Heartland Workers Center
Heartland Workers Center is a 501(c)(3) nonprofit in Omaha, Nebraska that delivers workers' rights education, civic engagement programming, and leadership development services to immigrant and underrepresented communities across Nebraska, operating entirely on donations and volunteer-driven community organizing.
- Company typePrivate
- Founded2009
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heartland Workers Center does
Heartland Workers Center is a 501(c)(3) nonprofit organization headquartered in Omaha, Nebraska, that supports workers' rights, delivers civic engagement programming, and builds community leadership capacity among immigrant and underrepresented populations across Nebraska. Founded in 2009 and operating with 11-50 staff, the organization runs three interconnected program pillars: Workers Rights (anchored by the Health and Safety Training Institute, which delivers OSHA-authorized training in Spanish and English), Civic Engagement (encompassing the I Vote For My Family voter-registration initiative and the Becoming a Citizen Initiative), and Leadership Development (centered on the Family Leadership Institute developed in partnership with the Nebraska Department of Education and Project ASSETS, plus the Family Safety Plan). Since 2022, the Family Leadership Institute has served 475 participants across four cohorts, with 97% reporting implementation of learned strategies. Geographic delivery extends across Omaha Metro, Nebraska City, Columbus, Schuyler, Fremont, and West Point, with OSHA training also reaching Lexington and Grand Island. The organization has no proprietary technology platform, relying instead on Zoom, Google Forms, and standard email systems for program delivery and engagement.
Revenue is generated entirely through voluntary contributions: tax-deductible monetary donations processed via Stripe, sponsorships of the annual Cafecito with HWC event, and in-kind donations through an Amazon Wishlist. All programs are offered free of charge to community members, and no grants, major donors, or institutional funders are publicly disclosed. The go-to-market approach is community-led, relying on grassroots organizers embedded in local neighborhoods, door-to-door canvassing, and peer-referral networks rather than traditional advertising or paid acquisition channels.
Heartland Workers Center firmographics
Firmographics- Name
- Heartland Workers Center
- Legal name
- Heartland Workers Center
- Website
- https://www.heartlandworkerscenter.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heartland Workers Center is a 501(c)(3) nonprofit in Omaha, Nebraska that delivers workers' rights education, civic engagement programming, and leadership development services to immigrant and underrepresented communities across Nebraska, operating entirely on donations and volunteer-driven community organizing.
- Ownership category
- akta.pro rank
Heartland Workers Center industry classification
Industry- Product category
- Community Services and Nonprofit Advocacy
- NAICS
- Civic and Social Organizations (81341), Social Advocacy Organizations (8133), Educational Support Services (61171)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
- akta.pro secondary industries
- Employment & Job Readiness Support Services (BPAGAEAJ), Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF)
Keywords
Where Heartland Workers Center is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heartland Workers Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: The organization is a 501(c)(3) non-profit that relies on tax-deductible monetary donations from individuals, community members, and supporters. Online donations are accepted via Stripe payment processing.
- Event Sponsorships: Annual event 'Cafecito with HWC' offers sponsorship opportunities where individuals and organizations can sponsor tables or the event to support programs helping participants improve English language proficiency, navigate employment and educational processes, and advocate within different systems.
- In-Kind Donations: Accepts in-kind donations through Amazon Wishlist, allowing supporters to purchase items directly for the organization.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Heartland Workers Center product offering
Product offeringCore offering
Heartland Workers Center is a 501(c)(3) nonprofit that supports immigrant and underrepresented workers, families, and voters in Nebraska through free community programs. Its core offerings include the Health and Safety Training Institute providing OSHA-authorized workplace safety training in Spanish and English, the Family Leadership Institute delivering leadership curriculum via Zoom, civic engagement programs (I Vote For My Family and Becoming a Citizen Initiative), and the Family Safety Plan for immigrant families. All programs are offered at no charge to participants and are funded through donations, sponsorships, and in-kind contributions.
Product overview
Heartland Workers Center is a nonprofit organization offering a unified set of community empowerment programs rather than a technology product platform. Its core offerings span three interconnected pillars: Workers Rights (featuring the Health and Safety Training Institute for OSHA training), Civic Engagement (including the I Vote For My Family initiative and Becoming a Citizen Initiative), and Leadership Development (centered on the Family Leadership Institute and Family Safety Plan). All programs work together to build collective power among immigrant and underrepresented workers and families in the Omaha Metro Area and across Nebraska.
Differentiator
Problem solved
Functional benefit
Brands
- Health and Safety Training Institute (HSTI): Training institute ensuring employers and employees understand regulations while developing knowledge and skills needed for workplace safety.
- Family Leadership Institute (FLI)
- I Vote for My Family
- Becoming a Citizen Initiative
- Cafecito with HWC
Products and services
- Workers Rights Program Builds collective power among immigrant and underrepresented workers through training, advocacy, and organizing to improve workplace conditions and labor policy.
- Health and Safety Training Institute (HSTI) Provides OSHA-authorized training in Spanish and English to ensure employers and employees understand workplace safety regulations and develop necessary safety skills, delivered in-person across multiple Nebraska cities including Omaha, Fremont, Lexington, Grand Island, and Columbus.
- Civic Engagement Program Activates underrepresented voices through voter registration, Get Out The Vote initiatives, and education on engaging with elected officials and the electoral process.
- I Vote For My Family Nonpartisan initiative promoting civic participation and education, providing voter registration, polling place information, and early voting assistance for underrepresented voters in Nebraska.
- Becoming a Citizen Initiative Provides resources and guidance for eligible community members to navigate the naturalization process, including application assistance, interview preparation, and civic education.
- Leadership Development Program Develops community leaders through training, mentorship, and Core Teams to advocate for their interests and engage publicly to build collective power for change.
- Family Leadership Institute (FLI) Comprehensive educational curriculum in Spanish and English, delivered via Zoom, equipping families with knowledge and tools to guide children toward success in school and life.
- Family Safety Plan Presentation initiative providing immigrant families with practical tools, resources, and emotional support strategies to prepare for potential immigration enforcement actions.
Quantifiable outcome
- 475 participants served through FLI program across 4 cohorts since 2022
- +2 more outcomes
Companies that use Heartland Workers Center
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Heartland Workers Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heartland Workers Center partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Nebraska Department of EducationcoreCollaborative partnership with Nebraska Department of Education to introduce and implement the Family Leadership Institute (FLI) curriculum statewide. This partnership provides the educational framework and legitimacy for HWC's flagship leadership development program.
- Project ASSETScorePartner in the development and delivery of the Family Leadership Institute curriculum since 2022. Project ASSETS contributes expertise to the comprehensive educational framework designed to equip families with knowledge and tools for guiding children toward success.
- Consuelo Castillo KickbushminorNationally recognized community leader, international speaker, and founder of Educational Achievement Services, Inc. Serves as the main facilitator for Family Leadership Institute graduation ceremonies, bringing high-profile expertise and credibility to program completion events.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
Heartland Workers Center competitors and assessment
Company assessmentDirect peers
- National Day Laborer Organizing Network (NDLON): National network of day-laborer and immigrant worker organizations that combine workers' rights education, leadership development, and civic engagement — closely mirroring HWC's three-pillar model, but at a national federated scale.
- Make the Road New York: Member-led organization delivering immigrant legal services, workers' rights organizing, civic participation, and adult education. Directly comparable in combining workers' rights + citizenship/naturalization + leadership development for immigrant communities.
- Coalition of Immokalee Workers: Worker-led community organization focused on farmworker rights, wage protection, and workplace safety in agriculture. Directly comparable to HWC's workers' rights and OSHA-safety training orientation for low-wage, predominantly immigrant workers.
- Workers Defense Project: Texas-based nonprofit that organizes construction workers, provides OSHA safety training, and develops immigrant community leaders. Comparable to HWC in bundling worker safety training with leadership development and civic engagement.
- Centro de los Derechos del Migrante: National migrant worker rights organization providing legal support, wage recovery, and worker education. Directly comparable to HWC's workers' rights and Know Your Rights programming for immigrant and underrepresented workers.
- Casa de Esperanza: National community-based organization mobilizing Latino immigrant communities through leadership development, domestic violence support, and civic engagement. Comparable to HWC's family leadership and civic participation pillars.
- Restaurant Opportunities Center (ROC) United / Restaurant Workers United: Restaurant worker advocacy and training organization focused on wages, safety, and leadership development for low-wage immigrant-heavy workforces. Comparable to HWC's sector-specific OSHA training and leadership pipeline.
Regional players
- Nebraska Appleseed: Nebraska-based advocacy and policy organization addressing poverty, immigration, and workers' rights. Comparable as a Nebraska-rooted peer operating in overlapping issue areas (immigrant rights, civic engagement, economic justice).
- Justice For Our Neighbors Nebraska: Nebraska-based nonprofit providing free and low-cost immigration legal services, including naturalization support. Directly comparable to HWC's Becoming a Citizen Initiative and immigrant family services.
Broad incumbents
- Interfaith Worker Justice: National network of worker centers and faith-based groups advancing workers' rights through education, organizing, and policy advocacy. Comparable to HWC's worker-center model and Know Your Rights curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Heartland Workers Center social profiles
Digital presenceHeartland Workers Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland Workers Center leadership team
Management profileNumber of profiles
Profiles1 record
Heartland Workers Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland Workers Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland Workers Center
What does Heartland Workers Center do?
Heartland Workers Center is a 501(c)(3) nonprofit that supports immigrant and underrepresented workers, families, and voters in Nebraska through free community programs. Its core offerings include the Health and Safety Training Institute providing OSHA-authorized workplace safety training in Spanish and English, the Family Leadership Institute delivering leadership curriculum via Zoom, civic engagement programs (I Vote For My Family and Becoming a Citizen Initiative), and the Family Safety Plan for immigrant families. All programs are offered at no charge to participants and are funded through donations, sponsorships, and in-kind contributions.
Is Heartland Workers Center a public or private company?
Heartland Workers Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Heartland Workers Center founded?
Heartland Workers Center was founded in 2009. It employs 11 to 50 people.
Where is Heartland Workers Center based?
Heartland Workers Center is headquartered in Omaha, United States, in the North America region.
How does Heartland Workers Center make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are event Sponsorships and in-Kind Donations.
Who are Heartland Workers Center's main competitors?
Direct peers on record are National Day Laborer Organizing Network (NDLON), Make the Road New York, Coalition of Immokalee Workers, Workers Defense Project, Centro de los Derechos del Migrante, Casa de Esperanza and Restaurant Opportunities Center (ROC) United / Restaurant Workers United. Regional players are Nebraska Appleseed and Justice For Our Neighbors Nebraska. Interfaith Worker Justice is listed as a broad incumbent.
Does Heartland Workers Center have an API?
No public API is recorded for Heartland Workers Center.
What industry is Heartland Workers Center in?
Heartland Workers Center's product category is Community Services and Nonprofit Advocacy. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services, with a secondary code of BPAGAEAJ, Employment & Job Readiness Support Services. Its NAICS code is 81341 and its SIC code is 8300.