Senior Services
Senior Services is a three-REALTOR team in Edina, Minnesota affiliated with Edina Realty, specializing in residential real estate brokerage and bundled transition services for clients aged 50 and older.
- Company typePrivate
- Founded1993
- HeadquartersEdina, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Senior Services does
Senior Services is a specialized residential real estate brokerage serving clients aged 50 and older, operating out of Edina, Minnesota under the legal entity On Beat, LLC and doing business as Senior Services Edina Realty. The firm is a three-agent team led by founder Ted Field and affiliated with the broader Edina Realty brokerage network, which provides MLS access, compliance, and back-office infrastructure. Field's background as former President and COO of a large senior housing complex anchors the team's positioning around the unique housing needs of downsizing, transitioning, and estate-managing seniors.
The service offering is anchored by the proprietary "Senior Services Solutions Program," a bundled package that combines traditional buy/sell representation with home preparation guidance, moving coordination, and estate-clearing support. Recent product extensions include a "Quick Buy" streamlined cash-offer service and downloadable educational guides on senior real estate topics. Marketing and customer acquisition run through local newspaper, magazine, Facebook, and YouTube channels, supplemented by word-of-mouth and referral relationships with estate attorneys, financial planners, and senior living communities.
Revenue is generated on a transaction-commission basis, with commissions split among individual agents, the team entity, and Edina Realty according to standard industry arrangements. The team does not operate proprietary technology, and no AI/ML capabilities are disclosed. Over a 36-year operating history, Senior Services has served hundreds of senior clients, building a niche local brand rather than pursuing geographic or segment expansion.
Senior Services firmographics
Firmographics- Name
- Senior Services
- Legal name
- On Beat, LLC
- Website
- https://seniorservices.net
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Senior Services is a three-REALTOR team in Edina, Minnesota affiliated with Edina Realty, specializing in residential real estate brokerage and bundled transition services for clients aged 50 and older.
- Ownership category
- akta.pro rank
Senior Services industry classification
Industry- Product category
- Senior Real Estate Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
- akta.pro secondary industry
- Senior Move Management (HSAFAFAD)
Keywords
Where Senior Services is headquartered
LocationHeadquarters
- HQ city
- Edina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senior Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Real Estate Commission: Traditional real estate transaction commissions on home sales and purchases. Agents represent buyers and sellers through the complete transaction lifecycle from initial consultation through closing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Senior Services product offering
Product offeringCore offering
Senior Services provides specialized real estate brokerage services for seniors (50+) and their families, helping them buy, sell, and transition between homes in later life stages. The firm's core offering is the Senior Services Solutions Program, a proprietary system developed over 36 years that combines full-service real estate representation with coordinated support services including housing recommendations, property preparation, elder law attorney referrals, handyman services, estate sales, and donation coordination.
Product overview
Senior Services is a senior real estate services company operating under the Edina Realty brand, offering a unified service model centered on the Senior Services Solutions Program. The core offering includes specialized selling and buying services for seniors, complemented by downloadable resource guides (the Ultimate Guide to Selling Your Home and Go-To Guide For Buying A Home) and a Quick Buy service option. The company provides coordinated support working with trusted third-party resources to address every detail of senior transitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Services Solutions Program A specialized system developed over 36 years for seniors undergoing the moving process, providing housing recommendations, property preparation for market, and full-service selling support. Designed to reduce stress and uncertainty by coordinating every detail of senior home transitions, including referrals to elder law attorneys, handyman services, professional organizing, estate sales, and donation coordination.
- Selling Your Home Full-service real estate assistance for seniors, including property assessment, market preparation, custom marketing plans based on client timelines, and coordination with trusted third-party resources for the entire selling process. The home is not marketed until the client determines where and when they will move.
- Quick Buy A service offering for senior clients looking to purchase homes quickly, with dedicated agent support to expedite the buying process.
Companies that use Senior Services
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
Senior Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Edina RealtycoreSenior Services operates as a specialized team under the Edina Realty brokerage brand. They leverage Edina Realty's infrastructure, MLS listings access, and established market presence while providing specialized senior real estate services. The relationship allows them to serve clients across the Edina/ Minneapolis-St. Paul metro area.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Senior Services competitors and assessment
Company assessmentOthers
- Edina Realty: Parent brokerage of Senior Services, providing MLS access, branding, and administrative support. Listed here because of the structural channel-partner relationship rather than as a direct competitor.
Broad incumbents
- A Place for Mom: Large senior-living advisory and referral platform that also connects families with real estate and downsizing resources. Overlaps with Senior Services in the senior transition funnel, though anchored in placement rather than brokerage.
- Compass: Large technology-enabled residential real estate brokerage with a national network of agents serving seniors and downsizers. Comparable customer base and product, with significantly greater scale and digital infrastructure.
- Coldwell Banker Realty: National residential real estate brokerage that fields agents with SRES and other senior-focused designations. Direct overlap in serving senior buyers and sellers, though as part of a much larger national brand.
- Sotheby's International Realty: Luxury-leaning national brokerage whose agents frequently serve affluent senior downsizers. Comparable end-client demographic, with stronger brand positioning at the high end of the market Senior Services also serves.
- Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with many SRES-certified agents serving senior clients. Comparable in serving 50+ buyers and sellers, though not specialized to the senior segment.
- Berkshire Hathaway HomeServices: National residential brokerage brand with a wide agent network, including senior-focused specialists. Overlaps with Senior Services in serving older downsizers and estate-sale transactions.
Direct peers
- Caring Transitions: National franchise specializing in senior move management, downsizing, estate sales, and relocation services. Highly comparable in the move-coordination and decluttering side of Senior Services' offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Senior Services social profiles
Digital presenceSenior Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Services leadership team
Management profileNumber of profiles
Profiles3 records
Senior Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Services
What does Senior Services do?
Senior Services provides specialized real estate brokerage services for seniors (50+) and their families, helping them buy, sell, and transition between homes in later life stages. The firm's core offering is the Senior Services Solutions Program, a proprietary system developed over 36 years that combines full-service real estate representation with coordinated support services including housing recommendations, property preparation, elder law attorney referrals, handyman services, estate sales, and donation coordination.
Is Senior Services a public or private company?
Senior Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Services founded?
Senior Services was founded in 1993. It employs 1 to 10 people.
Where is Senior Services based?
Senior Services is headquartered in Edina, United States, in the North America region.
How does Senior Services make money?
One revenue line is on record: real Estate Commission.
Who are Senior Services's main competitors?
Edina Realty is listed as an others. Broad incumbents are A Place for Mom, Compass, Coldwell Banker Realty, Sotheby's International Realty, Keller Williams Realty and Berkshire Hathaway HomeServices. Caring Transitions is listed as a direct peer.
Does Senior Services have an API?
No public API is recorded for Senior Services.
What industry is Senior Services in?
Senior Services's product category is Senior Real Estate Services. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage, with a secondary code of HSAFAFAD, Senior Move Management. Its NAICS code is 624120 and its SIC code is 6531.