Vogele

What Vogele does

Vögele GmbH is a privately held German specialist distributor and manufacturer-independent supplier of steel furniture and industrial/commercial fit-out equipment, headquartered at Memmelers Wiese 7, Pfullingen, Germany. Founded in 1996 as a planning office and incorporated as a GmbH in 2007, the company has operated as a Meisterbetrieb (Master Craftsman business) for over 28 years and sells primarily through three B2B e-commerce properties — stahlschrank.com, spinde.de, and wc-trennwand.com — supplemented by a physical showroom in Pfullingen and Germany-wide delivery on EXW terms with an optional professional assembly service.

The product portfolio is anchored on Stahlschrank (steel cabinets) and spans tool cabinets, drawer cabinets, sliding-door cabinets, steel shelving systems, metal and wooden/HPL lockers, cloakroom benches, toilet partitions, desks and chairs, fire brigade lockers, and a complementary range of sports, cleaning, and dormitory furnishings. Differentiated technical lines include Li-Ion battery charging/storage safety cabinets certified to VDMA 24994 and GS standards with 90-minute fire protection, fire-protection document cabinets rated to EN 15659 (30 and 90 minutes), EN 14450 Grade S1 burglary protection, WHG §19-compliant environmental cabinets for water-hazardous substance storage, and heavy-duty shelving with bay loads up to 3,000 kg. The same range of proprietary sub-brands (ECO firefighter series, Typ21, ClassicPLUS, CF Pro, Z-Spind, Lignum, Feuerschutzschrank PRO, Putz-Willy) covers fine niche segments across municipal, industrial, hospitality, and emergency-services buyers.

Vögele operates a sales-led B2B go-to-market targeting industry, trade, craft, commerce, government, and public institutions. Revenue is generated primarily through one-time product sales (unit pricing, with action prices starting at roughly €126 for entry-level lockers and €199 for steel cabinets) augmented by an optional Montageservice installation/assembly revenue stream. Customer segments are diversified across manufacturing and industrial buyers, municipalities and government agencies (fire departments, THW, DRK, Johanniter, Bergwacht), dormitory/accommodation facilities, hospitality and wellness operators, and office/archive users. Co-led by founder Franc Vögele and Daniela Brazel (joined August 2023), the company runs Germany-centric operations with international online sales enabled through portals launched in 2010; it has no disclosed investors, parent company, or external funding.

Name

Vogele

Legal name

Vögele GmbH

Website

https://stahlschrank.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Vögele GmbH is a German B2B specialist distributor of steel cabinets, lockers, shelving, and regulatory-certified safety furniture (fire protection, Li-Ion, WHG) serving industry, government, fire and rescue services, accommodations, and hospitality customers via stahlschrank.com, spinde.de, and a Pfullingen showroom.

Ownership category

akta.pro rank

Product category

Industrial Steel Furniture and Storage Equipment

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Furniture and Related Product Manufacturing (337)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Garage, Basement, Attic & Utility Storage Systems (Non-Construction) (HSAFAHAC)

akta.pro secondary industries

Shelving & Racking Retail (Wall, Freestanding, Garage/Utility) (CRAIAJAB), Tool & Hardware Organization (Workbench, Pegboard, Fasteners) (HSAFADAD), Closet Systems & Storage Installation (closet organizers, wall racks) (HSAGAHAD)

Keywords

• Steel cabinets industrial
• Metal lockers workplace
• Fire protection cabinets
• Workshop storage solutions
• Lithium battery safety cabinets

Headquarters

HQ city

Pfullingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Steel Cabinets and Storage Systems: One-time sale of steel cabinets, lockers, workshop equipment, fire protection cabinets, and related furniture products. Revenue generated from B2B customers in industry, trade, public sector, and institutions. Prices range from approximately 126 EUR for basic lockers to 199+ EUR for steel cabinets (AKTION prices).
2. Optional Assembly/Installation Services: Optional full-service offering including delivery to usage location and professional assembly/installation of furniture systems, providing additional revenue from B2B customers requiring complete solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vögele GmbH manufactures, distributes, and installs a comprehensive portfolio of steel furniture and industrial-grade storage equipment for B2B customers in Germany — including steel cabinets (Stahlschränke), tool cabinets, drawer cabinets, sliding-door cabinets, metal and HPL wooden lockers, environmental cabinets (WHG §19), fire protection cabinets (F90/Type 90 to EN 15659), Li-ion battery charging/storage cabinets (VDMA 24994), and complementary operational/social-room equipment such as cloakroom benches and toilet partitions. Sales are conducted primarily through the company's own e-commerce platforms (stahlschrank.com, spinde.de) and showroom, with Germany-wide EXW delivery and optional assembly service.

Product overview

Vögele GmbH operates B2B e-commerce platforms (stahlschrank.com and spinde.de) offering a comprehensive portfolio of steel furniture and industrial/storage equipment. The product portfolio centers on Stahlschrank (steel cabinets) as the core product line, supplemented by specialized variants including Werkzeugschrank (tool cabinets), Schubladenschrank (drawer cabinets), Schiebetürenschrank (sliding door cabinets), and various purpose-built cabinets for specific applications. The offering extends to Spinde (lockers) in both metal and wood/HPL materials, Garderobenbänke (cloakroom benches), WC-Trennwände (toilet partitions), Stahlregale (shelving systems), and complementary furniture. Key specialized categories include Akku Ladeschrank (Li-Ion battery charging/fire protection cabinets with Type 90 certification), Feuerschutzschrank (fire protection cabinets with 30/90 minute ratings), Umweltschrank (environmental/chemical storage per WHG regulations), and Feuerwehrspind (fire brigade lockers). The company positions itself as a specialist in Betriebsausstattung (industrial equipment) and Sozialraumausstattung (social room equipment) for businesses, public institutions, and commercial customers across Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Typ21: Steel locker model with compartment widths of 25cm and 40cm, available in various configurations
• ClassicPLUS
• CF Pro
• Z-Spind
• Lignum
• ECO Serie
• Putz-Willy
• Feuerwehrspind
• Feuerschutzschrank PRO
• Li-Ion Akku Ladeschrank
• Max
• Jumbo

Products and services

• Stahlschrank (Steel Cabinet) Standard steel cabinets for workshops, warehouses, archives, and offices, available with hinged, sliding, or viewing-window doors and configurable shelf layouts. Heavy-duty variants support shelf loads up to 700 kg. Targeted at industrial, commercial, and institutional B2B buyers.
• Werkzeugschrank (Tool Cabinet) Robust steel tool cabinets for organized storage of tools, equipment, and materials in workshops. Available with drawers, bins, or combination configurations for varying workshop needs. Targeted at craft, trade, and industrial B2B buyers.
• Schubladenschrank (Drawer Cabinet) Steel drawer cabinets for workshop and industry use, with full-extension drawers, anti-tilt locks, optional wheels, and customizable configurations for small parts, tools, and materials.
• Schiebetürenschrank (Sliding-Door Cabinet) Space-saving steel cabinets with sliding doors that eliminate the swing clearance of hinged doors, available in heights from 75 to 195 cm for tight workshop, storage, and office spaces.
• Akku Ladeschrank (Li-Ion) / Batterieschrank Certified fire-protection cabinets (Type 90, F90) for safe storage and charging of lithium-ion batteries, with integrated sockets, optional smoke detectors, and thermal-runaway protection for industrial and commercial use.
• Magazinschrank (Storage Cabinet with Bins) Steel cabinets equipped with transparent storage bins for organized storage of small parts, spare parts, and C-parts in workshops, warehouses, laboratories, and manufacturing environments.
• Umweltschrank / Pflanzenschutzschrank (Environmental Cabinet) Steel cabinets for storing water-hazardous substances such as oils, greases, and plant protection products in compliance with the German Water Management Act (WHG) §19, featuring integrated collection trays to prevent environmental contamination.
• Feuerschutzschrank / Dokumentenschrank (Fire Protection / Document Cabinet) Fire-protected steel cabinets for safe storage of sensitive documents and data carriers, with 30- or 90-minute fire protection ratings (F90 to EN 15659), integrated file frames, and EN 14450 S1 burglary protection grades for office and industrial use.
• Büroschrank / Aktenschrank (Office / Archive Cabinet) Metal office and archive cabinets in durable steel construction with attractive fronts (steel, wood, roller shutter, or glass), designed for longevity and relocation capability in offices and administrative environments.
• Hängeregisterschrank (Hanging File Cabinet) Steel cabinets designed for hanging files and folders in DIN A3 and A4 formats, with smooth-running rails, extraction stops, and stability for organized document storage in offices and practices.
• Karteischrank (Card Index Cabinet) Steel card index cabinet systems for structured storage of index cards in DIN A3, A4, A5, and A6 formats, available in 60 cm or 43.5 cm depth, with steel or wood-decor fronts.
• Flachablageschrank / Planschrank / Zeichnungsschrank (Flat File Cabinet) Flat file and plan storage cabinets for DIN A4, A1, and A0 materials — papers, posters, drawings, graphics, and sample collections — with extraction-stop and self-closing drawers.
• Stahlregale / Regal Systeme (Steel Shelving Systems) Steel shelving systems in bolt-together or knock-down configurations including universal, file, heavy-duty, and wide-span shelving, with shelf load capacities from 50 kg to 500 kg and maximum bay loads up to 3000 kg.
• Spinde aus Metall (Metal Lockers) Steel lockers from functional/economical models to premium variants, with full or half doors, black/white separation for street and work clothing, and multiple locking systems. Targeted at businesses, public institutions, and worker-changing facilities.
• Spinde aus Holz / HPL (Wooden / HPL Lockers) Premium wooden lockers crafted from melamine-coated solid chipboard or HPL solid core panels, designed for high aesthetic demands in swimming pools, medical, wellness, and fitness wet-room environments with Schreiner (joiner) craftsmanship.
• Spinde schnell lieferbar (Quick-Ship Lockers) Subset of metal lockers held in inventory for fast delivery to commercial customers with time-sensitive needs.
• Schliessfachschrank / Fächerschrank (Locker/Cabinet Systems) Lockable compartment cabinets in metal, wood, or HPL wet-room configurations with 2 to 11 compartments, suitable for storing bags, valuables, motorcycle helmets, and small items, with mechanical or electronic locking options.
• Offene Garderoben (Open Cloakrooms with Valuables Compartments) Open cloakroom stations with integrated valuables compartments for industrial, sports, educational, and public-facility changing areas.
• Garderobenbänke / Sitzbänke (Cloakroom/Sitting Benches) Steel-frame changing-room and sitting benches in single- or double-sided configurations with hardwood, plastic, or HPL seating surfaces, optional shoe racks and hook strips for industrial, leisure, and medical facilities.
• Feuerwehrspind (Fire Brigade Locker) Steel fire brigade lockers with open compartments for quick access, helmet holders, valuables compartments, and standard RAL 3000 fire-red coating, targeted at professional fire departments, volunteer fire services, THW, and rescue services.
• Ballschrank / Sportschrank (Sports Storage Cabinet) Steel sports equipment cabinets with specialized shelves featuring front rollers to prevent balls from rolling out, customizable with modules for tires, ropes, clubs, and poles in schools, clubs, and sports facilities.
• Mehrzweckschrank / Putzschrank (Multi-Purpose / Cleaning Cabinet) Versatile multi-purpose and cleaning supply cabinets (including 'Putz-Willy') for janitorial supplies, brooms, or laundry, with ventilation slots and various widths for flexible use in businesses, dormitories, and accommodations.
• Tische und Stühle (Tables and Chairs) Furniture including modern office swivel chairs, stackable wooden or plastic chairs, and a selection of tables for offices, workshops, and social rooms, complementing the steel cabinet and locker product lines.
• WC-Trennwände (Toilet Partitions) Sanitary and toilet partition systems for commercial, public, hotel, medical, and educational facilities in multiple systems (A30, HS5, G13, S30) for dry and wet areas, including glass partitions and child-friendly configurations.
• Wohnheim & Container Einrichtung (Dormitory & Container Furnishing) Dormitory and container furnishing bundle for high-occupancy residential facilities, including steel wardrobes/lockers, metal bunk beds, tables and chairs, mattresses, and bed accessories.
• Optional Assembly / Installation Service (Montageservice) Optional full-service offering including delivery to usage location and professional assembly/installation of purchased furniture systems, sold to B2B customers requiring turnkey solutions.

Quantifiable outcome

• Heavy-duty cabinets with shelf load capacity up to 700kg
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• C+P Möbel: German manufacturer of steel lockers (Spinde), cloakroom systems, and office furniture — direct overlap in metal lockers, changing-room benches, and B2B/institutional buyers.
• Hammerbacher: German manufacturer of office furniture including steel office cabinets and archive storage — overlapping catalogue for office/segment B2B customers.
• META-Regalbau: German manufacturer of shelving systems (Fachbodenregale, Weitspannregale) — overlapping steel shelving and storage product lines serving German B2B customers.
• Lista: Swiss-headquartered manufacturer of steel cabinets, workbenches, tool storage, and industrial shelving — direct competitor in steel workshop furniture sold to German and European B2B customers.
• Schaefer Group: German manufacturer of shelving and storage systems (Palettenregale, Fachbodenregale) — overlapping product lines in shelving and storage furniture for industrial and commercial customers.
• Bott: UK/German manufacturer of vehicle racking, workshop equipment, and steel storage systems — overlapping product portfolio (workshop cabinets, tool storage) and shared B2B industrial customer base in Germany.
• Bedrunka+Hirth: German manufacturer of workshop equipment, tool cabinets, and industrial workstations — direct competitor in steel workshop and tool storage furniture for German industrial buyers.
• Mauser (Mauser Group / Mauser Möbel): German manufacturer of industrial and office steel furniture — overlapping offering in steel cabinets, office/archive storage, and B2B sales.

Broad incumbents

• Kesseböhmer: Large German manufacturer of furniture fittings and storage solutions — broader portfolio but overlapping institutional/B2B storage and organizational furniture segments.

Emerging players

• Treston: Finnish manufacturer of industrial workstations, cabinets, and ESD storage — competes in the European B2B market with workshop/industrial steel furniture similar to Vögele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogele