Radio Proglas

What Radio Proglas does

Radio Proglas is a non-commercial, listener-funded Christian radio station headquartered in Brno, Czech Republic, founded in 1995. It operates as one of only two dedicated Christian radio stations in the country and broadcasts 24 hours per day, seven days per week, across FM (16 transmitters), DAB+, DVB-T/T2, satellite, internet streaming, and cable platforms. Programming is 94% originally produced, covering religious, educational, cultural, and family-oriented content serving Czech Christian communities and broader family-audience segments.

The station is governed by three co-managing directors (Holík, Vojtěch, Tesař) with equal voting rights and supported by institutional partnerships with the Czech Bishops' Conference (ČBK), the Conference of European Radio Churches (CERC), Vatican Radio, and Trans World Radio (TWR). It maintains a workforce of 43 full-time staff, 40 external collaborators, and a volunteer base of 1,200-1,220 occasional contributors, enabling high original-content output at donation-funded economics.

The business model is non-commercial and donation-driven, with no advertising revenue. Annual donation income of approximately CZK 33 million (roughly USD 1.4M) is sourced from approximately 20,311 members of the Klub přátel (Club of Friends) plus around 5,000 additional contributors, at an average donation of approximately CZK 1,300. The station operates a subsidiary, Slyš.to, an audiobook publishing venture launched in November 2019, extending the brand into adjacent audio content verticals. Recognition includes awards from the Czech Government Committee for Persons with Disabilities for accessible programming.

Name

Radio Proglas

Legal name

RADIO PROGLAS s.r.o.

Website

https://proglas.cz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Proglas is a non-commercial, listener-funded Christian radio station in the Czech Republic, broadcasting 24/7 via FM, DAB+, satellite, and internet to Czech Christian and family audiences through 94% original programming.

Ownership category

akta.pro rank

Product category

Religious Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Christian radio broadcasting
• Non-commercial radio
• Family radio programming
• Listener-funded media
• Religious broadcasting service

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Listener Donations: Primary revenue source. Annual donations of approximately CZK 33,000,000 from listeners, averaging CZK 1,300 per donor. Includes one-time donations, regular standing orders, and fundraising campaign contributions.
2. DMS (SMS Donations): Mobile donations via SMS in fixed amounts: 30, 60, 90, 190, 290, or 490 CZK. Also available as recurring monthly 'DMS TRV' subscriptions.
3. Bank Transfers: Direct bank transfers to Nadační fond Radia Proglas, account 4200043003/5500. Includes Darujme.cz platform integration for online payments.
4. E-commerce Sales: E-shop sales of merchandise including calendars, promotional items, CDs, audio books, books, and DAB+ receivers. Prices range from 89 CZK to 300 CZK for various products.
5. Club Membership: Klub přátel Proglasu (Club of Friends) membership with associated benefits. 20,311 members plus 5,000 contributing non-members and organizations.
6. Slyš.to Audio Publishing: Audiobook publishing through subsidiary company Slyš.to. Profits support both the publishing house development and Radio Proglas operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Radio Proglas operates a non-commercial Christian family-oriented radio station broadcasting 24 hours a day, 7 days a week across the Czech Republic via FM (16 transmitters), DAB+ digital radio, DVB-T/T2, satellite (ASTRA 3B), cable, and internet streaming. The station produces 94% original programming and is funded entirely by listener donations, with additional revenue from an e-shop (merchandise, CDs, DAB+ receivers) and its audiobook publishing subsidiary Slyš.to.

Product overview

Radio Proglas operates as a unified radio broadcasting service with several supporting products: its core offering is a Christian-based family radio station broadcasting 24/7 across Czech Republic through multiple platforms (FM, DAB+, DVB-T/T2, satellite, internet). The station is supported by the Slyš.to audio publishing house for audiobook production and sales, an E-shop selling merchandise and DAB+ receivers, an Audio Archive for on-demand listening to past broadcasts, and a weekly eZpravodaj newsletter. The station operates without advertising, relying entirely on listener donations managed through the Nadační fond (Foundation).

Differentiator

Problem solved

Functional benefit

Brands

• Slyš.to: Audio publishing house founded by Radio Proglas for producing and selling audioknihy (audiobooks), with profits supporting radio operations.

Products and services

• Radio Proglas Broadcast Service 24/7 Christian-based family radio station broadcasting without advertising across the Czech Republic through FM, DAB+, DVB-T/T2, satellite, internet, and cable networks. Listeners can access programming live or via online audio archive, with 94% original production.
• Slyš.to Audiobook Publishing Audio publishing house producing and selling audioknihy (audiobooks), with profits supporting both the publishing house development and Radio Proglas operations. Targets listeners of religious and cultural audio content.
• Radio Proglas E-shop

Quantifiable outcome

• 60,000-70,000 listeners in last 7 days
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• CERC (European Conference of Christian Radios)coreStrategic or Co-development Partner · 1 October 2018Radio Proglas is a full member of CERC (Conférence Européenne des Radios Chrétiennes). Editor-in-chief Pavel Mikšů has served as CERC president since October 2018. This membership connects the station with other European Christian radio broadcasters for knowledge sharing and collaboration.
• Charita ČR (Czech Catholic Charity)majorStrategic or Co-development PartnerCzech Catholic Charity is listed as a partner organization. The station covers charitable activities and collaborates on social ministry content.
• ČBK (Czech Bishops' Conference)coreStrategic or Co-development PartnerThe Czech Bishops' Conference is a key institutional partner supporting Radio Proglas. The station received initial funding from the Bishops' Conference and operates under their spiritual guidance.
• Katolický týdeníkminorGTM or Marketing PartnerCatholic weekly newspaper partnership for cross-promotion and content sharing.
• TV NoeminorGTM or Marketing PartnerCatholic television station partnership for shared audience reach and content collaboration.
• Slyš.tocoreStrategic or Co-development PartnerAudio publishing house founded by Radio Proglas in 2019 as a subsidiary company. Profits support both the publishing house development and Radio Proglas operations. First audiobook 'Modlitba argentinských nocí' by Marek Orko Vácha released November 5, 2019.
• Rádio LumenminorStrategic or Co-development PartnerSlovak Catholic radio station partnership - peer Christian radio organization in Slovakia.
• Trans World Radio (TWR)majorChannel Partner/ Reseller/ DistributorTWR provides 5 hours per week of programming content to Radio Proglas under the 'Rádio 7' brand. This includes evangelical Christian programming from various churches.
• Radio VatikánmajorChannel Partner/ Reseller/ DistributorVatican Radio provides 3 hours per week of programming to Radio Proglas. Content includes Slovak-language broadcasts, papal catechesis, and commentary.
• Český rozhlas DvojkaminorChannel Partner/ Reseller/ DistributorRadio Proglas carries selected news programs from Czech Public Radio's second channel (Dvojka) - approximately 5% of programming.
• Darujme.cz (Via Foundation)majorGTM or Marketing PartnerOnline donation platform operated by Via Foundation enabling convenient online contributions to Radio Proglas. Supports one-time and recurring donations.
• Signály.czminorGTM or Marketing PartnerCatholic youth portal partnership for cross-promotion and content sharing.
• ND Brno (Divadlo Na zátoce)minorGTM or Marketing PartnerTheatre partnership for cultural content and audience sharing.
• Filmana.czminorGTM or Marketing PartnerCzech-Slovak film platform with Christian content partnership.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• EWTN Radio: Global Catholic radio and media network operating listener-supported Catholic broadcasting across multiple countries. Highly comparable as a non-commercial Catholic broadcaster funded by donations, but operates at a much larger global scale than Radio Proglas's regional footprint.
• Radio Vaticana: Vatican's official broadcaster, a strategic content partner supplying Radio Proglas with 3 hours/week of programming including Slovak-language broadcasts and papal catechesis. Comparable as a Catholic broadcaster operating on donations and serving faith audiences.
• Český rozhlas (Czech Radio): The Czech public radio broadcaster operates multiple national channels including Dvojka, which supplies ~5% of Radio Proglas's programming. As the dominant incumbent Czech radio network, it competes for overall listener attention and ad/underwriting budgets in the same market.

Others

• Charita ČR (Czech Catholic Charity): The Czech Catholic charitable organization listed as a partner of Radio Proglas. Adjacent ecosystem player sharing the same Catholic donor base and collaborating on social ministry content rather than competing directly.
• CERC (European Conference of Christian Radios): European trade body for Christian radio broadcasters of which Radio Proglas is a full member, with editor-in-chief Pavel Mikšů serving as president since 2018. Provides peer benchmarking, content partnerships, and policy advocacy across European Christian radio stations.
• Trans World Radio (TWR): Global Christian radio network and direct partner of Radio Proglas, supplying 5 hours/week of programming under the Rádio 7 brand. Operates Radio 7 in Czech Republic, the closest direct competitor, but functions primarily as an upstream content supplier to Radio Proglas.

Direct peers

• TV Noe: Catholic television station in the Czech Republic and a listed partner of Radio Proglas. Operates in an adjacent medium but serves the same Catholic audience, competes for the same donor base, and shares cross-promotional opportunities.
• Radio 7 (TWR Czech): The only other Christian radio station in the Czech Republic besides Radio Proglas, operated by Trans World Radio providing evangelical programming. Directly competes for the same Christian listener and donor base in the Czech market, and TWR also supplies 5 hours/week of content to Radio Proglas.
• Rádio Lumen: Slovak Catholic radio station operating with a similar listener-supported model and ecumenical Christian programming. Functions as a sister broadcaster across the Czech-Slovak border and is listed as a strategic partner of Radio Proglas.
• Radio Maria: International Catholic radio network operating listener-supported stations in dozens of countries. Highly comparable as a donation-funded Catholic broadcaster with prayer programming and ecumenical content, though not currently operating in the Czech Republic.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/radioproglas
• YouTubeyoutube.com/user/RaPgonTube
• Facebookfacebook.com/proglas
• Instagraminstagram.com/radioproglas
• LinkedInlinkedin.com/company/radio-proglas

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Proglas