WePack
WePack is a Latvian subsidiary of SIA Radiman that designs and produces custom packaging—from concept to shelf-ready product—and digital printing materials, serving enterprise and mid-market clients in cosmetics, food/beverage, telecom, and advertising across Scandinavia and Europe.
- Company typePrivate
- Founded2014
- HeadquartersRiga, Latvia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What WePack does
WePack is a Latvian custom packaging design and production company headquartered in Riga, founded in 2014 and operating as a subsidiary of SIA Radiman (a full-cycle printing house). The company delivers end-to-end packaging solutions—from concept, technical construction and 3D modelling through sample production to manufacturing of cardboard, corrugated cardboard, and premium packaging variants (boxes with lid, magnet, ribbon, sleeve, and bookcase styles)—plus a broad range of digital printing materials such as wobblers, bookmarks, business cards, brochures, calendars, and flyers. Production combines automated industrial processes (Offset CMYK, digital printing, UV varnishing, lamination, foil/hot stamping, die-cutting, and gluing) with handcrafted manual finishing for assembly, repackaging, labelling, and detail work, with cited capacity of 1.5 million bottle neckers in ~50 days, 5,000 board games in ~20 days, and 150,000 hand-glued cosmetic testers in ~10 days.
The company serves four primary customer segments—advertising agencies, individual merchants, printing houses, and product manufacturers—with an enterprise-and-mid-market customer roster spanning cosmetics (L'Oreal, Kérastase, MADARA, Stenders), food and beverage (Kellogg's/Pringles, Latvijas Balzams, Pernod Ricard, Laima, Orkla), telecom (TELE 2), luxury (The.Diamond), and media/advertising (Grey Group, Initiative, Kinetics). WePack's go-to-market is a consultation-driven, project-based B2B sales motion with no standardized pricing tiers; every engagement is custom-quoted based on scope, volume, and complexity, with sample approval and delivery timelines starting from three weeks. Geographic focus is Northern Europe—Latvia, Sweden, Norway, Finland, and Denmark—with worldwide delivery offered, and EU institutional support is indicated on the contact page.
WePack firmographics
Firmographics- Name
- WePack
- Legal name
- SIA "WePack"
- Website
- https://wepack-packaging.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WePack is a Latvian subsidiary of SIA Radiman that designs and produces custom packaging—from concept to shelf-ready product—and digital printing materials, serving enterprise and mid-market clients in cosmetics, food/beverage, telecom, and advertising across Scandinavia and Europe.
- Ownership category
- akta.pro rank
WePack industry classification
Industry- Product category
- Custom Packaging Manufacturing
- NAICS
- Other Paperboard Container Manufacturing (322219), Printing (32311)
- SIC
- Paperboard Containers & Boxes (2650), Commercial Printing (2750)
- akta.pro primary industry
- Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI)
- akta.pro secondary industries
- Corrugated & Case Printing (Preprint/Postprint) (IMALAKAI), Prepress, Plate-Making & Artwork Services (IMALAKAM), Finishing, Converting & Die-Cutting Services (IMALAKAN)
Keywords
Where WePack is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices2 records
Markets served
WePack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Packaging Design & Production: Project-based revenue from designing and producing custom packaging solutions. Customers engage WePack for specific packaging projects ranging from concept development through to shelf-ready product. Pricing based on project complexity, volume, materials, and production requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom packaging solutions - no standardized tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
WePack product offering
Product offeringCore offering
WePack designs and manufactures custom packaging and digital printing materials, covering the full lifecycle from concept development and visual design through technical construction, 3D modeling, sample production, and large-volume manufacturing. Production capabilities include Offset CMYK and digital printing, UV varnishing, lamination, foil/hot stamping, die-cutting, and multi-point gluing, complemented by handcrafted manual work for assembly, repackaging, labeling, and detail finishing. Output spans cardboard and corrugated packaging, premium packaging variants (lidded, magnetic, ribbon, sleeve, bookcase), and a broad range of digital printing materials such as business cards, brochures, and promotional items.
Product overview
WePack is a custom packaging design and production company based in Northern Europe (Latvia) that offers a comprehensive portfolio of packaging solutions and digital printing materials. The product portfolio consists of two main categories: (1) Packaging solutions including cardboard packaging, corrugated cardboard packaging, and premium packaging variants (boxes with lid, magnet, ribbon, sleeve, and bookcase styles); and (2) Digital printing materials including promotional items like wobblers, bookmarks, price tags, stickers, business cards, brochures, calendars, menus, flyers, posters, folders, and decorative flags. WePack also provides integrated services encompassing technical construction, packaging design, production, and handcrafted manual work—covering the full lifecycle from concept to shelf-ready packaging. The company operates as a subsidiary of SIA Radiman, a full-cycle printing house, and serves clients across Scandinavia and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Packaging Production Services
Quantifiable outcome
- 1.5 million bottle neckers produced in approximately 50 days
- +3 more outcomes
Companies that use WePack
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
WePack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WePack partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SIA Radiman (Parent Company)coreWePack was established by its daughter company SIA 'Radiman', which is a full-cycle printing house. WePack was created to take the next step in development, approaching new markets and establishing cooperation with companies in Scandinavia and other parts of Europe.
- European UnionminorWePack mentions European Union support/funding visible in contact page imagery. Specific nature of EU support or partnership not detailed.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
WePack competitors and assessment
Company assessmentDirect peers
- VPK Packaging Group: VPK is a European converter of corrugated, solid board, and paper-based protective packaging headquartered in Belgium with Northern European operations. It is directly comparable to WePack on paper-based custom packaging production and core customer overlap in FMCG/consumer goods.
- Autajon Group: Autajon is a France-headquartered European specialty packaging manufacturer producing folding cartons, labels, and luxury packaging for cosmetics, beverages, and premium brands. It directly mirrors WePack's custom packaging design-plus-production model serving enterprise FMCG and luxury customers across Europe.
Broad incumbents
- AR Packaging (Graphic Packaging): AR Packaging was a pan-European specialty carton and packaging converter (now part of Graphic Packaging) with deep presence in premium folding cartons for tobacco, cosmetics, and beverages. It is a broad incumbent with overlapping customer and product set to WePack but at far larger scale.
- Graphic Packaging International: Graphic Packaging is a US-headquartered global paperboard packaging manufacturer with strong European folding carton operations serving food, beverage, and personal care customers. It is comparable to WePack on paperboard consumer packaging but with much larger scale and global footprint.
- Mondi Group: Mondi is a global paper and packaging group with corrugated, kraft paper, and specialty converting operations across Europe. It competes with WePack in paper-based consumer packaging but at much larger scale and with vertically integrated paper production.
- Smurfit Kappa: Smurfit Kappa is one of the world's largest paper-based packaging manufacturers with significant European converter operations and brand-focused premium packaging divisions. It is a broad incumbent in the same paper packaging category as WePack but operates globally with much broader scale.
- Mayr-Melnhof Karton: Mayr-Melnhof Karton is an Austrian European leader in recycled folding boxboard and converted cartons serving pharmaceuticals, cosmetics, and confectionery. It overlaps with WePack on specialty paperboard packaging customers but operates at materially larger scale with integrated board production.
- Stora Enso: Stora Enso is a Nordic-headquartered pulp, paperboard, and packaging producer operating packaging board mills and converters across Europe. It is a broad incumbent competing in folding boxboard and consumer packaging substrates relevant to WePack's gift box and carton category.
Regional players
- Curtis Packaging: Curtis Packaging is a US-based custom folding carton and rigid box manufacturer specializing in premium cosmetic, spirits, and confectionery packaging. Comparable to WePack on custom luxury packaging craftsmanship and product mix, but operating in North America rather than competing in Northern Europe.
Others
- Kurz Group (Leonhard Kurz): Kurz is a German-based global supplier of foil stamping, hot stamping, and finishing materials used in premium packaging decoration. It does not compete directly with WePack but is an enabling supplier whose foils are applied via WePack's finishing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WePack social profiles
Digital presenceWePack financial estimates
Financial estimateRevenue estimate
Valuation estimate
WePack leadership team
Management profileNumber of profiles
WePack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WePack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WePack
What does WePack do?
WePack designs and manufactures custom packaging and digital printing materials, covering the full lifecycle from concept development and visual design through technical construction, 3D modeling, sample production, and large-volume manufacturing. Production capabilities include Offset CMYK and digital printing, UV varnishing, lamination, foil/hot stamping, die-cutting, and multi-point gluing, complemented by handcrafted manual work for assembly, repackaging, labeling, and detail finishing. Output spans cardboard and corrugated packaging, premium packaging variants (lidded, magnetic, ribbon, sleeve, bookcase), and a broad range of digital printing materials such as business cards, brochures, and promotional items.
Is WePack a public or private company?
WePack is a private company. It is classified as corporate owned and is currently operating.
When was WePack founded?
WePack was founded in 2014. It employs 101 to 250 people.
Where is WePack based?
WePack is headquartered in Riga, Latvia, in the Europe region.
How does WePack make money?
One revenue line is on record: custom Packaging Design & Production.
Who are WePack's main competitors?
Direct peers on record are VPK Packaging Group and Autajon Group. Broad incumbents are AR Packaging (Graphic Packaging), Graphic Packaging International, Mondi Group, Smurfit Kappa, Mayr-Melnhof Karton and Stora Enso. Curtis Packaging is listed as a regional player. Kurz Group (Leonhard Kurz) is listed as an others.
Does WePack have an API?
No public API is recorded for WePack.
What industry is WePack in?
WePack's product category is Custom Packaging Manufacturing. Its primary akta.pro industry code is IMALACAI, Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans), with a secondary code of IMALAKAI, Corrugated & Case Printing (Preprint/Postprint). Its NAICS code is 322219 and its SIC code is 2650.