Our Town Magazine
- Company typePrivate
- Founded2010
- HeadquartersMillville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Our Town Magazine firmographics
Firmographics- Name
- Our Town Magazine
- Legal name
- Our Town Magazine
- Website
- https://ourtownmag.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Our Town Magazine industry classification
Industry- Product category
- Local Print Advertising
- NAICS
- Periodical Publishers (513120), Direct Mail Advertising (54186), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Our Town Magazine is headquartered
LocationHeadquarters
- HQ city
- Millville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Our Town Magazine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Print Advertising: Revenue generated from selling advertising space in the printed magazine distributed to homes across Cumberland, Gloucester, and Salem Counties. Ad sizes include quarter-page, half-page, and full-page formats with upsell opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advertising space sold by size tier with zone-based distribution |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Our Town Magazine product offering
Product offeringCore offering
Our Town Magazine publishes a full-color local advertising magazine delivered via direct mail to over 45,000 homes across three zones in Cumberland, Gloucester, and Salem Counties in South Jersey. The publication is also viewable online through a digital flipbook platform. The company sells advertising space to local small and medium businesses, providing free ad layout, design, and marketing consultation as part of the sales process.
Product overview
Our Town Magazine is a local community advertising magazine published as a high-impact, professionally designed print publication delivered via U.S. Postal Service to over 45,000 homes across three zones (Cumberland, Gloucester, and Salem Counties). The core product is the magazine itself, which is also viewable as an electronic page-turning flipbook format. The company offers complementary services including advertising zones for geographic targeting, professional ad design services, Business Spotlight features, and promotional programs such as ad upsizing incentives. The magazine's primary value proposition is local advertising reach with professional design support.
Differentiator
Problem solved
Functional benefit
Products and services
- Our Town Magazine (Print & Digital Flipbook) A full-color local community advertising magazine delivered via U.S. Postal Service direct mail to more than 45,000 homes across three zones in Cumberland, Gloucester, and Salem Counties (NJ), and also viewable online via a digital page-turning flipbook. Sold to local businesses as the vehicle for placing print advertisements targeting local residents.
- Advertising Zones
Companies that use Our Town Magazine
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Our Town Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Our Town Magazine partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Our Town Magazine competitors and assessment
Company assessmentBroad incumbents
- Yelp: Yelp is a leading digital local-business advertising platform serving SMBs nationwide. It competes with Our Town for the same local SMB advertising wallet, but via search and display rather than direct mail.
- Hibu (formerly Yellow Book / DEX One): Hibu is a large incumbent provider of digital and traditional marketing services to SMBs, including print directories and direct-mail products. It competes with Our Town for the same SMB advertiser budget, but at significantly greater scale and across more channels.
- Google Local Services Ads: Google Local Services Ads is a major platform connecting local service SMBs (roofing, home services, etc. — the exact customer types Our Town serves) with nearby consumers, competing for the same SMB ad budgets digitally.
- Meta (Facebook) Local Ads: Meta's Facebook and Instagram platforms offer hyper-local paid advertising to SMBs targeting the same household-level geographies Our Town reaches via direct mail, but with very different delivery mechanics and scale.
Direct peers
- Money Mailer: Money Mailer is a direct-mail advertising franchise that delivers shared-mail advertising pieces to local households on behalf of SMB advertisers. It competes directly with Our Town in the local direct-mail advertising category.
- Lifestyle Publications: Lifestyle Publications is a franchise network that produces locally-themed lifestyle magazines distributed free to households, monetized through SMB advertising — almost identical in product, audience, and business model to Our Town Magazine.
- American Hometown Media: American Hometown Media publishes community-focused advertising magazines delivered via direct mail to households in defined local markets, monetized through SMB display ads — a direct analog of Our Town's operating model.
- Valpak: Valpak is a well-known direct-mail advertising company that sends coupon/advertising envelopes to residential households. Like Our Town Magazine, it sells advertising space targeted at local SMBs and is delivered via USPS to defined geographic zones.
- Town Square Publications: Town Square Publications produces community lifestyle magazines distributed to local households via direct mail, with revenue from SMB display advertising. The model, scale, and customer base closely mirror Our Town Magazine.
- Hyland Publications / Welcome Wagon: Hyland Publications operates community-newcomer and direct-mail advertising programs connecting local SMBs with residents in defined geographies, comparable in distribution and SMB advertiser focus to Our Town Magazine.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Our Town Magazine social profiles
Digital presenceOur Town Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Our Town Magazine leadership team
Management profileNumber of profiles
Profiles6 records
Our Town Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Our Town Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Our Town Magazine
What does Our Town Magazine do?
Our Town Magazine publishes a full-color local advertising magazine delivered via direct mail to over 45,000 homes across three zones in Cumberland, Gloucester, and Salem Counties in South Jersey. The publication is also viewable online through a digital flipbook platform. The company sells advertising space to local small and medium businesses, providing free ad layout, design, and marketing consultation as part of the sales process.
Is Our Town Magazine a public or private company?
Our Town Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Our Town Magazine founded?
Our Town Magazine was founded in 2010. It employs 1 to 10 people.
Where is Our Town Magazine based?
Our Town Magazine is headquartered in Millville, United States, in the North America region.
How does Our Town Magazine make money?
One revenue line is on record: print Advertising.
Who are Our Town Magazine's main competitors?
Broad incumbents on record are Yelp, Hibu (formerly Yellow Book / DEX One), Google Local Services Ads and Meta (Facebook) Local Ads. Direct peers are Money Mailer, Lifestyle Publications, American Hometown Media, Valpak, Town Square Publications and Hyland Publications / Welcome Wagon.
Does Our Town Magazine have an API?
No public API is recorded for Our Town Magazine.
What industry is Our Town Magazine in?
Our Town Magazine's product category is Local Print Advertising. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120 and its SIC code is 2721.