Advocates For Health Care

What Advocates For Health Care does

Advocates For Health Care is a U.S. nonprofit healthcare advocacy organization founded in 1998 and headquartered in Mequon, Wisconsin. The organization focuses on healthcare transparency, consumer protection education, and patient advocacy, operating at the intersection of healthcare policy, insurance literacy, and price negotiation. Its primary audiences are university students studying healthcare-adjacent fields, practicing healthcare professionals, and patients navigating the U.S. healthcare system.

The organization's core product portfolio consists of three components. First, a Patient Advocacy Certification Course, developed in partnership with universities, which provides structured training on consumer protection laws, medical billing, insurance terminology, and price negotiation. Second, the Services Mapper, a state-level data tool that catalogs healthcare resources and statistics across at least seven U.S. states (Florida, Georgia, Illinois, Indiana, South Carolina, Texas, and Wisconsin). Third, three proprietary surveys — focused on Direct Primary Care (DPC), Advocates, and Medical Professionals — designed to systematically collect stakeholder data across the healthcare advocacy ecosystem. The organization also maintains a partnership with Greater National Advocates (GNA) to extend advocacy distribution.

The business model is hybrid and mission-driven. Revenue is generated through a Business Membership tier priced at $5,000 per month, one-time donations, Patreon contributions, and fees from the certification course. The corporate partner network spans healthcare technology, insurance, employee benefits, value-based care, and pharmaceutical sectors, providing both credibility and a pipeline for membership revenue. No audited financials, headcount disclosures, or grant funding are visible in the source data, which constrains revenue triangulation. The firmographic figure of 10,000+ employees appears inconsistent with the organization's stated operational profile and is likely a data anomaly.

Name

Advocates For Health Care

Legal name

Advocates For Health Care

Website

https://advocatesforhealthcare.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Advocates For Health Care is a Mequon, Wisconsin-based nonprofit founded in 1998 that delivers healthcare transparency, patient advocacy certification, and regulatory navigation tools for students, professionals, and patients across multiple U.S. states.

Ownership category

akta.pro rank

Product category

Patient Advocacy and Healthcare Education Services

NAICS

Social Advocacy Organizations (8133), Other Individual and Family Services (624190), Insurance Agencies and Brokerages (52421)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Membership Organizations (8600)

akta.pro primary industry

Patient Advocacy, Navigation & Access to Care (BPAGACAH)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Consumer Rights & Public Interest Advocacy (BPAGAFAK)

Keywords

• Patient advocacy education
• Healthcare transparency
• Healthcare advocacy services
• Patient advocacy certification
• Healthcare cost transparency

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Business Membership: Monthly business membership at $5,000 per month targeting corporate partners in healthcare tech, insurance, employee benefits, value based care, and pharmaceutical industries.
2. Donations and Support: One-time donations and ongoing Patreon support from individual advocates and supporters of the healthcare transparency mission.
3. Educational Course Revenue: Revenue from patient advocacy certification courses offered through university partnerships, teaching consumer protection laws, price negotiation, and insurance terminology.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Advocates For Health Care operates as a healthcare advocacy and educational organization that delivers a Patient Advocacy Certification Course through university partnerships and operates a Services Mapper tool providing state-specific healthcare statistics across Florida, Georgia, Illinois, Indiana, South Carolina, Texas, and Wisconsin. The organization supplements these core offerings with stakeholder survey tools, a $5,000/month Business Membership program for corporate healthcare partners, and donation/Patreon channels for individual supporters.

Product overview

Advocates For Health Care operates as a non-profit advocacy organization offering a suite of educational programs and tools focused on improving the American healthcare system. The core offerings include a Patient Advocacy Certification Course that teaches consumer protection laws, price negotiation, and insurance terminology, paired with a Services Mapper tool providing state-specific healthcare statistics. The organization also provides three survey tools (DPC Survey, Advocate Survey, and Medical Professional Survey) to gather data from healthcare stakeholders. Through the Greater National Advocates (GNA) partnership, the organization connects patients with qualified independent patient advocacy practitioners via the GNANOW.org platform. The organization targets university students, healthcare professionals, and individuals seeking to make a difference in healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• DPC Survey A Google Forms-based survey tool targeting Direct Primary Care (DPC) providers to gather data and feedback about the DPC model and healthcare cost transparency. Available to DPC professionals via the Advocates for Healthcare website.
• Advocate Survey A Google Forms-based survey tool for healthcare advocates to collect feedback and data on patient advocacy experiences and the state of U.S. healthcare.
• Medical Professional Survey A Google Forms-based survey tool for medical professionals to gather insights and feedback on healthcare quality, access, cost, and transparency issues.
• Services Mapper A state-by-state mapping and visualization tool that displays healthcare services and statistics across Florida, Georgia, Illinois, Indiana, South Carolina, Texas, and Wisconsin. Available on the Advocates for Healthcare website.
• Patient Advocacy Certification Course An educational certification course co-developed with partner universities that teaches patient advocacy topics including consumer protection laws, price negotiation, and insurance/coding terminology. Designed for students pursuing careers in marketing, analytics, clinical, or public health fields.
• Business Membership A monthly subscription membership priced at $5,000.00 per month for corporate partners in healthcare tech, insurance, employee benefits, value-based care, and pharmaceutical industries seeking alignment with the healthcare advocacy mission.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• University PartnerscoreStrategic or Co-development PartnerAdvocates partners with major Universities nationwide to build educational content addressing gaps in existing healthcare curriculum. The first course focuses on patient advocacy topics including consumer protection laws, price negotiation, and insurance/coding terminology. Students completing certification can apply skills in marketing, analytics, clinical, or public health fields.
• Healthcare Technology CompaniesminorStrategic or Co-development PartnerPartner companies spanning healthcare technology sectors that share the mission to improve quality and access, reduce cost, and increase cost transparency of healthcare.
• Insurance CompaniesminorStrategic or Co-development PartnerInsurance industry partners working toward improved cost transparency and accessibility in healthcare services.
• Employee Benefits CompaniesminorStrategic or Co-development PartnerPartner companies in the employee benefits sector aligned with healthcare advocacy goals.
• Value Based Care OrganizationsminorStrategic or Co-development PartnerOrganizations focused on value based care models partnering to improve healthcare quality and cost outcomes.
• Pharmaceutical Industry PartnersminorStrategic or Co-development PartnerPharmaceutical companies partnered to increase cost transparency and accessibility of healthcare.
• Greater National Advocates (GNA)coreStrategic or Co-development PartnerGNA's mission is to wake up the nation to the lifesaving benefits of Independent Patient Advocacy and provide patients with access to qualified practitioners. Advocates for Healthcare promotes GNA and their platform GNANOW.org. Both organizations share the goal of healthcare transparency and patient advocacy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Patients Rising: Patient advocacy organization focused on healthcare access, affordability, and patient empowerment — similar mission, content-driven advocacy, and corporate partnership model.
• Catalyst for Payment Reform: Nonprofit focused on payment reform and healthcare cost transparency for employers and purchasers — overlapping corporate membership targeting and value-based care alignment.
• Direct Primary Care Coalition: Advocacy coalition aligned with the company's DPC survey tool and value-based care focus; comparable grassroots advocacy approach but specifically focused on the direct primary care payment model.

Broad incumbents

• Healthcare Financial Management Association (HFMA): Established membership organization for healthcare finance professionals offering education, certifications, and industry content — directly comparable education-and-membership model but at significantly larger and more established scale.
• Health Care Cost Institute: Independent nonprofit producing healthcare cost and utilization research — comparable in transparency and data-orientation, with overlapping state-level data publication that mirrors the Services Mapper.
• American Hospital Association: Large healthcare membership and advocacy organization representing hospitals and health systems; comparable education, advocacy, and membership revenue structure but at vastly greater scale and institutional breadth.

Direct peers

• Patient Advocate Foundation: National nonprofit providing direct case-management and access-to-care services for patients, mirroring the patient advocacy/navigation focus of Advocates For Health Care but at significantly greater scale.
• National Patient Advocate Foundation: Advocacy and policy nonprofit focused on patient access, healthcare affordability, and quality — directly comparable mission and constituency (patients, providers, policymakers) to Advocates For Health Care.
• Families USA: Consumer-focused healthcare advocacy nonprofit working on cost, coverage, and transparency — overlapping mission and donor base with the company's healthcare transparency advocacy positioning.
• Greater National Advocates (GNA): Closest peer — explicitly named as a core strategic partner of Advocates For Health Care. Both organizations share the mission of advancing independent patient advocacy and healthcare transparency; GNA operates the practitioner directory (GNANOW.org) that complements the company's educational certification work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/advocatesforhc
• Facebookfacebook.com/advocatesforhealthcare
• LinkedInlinkedin.com/company/advocates-for-health-care
• Instagraminstagram.com/advocatehealth/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advocates For Health Care