Our Town Magazine

Name

Our Town Magazine

Legal name

Our Town Magazine

Website

https://ourtownmag.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local Print Advertising

NAICS

Periodical Publishers (513120), Direct Mail Advertising (54186), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Local print advertising
• Direct mail marketing
• Community magazine advertising
• Advertising design services
• Geographic ad zones

Headquarters

HQ city

Millville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Print Advertising: Revenue generated from selling advertising space in the printed magazine distributed to homes across Cumberland, Gloucester, and Salem Counties. Ad sizes include quarter-page, half-page, and full-page formats with upsell opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Our Town Magazine publishes a full-color local advertising magazine delivered via direct mail to over 45,000 homes across three zones in Cumberland, Gloucester, and Salem Counties in South Jersey. The publication is also viewable online through a digital flipbook platform. The company sells advertising space to local small and medium businesses, providing free ad layout, design, and marketing consultation as part of the sales process.

Product overview

Our Town Magazine is a local community advertising magazine published as a high-impact, professionally designed print publication delivered via U.S. Postal Service to over 45,000 homes across three zones (Cumberland, Gloucester, and Salem Counties). The core product is the magazine itself, which is also viewable as an electronic page-turning flipbook format. The company offers complementary services including advertising zones for geographic targeting, professional ad design services, Business Spotlight features, and promotional programs such as ad upsizing incentives. The magazine's primary value proposition is local advertising reach with professional design support.

Differentiator

Problem solved

Functional benefit

Products and services

• Our Town Magazine (Print & Digital Flipbook) A full-color local community advertising magazine delivered via U.S. Postal Service direct mail to more than 45,000 homes across three zones in Cumberland, Gloucester, and Salem Counties (NJ), and also viewable online via a digital page-turning flipbook. Sold to local businesses as the vehicle for placing print advertisements targeting local residents.
• Advertising Zones

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Yelp: Yelp is a leading digital local-business advertising platform serving SMBs nationwide. It competes with Our Town for the same local SMB advertising wallet, but via search and display rather than direct mail.
• Hibu (formerly Yellow Book / DEX One): Hibu is a large incumbent provider of digital and traditional marketing services to SMBs, including print directories and direct-mail products. It competes with Our Town for the same SMB advertiser budget, but at significantly greater scale and across more channels.
• Google Local Services Ads: Google Local Services Ads is a major platform connecting local service SMBs (roofing, home services, etc. — the exact customer types Our Town serves) with nearby consumers, competing for the same SMB ad budgets digitally.
• Meta (Facebook) Local Ads: Meta's Facebook and Instagram platforms offer hyper-local paid advertising to SMBs targeting the same household-level geographies Our Town reaches via direct mail, but with very different delivery mechanics and scale.

Direct peers

• Money Mailer: Money Mailer is a direct-mail advertising franchise that delivers shared-mail advertising pieces to local households on behalf of SMB advertisers. It competes directly with Our Town in the local direct-mail advertising category.
• Lifestyle Publications: Lifestyle Publications is a franchise network that produces locally-themed lifestyle magazines distributed free to households, monetized through SMB advertising — almost identical in product, audience, and business model to Our Town Magazine.
• American Hometown Media: American Hometown Media publishes community-focused advertising magazines delivered via direct mail to households in defined local markets, monetized through SMB display ads — a direct analog of Our Town's operating model.
• Valpak: Valpak is a well-known direct-mail advertising company that sends coupon/advertising envelopes to residential households. Like Our Town Magazine, it sells advertising space targeted at local SMBs and is delivered via USPS to defined geographic zones.
• Town Square Publications: Town Square Publications produces community lifestyle magazines distributed to local households via direct mail, with revenue from SMB display advertising. The model, scale, and customer base closely mirror Our Town Magazine.
• Hyland Publications / Welcome Wagon: Hyland Publications operates community-newcomer and direct-mail advertising programs connecting local SMBs with residents in defined geographies, comparable in distribution and SMB advertiser focus to Our Town Magazine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/otmagazines
• Facebookfacebook.com/OurTownMag
• LinkedInlinkedin.com/company/our-town-marketing
• Pinterestpinterest.com/ourtownmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Town Magazine