Homey
- Company typePublic
- Founded1978
- HeadquartersRongcheng, China
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Homey firmographics
Firmographics- Name
- Homey
- Legal name
- 山东好当家海洋发展股份有限公司
- Website
- https://sdhaodangjia.com
- Company type
- Public
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Homey is headquartered
LocationHeadquarters
- HQ city
- Rongcheng
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Homey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sea Cucumber Products: Primary revenue stream from organic sea cucumbers and processed sea cucumber products including fresh, frozen, and ready-to-eat varieties. Product lines include 蓝血贵族系列 (Blue Blood Noble Series), 海韵系列, and 随时发系列 (10-hour quick-soaking organic sea cucumber).
- Sea Cucumber Deep Processing: Deep processed sea cucumber products including beverages, health products, and functional foods made from sea cucumber extracts.
- Prepared Foods: Ready-to-eat and pre-made sea cucumber dishes including products like 葱烧海参, 海参鲍鱼捞饭, and various soups. Sold through retail stores.
- Condiments: Premium condiments using biological enzyme technology to extract active substances from organic sea cucumber, combined with grain liquor and ginseng. Described as 'sea cucumber Moutai'.
- Leisure/Snack Foods: Diversified marine health food snacks and leisure products.
- Pharmaceutical Products: Sea cucumber-based pharmaceutical products developed through decades of research investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Retail pricing through company stores and franchisees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Homey product offering
Product offeringCore offering
Homey (好当家) operates a full sea cucumber industry chain spanning natural breeding in the North Latitude 37° waters of the Yellow Sea, processing using proprietary 360-degree purification technology, and distribution through 500+ retail stores and franchise locations across China. It sells fresh, deep-processed, ready-to-eat, snack, condiment, and pharmaceutical products derived from organic sea cucumbers.
Product overview
Homey (山东好当家海洋发展股份有限公司) is a traditional seafood company specializing in sea cucumber products. The company operates a comprehensive sea cucumber industry chain from aquaculture to processing and sales. Its product portfolio is organized into six main categories: sea cucumber products (including Blue Blood Noble series, Haiyun series, Frozen Ready-to-Eat series, Sea Cucumber Polysaccharide Beverage, and Suishifa series), deep processed sea cucumber products, prepared foods (ready-to-cook dishes), snack foods, condiments (sea cucumber-based sauces), and pharmaceuticals. The company emphasizes its 360-degree purification process for sea cucumber products and positions itself as a high-end organic sea cucumber producer with operations spanning the full industry chain.
Differentiator
Problem solved
Functional benefit
Brands
- 蓝血贵族系列: A premium product line featuring 360° purified high-end organic sea cucumbers, positioned under the company's North Latitude 37° marine brand.
- 调味品
- 冷冻即食系列
- 海参多糖固体饮料
- 随时发系列
- 北纬37°
- 调理食品
- 休闲食品
Products and services
- Sea Cucumber Products (海参产品) Fresh and processed sea cucumber products including organic sea cucumber, featuring the Blue Blood Noble series and 360-degree purification process. Targeted at consumers seeking premium organic sea cucumber for personal consumption and gifting.
- Deep Processed Sea Cucumber (海参深加工) Deeply processed sea cucumber products using proprietary processing technology for the protection and development of rare marine biological resources. Includes products such as sea cucumber polysaccharides solid beverages and other value-added sea cucumber derivatives for health-conscious consumers.
- Prepared Foods (调理食品) Pre-made sea cucumber dishes including braised sea cucumber, sea cucumber mushroom soup, and various ready-to-cook sea cucumber meals. Targeted at consumers seeking convenient premium seafood dining options.
- Snack Foods (休闲食品) Diversified marine health food snacks for consumer consumption, including sea cucumber-based snack products positioned as convenient health foods.
- Condiments (调味品) Sea cucumber-based condiments produced using bio-enzyme technology, combining organic sea cucumber extract with grain liquor and ginseng. Marketed as a premium 'sea cucumber Moutai'-style condiment.
- Pharmaceutical Products (药品) Pharmaceutical products developed through decades of sea cucumber research investment, produced using the 360-degree purification process. Targeted at consumers seeking health and wellness applications of sea cucumber extracts.
Companies that use Homey
Customer profileSegments1 record
Ideal customer profiles2 records
Homey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Homey partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Homey competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Homey social profiles
Digital presenceHomey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homey leadership team
Management profileNumber of profiles
Profiles3 records
Homey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homey
What does Homey do?
Homey (好当家) operates a full sea cucumber industry chain spanning natural breeding in the North Latitude 37° waters of the Yellow Sea, processing using proprietary 360-degree purification technology, and distribution through 500+ retail stores and franchise locations across China. It sells fresh, deep-processed, ready-to-eat, snack, condiment, and pharmaceutical products derived from organic sea cucumbers.
Is Homey a public or private company?
Homey is a public company. It is classified as public and is currently operating.
When was Homey founded?
Homey was founded in 1978. It employs 1,001 to 5,000 people.
Where is Homey based?
Homey is headquartered in Rongcheng, China, in the Asia region.
How does Homey make money?
Six revenue lines are on record. Sea Cucumber Products are the primary driver. The others are sea Cucumber Deep Processing, prepared Foods, condiments, leisure/Snack Foods and pharmaceutical Products.
Does Homey have an API?
No public API is recorded for Homey.