Ausom Enterprise

What Ausom Enterprise does

AuSom Enterprise Limited is a publicly listed Indian trading company (BSE: 509009, NSE: AUSOMENT) headquartered in Ahmedabad, Gujarat, and promoted by the Mandalia family. Originally incorporated on 15 February 1984 as Core Emballage Limited, the entity was effectively taken over by the Mandalia Group on 7 August 2009, renamed AuSom Enterprise Limited, and repositioned around trading of commodities, bullions, gold and silver, gold jewellery, diamonds and precious stones, derivatives, and shares and securities, alongside import-export of ornaments. The company operates with a small, undivulged headcount and is controlled by promoters holding 67-69% of equity, with the remaining shares distributed across an estimated 6,500-6,800 retail and institutional shareholders on the Indian exchanges. The Mandalia Group's broader portfolio — referenced via related-party directorships — spans power generation, SEZ units, IFSC capital activities, and renewable energy, with AuSom itself holding a wholly-owned solar power subsidiary (Amazo Solar Power Private Limited).

The business model is transaction-driven across multiple product lines (commodities, bullions, jewellery, diamonds, derivatives, securities) with revenue mechanics described as transaction-fee based; pricing is not publicly disclosed and customer-facing channels consist primarily of regulatory filings, stock-exchange announcements, annual general meetings, and an investor-relations website. There is no disclosed proprietary technology, no public or partner-facing API, no mobile application, no AI/ML capability, and no data-asset or research infrastructure described in the available material — the competitive position rests on the family's multi-decade domain expertise, intra-group commercial relationships, and listed-entity access rather than on a technology stack. Governance is run by Chairman Zaverilal Mandalia (55 years of jewellery-trading experience), Managing Director Kishor Mandalia (35+ years spanning precious metals, gems, and exchange trading), and non-executive director Vipul Mandalia, with three independent directors providing oversight.

Name

Ausom Enterprise

Legal name

AuSom Enterprise Limited

Website

https://ausom.in

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

AuSom Enterprise Limited is a promoter-controlled, BSE/NSE-listed Indian trading company (Mandalia Group, Ahmedabad) dealing in commodities, bullion, gold jewellery, diamonds, derivatives, and securities, with a wholly-owned solar-power subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trading Revenue: The company generates revenue through trading in commodities, bullions, gold jewellery, diamonds, derivatives, shares and securities. This involves buying and selling precious metals, gems, and financial instruments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AuSom Enterprise Limited is a publicly listed trading company that operates in the buying and selling of commodities, bullions (gold, silver, and other precious metals), gold jewellery, diamonds, derivatives, shares, and securities. The company also engages in import-export of ornaments, gold, and bullion. It serves both wholesale and retail participants in the Indian jewellery and precious metals markets.

Product overview

Ausom Enterprise Limited operates as a diversified trading company offering multiple interconnected trading services. The company's core portfolio includes commodities trading, bullions trading (gold, silver, precious metals), gold jewellery trading, diamonds and precious stones trading, derivatives trading, and shares and securities trading. The company also engages in import-export activities for ornaments, gold, bullion, and jewellery. The business operates as a unified trading entity where these product lines share infrastructure, market access, and trading expertise, enabling cross-commodity opportunities for the Mandalia Group-promoted company.

Differentiator

Problem solved

Functional benefit

Products and services

• Commodities Trading Trading across various commodities on exchanges, including agricultural and industrial commodities, for wholesale and retail counterparties.
• Bullions Trading Wholesale gold, silver, and other precious metals trading on various exchanges.
• Gold Jewellery Trading Retail and wholesale business of gold jewellery and ornaments, including import-export operations.
• Diamonds and Precious Stones Trading Trading in diamonds and precious stones for wholesale and retail customers.
• Derivatives Trading Trading in derivatives instruments on various Indian exchanges for hedging and speculative positions.
• Shares and Securities Trading Trading in listed shares and securities on stock exchanges such as BSE and NSE.
• Import-Export of Ornaments and Bullion Import-export operations for ornaments, gold, bullion, and jewellery across international markets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• New Company Secretary AppointmentminorOthers · 14 September 2023Appointment of Company Secretary as part of compliance requirements under SEBI regulations and Companies Act.
• LLP IncorporationminorOthers · 1 August 2019Incorporation of a Limited Liability Partnership as part of business structuring activities.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Tribhovandas Bhimji Zaveri (TBZ): Listed Indian jewellery retailer/wholesaler with precious metals and diamond exposure. Comparable to AuSom in retail/wholesale jewellery trading and precious metals focus, and shares the Gujarati jewellery-house heritage.
• Goldiam International: Indian listed diamond and jewellery exporter with manufacturing and trading operations. Comparable to AuSom in diamond trading and precious-metals export activity.
• Shree Ganesh Jewellery House: India-based gold and diamond jewellery manufacturer and exporter with trading operations. Comparable to AuSom in jewellery trading, bullion exposure, and import-export orientation.
• Asian Star Company: Mumbai-based diamond and precious stones manufacturer/trader listed in India. Directly comparable for the diamond and precious stones trading leg of AuSom's business.
• Rajesh Exports: India's largest gold jewellery exporter and refiner, also engaged in bullion trading. Directly comparable to AuSom in gold/bullion/jewellery trading, derivatives exposure, and import-export orientation, though at significantly larger scale.
• PC Jeweller: Indian listed jewellery manufacturer and retailer with diamond and gold jewellery operations. Overlaps with AuSom in jewellery trading and import-export of ornaments, serving similar retail and wholesale customer segments.

Broad incumbents

• Manappuram Finance: Diversified Indian NBFC with gold loans, microfinance, and bullion exposure. Comparable to AuSom through precious-metals adjacency but operates a much larger financial-services franchise.
• Titan Company: India's largest listed jewellery retailer (Tanishq brand) and watchmaker. Comparable as a major Indian precious-metals/jewellery player, but far larger and more retail-focused than AuSom's trading model.
• Muthoot Finance: Large listed Indian financial services firm whose gold loan business gives it deep exposure to the bullion/precious metals market. Broader than AuSom, but operates in the same precious-metals value chain.

Regional players

• Thangamayil Jewellery: South India-focused listed jewellery retailer with gold and diamond operations. Comparable in gold jewellery trading, though geographically concentrated rather than nationally diversified like AuSom.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausom Enterprise