certified pre-owned BMW vehicle program offering quality-assured used BMW cars.
• BMW Connected Drive
• BMW Motorrad
• BMW Individual
• BMW M
• BMW GKL
• BMW i

Products and services

• BMW Passenger Vehicles Complete lineup of BMW passenger vehicles including 1 Series through 8 Series sedans, X Series SUVs, convertibles, and Gran Turismo models sold as new vehicles through authorized showrooms in Saudi Arabia.
• BMW Electric Vehicles (i-Series) Full-electric BMW models including i1, i4, i5, i7, iX1, iX3, and iX offering zero-emission mobility with advanced battery technology and connected services for environmentally-conscious Saudi consumers.
• BMW M Performance Vehicles High-performance M models and M Performance variants delivering motorsport-derived technology and enhanced driving dynamics for performance enthusiasts in Saudi Arabia.
• BMW Motorrad Motorcycles BMW Motorrad motorcycles including R Series boxer-engined bikes, adventure motorcycles (GS line), and sport bikes offered through authorized BMW Motorrad dealership in Saudi Arabia.
• BMW Premium Selection Certified pre-owned BMW vehicle program with rigorous 360-degree technical and visual inspection, ensuring quality and reliability for buyers of used BMW vehicles, with quality assurance and extended warranty options.
• BMW Financial Services Financing and leasing solutions for BMW vehicles including competitive rates, flexible terms, balloon financing, and insurance products tailored for Saudi Arabian customers, delivered in partnership with licensed financial institutions.
• BMW Service Inclusive Pre-paid maintenance and service package covering scheduled maintenance, wear parts, and service fluids for a defined period or mileage, reducing ownership costs and ensuring dealer-quality service.
• BMW Extended Warranty Extended warranty coverage options extending beyond the standard new vehicle warranty, providing continued protection against repair costs for mechanical and electrical components.
• BMW Proactive Care Proactive vehicle health monitoring service that anticipates maintenance needs, schedules service appointments automatically, and provides real-time service status updates.
• BMW Connected Drive Cloud-based connectivity platform offering real-time traffic information, over-the-air updates, BMW Intelligent Personal Assistant, Apple CarPlay, Android Auto, and integration with navigation services for BMW vehicle owners.
• My BMW App Mobile application for iOS and Android providing remote vehicle control, vehicle status monitoring, navigation send-to-car, service scheduling, and access to Connected Drive services for BMW owners.
• BMW Buy Online Online vehicle purchase platform allowing customers to configure, quote, finance, and purchase BMW vehicles through the website with delivery to home or dealership.
• BMW Individual Bespoke customization program offering exclusive paint colors, interior materials, upholstery, trim finishes, and personalized options for individualized BMW vehicles.
• BMW Charging Electric vehicle charging solutions including BMW Charging wallbox for home installation, public charging network access, and charging cards for convenient at-home and on-the-go EV charging for BMW i-Series owners.
• BMW Corporate Sales Fleet and corporate vehicle sales program offering dedicated account management, volume pricing, fleet management solutions, and tailored financing for business customers in Saudi Arabia.
• BMW Theatre Screen Rear-seat entertainment system featuring a large high-resolution display with Amazon Fire TV integration, providing streaming video content for passengers in the BMW i7 and select models.

Quantifiable outcome

• Vehicle recalls serviced free of charge for affected owners

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Saudi Arabia Ministry of CommercecoreStrategic or Co-development Partner · 31 July 2026Government partnership for BMW vehicle recalls - Ministry oversees and mandates recalls while Mohammed Yousuf Naghi Company performs repairs free of charge for affected vehicle owners.
• Al-Nassr FCflagshipStrategic or Co-development PartnerPromotional partnership featuring signed BMW XM Label Red 2024 vehicles driven by Al-Nassr football stars including Cristiano Ronaldo, Stefano Pioli, Sadio Mane, and other team players. Vehicles featured in auction on Webook.com platform with player-signed nameplates.
• BMW Group and Nahda AcademycoreStrategic or Co-development PartnerEducational partnership to launch the first-ever Mobile Junior Campus in Saudi Arabia, supporting youth education and skills development in automotive technology and related fields.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BMW Group (manufacturer): BMW Group is the global manufacturer of BMW, MINI, Rolls-Royce and BMW Motorrad. While not a retailer, it is the franchisor whose product roadmap, distribution policy, and importer-agreement terms directly determine Naghi's revenue, margin, and strategic options — making it the most consequential counterpart for any dealer-network investment thesis.

Emerging players

• Tesla (direct-sales EV entrant in Saudi Arabia): Tesla has launched direct-to-consumer sales and service operations in Saudi Arabia, bypassing the traditional authorized-dealer model. It is an emerging competitor for premium EV share and a structural threat to authorized-dealer economics in the i-Series / luxury-EV segment Naghi depends on.

Direct peers

• Almutlaq Group (Automotive): Almutlaq Group holds authorized automotive franchises in Saudi Arabia including Mercedes-Benz and other brands, operating showrooms and service centers. Directly comparable as a multi-brand authorized Saudi auto importer/dealer group targeting the same affluent customer base.
• Al-Jazirah Vehicles (Saudi): Al-Jazirah Vehicles is an authorized automotive retailer in Saudi Arabia operating multiple brands. It is a directly comparable authorized Saudi dealer group with physical showrooms and aftersales operations, competing for the same premium customer wallet share.
• Al Nabooda Automobiles (UAE): Al Nabooda Automobiles is an authorized UAE dealer group for Audi, Volkswagen, Porsche and Škoda, operating multiple showrooms and service centers across Dubai and the Northern Emirates. Comparable multi-brand authorized importer operating in a neighboring GCC market with similar luxury-mix and aftersales model.
• Abdul Latif Jameel (Toyota/Lexus authorized dealer — Saudi): Abdul Latif Jameel is a major authorized Toyota and Lexus distributor in Saudi Arabia with extensive showroom and service networks across the Kingdom. It is the largest authorized volume auto retailer in Saudi and shares Naghi's authorized-importer model and aftersales infrastructure intensity.
• SAMACO (Saudi Automotive Manufacturing & Marketing Co.): SAMACO is a long-standing authorized Saudi automobile importer representing multiple premium brands (including Mercedes-Benz). It directly competes with Naghi in Saudi luxury auto retail and shares the same authorized-importer business model with full sales, service, and parts coverage.
• Porsche Centre Saudi Arabia (Samaco Porsche): Samaco-operated Porsche Centre offers authorized Porsche retail, service and parts in Saudi Arabia, with multiple showrooms across major cities. Directly comparable as a premium authorized importer-dealer in the same Saudi luxury auto market with parallel aftersales and CPO programs.
• AGMC (BMW importer — UAE): AGMC is the authorized BMW Group importer for the UAE (Dubai, Sharjah, Northern Emirates), operating multi-brand showrooms for BMW, MINI, Rolls-Royce, and BMW Motorrad. It is the closest direct regional peer for Naghi given parallel authorized-importer status for a GCC luxury auto market.

Regional players

• AutoWorld (Saudi multi-brand dealer): AutoWorld is an authorized multi-brand automotive retailer in Saudi Arabia offering passenger vehicles, parts and service. Comparable as a Saudi authorized-dealer operating physical showrooms with aftersales capability, but typically positioned in mass-market rather than luxury segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bmwsaudiarabia
• Facebookfacebook.com/SaudiArabiaBMW
• LinkedInlinkedin.com/company/mohamed-yousuf-naghi-motors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naghi Motors BMW Showroom Saudi Arabia